Neil Gross's Books

Advanced Health and Social Care

By: Neil Moonie

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Advanced Health and Social Care

By: Neil Moonie

This student textbook matches the mandatory units and key skills of the GNVQ in Health and Social Care qualification, advanced level. This revised edition contains information on key areas. Chapters and sub-chapters match the headings in the AVCE specifications, to ensure students find their way easily through the book. Every chapter contains case studies about real organizations, so that students can see how the theory they are learning is used every day in the real world.

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508

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Heinemann

Published Date

ISBN 10

0435455893

ISBN 13

9780435455897

Transformation of the Welfare State

The Silent Surrender of Public Responsibility

By: Neil Gilbert

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Transformation of the Welfare State

The Silent Surrender of Public Responsibility

By: Neil Gilbert

Same time, the glaring systemic deficiencies of extant welfare systems-and the psychological toll of welfare dependency--became increasingly apparent, even to welfare's supporters.

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228

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Oxford University Press, USA

Published Date

ISBN 10

019517657X

ISBN 13

9780195176575

Every Goddamn Day

A Highly Selective, Definitely Opinionated, and Alternatingly Humorous and Heartbreaking Historical Tour of Chicago

By: Neil Steinberg

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Every Goddamn Day

A Highly Selective, Definitely Opinionated, and Alternatingly Humorous and Heartbreaking Historical Tour of Chicago

By: Neil Steinberg

Every day is the anniversary of some historical or cultural moment in the great city of Chicago. Whether it's the dedication of the Pablo Picasso sculpture downtown on August 15, or the arrest of Rod Blagojevich at his Ravenswood home on December 9, or a fire that possibly involved a cow on October 8, each day is redolent with the power of the past. Here, acerbic Chicago Sun-Times columnist Neil Steinberg takes us on a tour of the year, illuminating the famous, obscure, tragic, and hilarious elements that make each day in Chicago one to remember"--

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491

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University of Chicago Press

Published Date

ISBN 10

022677984X

ISBN 13

9780226779843

Alongside Night

By: J. Neil Schulman

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Alongside Night

By: J. Neil Schulman

A cautionary tale with a disturbing resemblance to past history and future possibilities" (Milton Friedman, Nobel Laureate), "Alongside Night" portrays the last two weeks of the world's greatest superpower and ends on a triumphant note of hope.

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308

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Pulpless.Com

Published Date

ISBN 10

1584451203

ISBN 13

9781584451204

AQA A-level Business Student Guide 1: Topics 1–6

By: Neil James

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AQA A-level Business Student Guide 1: Topics 1–6

By: Neil James

Reinforce your understanding of managers, leadership and decision-making with this AQA A-level Business Student Guide. This book covers Themes 1-6 of the 10 themes in A-level Business, which can be examined in all three A-level papers: -What is business? -Managers, leadership and decision making -Decision making to improve marketing performance -Decision making to improve operational performance -Decision making to improve financial performance -Decision making to improve human resource performance This Student Guide will help you to: -Identify key content for the exams with our concise coverage of topics -Avoid common pitfalls with clear definitions and exam tips throughout -Reinforce your learning with bullet-list summaries at the end of each section -Test your knowledge with rapid-fire knowledge check questions and answers -Find out what examiners are looking for with our Questions & Answers section

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192

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Hodder Education

Published Date

ISBN 10

1510472320

ISBN 13

9781510472327

On Borrowed Time

How the Growth in Entitlement Spending Threatens America's Future

By: Neil Howe

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On Borrowed Time

How the Growth in Entitlement Spending Threatens America's Future

By: Neil Howe

Entitlements represent one of the largest and fastest-growing portions of the federal budget. They are regarded as sacrosanct by lawmakers, yet many people see them as one of the greatest threats to the American Dream. This volume argues that by sacrificing the future in order to pay ever-larger federal benefits through programs such as Social Security, Medicare, and federal pensions, entitlement spending has become a crushing burden to American workers. Peterson and Howe destroy myths surrounding entitlement spending. They show that the bulk of it does not go to the poor. The majority of the elderly are not needy and dependent. Entitlement programs, not defense spending, consume the largest share of the federal budget. In short, we cannot balance the budget without reducing entitlement spending. In a country that demands critical investments--improving public education, alleviating poverty, increasing professional opportunity--growth in entitlement spending is unaffordable.On Borrowed Time is an important and timely book that will be mandatory reading for policymakers, politicians, economists, and a general public concerned with its financial future.

