The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to #share, and complies with industry and federal guidelines.
In the little town of Walton, Georgia, everybody knows your name--but no one knows your secret. At least that's what Lane Kent is counting on when she returns to her hometown with her five-year-old son. Dangerously depressed after the death of her husband, Lane is looking for hope. What she finds instead is a dead body. Lane must work with Walton's newest deputy, Charlie Lynch, to uncover the truth behind the murder. But when that truth hits too close to home, she'll have to decide if saving the life of another is worth the cost of revealing her darkest secret. Debut novelist Natalie Walters pulls you to the edge of your seat on the first page and keeps you there until the last in this riveting story that will have you believing no one is defined by their past.
Walmart provides a detailed assessment of the world's largest retailer that forever changed the face of retailing. The book examines Walmart's successes, failures, and whether it can stay ahead for the next 50 years. Despite being a source for best practice in procurement, logistics, systems and store format innovation, the retail giant is now facing several issues that affect its future development. Starting from its inception in rural Arkansas in 1962, this objective analysis of Walmart's history addresses the rapid change of retail, including the rise of e-commerce and multi-channel retailing; Walmart International and its 'everyday low prices' philosophy; the saturation of the superstore format, and much more. In a time of rapid change, will the world's largest retailer be able to reconfigure? Walmart provides the necessary insights for retailers, advertisers, other business professionals and students to understand how Walmart became a retail giant, the lessons that can be learned, and what is in store for the future.
Alexandria has made it through the constant battles the demon Rangor threw her way, as well as ended all the dark immortals he sent into her life to destroy her. She has fought her body as it threatened to fail her and she has chosen her new path in life. As the leader of all the Lord’s Nephilim, Alexandria is poised to bring about great works, all while holding the demons and their children at bay. And with her new husband at her side, she is ready to learn what the future has in store for her, now that peace has returned to their lives. But choosing an immortal life and living it are two entirely different things. And now that the battles have ended, Alexandria will come to learn that finding her way will come with its own unique set of challenges. For the day will come when she looks twenty-one far longer than she should, and that could spell danger for her mortal family and all her immortal brethren. Come with Gaius, Jack, the Groabans, and the Nephilim as they all help Alex blossom into the new life she’s chosen. And see how making a choice for the safety and good of others, can mean great personal sacrifice.
Through these extra-ordinary behind-the-scene tales, told in a style reminiscent of Paul Harvey's "The Rest of the Story," graduates will be ready to face a bright new future with a renewed sense of faith and optimism.
Independent and tenacious journalist Vivian DeMarco is back in Walton, Georgia, for one reason--to do her job and get out. When her boss suddenly dies under suspicious circumstances, Vivian's only hope for finding the truth--and the next big story--is small-town law enforcement's lanky poster boy, Deputy Ryan Frost. But the deeper they dig, the more twisted the truth becomes, and Vivian finds herself fighting for not only answers but also her life. False leads, incriminating emails, and someone called The Watcher force Vivian to confront the secret of her past and decide: How much is she willing to risk for the sake of a headline? Author Natalie Walters welcomes you back to Walton, Georgia, where everyone knows your name--but no one knows your secret.
With a focus on the automobile industry, this study provides an overview of the basics of strategic foresight and the differences that multinational enterprises (MNEs) have to deal with while working in an international context. The book also looks at the interrelation of strategic foresight and environmental trends. The results of the study indicate that it is advantageous for MNEs to use their internal resources worldwide for strategic foresight during the first three phases of the strategic foresight process (SFP), while also being aware of the possible barriers. (Series: Writings on the Automotive Industry / Schriften zur Automobilwirtschaft - Vol. 9) [Subject: Business, Automotive Industry]
Pecca Gallegos moved to the tiny town of Walton, Georgia, to protect her son and escape the dangerous lifestyle that once defined her. When a series of strange circumstances evolve into threats, Pecca finds herself confiding in an unlikely ally--her stubborn patient. Army veteran Colton Crawford is desperate to recover from the undiagnosed disorder that is ruining his life, and his instincts are on high alert when threats against his nurse and her son force him to take action. But Colton's involvement only ramps up the danger when he uncovers a family secret revealing that whoever is after Pecca is closer--and more deadly--than they realized. With this suspenseful new story, Natalie Walters welcomes you once more to Walton, Georgia, where everyone knows your name--but no one knows your secret.
