Neil Mix's Books

Respiratory Care: Principles and Practice

By: Hess,Neil R. MacIntyre,William F. Galvin,Shelley C. Mishoe

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Respiratory Care: Principles and Practice

By: Hess,Neil R. MacIntyre,William F. Galvin,Shelley C. Mishoe

With contributions from over 75 of the foremost experts in the field, the third edition represents the very best in clinical and academic expertise. Taught in leading respiratory care programs in the U.S., it continues to be the top choice for instructors and students alike. The Third Edition includes numerous updates and revisions that provide the best foundational knowledge available as well as new, helpful instructor resources and student learning tools. A complete and up-to-date exploration of the technical and professional aspects of respiratory care. With foundations in evidence-based practice, this essential resource reviews respiratory assessment, respiratory therapeutics, respiratory diseases, basic sciences and their application to respiratory care, the respiratory care profession, and much more. With content cross-references the NBRC examination matrices, Respiratory Care: Principles and Practice, Third Edition is the definitive resource for today’s successful RT.

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Page Count

1547

Publisher

Jones & Bartlett Publishers

Published Date

ISBN 10

1284050009

ISBN 13

9781284050004

Bob Dylan: The Day I Was There

By: Neil Cossar

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Bob Dylan: The Day I Was There

By: Neil Cossar

There’s a lot in print about Bob Dylan but very little of it is from the fans-eye view of the people who saw and heard Dylan in his reputation-building first decade. From Hibbing to New York and then on to the world. Through the folk and electric years through to Woodstock, John Wesley Harding and the basement tapes. This book follows Dylan through those who knew, worked with and saw him. It offers a unique perspective on the man and the times.

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Page Count

439

Publisher

This Day In Music Books

Published Date

ISBN 10

178759047X

ISBN 13

9781787590472

Bollywood Abs

The 12 Week System with Indian Diet to Get Those Lean Six Pack Abs

By: Neil Frost

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Bollywood Abs

The 12 Week System with Indian Diet to Get Those Lean Six Pack Abs

By: Neil Frost

Bollywood Abs is the first book of its kind! A complete Abs and Fat Loss System designed for the Asian Male! Author Neil Frost travelled to the heart of India to design a System that would help transform the bodies of literally thousands of Asian Men! The System incorporates a unique Healthy Indian Diet Plan with over 100 'fat busting' recipes for meat eaters and vegetarians, Western variations, a Fully Structured Program that will build lean muscle mass, 30 of the Best and Most Effective Abdominal Exercises, Fat Cutting Strategies, Meal Planners and much more. Bollywood Abs offers YOU the unique chance to build your Best Body in just 12 weeks!

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304

Publisher

SPN Fitness

Published Date

ISBN 10

1467906611

ISBN 13

9781467906616

Respiratory Care: Principles and Practice

Principles and Practice

By: Dean R. Hess,Neil R. MacIntyre,William F. Galvin

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Respiratory Care: Principles and Practice

Principles and Practice

By: Dean R. Hess,Neil R. MacIntyre,William F. Galvin

More than an introductory text, Respiratory Care: Principles and Practice, Fourth Edition by Dean Hess is a comprehensive resource will be referenced and utilized by students throughout their educational and professional careers.

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1642

Publisher

Jones & Bartlett Learning

Published Date

ISBN 10

1284210553

ISBN 13

9781284210552

Sustainable Marketing Planning

By: Neil Richardson

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Sustainable Marketing Planning

By: Neil Richardson

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these plans, students will be shown how to implement changes while being encouraged to reflect on why they are needed. The text reflects on contemporary themes that impact on sustainable marketing planning, including consumer behaviour, entrepreneurialism, internal marketing, services, international marketing, event management and digital marketing. The second edition has been fully updated with a greater focus on the issues surrounding sustainability, including the environmental challenges facing businesses, sustainable accreditation and integrating the UN SDGs. It provides background on the value discourses that underpin sustainability, incorporates new examples and case studies from broader regions around the world and introduces TBL-based loyalty. Full of tools and frameworks to improve comprehension, including chapter-by-chapter learning outcomes, summaries, exercises, applied activities and mini case studies, it bridges the gap between theory and practice effectively and accessibly. Presenting contemporary themes and challenges at the cutting edge of business research and practice, this book provides core reading for advanced undergraduate and postgraduate students of sustainable marketing, marketing planning and marketing strategy, as well as professionals seeking to improve the competitive advantage of their organisations. Online resources for the use of instructors include PowerPoint lecture slides and a multiple choice questions section.