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642

Publisher

Routledge

Published Date

ISBN 10

1351502352

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9781351502351

Marketing Metrics

50+ Metrics Every Executive Should Master

By: Paul W. Farris,Neil T. Bendle,Phillip E. Pfeifer,David J. Reibstein

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Marketing Metrics

50+ Metrics Every Executive Should Master

By: Paul W. Farris,Neil T. Bendle,Phillip E. Pfeifer,David J. Reibstein

Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics. This book is the fastest, easiest way to gain that fluency.

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463

Publisher

Pearson Education

Published Date

ISBN 10

0132716275

ISBN 13

9780132716277

The Greatest Escape

A gripping story of wartime courage and adventure

By: Neil Churches

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The Greatest Escape

A gripping story of wartime courage and adventure

By: Neil Churches

The gripping, vividly told story of the largest prisoner of war escape in of the Second World War – organized by an Australian bank clerk, a British jazz pianist and an American spy. In August 1944, the most successful POW escape of the Second World War took place - 106 Allied prisoners were freed from a camp in Maribor, in present-day Slovenia. The escape was organized not by officers, but by two ordinary soldiers: Australian Ralph Churches (a bank clerk before the war) and Londoner Les Laws (a jazz pianist by profession), with the help of U.S. intelligence officer Franklin Lindsay. The American was on a mission to work with the partisans: a group who moved like ghosts through the Alps, ambushing and evading Nazi forces. Told here for the first time is the story of how these three men came together – along with the partisans – to plan and execute the escape is told here for the first time. The Greatest Escape, written by Ralph Churches’ son Neil, takes us from Ralph and Les’s capture in Greece in 1941 and their brutal journey to Maribor, with many POWs dying along the way, to the horror of seeing Russian prisoners starved to death in the camp. The book uncovers the hidden story of Allied intelligence operations in Slovenia, and shows how Ralph became involved. We follow the escapees on a nail-biting 160-mile journey across the Alps, pursued by German soldiers, ambushed and betrayed. And yet, of the 106 men who escaped, 100 made it to safety. Thanks to research across seven countries, The Greatest Escape is no longer a secret. It is one of the most remarkable adventure stories of the last century.

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349

Publisher

Pan Macmillan

Published Date

ISBN 10

1529060362

ISBN 13

9781529060362

Introduction to Dynamic Macroeconomic Theory

An Overlapping Generations Approach

By: George T. McCandless,Neil Wallace

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Introduction to Dynamic Macroeconomic Theory

An Overlapping Generations Approach

By: George T. McCandless,Neil Wallace

Economies are constantly in flux, and economists have long sought reliable means of analyzing their dynamic properties. This book provides a succinct and accessible exposition of modern dynamic (or intertemporal) macroeconomics. The authors use a microeconomics-based general equilibrium framework, specifically the overlapping generations model, which assumes that in every period there are two generations which overlap. This model allows the authors to fully describe economies over time and to employ traditional welfare analysis to judge the effects of various policies. By choosing to keep the mathematical level simple and to use the same modeling framework throughout, the authors are able to address many subtle economic issues. They analyze savings, social security systems, the determination of interest rates and asset prices for different types of assets, Ricardian equivalence, business cycles, chaos theory, investment, growth, and a variety of monetary phenomena. Introduction to Dynamic Macroeconomic Theory will become a classic of economic exposition and a standard teaching and reference tool for intertemporal macroeconomics and the overlapping generations model. The writing is exceptionally clear. Each result is illustrated with analytical derivations, graphically, and by worked out examples. Exercises, which are strategically placed, are an integral part of the book.

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392

Publisher

Harvard University Press

Published Date

ISBN 10

0674461118

ISBN 13

9780674461116

Murder and the Making of English CSI

By: Ian Burney,Neil Pemberton

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Murder and the Making of English CSI

