This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world. It explores the practices that the organisations use to manage language diversity in interorganisational relationships, and why certain practices occur in some situations and not others. The book highlights how organisations rely on individual employees to perform a variety of language tasks and the implications of this; the effect of English as a global lingua franca; and the translation challenges which organisations face. The book demonstrates that practices to manage language diversity are often a result of the resources organisations have at given moments in time, rather than being part of a deliberate language management strategy.
This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world. It explores the practices that the organisations use to manage language diversity in interorganisational relationships, and why certain practices occur in some situations and not others. The book highlights how organisations rely on individual employees to perform a variety of language tasks and the implications of this; the effect of English as a global lingua franca; and the translation challenges which organisations face. The book demonstrates that practices to manage language diversity are often a result of the resources organisations have at given moments in time, rather than being part of a deliberate language management strategy.
Frommer's is the name you can trust for great travel bargains. Our acclaimed $-a-Day series is not for backpackers who want to rough it, but for travelers with taste, who've outgrown their student lifestyle and demand comfortable accommodations and good, authentic meals at a reasonable price. Each guide is loaded with detailed listings for mom-and-pop motels, B&Bs, comfortable guesthouses, good-value bistros, and ethnic restaurants. You'll find a bargain-hunter's shopping guide, affordable fun after dark, and complete sightseeing coverage, including the best things to do for free (or almost). Our expert authors have already gone everywhere you might go--they've done the legwork for you, and they're not afraid to tell it like it is, saving you time and money. Every Frommer's $-a-Day Guide is up-to-date, with dozens of color maps and exact prices for every single expense, so you can accurately plan each day's budget. Frommer's knows that affordable travel doesn't have to mean making sacrifices. It's about having fun and getting a great deal! Australia seems like an expensive proposition for a vacation. But it doesn't have to be. With Frommer's Australia from $50 a Day, you'll save money every step of the way, whether you're snorkeling the Great Barrier Reef, sharing a pint at an Outback pub, spotting 'roos and koalas, or snagging discount tickets to the Sydney Opera House. This guide proves that you doesn't have to spend a fortune to have the vacation of a lifetime down under. Our authors, both lifelong residents of Australia, have uncovered hundreds of fabulous, affordable places to stay; you'll find candid, detailed reviews of motels, apartments, B&Bs, and more, all with exact prices. It all comes with dozens of accurate maps, a complete sightseeing guide, and details on the best of Australia's glorious beaches and bush walks, plus the most affordable diving. You'll even get a free color fold-out map!
Experience a place the way the locals do. Enjoy the best it has to offer. And avoid tourist traps. At Frommer's, we use 150 outspoken travel experts around the world to help you make the right choices. Frommer's. Your guide to a world of travel experience. Choose the Only Guide That Gives You: Outspoken opinions on what's worth your time and what's not. Exact prices, so you can plan the perfect trip no matter what your budget. Off-the-beaten-path experiences and undiscovered gems, plus new takes on top attractions. The best hotels and restaurants in every price range, with candid reviews. The expert guidance you need to take charge and travel with confidence. Great trips begin at frommers.com Book flights, hotels, and rental cars. Get free updates on attractions and prices.
Frommer's Australia '99 brings you the best of this vast and diverse country - from diving at the Great Barrier Reef to wildlife watching on Kangaroo Island, from the Sydney Opera House to the best pubs in the outback, from Tasmanian crafts to Aboriginal art. Look for new interior maps, great coverage of Australia's acclaimed wine country, and tips on how to get there without spending a fortune. Previous Edition ISBN: 002860928X
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