Lyla Fox knows she has a reputation at the SNAP Agency for impulsivity, but when she receives a threatening letter from a man she helped put in prison, she can't stop herself from going all in to find out why he's coming after her. Unfortunately, she's going to need the help of the one person who questions her reckless choices more than anyone else. Explosives and weapons specialist Nicolás Garcia agrees to help Lyla in order to keep her safe, but her recklessness continues to be a major concern, especially when her investigation into a conspiracy puts a target on her back. Dealing with bombs is dangerous. Working with Lyla is proving to be just as treacherous--to both the mission and his heart. Natalie Walters closes out her SNAP Agency series with a bang with this nail-biting story of a deadly government conspiracy, an unlikely couple, and an ending that will leave you breathless.
What is a feminist theologian to do with Christianity's patriarchal inheritance? She can avoid the most patriarchal aspects of the theological tradition and seek resources for constructive work elsewhere. Or she can critique misogynistic texts and artifacts, exposing their strategies of domination to warn against replicating them. Both approaches have merits and yet, without other interpretive strategies, they reaffirm that the theological tradition does not belong to women and others marginalized by gender. They cannot transform the discourse. But within feminist theology are the seeds of another approach, aimed at just such transformation by reworking the theological landscape to become hospitable to all those marginalized by gender. Attunement: The Art and Politics of Feminist Theology identifies trajectories resonant with this alternative approach and from them, describes and develops attunement as a third, generative path for feminist theologians. Attunement is an aesthetically-invested approach to texts and artifacts that self-consciously co-creates as it interprets. Aware of what the text affords the reader, attunement constellates images, texts, and insights to build or augment positive affordances in the text and diminish negative ones. Natalie Carnes describes why this approach is significant for feminist theology, maps its roots in a long history of gender-marginalized individuals claiming authority, describes how it casts interpretation as both an aesthetic and political event, and notes how it might provide a way forward in vexed topics in feminist theology.
In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research. The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers. Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.
The Politics of Love describes the history of Polish intellectual and cultural life, which covertly flourished at home and abroad despite imperial repression between Poland's two great uprisings in 1830–1831 and 1863. Natalie Cornett focuses her study on a group of educated women known as the "Enthusiasts" (Entuzjastki), who were united by their commitment to live as independent women despite the intense nationalism that put the nation above all—including class and gender. The Enthusiasts, led by Narcyza Żmichowska, emphasized sororal love and homosocial bonding in their program to contest both an oppressive imperial regime and constrictive gender roles. Their affective relationships with each other and their decision to remain unmarried, childless, or divorced violated accepted conventions and the patriotic emphasis on the Polish family. By drawing on a large corpus of their letters, diaries, police files, and published works, Cornett describes the Enthusiast movement from its emergence in the 1840s to the death of Narcyza Żmichowska, in 1876. The Politics of Love describes how the Polish intelligentsia was so monomaniacally focused on the struggle for independence that discussion of other social questions was dismissed as "unpatriotic." Its dismissal of the Enthusiasts as socially deviant, despite the Enthusiasts' support for the national cause, reveals the limitations of nationalism as a binding agent and demonstrates how Polish women appropriated and contributed ideas about women's emancipation, nationalism, and religion in a globalizing era of increasing literacy and transnational exchange.
This book is essential reading for students and professionals in the fields of mental health, criminal justice, and law, as well as for forensic practitioners who may not be familiar with the special requirements of death penalty cases. It is also an important resource for attorneys who work with forensic mental health professionals.