By: Ian Burney,Neil Pemberton

A history of the origins and development of forensic science in murder investigations in early twentieth-century England. Crime scene investigation—or CSI—has captured the modern imagination. On television screens and in newspapers, we follow the exploits of forensic officers wearing protective suits and working behind police tape to identify and secure physical evidence for laboratory analysis. But where did this ensemble of investigative specialists and scientific techniques come from? In Murder and the Making of English CSI, Ian Burney and Neil Pemberton tell the engrossing history of how, in the first half of the twentieth century, novel routines, regulations, and techniques—from chain-of-custody procedures to the analysis of hair, blood, and fiber—fundamentally transformed the processing of murder scenes. Focusing on two iconic English investigations—the 1924 case of Emily Kaye, who was beaten and dismembered by her lover at a lonely beachfront holiday cottage, and the 1953 investigation into John Christie’s serial murders in his dingy terraced home in London’s West End—Burney and Pemberton chart the emergence of the crime scene as a new space of forensic activity. Drawing on fascinating source material ranging from how-to investigator handbooks and detective novels to crime journalism, police case reports, and courtroom transcripts, the book shows readers how, over time, the focus of murder inquiries shifted from a primarily medical and autopsy-based interest in the victim’s body to one dominated by laboratory technicians laboring over minute trace evidence. Murder and the Making of English CSI reveals the compelling and untold story of how one of the most iconic features of our present-day forensic landscape came into being. It is a must-read for forensic scientists, historians, and true crime devotees alike. “Out of some pretty gruesome parts, Burney and Pemberton have assembled a remarkably elegant account of the making of modern murder investigation. Their analysis combines scholarly sophistication with a clarity of prose that entertains, informs, and surprises. Murder and the Making of English CSI brims with insight about the historical path that led to our forensic present.” —Mario Biagioli, UC Davis School of Law, author of Galileo's Instruments of Credit: Telescopes, Images, Secrecy “This nuanced and fascinating history of English crime scene reconstruction has an uncanny prescience for today’s debates about how to manage crime scene evidence.” —Simon A. Cole, University of California, Irvine, author of Suspect Identities: A History of Fingerprinting and Criminal Identification

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261

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JHU Press

Published Date

ISBN 10

1421420414

ISBN 13

9781421420417

Doing Data Science

Straight Talk from the Frontline

By: Cathy O'Neil,Rachel Schutt

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Doing Data Science

Straight Talk from the Frontline

By: Cathy O'Neil,Rachel Schutt

A guide to the usefulness of data science covers such topics as algorithms, logistic regression, financial modeling, data visualization, and data engineering.

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407

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"O'Reilly Media, Inc."

Published Date

ISBN 10

1449363903

ISBN 13

9781449363901

My Revision Notes: AQA A-level Business: Third Edition

By: Neil James,George Vlachonikolis

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My Revision Notes: AQA A-level Business: Third Edition

By: Neil James,George Vlachonikolis

Our updated approach to revision will help you learn, practise and apply your skills and understanding. Coverage of key content is combined with practical study tips and effective revision strategies to create a guide you can rely on to build both knowledge and confidence. My Revision Notes: AQA A-level Business: Third Edition will help you: - Plan and manage your revision with our topic-by-topic planner and exam breakdown introduction - Develop your subject knowledge by making links between topics for more in-depth exam answers - Improve subject-specific skills with an exam skills checkbox at the end of each chapter - Avoid common mistakes and enhance your exam answers with examiner tips - Practise and apply your skills and knowledge with exam-style questions and frequent questions with answer guidance online - Understand key terms you will need for the exam with user-friendly definitions and a glossary - Build quick recall with bullet-pointed summaries at the end of each chapter

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224

Publisher

Hodder Education

Published Date

ISBN 10

1398312185

ISBN 13

9781398312180

Agriculture in the Doha Round

By: Neil Andrews,David Bailey,Ivan Roberts

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Agriculture in the Doha Round

By: Neil Andrews,David Bailey,Ivan Roberts

This report, prepared for the Commonwealth Secretariat by the Australian Bureau of Agriculture and Resource Economics, looks at the benefits of liberalisatrion and examines the closely interrelated use of the three pillars of domestic support, export subsidies and restrictions on market access in distorting world agricultural trade.

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136

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Commonwealth Secretariat

Published Date

ISBN 10

0850928125

ISBN 13

9780850928129

The Theory of Hospitality and Catering Thirteenth Edition

By: David Foskett,Patricia Paskins,Andrew Pennington,Neil Rippington

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The Theory of Hospitality and Catering Thirteenth Edition

By: David Foskett,Patricia Paskins,Andrew Pennington,Neil Rippington

Offering a complete overview of the hospitality and catering industry for over 50 years, this new edition of the essential reference text has been updated to reflect latest developments and current issues. Covering all aspects of the industry - from commodities and nutrition, to planning, resourcing and running each of the key operational areas - The Theory of Hospitality and Catering is an essential text for anyone training to work in the hospitality industry. It will be valuable to anyone completing courses in Professional Cookery and Hospitality Supervision, as well as foundation degree and first-year undergraduate hospitality management and culinary arts students. - Discusses all of the current issues affecting the industry, including environmental concerns such as traceability, seasonality and sustainability; as well as important financial considerations such as how to maximise profit and reduce food waste. - Considers latest trends and developments, including the use and impact of social media. - Updated to reflect up-to-date legislative requirements, including new allergen legislation. - Helps you to understand how theories are applied in practice with new case studies from hospitality businesses throughout.