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Page Count

311

Publisher

Taylor & Francis

Published Date

ISBN 10

1040012191

ISBN 13

9781040012192

Mixed Effects Models and Extensions in Ecology with R

By: Alain Zuur,Elena N. Ieno,Neil Walker,Anatoly A. Saveliev,Graham M. Smith

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Mixed Effects Models and Extensions in Ecology with R

By: Alain Zuur,Elena N. Ieno,Neil Walker,Anatoly A. Saveliev,Graham M. Smith

This book discusses advanced statistical methods that can be used to analyse ecological data. Most environmental collected data are measured repeatedly over time, or space and this requires the use of GLMM or GAMM methods. The book starts by revising regression, additive modelling, GAM and GLM, and then discusses dealing with spatial or temporal dependencies and nested data.

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579

Publisher

Springer Science & Business Media

Published Date

ISBN 10

0387874585

ISBN 13

9780387874586

Sound for Moving Pictures

The Four Sound Areas

By: Neil Hillman

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Sound for Moving Pictures

The Four Sound Areas

By: Neil Hillman

Sound for Moving Pictures presents a new and original sound design theory called the Four Sound Areas framework, offering a conceptual template for constructing, deconstructing and communicating all types of motion picture soundtracks; and a way for academics and practitioners to better understand and utilize the deeper, emotive capabilities available to all filmmakers through the thoughtful use of sound design. The Four Sound Areas framework presents a novel approach to sound design that enables the reader to more fully appreciate audience emotions and audience engagement, and provides a flexible, practical model that will allow professionals to more easily create and communicate soundtracks with greater emotional significance and meaning. Of obvious benefit to sound specialists, as well as motion picture professionals such as film producers, directors and picture editors, Sound for Moving Pictures also provides valuable insight for others interested in the subject; such as those involved with teaching soundtrack analysis, or those researching the wider topics of film studies and screen writing.

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Page Count

171

Publisher

CRC Press

Published Date

ISBN 10

100037629X

ISBN 13

9781000376296

Respiratory Care

Principles and Practice

By: Dean R. Hess,Neil R. MacIntyre,Shelley C. Mishoe,William F. Galvin

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Respiratory Care

Principles and Practice

By: Dean R. Hess,Neil R. MacIntyre,Shelley C. Mishoe,William F. Galvin

A new edition of the classic text, Respiratory Care: Principles and Practice, Second Edition is a truly authoritative text for respiratory care students who desire a complete and up to date exploration of the technical and professional aspects of respiratory care. With foundations in evidence-based practice, this essential text reviews respiratory assessment, respiratory therapeutics, respiratory diseases, basic sciences and their application to respiratory care, the respiratory care profession, and much more. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.

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Page Count

1396

Publisher

Jones & Bartlett Publishers

Published Date

ISBN 10

1449656285

ISBN 13

9781449656287

Key Marketing Metrics 2e ePub eBook

By: Paul Farris,Neil Bendle,Phillip Pfeifer,David Reibstein

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Key Marketing Metrics 2e ePub eBook

By: Paul Farris,Neil Bendle,Phillip Pfeifer,David Reibstein

Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them." Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation “50+ metrics crackles like new money…this is the best marketing book of the year.” Updated version of Strategy + Business “2006 Best Books in Marketing award winner” WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING As the old adage goes, “If you can’t measure it, you can’t manage it.” Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge. Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and “double jeopardy.”

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Page Count

434

Publisher

Pearson UK

Published Date

ISBN 10

1292212497

ISBN 13

9781292212494

Marketing Metrics

By: Neil Bendle,Paul W. Farris,Phillip Pfeifer,David Reibstein

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Marketing Metrics

By: Neil Bendle,Paul W. Farris,Phillip Pfeifer,David Reibstein

Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task—and capture data that's valid, reliable, and actionable.

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710

Publisher

FT Press

Published Date

ISBN 10

0136755313

ISBN 13

9780136755319

Growing Media for Ornamental Plants and Turf

By: Kevin A. Handreck,Neil D. Black

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Growing Media for Ornamental Plants and Turf

By: Kevin A. Handreck,Neil D. Black

This is a comprehensive revision ofGrowing Media, first published in 1984 and last revised in 2002. Since its first publication the book has been a core text for Horticulture students at TAFE colleges and universities as well as an important reference title.