This new edition to the series will provide an up-to-date textbook covering a wide-range of employment and labour law issues which affect the Commonwealth Caribbean. Initially the book will embark on a comparative analysis of employment and labour law in Jamaica, Trinidad and Barbados, as a reference point for distinguishing the laws of other Commonwealth Caribbean jurisdictions. The book will continue to examine how the law operates within the legal systems of the Caribbean, taking into account the umbilical link to British jurisprudence and the persuasive precedent of other Commonwealth jurisdictions, and the impact this has had on the growth and development of the area. Commonwealth Caribbean Employment and Labour Law will be essential reading for students enrolled on Employment Law, Discrimination and Dismissal Law courses in the Caribbean.
This is the first English-language work devoted to the Avignon Society, which ranks as one of the most remarkable and influential initiatic societies in Europe between 1779 and 1807. Influenced by the burgeoning strand of illuminist high-degree freemasonry, the Avignon Society, nevertheless, developed a unique culture that incorporated strands of Western esotericism within a millenarian framework.
In 1964, a group of scientists called the Los Alamos Five came close to finishing a nuclear energy project for the United States government when they were abruptly disbanded. Now the granddaughter of one of those five scientists, aerospace engineer Elinor Mitchell, discovers that she has highly sensitive information on the project in her possession--and a target on her back. SNAP agent and former Navy cryptologist Kekoa Young is tasked with monitoring Elinor. This is both convenient since she's his neighbor in Washington, DC, and decidedly inconvenient because . . . well, he kind of likes her. As Elinor follows the clues her grandfather left behind to a top-secret nuclear project, Kekoa has no choice but to step in. When Elinor learns he has been spying on her, she's crushed. But with danger closing in on all sides, she'll have to trust him to ensure her discoveries stay out of enemy hands. Natalie Walters sucks you into the global race for space domination in this perfectly paced second installment of her SNAP Agency romantic suspense series.
Unlocking Criminal Law will help you grasp the main concepts of the subject with ease. Containing accessible explanations in clear and precise terms that are easy to understand, it provides an excellent foundation for learning and revising Criminal Law. The information is clearly presented in a logical structure and the following features support learning helping you to advance with confidence: Clear learning outcomes at the beginning of each chapter set out the skills and knowledge you will need to get to grips with the subject; Key Facts boxes throughout each chapter allow you to progressively build and consolidate your understanding; End-of-chapter summaries provide a useful check-list for each topic; Cases and judgments are highlighted to help you find them and add them to your notes quickly; Frequent activities and self-test questions are included so you can put your knowledge into practice; Sample essay questions with annotated answers prepare you for assessment; Glossary of legal terms clarifies important definitions. This edition has been fully updated to include discussion of recent changes and developments within criminal law, including the latest case law and those laws passed in the wake of the Covid-19 crisis.
The untold story of the root cause of America's education crisis--and the seemingly endless cycle of multigenerational poverty. It was only after years within the education reform movement that Natalie Wexler stumbled across a hidden explanation for our country's frustrating lack of progress when it comes to providing every child with a quality education. The problem wasn't one of the usual scapegoats: lazy teachers, shoddy facilities, lack of accountability. It was something no one was talking about: the elementary school curriculum's intense focus on decontextualized reading comprehension "skills" at the expense of actual knowledge. In the tradition of Dale Russakoff's The Prize and Dana Goldstein's The Teacher Wars, Wexler brings together history, research, and compelling characters to pull back the curtain on this fundamental flaw in our education system--one that fellow reformers, journalists, and policymakers have long overlooked, and of which the general public, including many parents, remains unaware. But The Knowledge Gap isn't just a story of what schools have gotten so wrong--it also follows innovative educators who are in the process of shedding their deeply ingrained habits, and describes the rewards that have come along: students who are not only excited to learn but are also acquiring the knowledge and vocabulary that will enable them to succeed. If we truly want to fix our education system and unlock the potential of our neediest children, we have no choice but to pay attention.
