Naresh Kumar Gupta's Books

Shrimadbhagwad Gita - The Ultimate Scripture

By: Naresh Kumar Gupta

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Shrimadbhagwad Gita - The Ultimate Scripture

By: Naresh Kumar Gupta

The book is a humble effort to provide to the reader a minimum insight to the existence of infinite knowledge within his reach and the initiation of a feeble effort in this direction could result in enabling realization of the ultimate goal of life. Efforts have been made to simplistically convey the basic message conveyed by the Lord in his Divine discourse and conversation with Arjuna at the most crucial time when the latter is unable to get better of his dilemma at the battle field. Arjuna's acknowledgment in the 18th chapter that he has got over his attachment and is ready to carry out his Dharma is what the reader may experience on going through the content.

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Walnut Publication

Published Date

ISBN 10

9390261171

ISBN 13

9789390261178

Inside Bluetooth Low Energy, Second Edition

By: Naresh Kumar Gupta

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Inside Bluetooth Low Energy, Second Edition

By: Naresh Kumar Gupta

This updated and expanded second edition of the Artech House bestseller, Inside Bluetooth Low Energy, presents the recent developments within the Bluetooth Core Specifications 4.1 and 4.2. This new edition explores both Internet of Things (IoT) and Bluetooth Low Energy (LE) in one single flow and demonstrates how this technology is very well suited for IoT implementations. The book covers all the advances within the new specifications including Bluetooth LE enhanced power efficiency, faster connections, and enhanced privacy and security. Developed for ultra-low power devices, such as heart rate monitors, thermometers, and sensors, Bluetooth LE is one of the latest, most exciting enhancements to Bluetooth technology. This cutting-edge book presents an easy-to-understand, broad-based explanation of Bluetooth LE, its building blocks and how they all come together. Packed with examples and practical scenarios, the book helps readers rapidly gain a clear, solid understanding of Bluetooth LE in order to work more effectively with its specification. This book explores the architecture of the Bluetooth LE stack and functionality of its layers and includes a broad view of the technology, identifies the various building blocks, and explains how they come together. Readers will also find discussions on Bluetooth basics, providing the background information needed to master Bluetooth LE.

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457

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Artech House

Published Date

ISBN 10

1630813702

ISBN 13

9781630813703

Shrimadbhagwad Gita - The Ultimate Scripture

By: Naresh Kumar Gupta

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Shrimadbhagwad Gita - The Ultimate Scripture

By: Naresh Kumar Gupta

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Walnut Publication

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ISBN 10

9390261171

ISBN 13

9789390261178

Genomics of Crucifer’s Host-Resistance

By: Govind Singh Saharan,Naresh K. Mehta,Prabhu Dayal Meena

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Genomics of Crucifer’s Host-Resistance

By: Govind Singh Saharan,Naresh K. Mehta,Prabhu Dayal Meena

The book presents comprehensive information on fundamental, and applied knowledge for developing varieties resistant individually as well as to all the major pathogens of crucifers, such as Albugo, Alternaria, Erysiphe, Hyaloperonospora, Plasmodiophora, Leptosphaeria, Sclerotinia, Turnip mosaic virus, Verticillium, and Xanthomonas through the use of latest biotechnological approaches including identification of R genes and their incorporation into agronomically superior varieties. The chapters include the information’s viz., principles of host resistance, identification of R-genes sources, inheritance of disease resistance, host resistance signaling network system to multiple stresses. The book also covers transfer of disease resistance, and management of disease resistance. Standardized, reproducible techniques are also included for the researchers of cruciferous crops for developing resistant cultivars. The book deals with the gaps in understanding, knowledge of genomics, and offers suggestions for future research priorities in order to initiate the advance research on disease resistance. This book is immensely useful to the researchers especially Brassica breeders, teachers, extension specialists, students, industrialists, farmers, and all others who are interested to grow healthy, and profitable cruciferous crops all over the world.

