Write Powerful Letters That Win Over Your Future Employer! Even the best resume can fall flat if it is accompanied by an ineffective cover letter. With this invaluable book, you'll learn how to write cover letters that jump out from the pile and grab the employer's attention. Written by an award-winning columnist at the National Business Employment Weekly, today's leading career resource, it's packed with practical tips and psychological insights that will help set you apart from the competition and win you an interview. Starting with the basic elements of the cover letter, you'll get expert advice on how to customize letters for responding to a want ad, contacting an executive search firm, or reaching out to target companies—with plenty of sample letters from successful job hunters. Special chapters cover the unique problems of first-time job seekers, women returning to the work force, career changers, and seasoned professionals—including information that will show you how to turn apparent liabilities into assets. You'll learn: What three elements must be included in an effective cover letter How to read between the lines of a want ad to discover what they really want When thank-you notes are necessary (always) and how to write one that makes you the top candidate instead of a runner-up How to write a follow-up letter when you haven't heard from an employer What a "broadcast letter" is and why it can be the best choice How to mount an effective direct mail campaign without "papering the world" Don't let a weak cover letter short-circuit your chances. This valuable guide will show you how to create powerful job-search letters that will put you in the job you want.
Take charge of the toughest interview situations. Your complete guide to the art and science of interviewing has been thoroughly revised and expanded to lead you step-by-step through every phase of an interview, from preparation to follow-up. In addition to covering all the traditional interviewing strategies, this unique guide also shows you how to overcome psychological roadblocks so that you can build confidence and security. With the essential information you need to take charge of any interview situation, this new edition covers: The ins and outs of putting together an effective self-marketing campaign. Tips on questions to expect and the important ones to ask. The rocky road of salary negotiations. Managing your anxiety while leveling the psychological playing field. Important information on "closing" skills. Actual interviews with employers and head hunters.
A far-reaching transformation is taking place in the US in the relationship between employers and employees. The lessons learned from Japan and from "best practice" companies like IBM about how job security, training, and internal development can improve employee commitment and performance have given way to a new set of lessons about how companies can redue fixed costs, increase flexibility, and improve performance by eliminating the elaborate employment systems that prepared employees for long careers in the company. Where the old arrangement protected employees from outside market forces, the new ones drag the market right back in through downsizing, contingent workforces, hiring on the outside for new skills, and compensation contingent on overall organizational performance. New work systems that reengineer processes and empower employees "flatten" the organizational chart, cutting management jobs in particular and reducing opportunities for career development. The new arrangements shift many of the risks of business from the firm to the employees and make employees, rather than employers, responsible for developing their own skills and careers. They also increase the demands placed on workers while reducing what they receive back for their efforts. While morale is down and stress is up, employee performance seems to be rising largely because of fear driven by the shortage of good jobs. Change at Work explores the theme that employees have paid the price for the widespread restructuring of American firms as illustrated by reduced security, greater effort and hours, and reduced morale. In this important study--commissioned by the National Planning Asociation's Committee on New American Realities--the authors consider how individuals and employers need to adapt to the new arrangements as well as the implicatioons for important policy issues such as how skills will be developed where the attachment to the firms is sharply reduced. The future is uncertain, but the authors argue that the traditional relationship between employer and employee will continue to erode, making this work essential reading for managers concerned with the profound impact corporate restructuring has had on the lives of workers.
Take charge of the toughest interview situations. Your complete guide to the art and science of interviewing has been thoroughly revised and expanded to lead you step-by-step through every phase of an interview, from preparation to follow-up. In addition to covering all the traditional interviewing strategies, this unique guide also shows you how to overcome psychological roadblocks so that you can build confidence and security. With the essential information you need to take charge of any interview situation, this new edition covers: The ins and outs of putting together an effective self-marketing campaign. Tips on questions to expect and the important ones to ask. The rocky road of salary negotiations. Managing your anxiety while leveling the psychological playing field. Important information on "closing" skills. Actual interviews with employers and head hunters.
Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies "TM" gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book "TM" gives you complete coverage on the entire advertising industry.
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