Natalie M. Underberg's Books

Digital Ethnography

Anthropology, Narrative, and New Media

By: Natalie M. Underberg,Elayne Zorn

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Digital Ethnography

Anthropology, Narrative, and New Media

By: Natalie M. Underberg,Elayne Zorn

Digital ethnography can be understood as a method for representing real-life cultures through storytelling in digital media. Enabling audiences to go beyond absorbing facts, computer-based storytelling allows for immersion in the experience of another culture. A guide for anyone in the social sciences who seeks to enrich ethnographic techniques, Digital Ethnography offers a groundbreaking approach that utilizes interactive components to simulate cultural narratives. Integrating insights from cultural anthropology, folklore, digital humanities, and digital heritage studies, this work brims with case studies that provide in-depth discussions of applied projects. Web links to multimedia examples are included as well, including projects, design documents, and other relevant materials related to the planning and execution of digital ethnography projects. In addition, new media tools such as database development and XML coding are explored and explained, bridging the literature on cyber-ethnography with inspiring examples such as blending cultural heritage with computer games. One of the few books in its field to address the digital divide among researchers, Digital Ethnography guides readers through the extraordinary potential for enrichment offered by technological resources, far from restricting research to quantitative methods usually associated with technology. The authors powerfully remind us that the study of culture is as much about affective traits of feeling and sensing as it is about cognition—an approach facilitated (not hindered) by the digital age.

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Page Count

128

Publisher

University of Texas Press

Published Date

ISBN 10

0292744331

ISBN 13

9780292744332

Multiplicity and Cultural Representation in Transmedia Storytelling

Superhero Narratives

By: Natalie Underberg-Goode

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Multiplicity and Cultural Representation in Transmedia Storytelling

Superhero Narratives

By: Natalie Underberg-Goode

This book explores the relationship between multiplicity and representation of non-European and European-American cultures, with a focus on comics and superheroes. The author employs a combination of research methodologies, including close reading of transmedia texts and interviews with transmedia storytellers and audiences, to better understand the way in which diverse cultures are employed as agents of multiplicity in transmedia narratives. The book addresses both commercial franchises such as superhero narratives, as well as smaller indie projects, in an attempt to elucidate the way in which key cultural symbols and concepts are utilized by writers, designers, and producers, and how these narrative choices affect audiences – both those who identify as members of the culture being represented and those who do not. Case studies include fan fiction based on Marvel’s Black Panther (2018), fan fiction and art created for the Moana (2016) and Mulan (2020) films, and creations by both U.S.-based and international indie comics artists and writers. This book will appeal to scholars and students of new media, narrative theory, cultural studies, sociocultural anthropology, folkloristics, English/literary studies, and popular culture, transmedia storytelling researchers, and both creators and fans of superhero comics.

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Page Count

236

Publisher

Taylor & Francis

Published Date

ISBN 10

1000801950

ISBN 13

9781000801958

Digital Ethnography

Anthropology, Narrative, and New Media

By: Natalie M. Underberg,Elayne Zorn

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Digital Ethnography

Anthropology, Narrative, and New Media

By: Natalie M. Underberg,Elayne Zorn

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

128

Publisher

University of Texas Press

Published Date

ISBN 10

0292744331

ISBN 13

9780292744332

Book's by Natalie M. Underberg

Digital Ethnography

Digital Ethnography

Multiplicity and Cultural Representation in Transmedia Storytelling

Multiplicity and Cultural Representation in Transmedia Storytelling

Digital Ethnography

Digital Ethnography

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