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556

Publisher

UNSW Press

Published Date

ISBN 10

0868407968

ISBN 13

9780868407968

Need to Know: AQA A-level Business

By: Neil James

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Need to Know: AQA A-level Business

By: Neil James

Exam Board: AQA Level: A-level Subject: Business First teaching: September 2015 First exams: Summer 2017 Covering what you really need to know for AQA A-level Business - in just 120 pages. This revision guide makes revision easy - whether you're getting started early or you need to do some last-minute cramming. - Find key facts at your fingertips with quick summaries of the content, concepts and terms from the AQA A-level Business specification - Get better grades in your exams with tips on exam technique, mistakes to avoid and important things to remember - Revise and practise using end-of-topic questions and in-depth questions at the end of each section - Benefit from the knowledge of experienced Business author Neil James

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Page Count

190

Publisher

Philip Allan

Published Date

ISBN 10

1510427465

ISBN 13

9781510427464

Hospitality Marketing

By: Neil Wearne,Alison Morrison

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Hospitality Marketing

By: Neil Wearne,Alison Morrison

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.

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Page Count

337

Publisher

Routledge

Published Date

ISBN 10

1136001859

ISBN 13

9781136001857

My Revision Notes: AQA AS Business Second Edition

By: Neil James,Malcolm Surridge

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My Revision Notes: AQA AS Business Second Edition

By: Neil James,Malcolm Surridge

Target success in AQA AS/A-level Business with this proven formula for effective, structured revision; key content coverage is combined with exam-style tasks and practical tips to create a revision guide that students can rely on to review, strengthen and test their knowledge. With My Revision Notes every student can: - Plan and manage a successful revision programme using the topic-by-topic planner - Consolidate subject knowledge by working through clear and focused content coverage - Test understanding and identify areas for improvement with regular 'Now Test Yourself' tasks and answers - Improve exam technique through practice questions, expert tips and examples of typical mistakes to avoid - Get exam ready with extra quick quizzes and answers to the practice questions available online

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Page Count

148

Publisher

Hodder Education

Published Date

ISBN 10

1471841979

ISBN 13

9781471841972

Management in Health Care

By: Neil Wheeler,Diana Grice

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Management in Health Care

By: Neil Wheeler,Diana Grice

The text integrates necessary theory and practice of management in a health care setting, in an efficient and accessible form. It develops management skills to enable the student and new practitioner to enter practice with a high level of proficiency. The book provides essential background relating to the NHS as a managed organisation. It addresses professional issues in health care, with particular reference to patient confidentiality and the management of information. The text is supported by Case Studies and Reading Lists throughout.

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Page Count

228

Publisher

Nelson Thornes

Published Date

ISBN 10

0748740384

ISBN 13

9780748740383

CIM Coursebook Introductory Certificate in Marketing

By: Neil Botten,David Harris

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CIM Coursebook Introductory Certificate in Marketing

By: Neil Botten,David Harris

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

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Page Count

231

Publisher

Routledge

Published Date

ISBN 10

1136442812

ISBN 13

9781136442810

CIM Coursebook Introductory Certificate in Marketing

By: Neil Botten,David Harris

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CIM Coursebook Introductory Certificate in Marketing

By: Neil Botten,David Harris

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232

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Routledge

Published Date

ISBN 10

1136442804

ISBN 13

9781136442803

Introductory Certificate in Marketing

By: David Harris,Neil Botten

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Introductory Certificate in Marketing

By: David Harris,Neil Botten

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. -The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). -Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. -Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. -Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

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232

Publisher

Routledge

Published Date

ISBN 10

1856175243

ISBN 13

9781856175241

Conventional and Alternative Power Generation

Thermodynamics, Mitigation and Sustainability

By: Neil Packer,Tarik Al-Shemmeri

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Conventional and Alternative Power Generation