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714

Publisher

Hodder Education

Published Date

ISBN 10

1471864944

ISBN 13

9781471864940

How Industry Analysts Shape the Digital Future

By: Neil Pollock,Robin Williams

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How Industry Analysts Shape the Digital Future

By: Neil Pollock,Robin Williams

Industry analysts are in the business of shaping the technological and economic future. They attempt to 'predict' what will become the next big thing; to spot new emerging trends and paradigms; to decide which hi-tech products will win out over others and to figure out which technology vendors can deliver on their promises. In just a few short years, they have developed a surprising degree of authority over technological innovation. Yet we know very little, if anything about them. This book seeks to explain how this was achieved and on what this authority rests. Who are the experts who increasingly command the attention of vendor and user communities? What is the nature of this new form of technical and business knowledge? How Industry Analysts Shape the Digital Future offers the first book length study into this rarely scrutinized form of business expertise. Contributions to this volume show how, from a small group of mainly North American players which arose in the 1970s, Gartner Inc. has emerged as clear leader of a $6 billion industry that involves several hundred firms worldwide. Through interviews and observation of Gartner Inc. and other industry analyst firms, the book explores how these firms create their predictions, market classifications and rankings, as well as with how these outputs are assessed and consumed. The book asks why many social scientists have ignored the proliferation of these new forms of management and technical expertise. In some cases scholars have 'deflated' this kind of business acumen, portraying it as arbitrary knowledge whose methods and content do not deserve enquiry. The valuable exception here has been the path-breaking work on the 'performativity' of economic, financial or accounting knowledge. Drawing upon recent performativity arguments, the book argues the case for a Sociology of Business Knowledge.

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388

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Oxford University Press

Published Date

ISBN 10

0191014966

ISBN 13

9780191014963

The Theory of Hospitality and Catering, 14th Edition

By: David Foskett,Patricia Paskins,Andrew Pennington,Neil Rippington

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The Theory of Hospitality and Catering, 14th Edition

By: David Foskett,Patricia Paskins,Andrew Pennington,Neil Rippington

Prepare students for assessment and further professional development with a wealth of contemporary case studies from around the world, referencing key trends. · Discover how to integrate sustainability and environmental improvements into kitchens and eating spaces, helping to increase energy conservation and boost your green credentials. · Harness the power social media and e-marketing to proactively grow your business, online visibility and engagement. · Ensure best practice is followed where food allergies and intolerances are concerned, so you can be confident you are providing a safe experience for all customers. · Develop your understanding of nutrition and culinary medicine with a unique contribution from Elaine Macaninch, a director of Culinary Medicine UK and the co-founder of the Education and Research in Medical Nutrition Network (ERimNN) · Plan for commercial success with clear coverage of financial aspects of food and beverage management, personal development and people management skills.

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1058

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Hodder Education

Published Date

ISBN 10

1398332224

ISBN 13

9781398332225

Assessing Forest Ecosystem Health in the Inland West

By: David L. Adams

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Assessing Forest Ecosystem Health in the Inland West

By: David L. Adams

Inland West, their historical origins, assessments of available management tools, and analyses of the various choices available to policymakers. Its goal is to help people understand the Inland West forests so that public policies can reflect a constructive and realistic framework in which forests can be managed for sustained health. This resource is the product of a scientific workshop where 35 participants, including scientists, resource managers, administrators, and environmentalists, addressed the forest health problem in the Inland West. Synthesis chapters integrate the diverse knowledge and experience which participants brought to the workshop. They identify and link together many of the ecological, social, and administrative conditions which have created the forest health problem in the West. The book is unique in that it reflects a process that fostered the use of academic research, field realities, and industrial knowledge to define an interdisciplinary problem, establish rational policy objectives, and set-up “do-able” management approaches. The following topics are analyzed: Assessing forest ecosystem health in the Inland West Historical and anticipated changes in forest ecosystems in the Inland West Defining and measuring forest health Historical range of variability as a tool for evaluating ecosystem change Administrative barriers to implementing forest health problems Economic and social dimensions of the forest health problem Fire management Ecosystem and landscape management

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493

Publisher

Routledge

Published Date

ISBN 10

1351465538

ISBN 13

9781351465533

Health Care Finance

By: Judith J. Baker,R. W. Baker,Neil R. Dworkin

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Health Care Finance

By: Judith J. Baker,R. W. Baker,Neil R. Dworkin

Health Care Finance: Basic Tools for Nonfinancial Managers, Fifth Edition is the most practical financial management text for those who need basic financial management knowledge and a better understanding of healthcare finance in particular. Using actual examples from hospitals, long-term care facilities, and home health agencies, this user-friendly text includes practical information for the nonfinancial manager charged with budgeting.