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818

Publisher

Springer Nature

Published Date

ISBN 10

9811608628

ISBN 13

9789811608629

Modern Big Data Processing with Hadoop

Expert techniques for architecting end-to-end big data solutions to get valuable insights

By: V Naresh Kumar,Prashant Shindgikar

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Modern Big Data Processing with Hadoop

Expert techniques for architecting end-to-end big data solutions to get valuable insights

By: V Naresh Kumar,Prashant Shindgikar

A comprehensive guide to design, build and execute effective Big Data strategies using Hadoop Key Features -Get an in-depth view of the Apache Hadoop ecosystem and an overview of the architectural patterns pertaining to the popular Big Data platform -Conquer different data processing and analytics challenges using a multitude of tools such as Apache Spark, Elasticsearch, Tableau and more -A comprehensive, step-by-step guide that will teach you everything you need to know, to be an expert Hadoop Architect Book Description The complex structure of data these days requires sophisticated solutions for data transformation, to make the information more accessible to the users.This book empowers you to build such solutions with relative ease with the help of Apache Hadoop, along with a host of other Big Data tools. This book will give you a complete understanding of the data lifecycle management with Hadoop, followed by modeling of structured and unstructured data in Hadoop. It will also show you how to design real-time streaming pipelines by leveraging tools such as Apache Spark, and build efficient enterprise search solutions using Elasticsearch. You will learn to build enterprise-grade analytics solutions on Hadoop, and how to visualize your data using tools such as Apache Superset. This book also covers techniques for deploying your Big Data solutions on the cloud Apache Ambari, as well as expert techniques for managing and administering your Hadoop cluster. By the end of this book, you will have all the knowledge you need to build expert Big Data systems. What you will learn Build an efficient enterprise Big Data strategy centered around Apache Hadoop Gain a thorough understanding of using Hadoop with various Big Data frameworks such as Apache Spark, Elasticsearch and more Set up and deploy your Big Data environment on premises or on the cloud with Apache Ambari Design effective streaming data pipelines and build your own enterprise search solutions Utilize the historical data to build your analytics solutions and visualize them using popular tools such as Apache Superset Plan, set up and administer your Hadoop cluster efficiently Who this book is for This book is for Big Data professionals who want to fast-track their career in the Hadoop industry and become an expert Big Data architect. Project managers and mainframe professionals looking forward to build a career in Big Data Hadoop will also find this book to be useful. Some understanding of Hadoop is required to get the best out of this book.

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390

Publisher

Packt Publishing Ltd

Published Date

ISBN 10

1787128814

ISBN 13

9781787128811

Molecular Mechanism of Crucifer’s Host-Resistance

By: Govind Singh Saharan,Naresh K. Mehta,Prabhu Dayal Meena

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Molecular Mechanism of Crucifer’s Host-Resistance

By: Govind Singh Saharan,Naresh K. Mehta,Prabhu Dayal Meena

The book is a comprehensive compilation of applied knowledge for developing resistant varieties to all the major biotrophs, hemibiotrophs and necrotrophs pathogens of crucifers through the use of latest biotechnological approaches. The book includes, multi-component resistance, incorporation of non-host resistance gene, function of particular gene in resistance, expression of age related resistance, enhanced gene resistance, sources of alternative gene which enhance disease resistance, through the use of latest biotechnical approaches like proteomics, omics, transcriptomics and metabolomics. The book also explores the molecular basis of disease resistance, its biometabolomics activities in response to infection and interaction by the various biotrophs, hemibiotrophs and necrotrophs pathogens. The identification of R genes and its incorporation into agronomically superior varieties through use of molecular mechanisms is also explained. This compilation is immensely useful to the researchers especially Brassica breeders, teachers, extension specialists, students, industrialists, farmers, and all others who are interested to grow healthy, and profitable cruciferous crops all over the world.