Thermodynamics, Mitigation and Sustainability

By: Neil Packer,Tarik Al-Shemmeri

A much-needed, up-to-date guide on conventional and alternative power generation This book goes beyond the traditional methods of power generation. It introduces the many recent innovations on the production of electricity and the way they play a major role in combating global warming and improving the efficiency of generation. It contains a strong analytical approach to underpin the theory of power plants—for those using conventional fuels, as well as those using renewable fuels—and looks at the problems from a unique environmental engineering perspective. The book also includes numerous worked examples and case studies to demonstrate the working principles of these systems. Conventional and Alternative Power Generation: Thermodynamics, Mitigation and Sustainability is divided into 8 chapters that comprehensively cover: thermodynamic systems; vapor power cycles, gas power cycles, combustion; control of particulates; carbon capture and storage; air pollution dispersal; and renewable energy and power plants. Features an abundance of worked examples and tutorials Examines the problems of generating power from an environmental engineering perspective Includes all of the latest information, technology, theories, and principles on power generation Conventional and Alternative Power Generation: Thermodynamics, Mitigation and Sustainability is an ideal text for courses on mechanical, chemical, and electrical engineering.

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Page Count

290

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119479355

ISBN 13

9781119479352

Marketing for Stakeholders 2008-2009

By: David R. Harris,Neil Botten,Julia McColl

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Marketing for Stakeholders 2008-2009

By: David R. Harris,Neil Botten,Julia McColl

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). .Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. .Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. .Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk * Written specially for the Customer Communications module by the Level Verifier * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

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Page Count

238

Publisher

Routledge

Published Date

ISBN 10

0750689668

ISBN 13

9780750689663

CIM Coursebook 08/09 Marketing for Stakeholders

By: Neil Botten,Julia McColl,David Harris,Michelle Gledhill

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CIM Coursebook 08/09 Marketing for Stakeholders

By: Neil Botten,Julia McColl,David Harris,Michelle Gledhill

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238

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Routledge

Published Date

ISBN 10

113641942X

ISBN 13

9781136419423

The Definitive Guide to Marketing Analytics and Metrics (Collection)

By: Cesar Brea,Rajkumar Venkatesan,Paul Farris,Ronald T. Wilcox,Neil Bendle,Phillip Pfeifer,David Reibstein

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The Definitive Guide to Marketing Analytics and Metrics (Collection)

By: Cesar Brea,Rajkumar Venkatesan,Paul Farris,Ronald T. Wilcox,Neil Bendle,Phillip Pfeifer,David Reibstein

A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative Books help you measure, analyze, and optimize every marketing investment you'll ever make Measuring and optimize your marketing investments is more crucial than ever. But, with an explosion in channels and complexity, it's also more challenging than ever. Fortunately, marketing metrics and analytics have taken giant leaps forward in recent years: techniques now exist for accurately quantifying performance and applying what you learn to improve it. In this unique 3 Book package, world-class experts present these new approaches, and show how to profit from them. In Marketing and Sales Analytics, leading consultant Cesar A. Breaexamines the experiences of 15 leaders who've built high-value analytics capabilities in multiple industries. Then, building on what they've learned, he presents a complete blueprint for succeeding with marketing analytics. You'll learn how to evaluate "ecosystemic" conditions for success, frame the right questions, and organize your people, data, and operating infrastructure to answer them. Brea helps you overcome key challenges ranging from governance to overcoming hidden biases. Along the way, he also offers specific guidance on crucial decisions such as "buy vs. build?", "centralize or decentralize?", and "hire generalists or specialists?" Next, in Cutting Edge Marketing Analytics, three pioneering experts introduce today's most valuable marketing analytics methods and tools, and offer a best-practice methodology for successful implementation. They augment this knowledge with hands on case studies, guiding you through solving key problems in resource allocation, segmentation, pricing, campaign management, firm valuation, and digital marketing strategy. All case studies are accompanied by real data used by the protagonists to make decisions. As you practice, you'll gain a deeper understanding of the value of marketing analytics, learn to integrate quantitative analysis with managerial sensibilities, master core statistical tools, and discover how to avoid crucial pitfalls. Finally, in the award-winning Marketing Metrics, Second Edition, Paul W. Farris and his colleagues show how to choose the right metrics for every marketing challenge. You'll learn how to use dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for promotional strategy, advertising, distribution, customer perceptions, market share, competitors' power, margins, pricing, products and portfolios, customer profitability, sales forces, channels, and more. This extensively updated edition introduces innovative metrics ranging from Net Promoter to social media and brand equity measurement, and shows how to build comprehensive models to optimize every marketing decision you make. If you need to measure and improve marketing performance, this 3-book package will be your most valuable resource. From world-renowned business sustainability experts Cesar A. Brea, Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein

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Page Count

1465

Publisher

FT Press

Published Date

ISBN 10

0133994775

ISBN 13

9780133994773

My Revision Notes: AQA A-level Business: Third Edition

By: Neil James,George Vlachonikolis

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My Revision Notes: AQA A-level Business: Third Edition

By: Neil James,George Vlachonikolis

Our updated approach to revision will help you learn, practise and apply your skills and understanding. Coverage of key content is combined with practical study tips and effective revision strategies to create a guide you can rely on to build both knowledge and confidence. My Revision Notes: AQA A-level Business: Third Edition will help you: - Plan and manage your revision with our topic-by-topic planner and exam breakdown introduction - Develop your subject knowledge by making links between topics for more in-depth exam answers - Improve subject-specific skills with an exam skills checkbox at the end of each chapter - Avoid common mistakes and enhance your exam answers with examiner tips - Practise and apply your skills and knowledge with exam-style questions and frequent questions with answer guidance online - Understand key terms you will need for the exam with user-friendly definitions and a glossary - Build quick recall with bullet-pointed summaries at the end of each chapter

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224

Publisher

Hodder Education

Published Date

ISBN 10

1398312185

ISBN 13

9781398312180

Fix the Pumps

The History of the Soda Fountain

By: Darcy S. O'Neil

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Fix the Pumps

The History of the Soda Fountain

By: Darcy S. O'Neil

Fix the Pumps is a historical account of the golden era of soda fountains including over 450 recipes that made soda America's most popular drink.

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197

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Darcy O'Neil

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ISBN 10

0981175910

ISBN 13

9780981175911

AQA AS/A Level Business Student Guide 1: Topics 1.1-1.3

By: Neil James,Isobel Rollitt James

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AQA AS/A Level Business Student Guide 1: Topics 1.1-1.3

By: Neil James,Isobel Rollitt James

Exam Board: AQA Level: AS/A-level Subject: Business Written by experienced examiner Neil James, this Student Guide for Business focuses on the key topics of business, management, leadership and decision-making to improve marketing performance. The first section, Content Guidance, summarises content needed for the exams, with knowledge-check questions throughout. The second section, Questions and Answers, provides samples of different questions and student answers with examples of how many marks are available for each question. Students can: * Identify key content for the exams with our concise summary of topics * Find out what examiners are looking for with our Questions and Answers section * Test their knowledge with rapid-fire questions and answers * Avoid common pitfalls with clear definitions and exam tips throughout * Reinforce their learning with bullet-list summaries at the end of each section

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116

Publisher

Philip Allan

Published Date

ISBN 10

1471843270

ISBN 13

9781471843273

Cambridge Marketing Handbook: Digital

By: Terry Nicklin,Karl Meyer,Robert Hardy,Neil Wilkins

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Cambridge Marketing Handbook: Digital

By: Terry Nicklin,Karl Meyer,Robert Hardy,Neil Wilkins

In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and implement a co-ordinated digital campaign are essential elements for every marketer's toolbox. And Digital Marketing means more than just establishing a website. There is a complex array of channels and tools including search engine optimisation, mobile and viral marketing, blogs, social media, affiliate schemes, apps, online advertising and web analytics which together have the capability of helping a business achieve previously unseen growth. Cambridge Marketing Handbook: Digital Marketing introduces the key concepts and tools, sets out to how use them effectively and how to create and implement a digital campaign. It also includes a wealth of recommended resources to enable every marketer to keep up to date with the latest developments in this fast moving arena.

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148

Publisher

Kogan Page Publishers

Published Date

ISBN 10

074947064X

ISBN 13

9780749470647

Push the Right Buttons

A Practical Guide to Becoming and Succeeding as an Audio Engineer and Producer

By: Neil Kesterson

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Push the Right Buttons

A Practical Guide to Becoming and Succeeding as an Audio Engineer and Producer

By: Neil Kesterson

Push the right buttons to jump start an exciting career in audio production. Step by step, learn how to balance creativity with professionalism in the fascinating world of music production, television and film sound design, live sound, broadcasting, advertising, and more. Avoid common pitfalls while streamlining the path to your dream. Take a deep dive into real-world productions and learn techniques, equipment, and problem solving. Discover how to build, navigate, and sustain complex relationships with directors, producers, talent, and clients. Explore studio and film set etiquette, procedures, and best practices. The author, who has spent four decades in the business, shares audio engineering tricks and advice. Get a breakdown of recording basics, nuanced editing techniques, digital audio concepts, time management, and more. The curtain is pulled back and the magic revealed in Push the Right Buttons: A Practical Guide to Becoming and Succeeding as an Audio Engineer and Producer.