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Page Count

610

Publisher

Jones & Bartlett Learning

Published Date

ISBN 10

1284141365

ISBN 13

9781284141368

Health Care Finance

By: Judith J. Baker,R. W. Baker,Neil R. Dworkin

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Health Care Finance

By: Judith J. Baker,R. W. Baker,Neil R. Dworkin

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635

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Jones & Bartlett Learning

Published Date

ISBN 10

1284118215

ISBN 13

9781284118216

Practical Cookery for the Level 3 Advanced Technical Diploma in Professional Cookery

By: David Foskett,Neil Rippington,Steve Thorpe,Patricia Paskins

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Practical Cookery for the Level 3 Advanced Technical Diploma in Professional Cookery

By: David Foskett,Neil Rippington,Steve Thorpe,Patricia Paskins

Master culinary skills and prepare for assessment with the book which professional chefs have relied on for over 50 years to match the qualification and support their training and careers. With 460 recipes covering both classic dishes and the latest methods used in real, Michelin-starred kitchens, this book is structured exactly around the units and requirements of the Level 3 Advanced Technical Diploma in Professional Cookery to make perfecting culinary techniques, meeting the qualification requirements and preparing for assessments easier than ever before. This edition is published in partnership with City & Guilds, further enhancing the book's reputation as the gold standard in the Hospitality and Catering industry. - Break down key techniques with 50 step-by-step photo sequences - Hone your presentation skills with photos of each recipe - Test your understanding with questions at the end of each unit - Prepare for assignments, written tests and synoptic assessments with the new assessment section - Access professional demonstration videos with links throughout the book

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1532

Publisher

Hodder Education

Published Date

ISBN 10

1510401334

ISBN 13

9781510401334

CIMA Official Exam Practice Kit Enterprise Strategy

By: Neil Botten

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CIMA Official Exam Practice Kit Enterprise Strategy

By: Neil Botten

HELPING YOU PREPARE WITH CONFIDENCE, AVOID PITFALLS AND PASS FIRST TIME CIMA's Exam Practice Kits contain a wealth of practice exam questions and answers, focusing purely on applying what has been learned to pass the exam. Fully updated to meet the demands of the new 2010 syllabus, the range of questions covers every aspect of the course to prepare you for any exam scenario. Each solution provides an in-depth analysis of the correct answer to give a full understanding of the assessments and valuable insight on how to score top marks. - The only exam practice kits to be officially endorsed by CIMA - Written by leading CIMA examiners, markers and tutors - a source you can trust - Maps to CIMA's Learning Systems and CIMA's Learning Outcomes to enable you to study efficiently - Exam level questions with type and weightings matching the format of the exam - Fully worked model answers to facilitate learning and compare against your own practice answers - Includes summaries of key theory to strengthen understanding

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306

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Elsevier

Published Date

ISBN 10

1856177343

ISBN 13

9781856177344

Never Enough

Capitalism and the Progressive Spirit

By: Neil Gilbert

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Never Enough

Capitalism and the Progressive Spirit

By: Neil Gilbert

It is said that greed fuels capitalism and socialism feeds on envy. But what happens in a stable society when a successful economy generates material progress for one population sector, while simultaneously creating income inequality and poverty for another sector? While this has long been a classic debate for economists, Neil Gilbert, a social welfare theorist, offers a new take. In this landmark work, Gilbert addresses the long-standing tensions between capitalism and the progressive spirit and challenges the contemporary progressive outlook on the failures of capitalism. In doing this, Never Enough analyzes the empirical evidence for conventional claims about the real level of poverty, the presumed causes and consequences of inequality, the meaning and underlying dynamics of social mobility, and the necessity for more social welfare spending and universal benefits. The book's careful analysis suggests that it is time to resist the material definition of progress that stands so high on the current agenda and envision alternative ways for our government to advance the "good society." Insatiable consumption and the commodification of everyday life has dominated the last half-century, and is encouraged by modern capitalism because it feeds the economy and is also used as a measure of individual success. But Gilbert argues that it is perhaps no longer the best way to stimulate the economy. Never Enough also challenges the prevailing assumptions about the decline of middle-class prosperity, opportunity and material well-being in the United States and in other post-industrial nations. In a careful reading of the evidence and a critical analysis of its implications, Gilbert demonstrates the extent to which the customary progressive claims about the severity of poverty, inequality, social mobility and the benefits of universalism not only distort the empirical reality of modern life in an era of abundance, but confounds efforts to help those most in need.

