Is Narendra Modi one of the most successful brands of our times? Was the historic AAP victory in Delhi actually a fluke? How do Indians vote and what influences them? Swinging the Mandate is a first-of-its-kind book on political campaign management in India. Prof Dheeraj Sharma, chair of marketing at IIM Ahmedabad, and Narayan Singh Rao discuss how sophisticated campaign management strategies have been utilized in recent elections in India. The book offers excellent case studies from the historic general elections of 2014 and the landslide victory of AAP in the 2015 Delhi elections. It also gives examples of some hard-fought elections in Europe and North America to demonstrate increasing use of principles of marketing and management in campaign management. Armed with comprehensive research and interesting case studies, this accessible book reveals how star campaigners are built, what the marketing mix for a political party looks like, and how elections are won in India.
Is Narendra Modi one of the most successful brands of our times? Was the historic AAP victory in Delhi actually a fluke? How do Indians vote and what influences them? Swinging the Mandate is a first-of-its-kind book on political campaign management in India. Prof Dheeraj Sharma, chair of marketing at IIM Ahmedabad, and Narayan Singh Rao discuss how sophisticated campaign management strategies have been utilized in recent elections in India. The book offers excellent case studies from the historic general elections of 2014 and the landslide victory of AAP in the 2015 Delhi elections. It also gives examples of some hard-fought elections in Europe and North America to demonstrate increasing use of principles of marketing and management in campaign management. Armed with comprehensive research and interesting case studies, this accessible book reveals how star campaigners are built, what the marketing mix for a political party looks like, and how elections are won in India.
Embark on a thought-provoking journey through the mind of Hukmdev Narayan Yadav with "Flow of Thoughts," a captivating collection of essays and reflections that offer profound insights into politics, society, and the human condition. Join Yadav as he explores a wide range of topics, from governance and development to culture and spirituality, with wisdom, wit, and clarity. Through his incisive analysis and keen observations, Yadav challenges readers to rethink their assumptions and confront the pressing issues of our time. Themes of leadership, social justice, and the role of government resonate throughout the essays, inviting readers to reflect on the challenges facing modern society and the potential for positive change. Yadav's commitment to truth and integrity shines through in every word, inspiring readers to strive for a more just and equitable world. Delve into the depths of political philosophy and social commentary as Yadav offers fresh perspectives on the pressing issues of our time. Whether discussing the importance of grassroots activism or the need for ethical leadership, Yadav's insights are both timely and timeless, offering valuable guidance for navigating the complexities of contemporary life. The overall tone of "Flow of Thoughts" is one of optimism and conviction, as Yadav's unwavering faith in the power of ideas to transform society shines through in every essay. With his passion for social justice and his commitment to the common good, Yadav serves as a powerful voice for positive change in an increasingly divided world. Critically acclaimed for its clarity of thought and depth of insight, "Flow of Thoughts" has earned praise from readers and scholars alike for its thought-provoking analysis and engaging prose. Yadav's ability to tackle complex issues with intelligence and empathy makes it a must-read for anyone interested in politics, society, and the human condition. Whether you're a student of political science, a concerned citizen, or simply curious about the world around you, "Flow of Thoughts" offers a compelling exploration of the ideas and issues that shape our lives. Let Hukmdev Narayan Yadav be your guide on a journey of discovery and enlightenment. Don't miss your chance to engage with the ideas and insights of one of India's most influential thinkers. Grab your copy of "Flow of Thoughts" today and join the conversation about the future of our society and our world.
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