Neil Bright's Books

A Bright Shining Lie

John Paul Vann and America in Vietnam (Pulitzer Prize Winner)

By: Neil Sheehan

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A Bright Shining Lie

John Paul Vann and America in Vietnam (Pulitzer Prize Winner)

By: Neil Sheehan

One of the most acclaimed books of our time—the definitive Vietnam War exposé and the winner of the Pulitzer Prize and the National Book Award. When he came to Vietnam in 1962, Lieutenant Colonel John Paul Vann was the one clear-sighted participant in an enterprise riddled with arrogance and self-deception, a charismatic soldier who put his life and career on the line in an attempt to convince his superiors that the war should be fought another way. By the time he died in 1972, Vann had embraced the follies he once decried. He died believing that the war had been won. In this magisterial book, a monument of history and biography that was awarded the National Book Award and the Pulitzer Prize for Nonfiction, a renowned journalist tells the story of John Vann—"the one irreplaceable American in Vietnam"—and of the tragedy that destroyed a country and squandered so much of America's young manhood and resources.

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Page Count

898

Publisher

Vintage

Published Date

ISBN 10

0679603808

ISBN 13

9780679603801

Major Account Sales Strategy

By: Neil Rackham

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Major Account Sales Strategy

By: Neil Rackham

An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle. Based on Neil Rackham's exhaustive research, the strategies you'll find here will enable you to . . . Tailor your selling strategy to match each step in the client's decision-making process. Ensure that you won't lose your customers because you'll know the psychology of the buyer and how to respond to their doubts. Gain entry to accounts through many different windows of opportunity. Deal with competitive situations, take on bigger competitors, and win using strategies that the author's meticulous research shows are employed by the most successful salespeople. Handle negotiations, concessions on price, and term agreements skillfully and effectively. Offer the ongoing technical and maintenance support that keeps your major accounts yours. From a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy.

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Page Count

237

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0070511144

ISBN 13

9780070511149

The Blood Tide (DS Max Craigie Scottish Crime Thrillers, Book 2)

By: Neil Lancaster

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The Blood Tide (DS Max Craigie Scottish Crime Thrillers, Book 2)

By: Neil Lancaster

‘Think Jack Reacher fronting Line of Duty’ Ian Rankin

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Page Count

369

Publisher

HarperCollins UK

Published Date

ISBN 10

0008470375

ISBN 13

9780008470371

Book's by Neil Bright

A Bright Shining Lie

A Bright Shining Lie

Major Account Sales Strategy

Major Account Sales Strategy

The Blood Tide (DS Max Craigie Scottish Crime Thrillers, Book 2)

The Blood Tide (DS Max Craigie Scottish Crime Thrillers, Book 2)

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