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233

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Oxford University Press

Published Date

ISBN 10

0199361355

ISBN 13

9780199361359

Commodity Derivatives

Markets and Applications

By: Neil C. Schofield

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Commodity Derivatives

Markets and Applications

By: Neil C. Schofield

Commodity Derivatives In the newly revised Second Edition of Commodity Derivatives: Markets and Applications, expert trading educator and author Neil Schofield delivers a comprehensive overview of a wide variety of commodities and derivatives. Beginning with discussions of commodity markets generally before moving on to derivative valuation and risk management, the author then dives into individual commodity markets, like gold, base metals, crude oil, natural gas, electricity, and more. Schofield relies on his extensive experience at Barclays Investment Bank to offer readers detailed examinations of commodity finance and the use of commodities within a wider investment portfolio. The second edition includes discussions of critical new topics like dual curve swap valuation, option valuation within a negative price environment using the Bachelier model, volatility skews, smiles, smirks, term structures for major commodities, and more. You’ll find case studies on corporate failures linked to improper commodity risk management, as well as explorations of issues like the impact of growing interest in electric vehicles on commodity markets. The text of the original edition has been updated and expanded and new example transactions are included to help the reader understand the concepts discussed within. Each chapter follows a uniform structure, with typical demand and supply patterns following a non-technical description of the commodity at issue. Discussions of the physical markets in each commodity and the main exchange-traded and over-the-counter products conclude each chapter. Perfect for commodity and derivatives traders, analysts, and risk managers, the Second Edition of Commodity Derivatives: Markets and Applications will also earn a place in the libraries of students and academics studying finance and the graduate intake in financial institutions. A one-stop resource for the main commodity markets and their associated derivatives Finance professionals seeking a single volume that fully describes the major commodity markets and their derivatives will find everything they need in the latest edition of Commodity Derivatives: Markets and Applications. Former Global Head of Financial Markets Training at Barclays Investment Bank Neil Schofield delivers a rigorous and authoritative reference on a crucial, but often overlooked, subject. Completely revised and greatly expanded, the Second Edition of this essential text offers finance professionals and students coverage on every major class of commodities, including gold, steel, ethanol, crude oil, and more. You’ll also find discussions of derivative valuation, risk management, commodity finance, and the use of commodities within an investment portfolio. Non-technical descriptions of major commodity classes ensure the material is accessible to everyone while still in-depth and rigorous enough to deliver key information on an area central to global finance. Ideal for students and academics in finance, Commodity Derivatives is an indispensable guide for commodity and derivatives traders, analysts, and risk managers who seek a one-volume resource on foundational and advanced topics in commodity markets and their associated derivatives.

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549

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119349257

ISBN 13

9781119349259

Marketing Metrics

By: Neil Bendle,Paul W. Farris,Phillip Pfeifer,David Reibstein

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Marketing Metrics

By: Neil Bendle,Paul W. Farris,Phillip Pfeifer,David Reibstein

Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task—and capture data that's valid, reliable, and actionable.

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710

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FT Press

Published Date

ISBN 10

0136755313

ISBN 13

9780136755319

Practical Renal Pathology, A Diagnostic Approach E-Book

A Volume in the Pattern Recognition Series

By: Donna J. Lager,Neil Abrahams

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Practical Renal Pathology, A Diagnostic Approach E-Book

A Volume in the Pattern Recognition Series

By: Donna J. Lager,Neil Abrahams

Practical Renal Pathology helps you apply a systematic pattern recognition approach to achieve more accurate diagnoses of both neoplastic and non-neoplastic diseases of the kidneys. This volume in the Pattern Recognition Series helps you to efficiently and confidently evaluate even the most challenging histologic specimens. Consult this title on your favorite e-reader with intuitive search tools and adjustable font sizes. Elsevier eBooks provide instant portable access to your entire library, no matter what device you're using or where you're located. Compare your specimens to commonly seen patterns, categorize them accordingly, and turn directly to in-depth diagnostic guidance using the unique, pattern-based Visual Index at the beginning of the book. Assess key pathologic and clinical aspects of both neoplastic and non-neoplastic conditions with over 750 high-quality, full-color images that help you evaluate and interpret biopsy samples. Benefit from expert guidance in key areas such as renal biopsy interpretation, handling of nephrectomy specimens, pathology relevant to renal transplantation, and pathology of unusual renal neoplasms. Progress logically from the histologic pattern, through the appropriate workup, around the pitfalls, to the best diagnosis.