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809

Publisher

Springer Nature

Published Date

ISBN 10

9811619743

ISBN 13

9789811619748

Customer Relationship Marketing: Theoretical And Managerial Perspectives

By: Naresh K Malhotra,James Agarwal

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Customer Relationship Marketing: Theoretical And Managerial Perspectives

By: Naresh K Malhotra,James Agarwal

Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:

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Page Count

371

Publisher

World Scientific

Published Date

ISBN 10

1944659730

ISBN 13

9781944659738

Alternaria Diseases of Crucifers: Biology, Ecology and Disease Management

By: Gobind Singh Saharan,Naresh Mehta,Prabhu Dayal Meena

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Alternaria Diseases of Crucifers: Biology, Ecology and Disease Management

By: Gobind Singh Saharan,Naresh Mehta,Prabhu Dayal Meena

This book deals with the various aspects viz., the disease, geographical distribution, symptoms on different hosts, host range, yield losses, and disease assessment method, while detailed description on pathogen include taxonomic position, phylogeny, variability, sporulation, perpetuation, and spore germination, host-parasite interactions in the form of seed infection, disease cycle, process of infection, and pathogenesis, epidemiology, forecasting, fine structures, biochemical changes, and phytotoxins, host defence mechanism, techniques to study host-parasite relationships, and management practices including cultural, chemical, biological control practices, and deployment of host resistance. The last section deals with gaps in our understanding, and knowledge about management of these diseases, techniques for the diagnosis of disease and offer suggestions for future research priorities. Each aspect has been vividly illustrated with photographs, histograms, figures, tables, electron micrographs for stimulating, effective and easy reading and understanding. We are sure that this comprehensive encyclopaedic treatise on "Alternaria diseases of crucifers” will be of immense use to the researchers, teachers, students and all others who are interested in the diagnosis and management of Alternaria diseases of crucifers world over. Four species of Alternaria are wide spread and most devastating on cruciferous oil yielding crops, vegetables, forage crops, ornamental plants, and numerous weeds all over the world. The damage to the plants is in the form of infections on seed in the soil during sowing, on seedlings during emergence and growth, on stem, leaves, inflorescence, pods and finally to the seed causing yield losses in seed quantity and quality.

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332

Publisher

Springer

Published Date

ISBN 10

9811000212

ISBN 13

9789811000218

Review of Marketing Research

Volume 6

By: Naresh K Malhotra

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Review of Marketing Research

Volume 6

By: Naresh K Malhotra

The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. "The RMR" series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.

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216

Publisher

Routledge

Published Date

ISBN 10

1351551051

ISBN 13

9781351551052

Inside Bluetooth Low Energy, Second Edition

By: Naresh Kumar Gupta

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Inside Bluetooth Low Energy, Second Edition

By: Naresh Kumar Gupta

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457

Publisher

Artech House

Published Date

ISBN 10

1630813702

ISBN 13

9781630813703

Book's by Naresh Kumar Gupta

Shrimadbhagwad Gita - The Ultimate Scripture

Shrimadbhagwad Gita - The Ultimate Scripture

Inside Bluetooth Low Energy, Second Edition

Inside Bluetooth Low Energy, Second Edition

Shrimadbhagwad Gita - The Ultimate Scripture

Shrimadbhagwad Gita - The Ultimate Scripture

Genomics of Crucifer’s Host-Resistance

Genomics of Crucifer’s Host-Resistance

Modern Big Data Processing with Hadoop

Modern Big Data Processing with Hadoop

Molecular Mechanism of Crucifer’s Host-Resistance

Molecular Mechanism of Crucifer’s Host-Resistance

Customer Relationship Marketing: Theoretical And Managerial Perspectives

Customer Relationship Marketing: Theoretical And Managerial Perspectives

Alternaria Diseases of Crucifers: Biology, Ecology and Disease Management

Alternaria Diseases of Crucifers: Biology, Ecology and Disease Management

Review of Marketing Research

Review of Marketing Research

Inside Bluetooth Low Energy, Second Edition

Inside Bluetooth Low Energy, Second Edition

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