The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation devices. The continuous surge of mobile innovation provides unprecedented access to real-time consumer behaviour. Mobile market research allows users to reach more people, engage more people, and collect more valuable data as respondents are free to engage at their own pace, on their own time. Industry forerunners Ray Poynter, Navin Williams, and Sue York employ decades of study to examine the present and future state of mobile market research, as well as the advantages and disadvantages of various approaches. This book contains clear, comprehensive knowledge for those who implement, utilise, and study the field. Readers will learn: The characteristics, scope, and importance of mobile market research Purposes and effects of principal tools like brand tracking, ad testing, customer satisfaction research, and research technology How mobile devices are used for qualitative and quantitative research by way of online focus groups, online discussions, mobile diaries, mobile ethnographies, and mobile surveys Aspects and implications of mobile computer interviews, mobile phone interviews, mixed-mode research, international mobile research, and research using passive data, panels, lists, and communities The significance of the mobile ecosystem, market research ethics, and research on research Designed to be accessible and helpful for beginners and advanced users alike, The Handbook of Mobile Market Research is an extensive guide to one of the most promising, dynamic methods of data collection.
Parents in the US and other societies are increasingly refusing to vaccinate their children, even though popular anti-vaccine myths – e.g. ‘vaccines cause autism’ – have been debunked. This book explains the epistemic and moral failures that lead some parents to refuse to vaccinate their children. First, some parents have good reasons not to defer to the expertise of physicians, and to rely instead upon their own judgments about how to care for their children. Unfortunately, epistemic self-reliance systematically distorts beliefs in areas of inquiry in which expertise is required (like vaccine immunology). Second, vaccine refusers and mainstream medical authorities are often committed to different values surrounding health and safety. For example, while vaccine advocates stress that vaccines have low rates of serious complications, vaccine refusers often resist vaccination because it is ‘unnatural’ and because they view vaccine-preventable diseases as a ‘natural’ part of childhood. Finally, parents who refuse vaccines rightly resist the utilitarian moral arguments – ‘for the greater good’ – that vaccine advocates sometimes make. Unfortunately, vaccine refusers also sometimes embrace a pernicious hyper-individualism that sanctions free-riding on herd immunity and that cultivates indifference to the interpersonal and social harms that unvaccinated persons may cause.
10th ANNIVERSARY Betrayed! The word cut deeper than any broadsword, for Rogan St. Cyr had been played false by the woman to whom he had given his heart. Yet the beautiful Lily was still his bride, and now she would pay for her treachery with her very freedom. Though he held her prisoner, far from the comfort of family or friends, Lily longed to ease the pain that tortured her warrior husband. For she knew that deep inside his hardened soul lay the embers of their love, longing to be brought back to life.
This book offers a critical investigation of the exclusion of individuals described as having ‘learning difficulties’ from participation in higher education. Using a postmodernist framework, the author explores the insights and experiences of a theatre group attempting to develop an undergraduate degree programme in the performing arts. In doing so, he provides a theoretical map of insights into discourses of power and knowledge, and makes transparent competing and contradictory discursive practices. Suggesting that ‘learning difficulties’ is a constructed and re-constructed discourse serving normative interests, the author demonstrates that despite the rhetoric of widening participation, individuals are intentionally beset by barriers, silenced and excluded from degree level participation. The author calls for a radical re-think of the notion of ‘learning difficulties’, segregated provision, access to employment in theatre, and critically questions the notion of participation in higher education. This pioneering volume will appeal to students and scholars of inclusive education, (critical) disability studies, cultural studies and the sociology of education.
Performedin the cardiac catheterization laboratory is also included in this section. The next section deals with all aspects of cardiac surgery. Surgery for ischemic heart disease, valve surgery, aortic surgery, robotically assisted cardiac surgery, surgery for congenital heart disease and cardiac transplantation are covered by well-known experts. The last section points to expected refinements and future developments in cardiology, such as stem cell therapy, newer thrombolytics, new frontiers in balloon valvotomy and cardiac transplantation and artificial hearts. This book includes more than 300 full coloured images and illustration. It can be used as a reference book in every library, hospitals, medical colleges and research institutions.