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401

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Elsevier Health Sciences

Published Date

ISBN 10

1455737860

ISBN 13

9781455737864

Human Gene Evolution

By: David Neil Cooper

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Human Gene Evolution

By: David Neil Cooper

Presents the principles of human gene evolution in a concise and easy to understand fashion. Uses examples of how evolutionary processes have molded present day genes, drawn from the evolution of humans and other primates, as well as from more primitive organisms. With increasing attention in this expanding area, this review forms a timely publication of our current knowledge of this important field. Structure and function in the human genome The evolution of gene structure Mutational mechanisms in evolution

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520

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Elsevier

Published Date

ISBN 10

0121878708

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9780121878702

Need to Know: Edexcel A-level Business

By: Neil James,Andrew Hammond

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Need to Know: Edexcel A-level Business

By: Neil James,Andrew Hammond

Exam Board: Edexcel Level: A-level Subject: Business First teaching: September 2015 First exams: Summer 2017 Covering what you really need to know for Edexcel A-level Business - in less than 140 pages. This revision guide makes revision easy - whether you're getting started early or you need to do some last-minute cramming. - Find key facts at your fingertips with quick summaries of the content, concepts and terms from the Edexcel A-level Business specification - Get better grades in your exams with tips on exam technique, mistakes to avoid and important things to remember - Revise and practise using end-of-topic questions and synoptic questions at the end of each section - Benefit from the knowledge of experienced Business authors Neil James and Andrew Hammond

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195

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Philip Allan

Published Date

ISBN 10

1510427554

ISBN 13

9781510427556

Homes For Third Age:Design Gde

By: Neil Barker,Anne-Marie Nicholson

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Homes For Third Age:Design Gde

By: Neil Barker,Anne-Marie Nicholson

First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.

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358

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Taylor & Francis

Published Date

ISBN 10

1135809852

ISBN 13

9781135809850

Discover Your Core, Then Go for More

By: Neil Gillespie

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Discover Your Core, Then Go for More

By: Neil Gillespie

Discover Your Core, Then Go for More is about growing your business and growing it profitably. "Discover" presents a unique profit model called "The Profit Triad" observed at successful wholesale distributors and other distribution companies like Amazon.com and Southwest Airlines. The Eight Steps to Growth follow a natural 8 step progress of growth that prepare every function in your organization to generate growth initiatives in six major categories.

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279

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Lulu.com

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ISBN 10

0557399297

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9780557399291

Trading the Fixed Income, Inflation and Credit Markets

A Relative Value Guide

By: Neil C. Schofield,Troy Bowler

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Trading the Fixed Income, Inflation and Credit Markets

A Relative Value Guide

By: Neil C. Schofield,Troy Bowler

Trading the Fixed Income, Inflation and Credit Markets is a comprehensive guide to the most popular strategies that are used in the wholesale financial markets, answering the question: what is the optimal way to express a view on expected market movements? This relatively unique approach to relative value highlights the pricing links between the different products and how these relationships can be used as the basis for a number of trading strategies. The book begins by looking at the main derivative products and their pricing interrelationships. It shows that within any asset class there are mathematical relationships that tie together four key building blocks: cash products, forwards/futures, swaps and options. The nature of these interrelationships means that there may be a variety of different ways in which a particular strategy can be expressed. It then moves on to relative value within a fixed income context and looks at strategies that build on the pricing relationships between products as well as those that focus on how to identify the optimal way to express a view on the movement of the yield curve. It concludes by taking the main themes of relative value and showing how they can be applied within other asset classes. Although the main focus is fixed income the book does cover multiple asset classes including credit and inflation. Written from a practitioner's perspective, the book illustrates how the products are used by including many worked examples and a number of screenshots to ensure that the content is as practical and applied as possible.

