Naresh K. Malhotra's Books

Basic Marketing Research

Applications to Contemporary Issues

By: Naresh K. Malhotra

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Basic Marketing Research

Applications to Contemporary Issues

By: Naresh K. Malhotra

For undergraduate courses in Marketing Research. Written from the perspective of users of marketing research, this easy to read and understand text presents concepts and principles at a basic level. It is practical, applied, and managerial, and focuses on important contemporary issues in total quality management, international marketing, technology, ethics, and the Internet.

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685

Published Date

ISBN 10

0130090484

ISBN 13

9780130090485

Marketing Research

An Applied Orientation, Global Edition

By: Naresh K. Malhotra

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Marketing Research

An Applied Orientation, Global Edition

By: Naresh K. Malhotra

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888

Published Date

ISBN 10

1292265639

ISBN 13

9781292265636

Marketing Research

Applied Insight

By: Daniel Nunan,Naresh K. Malhotra,David F. Birks

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Marketing Research

Applied Insight

By: Daniel Nunan,Naresh K. Malhotra,David F. Birks

Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--

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1658

Publisher

Pearson UK

Published Date

ISBN 10

1292308761

ISBN 13

9781292308760

God Is Calling You

Discerning the Calling of God

By: Rev. Naresh K. Malhotra

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God Is Calling You

Discerning the Calling of God

By: Rev. Naresh K. Malhotra

God has a unique calling for every individual that fits His special plan and purpose for your life. This calling is the way you are to live on the earth and encompasses all your being and doing. Essentially, calling refers to belonging to Christ and participating in His redemptive work in the world in the special way He has called you. The two books in this series will help you to discern your calling from God and then pursue that calling with passion and obedience, relying on the Lord Jesus Christ to fulfill the calling by doing His work in you and through you. In the process, you will experience miracles from God – all to the glory of the Lord Jesus Christ! You will benefit by getting to know God in a personal way, deepening your daily walk with Him, and fulfilling your calling. By discerning, responding, and fulfilling your calling, you will experience the abundant life God intends you to have (John 10:10). In his books, Dr. Naresh Malhotra thoroughly explains the various callings of God with great insight from the Scriptures. Whether you are trying to discern and respond to the calling of God on your life, I encourage you to read both books, starting with God is Calling You: Discerning the Calling of God, and following it up with his second book, God is Calling You: Responding to the Calling of God. Dr. Charles Stanley Senior Pastor, First Baptist Church, Atlanta Founder and President of In Touch MinistriesThese powerful and compelling volumes will not only inspire and challenge you to greater Christian living, but could very well bring spiritual renewal and revival to the Christian Church.Dr. J. Gerald HarrisPastor and retired editor of The Christian Index

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Page Count

161

Publisher

Christian Faith Publishing, Inc.

Published Date

ISBN 10

1098018117

ISBN 13

9781098018115

Review of Marketing Research

Volume 6

By: Naresh K Malhotra

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Review of Marketing Research

Volume 6

By: Naresh K Malhotra

The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. "The RMR" series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.

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Page Count

216

Publisher

Routledge

Published Date

ISBN 10

1351551051

ISBN 13

9781351551052

Relationship Marketing Re-Imagined

Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships

By: Naresh K. Malhotra,Can Uslay,Ahmet Bayraktar

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Relationship Marketing Re-Imagined

Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships

By: Naresh K. Malhotra,Can Uslay,Ahmet Bayraktar

Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly need to develop and maintain long-term, win-win relationships that extend beyond customers, such as those with distributors, dealers, suppliers, competitors and other external influencers. Business executives, marketing students, and those who are interested in learning about the transformative power of relationship marketing and CRM analytics in the business enterprise would highly benefit from reading this book.

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Page Count

148

Publisher

Business Expert Press

Published Date

ISBN 10

1631574345

ISBN 13

9781631574344

Customer Relationship Marketing: Theoretical And Managerial Perspectives

By: Naresh K Malhotra,James Agarwal

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Customer Relationship Marketing: Theoretical And Managerial Perspectives

By: Naresh K Malhotra,James Agarwal

Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:

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Page Count

371

Publisher

World Scientific

Published Date

ISBN 10

1944659730

ISBN 13

9781944659738

Marketing Research

An Applied Approach

By: Naresh K. Malhotra,David F. Birks

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Marketing Research

An Applied Approach

By: Naresh K. Malhotra,David F. Birks

This marketing text places an emphasis on qualitative research, and on the international and ethical aspects of marketing research.

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Page Count

786

Publisher

Ft Press

Published Date

ISBN 10

0273657445

ISBN 13

9780273657446

Marketing Research

Applied Insight

By: Daniel Nunan,Naresh K. Malhotra,David F. Birks

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Marketing Research

Applied Insight

By: Daniel Nunan,Naresh K. Malhotra,David F. Birks

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1658

Publisher

Pearson UK

Published Date

ISBN 10

1292308761

ISBN 13

9781292308760

Marketing Research: An Applied Orientation, Global Edition

By: Manoj K. Malhotra

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Marketing Research: An Applied Orientation, Global Edition

By: Manoj K. Malhotra

For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

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Page Count

890

Publisher

Pearson Higher Ed

Published Date

ISBN 10

1292265914

ISBN 13

9781292265919

Review of Marketing Research

Volume 6

By: Naresh K Malhotra

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Review of Marketing Research

Volume 6

By: Naresh K Malhotra

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Solve jigsaw puzzle

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Page Count

216

Publisher

Routledge

Published Date

ISBN 10

1351551051

ISBN 13

9781351551052

Book's by Naresh K. Malhotra

Basic Marketing Research

Basic Marketing Research

Marketing Research

Marketing Research

Marketing Research

Marketing Research

God Is Calling You

God Is Calling You

Review of Marketing Research

Review of Marketing Research

Relationship Marketing Re-Imagined

Relationship Marketing Re-Imagined

Customer Relationship Marketing: Theoretical And Managerial Perspectives

Customer Relationship Marketing: Theoretical And Managerial Perspectives

Marketing Research

Marketing Research

Marketing Research

Marketing Research

Marketing Research: An Applied Orientation, Global Edition

Marketing Research: An Applied Orientation, Global Edition

Review of Marketing Research

Review of Marketing Research

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