“The compelling story of a colony besieged by meteorological, epidemiological, economic, and manmade catastrophes only to arise like the phoenix.” —Orville Vernon Burton, author of The Age of Lincoln During South Carolina’s settlement, a cadre of men rose to political and economic prominence, while ordinary colonists, enslaved Africans, and indigenous groups became trapped in a web of violence and oppression. John J. Navin explains how eight English aristocrats, the Lords Proprietors, came to possess the vast Carolina grant and then enacted elaborate plans to recruit and control colonists as part of a grand moneymaking scheme. But those plans went awry, and the mainstays of the economy became hog and cattle ranching, lumber products, naval stores, deerskin exports, and the calamitous Indian slave trade. The settlers’ relentless pursuit of wealth set the colony on a path toward prosperity but also toward a fatal dependency on slave labor. Rice would produce immense fortunes in South Carolina, but not during the colony’s first fifty years. Religious and political turmoil instigated by settlers from Barbados eventually led to a total rejection of proprietary authority. Using a variety of primary sources, Navin describes challenges that colonists faced, setbacks they experienced, and the effects of policies and practices initiated by elites and proprietors. Storms, fires, epidemics, and armed conflicts destroyed property, lives, and dreams. Threatened by the Native Americans they exploited, by the Africans they enslaved, and by their French and Spanish rivals, South Carolinians lived in continual fear. For some it was the price they paid for financial success. But for most there were no riches, and the possibility of a sudden, violent death was overshadowed by the misery of their day-to-day existence.
This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people’s effect on the functioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies.
SECTION 1: BASICS 1. Basics of Cardiac Computed Tomography 2. Basics of Cardiac Magnetic Resonance Imaging 3. New Cardiac Cameras: Single-photon Emission Computed Tomography and Positron Emission Tomography SECTION 2: HYPERTENSION 4. Left Ventricular Hypertrophy Evaluation by Echocardiography in Hypertension 5. Left Atrial Volume Index Evaluation by Echocardiography in Hypertension 6. Advances in Diastology by Echocardiography in Hypertension 7. Advances in Left Atrial Strain Evaluation by Echocardiography in Hypertension 8. Sequential ABPM Navigation Imaging in Hypertension 9. Echocardiographic Evaluation in Hypertension: Diagnostic, Prognostic, and Therapeutic Implications 10. Beta-blocker Effect and Outcome Evaluation by Echocardiography in Hypertension 11. Statin Effect and Outcome Evaluation by Echocardiography 12. ARNIs Effect and Outcome Evaluation by Echocardiography in Hypertension 13. Left Ventricular Hypertrophy and Left Ventricular Mass Index Evaluation by 3D Echocardiography in Hypertension 14. Validation of Chlorthalidone Efficacy and Outcome by Echocardiographic Variables 15. Secondary Hypertension Evaluation: Multimodality Imaging SECTION 3: HEART FAILURE 16. Biomarkers Imaging in Heart Failure 17. Advances in Systolic Heart Failure Evaluation by Echocardiography 18. Cardiac Magnetic Resonance Imaging in Ischemic Heart Failure 19. Role of Cardiovascular Magnetic Resonance Imaging in Nonischemic Cardiomyopathy 20. Echocardiography-guided b-blocker Therapy in Heart Failure 21. Diuretics Effect and Outcome Evaluation in Heart Failure by Echocardiography 22. Device Intervention in Heart Failure 23. Radionuclide Imaging of Cardiac Autonomic Innervation: MIBG 24. Cardiac Radionuclide Imaging to Assess Patients with Heart Failure SECTION 4: ST-ELEVATION MYOCARDIAL INFARCTION AND CORONARY ARTERY DISEASE 25. Biomarkers Imaging in ST-elevation Myocardial Infarction 26. Electrocardiography Imaging in ST-elevation Myocardial Infarction 27. Advances in Echocardiographic Navigation of STEMI Complications 28. Coronary Artery Disease and Advances in Intravascular Ultrasound Imaging 29. Vulnerable Plaque Imaging in Acute Coronary Syndrome: When to Intervene? 