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The Exhibitionist

Inspiring trade show excellence

By: Nichola Reeder,Steve Reeder

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The Exhibitionist

Inspiring trade show excellence

By: Nichola Reeder,Steve Reeder

A practical and inspiring guide to executing effective trade shows that attract and convert high quality leads into profitable sales. Organisations regularly waste vast amounts of money, time and effort attending the wrong shows, planning them poorly and failing to follow up, leading to an almost zero return on investment. The Exhibitionist gives exhibitors an end-to-end guide covering all aspects of best-practice trade show execution including budgeting, researching the right show, selecting and training staff and post show contact strategy amongst many other elements, to build the confidence and skills required for delivering more effective events. Through a series of three modules - planning, implementation and evaluation - The Exhibitionist guides readers through the linear process of delivering a commercially measurable trade show. This is a practical journey which alongside the theory uses case studies and examples to bring the key points to life. Rather than just giving readers the answer, The Exhibitionist provides the stimulus and inspiration to arrive at the right decisions for each organisation’s specific trade show needs. The Exhibitionist directs you through the minimum requirements to deliver an effective trade show but also discuss more advanced elements such as media management, speaker platforms and digital engagement that will enhance the basic delivery for more experienced exhibitors

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Page Count

263

Publisher

Practical Inspiration Publishing

Published Date

ISBN 10

1788600940

ISBN 13

9781788600941

The Exhibitionist

Inspiring trade show excellence

By: Nichola Reeder,Steve Reeder

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Exhibitionist

Inspiring trade show excellence

By: Nichola Reeder,Steve Reeder

A practical and inspiring guide to executing effective trade shows that attract and convert high quality leads into profitable sales. Organisations regularly waste vast amounts of money, time and effort attending the wrong shows, planning them poorly and failing to follow up, leading to an almost zero return on investment. The Exhibitionist gives exhibitors an end-to-end guide covering all aspects of best-practice trade show execution including budgeting, researching the right show, selecting and training staff and post show contact strategy amongst many other elements, to build the confidence and skills required for delivering more effective events. Through a series of three modules - planning, implementation and evaluation - The Exhibitionist guides readers through the linear process of delivering a commercially measurable trade show. This is a practical journey which alongside the theory uses case studies and examples to bring the key points to life. Rather than just giving readers the answer, The Exhibitionist provides the stimulus and inspiration to arrive at the right decisions for each organisation’s specific trade show needs. The Exhibitionist directs you through the minimum requirements to deliver an effective trade show but also discuss more advanced elements such as media management, speaker platforms and digital engagement that will enhance the basic delivery for more experienced exhibitors

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

263

Publisher

Practical Inspiration Publishing

Published Date

ISBN 10

1788600940

ISBN 13

9781788600941