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324

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John Wiley & Sons

Published Date

ISBN 10

0470742291

ISBN 13

9780470742297

When Lawyers Screw Up

Improving Access to Justice for Legal Malpractice Victims

By: Herbert Kritzer,Neil Vidmar

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When Lawyers Screw Up

Improving Access to Justice for Legal Malpractice Victims

By: Herbert Kritzer,Neil Vidmar

Unhappy clients bring thousands of legal malpractice claims every year, against mega law firms and solo practitioners, for simple errors or egregious misconduct, and for losses than can reach $100 million or more. This in an industry, legal services, generating nearly $300 billion a year in revenue and touching every facet of American society. Yet, scant if any scholarly attention has been paid to the questions and consequences of lawyers' professional liability. This book is the first to fully explore the mistakes lawyers sometimes make, the nature of these mistakes, the harm they do, and the significant disparities in outcomes for corporate and individual victims of lawyers' errors. A systematic, empirical study of legal malpractice, When Lawyers Screw Up employs both quantitative and qualitative methods to examine the frequency and nature of claims, the area of practice producing them, the amounts at stake, and the resolutions. The authors also use a range of data sources to study the frequency and outcomes of legal malpractice trials, whether bench or jury. Their comparison of legal malpractice cases involving the corporate and personal service sectors reveal the difficulties confronting claims coming from the personal sector—difficulties that often deny victims redress, even when they have suffered significant harm. When Lawyers Screw Up draws on a series of interviews to describe the practices of lawyers with expertise in handling legal malpractice claims, even as it notes how few such experts are available to prosecute these claims. In light of their findings, the authors suggest a range of reforms that would help victims of legal malpractice, particularly individuals and small businesses, in pursuing their claims.

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248

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University Press of Kansas

Published Date

ISBN 10

0700625852

ISBN 13

9780700625857

The Definitive Guide to Marketing Analytics and Metrics (Collection)

By: Cesar Brea,Rajkumar Venkatesan,Paul Farris,Ronald T. Wilcox,Neil Bendle,Phillip Pfeifer,David Reibstein

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The Definitive Guide to Marketing Analytics and Metrics (Collection)

By: Cesar Brea,Rajkumar Venkatesan,Paul Farris,Ronald T. Wilcox,Neil Bendle,Phillip Pfeifer,David Reibstein

A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative Books help you measure, analyze, and optimize every marketing investment you'll ever make Measuring and optimize your marketing investments is more crucial than ever. But, with an explosion in channels and complexity, it's also more challenging than ever. Fortunately, marketing metrics and analytics have taken giant leaps forward in recent years: techniques now exist for accurately quantifying performance and applying what you learn to improve it. In this unique 3 Book package, world-class experts present these new approaches, and show how to profit from them. In Marketing and Sales Analytics, leading consultant Cesar A. Breaexamines the experiences of 15 leaders who've built high-value analytics capabilities in multiple industries. Then, building on what they've learned, he presents a complete blueprint for succeeding with marketing analytics. You'll learn how to evaluate "ecosystemic" conditions for success, frame the right questions, and organize your people, data, and operating infrastructure to answer them. Brea helps you overcome key challenges ranging from governance to overcoming hidden biases. Along the way, he also offers specific guidance on crucial decisions such as "buy vs. build?", "centralize or decentralize?", and "hire generalists or specialists?" Next, in Cutting Edge Marketing Analytics, three pioneering experts introduce today's most valuable marketing analytics methods and tools, and offer a best-practice methodology for successful implementation. They augment this knowledge with hands on case studies, guiding you through solving key problems in resource allocation, segmentation, pricing, campaign management, firm valuation, and digital marketing strategy. All case studies are accompanied by real data used by the protagonists to make decisions. As you practice, you'll gain a deeper understanding of the value of marketing analytics, learn to integrate quantitative analysis with managerial sensibilities, master core statistical tools, and discover how to avoid crucial pitfalls. Finally, in the award-winning Marketing Metrics, Second Edition, Paul W. Farris and his colleagues show how to choose the right metrics for every marketing challenge. You'll learn how to use dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for promotional strategy, advertising, distribution, customer perceptions, market share, competitors' power, margins, pricing, products and portfolios, customer profitability, sales forces, channels, and more. This extensively updated edition introduces innovative metrics ranging from Net Promoter to social media and brand equity measurement, and shows how to build comprehensive models to optimize every marketing decision you make. If you need to measure and improve marketing performance, this 3-book package will be your most valuable resource. From world-renowned business sustainability experts Cesar A. Brea, Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein

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1465

Publisher

FT Press

Published Date

ISBN 10

0133994775

ISBN 13

9780133994773

Book's by Neil Gross

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