30. ST-elevation Myocardial Infarction and Advances in Optical Coherence Tomography 31. Role of OCT in the Subset of CAD Postpercutaneous Coronary Intervention and Postcoronary Artery Bypass Graft 32. Acute Coronary Syndrome: Bifurcation Lesion, Imaging, and Intervention Advances 33. Quantitative Assessment of Myocardial Blood Flow and Fractional Flow Reserve and their Clinical Applications 34. ACS Coronary Intervention and Imaging: Recent Advances--Optical Coherence Tomography 35. Advances in CT Coronary Angiography in Evaluation of CAD 36. TNK Effect and Outcome Evaluation in STEMI by Echocardiography 37. Prognosis and Risk Outcome by Echocardiography in AMI Patients Post-thrombolysis 38. TNK Effect and Outcome Evaluation in STEMI by Coronary Angiography 39. Thrombolytic Therapy Effect/Outcome Evaluation by Intravascular Ultrasound 40. Role of Myocardial Perfusion Imaging in Patients of Chronic Stable Angina 41. STEMI Intervention: Femoral versus Radial by Conventional Coronary Angiography 42. ARBs, ACEIs Effect and Outcome Evaluation in STEMI by Echocardiography 43. Beta Blockers Effect and Outcome Evaluation in STEMI by Echocardiography 44. Post-PCI Effect and Evaluation in STEMI by Echocardiography 45. Coronary Artery Disease Evaluation by Coronary Doppler Imaging 46. Dobutamine Stress Echocardiography in Assessment of Myocardial Viability 47. Assessment of Myocardial Viability: Advantag
This two volume textbook is a practical guide to echocardiography for trainees. Divided into seven sections, the book begins with an introduction to the history and basics of echocardiography. The second section explains how to perform different types of echocardiograph. Each of the following sections examines echocardiography and its interpretation for various groups of heart diseases, whilst the final section describes the use of the technique for more general non-invasive procedures, including in systemic diseases, in life threatening conditions and for geriatric patients. Edited by internationally-recognised Dr Navin Nanda from the University of Alabama at Birmingham, US, this comprehensive manual includes more than 1150 echocardiographic images and illustrations. Key points Comprehensive guide to echocardiography Covers basic technique and use for diagnosis of numerous heart diseases Edited by University of Alabama at Birmingham Prof Navin Nanda Includes more than 1150 images and illustrations, and 6 DVD-ROMs with over 1700 video clips
This comprehensive, state-of-the-art review of both live/real time 3D transthoracic and transesophageal echocardiography illustrates both normal and pathologic cardiovascular findings. With more than 800 images that detail the technique of performing these studies and demonstrate various cardiovascular pathologies, as well as a DVD containing more than 350 moving images, it is a valuable compendium for both novice and experienced practitioners. The book opens with chapters on the history of 3D echocardiography and basic and technical aspects of live/real time 3D transthoracic and transesophageal echocardiograpy, then considers: normal anatomy, examination protocols, and the technique for performing live/real time 3D transthoracic echocardiography abnormalities affecting the mitral, aortic, tricuspid, and pulmonary valves and the aorta prosthetic heart valves 3D echocardiographic assessment of left and right ventricular function, ischemic heart disease, and cardiomyopathies congenital cardiac lesions tumors and other mass lesions pericardial disorders live/real time 3D transesophageal echocardiography It concludes with coverage of some of the most recent advances in 3D technology, real time full-volume imaging, and 3D wall tracking, including 3D assessment of strain, strain rate, twist, and torsion. Vividly demonstrating the superiority of 3D echocardiography over conventional 2D imaging in several clinical situations, this carefully produced volume shows how to use the most recent technology for better assessment of cardiovascular disease.
Terrorism kills far fewer Americans annually than automobile accidents, firearms, or even lightning strikes. Given this minimal risk, why does the U.S. continue expending lives and treasure to fight the global war on terror? In Monsters to Destroy, Navin A. Bapat argues that the war on terror provides the U.S. a cover for its efforts to expand and preserve American control over global energy markets. To gain dominance over these markets, the U.S. offered protection to states critical in the extraction, sale, and transportation of energy from their "terrorist" internal and external enemies. However, since the U.S. was willing to protect these states in perpetuity, the leaders of these regimes had no incentive to disarm their terrorists. This inaction allowed terrorists to transition into more powerful and virulent insurgencies, leading the protected states to chart their own courses and ultimately break with U.S. foreign policy objectives. Bapat provides a sweeping look at how the loss of influence over these states has accelerated the decline of U.S. economic and military power, locking it into a permanent war for its own economic security.