Exploring works by Djuna Barnes, David Jones, F.T. Prince, Denise Riley, Paul Muldoon, and Ted Hughes, this volume traces the relationship between twentieth-century poetry and art to question the role of art in society.
Presents a guide to the issues related to religion and the state, including definitions, primary sources, important documents, research tools, organizations, and notable persons.
What is a committed employee? Are such employees better or worse off than uncommitted employees? What are the organizational advantages and disadvantages of having a committed workforce? This book overviews academic and popular perspectives on commitment in employees. It examines the multiple faces of commitment and the links that have been established between the various forms of commitment and organizational behaviour. In addition, questions concerning individual differences, organizational characteristics, job characteristics and work experiences associated with commitment are explored. The volume concludes with a discussion of what organizations can do to manage commitment effectively, including under difficult circumst
Exam Board: AQA Level: AS/A-level Subject: Sociology First Teaching: September 2016 First Exam: June 2017 Build students' understanding with this concept-driven approach to the 2015 AQA A-level Sociology specification, written by a team of leading subject authors and approved by AQA. - Develop the knowledge required to master Year 2 topics with clear and accessible content coverage - Build confidence in the evaluative skills needed to assess sociological theories and research - Strengthen learning and revision with a wealth of practice and extension questions and activities
The full eBook version of The Symphony: From Mannheim to Mahler in fixed-layout format. The Symphony: From Mannheim to Mahler is a fascinating and accessible guide that considers the development of the symphony from a number of different perspectives: analytical, historical, and critical. Exploring important milestones, touchpoints, events, key works, and the composers that surround the genre, it also includes a composer timeline, detailed case studies and comprehensive music examples. This handy and informative book is ideal for GCSE, A-Level, and undergraduate music students, as well as anyone wanting to study and learn more about the genre. Christopher Tarrant is Lecturer in Music Analysis at Newcastle University. He received his PhD from Royal Holloway, University of London and now teaches and writes about concert music of the long nineteenth century with a special emphasis on theory of form and the Nordic symphony. Christopher is also a violinist and conductor. Natalie Wild is Director of Research and Deputy Director of Music at the Music in Secondary Schools Trust (MiSST). Her research focuses on the role a classical music education can play in breaking down social barriers. Natalie has taught both GCSE and A-Level Music for many years as Head of Music in various inner-city schools.
How to Care for Old and Historic Wood and Plaster What are the best methods for removing stains from wood finishes? How can you determine the type of finish on your molding? How can you repair the cracks in your plaster cornice? You've been told you have "alligatored paint": what is it and what can you do about it? . Answers to these questions and hundreds more are found in this detailed guide to caring for and reviving old wood and plaster walls and moldings. Carefully shaped woodwork, delicate plaster molding and colorful painted finishes give unique character to the interiors of old buildings. Walls and Molding describes the history of these key features and clearly explains how to save and repair them. Written for homeowners and others responsible for the care of buildings from 50 to 250 years old, and based on the principles of preservation expressed in the Secretary of the Interior's Standards for Rehabilitation and Guidelines for Rehabilitating Historic Buildings, this authoritative handbook offers practical advice for all aspects of caring for old wood and plaster walls and molding. Detailed methods are included for diagnosing, cleaning, repairing and reconstructing wood panels and molding as well as patching and replastering walls -- all stressing the three-pronged approach of the National Park Service: repair, replace and, only as a last resort, re-create. The book includes extensive charts on finishes, wood and plaster problems, and safety precautions. Combining a look at past building techniques and modern rehabilitation procedures, Walls and Molding focuses on what can be done to preserve and enjoy the special interiors in old and historic buildings. Some 300 photographs and drawings, helpful checklists, a glossary of wall treatment terms, a suggested reading list and official preservation guidelines followed nationwide provide further ideas and guidance for planning an appropriate rehabilitation in your old or historic building.
