St. Petersburg was the first American city to hire a public relations director and the first to initiate a successful advertising program. More than almost any other Florida city, St. Petersburg relied on a constant message in postcards, newspaper editorials, print ads and broadcast commercials to market itself as the nation's playground. By the early 1900s, this sleepy fishing village had become the tourist destination of choice for thousands of winter-weary northerners. Early enthusiasts claimed the sun-filled peninsula was "the southern garden of perpetual well-being." Their methods ranged from serious academic papers to outrageous bathing suit inspections and "world record" schemes. Join" "historian Nevin D. Sitler as he presents an entertaining look at the men who crafted the promotion of paradise..
Commerce, tourism, recreation, and even the quest for eternal youth were the primary incentives for building piers along St. Petersburg's downtown waterfront as early as 1854. For more than 160 years, developers and entrepreneurs pushed wooden or concrete structures from the shoreline to the deeper waters of Tampa Bay. Railroads were behind the early development, allowing cargo loads to be transferred from ship to rail with the least amount of effort. A large and profitable fishing industry evolved. Electrically powered trolley cars shuttled tourists to and from cruise ships. Promoters built bathhouses, spas, and bait houses to entice locals and visitors, and casino gathering halls of various, often controversial, styles were proposed, built, destroyed, loved, and detested. Competing piers were built only 10 feet apart. Mother Nature's elements, including a hurricane, and politics ravaged most of the remaining structures.
Of the more than 5,200 bridges in the state of Florida, the Sunshine Skyway Bridge, spanning scenic Tampa Bay, is by far the most famous. But the award-winning bridge that residents and tourists cross on a daily basis isn't the first to hold the Skyway name. Numerous versions of the current bridge have stretched across lower Tampa Bay, and each has its own remarkable history. Nevin and Ric Sitler detail the suspension cables, concrete, nuts and bolts and political battles that combined to produce the fantastic history of the Skyway bridges and other historic Tampa Bay crossings. Join this father-and-son team on their journey across the historic bay.
St. Petersburg was the first American city to hire a public relations director and the first to initiate a successful advertising program. More than almost any other Florida city, St. Petersburg relied on a constant message in postcards, newspaper editorials, print ads and broadcast commercials to market itself as the nation's playground. By the early 1900s, this sleepy fishing village had become the tourist destination of choice for thousands of winter-weary northerners. Early enthusiasts claimed the sun-filled peninsula was "the southern garden of perpetual well-being." Their methods ranged from serious academic papers to outrageous bathing suit inspections and "world record" schemes. Join" "historian Nevin D. Sitler as he presents an entertaining look at the men who crafted the promotion of paradise..
Of the more than 5,200 bridges in the state of Florida, the Sunshine Skyway Bridge, spanning scenic Tampa Bay, is by far the most famous. But the award-winning bridge that residents and tourists cross on a daily basis isn't the first to hold the Skyway name. Numerous versions of the current bridge have stretched across lower Tampa Bay, and each has its own remarkable history. Nevin and Ric Sitler detail the suspension cables, concrete, nuts and bolts and political battles that combined to produce the fantastic history of the Skyway bridges and other historic Tampa Bay crossings. Join this father-and-son team on their journey across the historic bay.
Commerce, tourism, recreation, and even the quest for eternal youth were the primary incentives for building piers along St. Petersburg's downtown waterfront as early as 1854. For more than 160 years, developers and entrepreneurs pushed wooden or concrete structures from the shoreline to the deeper waters of Tampa Bay. Railroads were behind the early development, allowing cargo loads to be transferred from ship to rail with the least amount of effort. A large and profitable fishing industry evolved. Electrically powered trolley cars shuttled tourists to and from cruise ships. Promoters built bathhouses, spas, and bait houses to entice locals and visitors, and casino gathering halls of various, often controversial, styles were proposed, built, destroyed, loved, and detested. Competing piers were built only 10 feet apart. Mother Nature's elements, including a hurricane, and politics ravaged most of the remaining structures.
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