CVD, or cardiovascular disease, is a general term that describes a disease of the heart or blood vessels. It is one of the most common causes of death. Statins are a group of medicines that can help lower the level of low-density lipoprotein (LDL) cholesterol in the blood. LDL cholesterol of often referred to as ‘bad cholesterol’, and statins reduce its production in the liver. Having a high level of LDL is potentially dangerous as it can lead to hardening and narrowing of the arteries (NHS). Comprising nearly 1000 pages, this book is a comprehensive guide to the latest advances in statin therapy and its clinical application for cardiovascular disease. Divided into 29 sections, the text begins with clinical aspects of CVD, dyslipidemia (the imbalance of lipids such as cholesterol), and the use of statins for treatment. The next sections provide detailed discussion on the use of statins for different types of CVD, including coronary artery disease, hypertension, heart failure, arrhythmia, stroke, and more. The following chapters cover statin use for other systemic diseases such as obesity, kidney disease, diabetes, ocular disorders, skin conditions and many more. The book concludes with an insight into future therapies, with emphasis on PCSK9 inhibitors, a new treatment for lowering cholesterol in the blood.
Heart failure is a serious condition caused by the heart failing to pump enough blood around the body at the right pressure. It usually occurs because the heart muscle has become too weak or stiff to work properly, most commonly caused by heart attack, high blood pressure or cardiomyopathy (heart disease). This textbook is a comprehensive guide to the latest advances in the diagnosis and management of heart failure. Comprising nearly 1000 pages, the book features 15 sections, beginning with discussion on clinical issues of heart failure, followed by imaging techniques. Each of the following sections covers a different disorder or disease that subsequently may lead to heart failure. Topics include coronary artery disease, stroke, arrhythmia, hypertension, nutritional aspects, cardio-oncology, and much more. The book concludes with rehabilitation, legal aspects, and future directions. Authored by internationally recognised experts in the field, the text is further enhanced by clinical photographs, diagrams and tables. Key points Comprehensive guide to latest advances in diagnosis and management of heart failure Extensive text comprising nearly 1000 pages covering numerous associated disorders and diseases Internationally recognised editor and author team Highly illustrated with clinical photographs, diagrams and tables
Manual of Echocardiography is a comprehensive and practical guide to the use of echocardiography in everyday clinical practice. Manual of Echocardiography contains 368 full colour images and illustrations, and is further enhanced by an accompanying DVD providing illustrations and video clips from the book “Comprehensive Textbook of Echocardiography”, also by Professor Nanda. The author team of international cardiovascular experts from the USA and Turkey ensures authoritative content throughout the book.
A unique tool for teaching and learning the top 100 most teachable topics in internal medicine There are many challenges for residents when training students who are making the big "jump" from preclinical to clinical. Most notably, they need to find time to pick and prepare topics to teach in meaningful ways without the availability of a blackboard in the learning hospital. Students also need to quickly be able to grasp these concepts quickly and with the ability to recall them later. This teaching manual primarily focuses on physiology/pathophysiology/exam findings with the goal of providing content to make teaching and learning on the wards easier for both attendings/senior residents and interns/medical students. It features the 100 most teachable topics (clinical pearls) in an image-based presentation and will cover all the major disciplines of internal medicine, including cardiology, gastroenterology, endocrine, and infectious disease. Each topic, or card, has an image on one side to prompt discussion (ECG, CXR, physical exam finding, etc.), and the flip side includes teaching points organized in question and answer format. They are presented in a pocket-sized binder with removable cards so both residents and students can remove only the topics of the day or ones they need to study. Each topic area has been reviewed by a specialist at Harvard Medical School. Visual, easy-to-use and reference tool for on-the-go Discusses the "why" behind a teachable topic Q&A format serves both rotation and exam prep Case-based to practice clinical pearls and complex topics
Thoroughly updated and greatly expanded for its Second Edition, this highly acclaimed atlas is a comprehensive, state-of-the-art reference on all aspects of transesophageal echocardiography (TEE). It features more than 2,300 illustrations-over 1,100 in full color-that demonstrate the full spectrum of findings observed in acquired and congenital cardiac diseases. This edition has two new chapters on transpharyngeal ultrasound and three-dimensional transesophageal echocardiography. All other chapters have been updated with emphasis on the latest techniques.
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