Double standards are about to get singled out. In this stunning debut, author Natalie Walton tackles privacy and relationships in the digital age. As lead reporter for The Warrior Weekly, Eden has covered her fair share of stories at St. Joseph Secondary. And when intimate pictures of six female students are anonymously emailed to the entire school, Eden is determined to get to the bottom of it. In tracking down leads, Eden is shocked to discover not everyone agrees the students are victims. Some people feel the girls "brought it on themselves." Even worse, the school’s administration seems more concerned about protecting its reputation than its students. With the anonymous sender threatening more emails, Eden finds an unlikely ally: the six young women themselves. Banding together to find the perpetrator, the tables are about to be turned. The Slut Squad is fighting back!
A free media is inextricably linked to a healthy democracy, but in many parts of the world liberal democracies are deemed to be dying or on the demise – a demise that many forms of media have enabled while heralding themselves as democracy’s saviour. The hollowing out of democracy in these ways has left many people questioning the value of (neo)liberal democratic societies. What can we do about it? Democratic Delusions explores the potential of our media and tech systems to be democratic and contribute to a just and transformative democracy. This is only possible, Natalie Fenton argues, by first situating our political systems and mediated worlds within global capitalism. By interrogating different media and their relationship to seven key elements of democracy – power, participation, freedom, equality, public good, trust, and hope – the book asks: What is the response of society when the ability of news media to speak truth to power has been restricted by corporate logic? And, how do we tackle a deep-rooted market logic that shifts public debate towards private interest and marginalizes progressive perspectives? The book explores how these elements can be reimagined through newly conceived media and tech landscapes and, ultimately, what democracy might be in a future mediated world that places more power in the hands of more people. This is essential reading for students and scholars of media and communications, journalism, political communications, political science, and sociology.
Few subjects in European welfare history attract as much attention as the nineteenth-century English and Welsh New Poor Law. Its founding statute was considered the single most important piece of social legislation ever enacted, and at the same time, the coming of its institutions – from penny-pinching Boards of Guardians to the dreaded workhouse – has generally been viewed as a catastrophe for ordinary working people. Until now it has been impossible to know how the poor themselves felt about the New Poor Law and its measures, how they negotiated its terms, and how their interactions with the local and national state shifted and changed across the nineteenth century. In Their Own Write exposes this hidden history. Based on an unparalleled collection of first-hand testimony – pauper letters and witness statements interwoven with letters to newspapers and correspondence from poor law officials and advocates – the book reveals lives marked by hardship, deprivation, bureaucratic intransigence, parsimonious officialdom, and sometimes institutional cruelty, while also challenging the dominant view that the poor were powerless and lacked agency in these interactions. The testimonies collected in these pages clearly demonstrate that both the poor and their advocates were adept at navigating the new bureaucracy, holding local and national officials to account, and influencing the outcomes of relief negotiations for themselves and their communities. Fascinating and compelling, the stories presented in In Their Own Write amount to nothing less than a new history of welfare from below.
This textbook presents a comprehensive analysis of organizational behavior in sport organizations from a practitioner's perspective. It covers issues related to managing employees and work teams as well as organizational structure and culture in sport. The book has four sections: Organizational Behavior in the Sports Industry, Getting to Know Employees and Volunteers of Sport Organizations, Work Groups and Teams, and Understanding the Organization. Each chapter begins with a practitioner interview describing a challenge that was overcome by their organization. That example is used to highlight applicable theories and interventions used in the industry. Additional examples or theories are discussed to provide students a broad picture of managerial issues in the sports industry and provide alternative approaches to intervention illustrated in the practitioner interview. The case studies offer the opportunity to practice and apply the ideas to real-world scenarios in the sports industry. Students using this book will gain an understanding of how managers and leaders apply theory to communicate with and engage employees to foster desired organizational cultures while being challenged to address common issues using cases and hypothetical situations.
Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop. This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.
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