Market Me: How Marketing Is Changing and Why You Should Too is a powerful resource for business owners, executives, marketing directors, and students, providing an insider perspective on some of the marketing strategies that have become prominent of the past few years, including: SEO, Content Writing, Link Building, Pay-Per-Click Advertising, Email Marketing, eBooks, and much more. With chapters from Nic Mayne of Mayne Marketing, Cindy Greenway of LawMarketing.com, How to Manage a Small Law Firm's RJon Robins, Jessica Peterson of Customer WOW Project, Jay Heinlein of Heinlein Group, Jana Schilder of First Principles Communication, Point Blank SEO's Jon Cooper, and other marketing thought leaders seeking to provide actionable strategies to aspiring marketing aficionados.
Unwanted Warriors uncovers the history of Canada’s first casualties of the Great War – men who tried to enlist but were deemed “unfit for service” by medical examiners. Condemned as shirkers for not being in uniform, rejected volunteers faced severe ostracism. Nagging guilt, coupled with self-doubt about their social and physical worth, led many of these men to divorce themselves from society ... or worse. Nic Clarke draws on the service files of 3,400 rejected volunteers to examine the deleterious effects that socially constructed norms of health and fitness had on individual men and Canadian society. He considers the mechanics of the military medical examination, the psychical and psychological characteristics that the authorities believed made a fighting man, and how evaluations changed as the war dragged on. He also brings to light the experiences of those who deliberately claimed disability to avoid service – a minority within the large population of rejected volunteers who felt denigrated, if not emasculated, by their exclusion from duty.
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