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586

Publisher

Dynamix Productions, Inc.

Published Date

ISBN 13

9798989035106

550 Daḳota Verbs

By: Harlan LaFontaine,Neil McKay

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550 Daḳota Verbs

By: Harlan LaFontaine,Neil McKay

An indispensable resource designed to enhance everyday conversation and contribute to the scholarship of the Dakota language and its dialects.

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196

Publisher

Minnesota Historical Society

Published Date

ISBN 10

0873515242

ISBN 13

9780873515245

Partial Evaluation and Automatic Program Generation

By: Neil D. Jones,Carsten K. Gomard,Peter Sestoft

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Partial Evaluation and Automatic Program Generation

By: Neil D. Jones,Carsten K. Gomard,Peter Sestoft

Partial evaluation reconciles generality with efficiency by providing automatic specialization and optimization of programs. This book covers the entire field of partial evaluation; provides simple and complete algorithms; and demonstrates that specialization can increase efficiency.

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426

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Peter Sestoft

Published Date

ISBN 10

0130202495

ISBN 13

9780130202499

101 Great Science Experiments

A Step-by-Step Guide

By: Neil Ardley

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101 Great Science Experiments

A Step-by-Step Guide

By: Neil Ardley

Forget about mad scientists and messy laboratories! This incredible, interactive guide for children showcases 101 absolutely awesome experiments you can do at home. Find out how to make a rainbow, build a buzzer, see sound, construct a circuit, bend light, play with shadows, measure the wind, weigh air, and create an underwater volcano. The astonishing variety of experiments are all very easy and entirely safe, with step-by-step text and everyday ingredients. Biology, chemistry, and physics are brought to life, showing budding young scientists that science is all around us all the time. As you have fun trying out experiments with friends and family, core scientific principles are presented in the most memorable way. With chapters covering important topics such as color, magnets, light, senses, electricity, and motion, the laws of science are introduced in crystal-clear text alongside specially commissioned full-color photography for children to understand. Follow in the footsteps of Albert Einstein, Marie Curie, and all the other great minds with 101 Great Science Experiments and learn the secrets of science you'll never forget.

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122

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Penguin

Published Date

ISBN 10

1465440739

ISBN 13

9781465440730

Marketing in Evolution

Essays in Honour of Michael J. Baker

By: Neil Hoodd

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Marketing in Evolution

Essays in Honour of Michael J. Baker

By: Neil Hoodd

This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.

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239

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Springer

Published Date

ISBN 10

1349140899

ISBN 13

9781349140893

Business Economics: Theory and Application

By: Neil Harris

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Business Economics: Theory and Application

By: Neil Harris

Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics. The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and expand on the learning. A lecturer's supplement accompanies the text.

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Page Count

394

Publisher

Routledge

Published Date

ISBN 10

1136423761

ISBN 13

9781136423765

Need to Know: Edexcel A-level Business

By: Neil James,Andrew Hammond

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Need to Know: Edexcel A-level Business

By: Neil James,Andrew Hammond

Exam Board: Edexcel Level: A-level Subject: Business First teaching: September 2015 First exams: Summer 2017 Covering what you really need to know for Edexcel A-level Business - in less than 140 pages. This revision guide makes revision easy - whether you're getting started early or you need to do some last-minute cramming. - Find key facts at your fingertips with quick summaries of the content, concepts and terms from the Edexcel A-level Business specification - Get better grades in your exams with tips on exam technique, mistakes to avoid and important things to remember - Revise and practise using end-of-topic questions and synoptic questions at the end of each section - Benefit from the knowledge of experienced Business authors Neil James and Andrew Hammond

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Page Count

195

Publisher

Philip Allan

Published Date

ISBN 10

1510427554

ISBN 13

9781510427556

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