This open access book examines how creating a national brand assisted Qatar in absorbing the shock and awe following the outburst of the crisis with Saudi Arabia, Bahrain, Egypt, and the United Arab Emirates in May 2017. The authors discuss the country's diplomatic performance, which was characterized by five main factors that helped Qatar to deal with the crisis successfully. These factors include the failure of the element of surprise, years of building Qatar’s national brand, Qatar's arsenal of soft power, international alliances, and the opponents’ quandary. This book further scrutinizes Qatar’s role in the region and all questions related to this role through the lenses of its nation brand. The book provides explanations for the success of Qatar in absorbing the “shock and awe” in the early stage of the last Gulf crisis, presenting various arguments on how establishing a nation brand helped Qatar to deal with the crisis successfully. The book follows an original approach that views the Qatari case from a scientific perspective, investigating the art of nation branding. It will appeal to students, researchers, and scholars of international relations, psychology, political science, and journalism, as well as policy-makers interested in a better understanding of soft power, nation branding, Middle East studies, and diplomacy.
This book is an indispensable resource for anyone looking to understand the Muslim Brotherhood; Qatar's role in promoting the group; and the ideological, social, and religious factors that have led to its ultimate failure. The book begins by looking at the birth of the Muslim Brotherhood (MB) in 1928 in Egypt. It then traces its ideology and expansion via the various affiliate organizations in the Arab world as well as its international presence up to the present day. Throughout this historical analysis, evidence is presented linking the MB again and again to political violence and a lack of a coherent policy. The book weaves into this history the influence of Qatari support, a clarification of the division between true Salafism and the MB's radical ideology, an explanation of how Jamal Khashoggi was a living metaphor for this misunderstanding, and the role the MB has played in various revolutionary movements throughout the Middle East. The book concludes with a current geopolitical outlook on the MB itself and the Arab world in which it resides. The book is extensively sourced with first-hand primary source quotes from numerous exclusive personal interviews conducted by the author, with both experts on the subject and officials in the region.
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