Nancy Lee Roser's Books

Social Marketing

Influencing Behaviors for Good

By: Nancy R. Lee,Philip Kotler

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Social Marketing

Influencing Behaviors for Good

By: Nancy R. Lee,Philip Kotler

The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. It provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler, who coined the term "social marketing" in 1971 (with Gerald Zaltman) and Nancy R. Lee, a preeminent lecturer, consultant, and author in social marketing. Key Features: - Presents an introductory case for each chapter, and a concluding case for a majority of chapters to demonstrate for students why and how social marketing works. - Enhances understanding with chapter summaries of key points and questions for discussion. - Provides a step-by-step guide to developing a marketing plan, with chapters presented sequentially to support planning development and the inclusion of worksheets in the appendix; - It incorporates contributions from a range of internationally known social marketers who provide real cases to set the stage for each chapter. Past contributors have included individuals from the CDC, National Centre for Social Marketing, AARP, the Office of National Drug Control Policy, and others.

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Page Count

521

Publisher

SAGE Publications

Published Date

ISBN 10

1412981492

ISBN 13

9781412981491

This Is Balanced Literacy, Grades K-6

By: Douglas Fisher,Nancy Frey,Nancy Akhavan

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This Is Balanced Literacy, Grades K-6

By: Douglas Fisher,Nancy Frey,Nancy Akhavan

This is Balanced Literacy: Grades K-6 Students learn to read and write best when their teachers balance literacy instruction. But how do you strike the right balance of skills and knowledge, reading and writing, small and whole group instruction, and direct and dialogic instruction, so that all students can learn to their maximum potential? The answer lies in the intentional design of learning activities, purposeful selection of instructional materials, evidence-based teaching methods, and in strategic groupings of students based on assessment data. Together, these create the perfect balance of high impact learning experiences that engage and excite learners. In this hands-on essential guide, best-selling authors Douglas Fisher, Nancy Frey, and Nancy Akhavan help you define that balance for your students, lighting the path to implementing balanced literacy in your classroom. Their plan empowers you to integrate evidence-based approaches that include: • Instructional materials comprised of both informational and narrative texts. • The best uses of instructional delivery modes, including direct and dialogic instruction. • Grouping patterns that work best to accomplish learning aims for different learners at different stages. • Instruction in foundational skills and meaning making, including oral language, phonemic awareness, phonics, fluency, vocabulary, comprehension, and writing. • Technology used as a tool for increasing learning of a specific literary process. All the tips and tools you need to realize the goal of balanced literacy learning are included, with classroom videos that show strategies in action. Tap your intuition, collaborate with your peers, and put the research-based strategies embedded in this roadmap to work in your classroom to implement or deepen a strong, successful balanced literacy program. Grow as a reading and writing teacher while leading your students to grow as readers and writers.

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Page Count

329

Publisher

Corwin Press

Published Date

ISBN 10

154438680X

ISBN 13

9781544386805

Success in Social Marketing

100 Case Studies From Around the Globe

By: Nancy R. Lee,Philip Kotler

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Success in Social Marketing

100 Case Studies From Around the Globe

By: Nancy R. Lee,Philip Kotler

Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th anniversary, Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. The 100 case examples contained in this book, each about two pages in length, follow an outline that includes key components of a campaign: Wicked Problem, Purpose & Focus, Priority Audience, Desired Behavior, Audience Insights, Marketing Intervention Mix, and Results. This common structure provides the reader with a clear sense of how success in social marketing may best be achieved in a wide variety of disciplinary and national contexts. Success in Social Marketing is intended to fill a gap in the market as well as inform and inspire students and practitioners through 100 easily digestible case studies. Issues addressed include public health (opioid use, mental health, COVID-19) , injury prevention (gun violence, youth suicide, texting while driving), environmental protection (wildfires, bicycle transportation in urban areas, food waste), community engagement (homelessness, racially motivated violence, voting) financial wellbeing (microfinance, savings, employment), and educational achievement (early childhood education, college applications, female participation in STEM programs), to name but a few. This book is recommended reading for students enrolled in public administration, public health, environmental studies, as well as policymakers interested in ways social marketing may help influence their constituent behaviors for individual, as well as social, good.

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Page Count

226

Publisher

Taylor & Francis

Published Date

ISBN 10

1000586537

ISBN 13

9781000586534

Developing Assessment-Capable Visible Learners, Grades K-12

Maximizing Skill, Will, and Thrill

By: Nancy Frey,John Hattie,Douglas Fisher

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Developing Assessment-Capable Visible Learners, Grades K-12

Maximizing Skill, Will, and Thrill

By: Nancy Frey,John Hattie,Douglas Fisher

This book is a follow up to Visible Learning for Literacy and delves more deeply into one critical component of any Visible Learning classroom: the student who has the ability to self-assess. Based on extensive research and with highly practical classroom scenarios and tools, this resource will help teachers learn how to help their students self-assess and flourish into their own teachers"--

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Page Count

185

Publisher

Corwin Press

Published Date

ISBN 10

1506390633

ISBN 13

9781506390635

Teaching Reading

A Playbook for Developing Skilled Readers Through Word Recognition and Language Comprehension

By: Douglas Fisher,Nancy Frey,Diane Lapp

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Teaching Reading

A Playbook for Developing Skilled Readers Through Word Recognition and Language Comprehension

By: Douglas Fisher,Nancy Frey,Diane Lapp

Renowned educators Douglas Fisher, Nancy Frey, and Diane Lapp saw it was high time classroom teachers had an encyclopedia’s worth of practical, research-based ideas organized into concise modules. You will love the lively tone, the contemporary research findings, and the abundance of activities that help children become skilled readers. This resource goes deep, it goes wide—and yet most brilliantly, it reveals the crucial connections that make for high-impact instruction.

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Page Count

305

Publisher

Corwin Press

Published Date

ISBN 10

1071901435

ISBN 13

9781071901434

Burns' Pediatric Primary Care E-Book

By: Dawn Lee Garzon,Nancy Barber Starr,Margaret A. Brady,Nan M. Gaylord,Martha Driessnack,Karen G. Duderstadt

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Burns' Pediatric Primary Care E-Book

By: Dawn Lee Garzon,Nancy Barber Starr,Margaret A. Brady,Nan M. Gaylord,Martha Driessnack,Karen G. Duderstadt

Get a comprehensive foundation in children's primary care! Burns' Pediatric Primary Care, 7th Edition covers the full spectrum of health conditions seen in primary care pediatrics, emphasizing both prevention and management. This in-depth, evidence-based textbook is the only one on the market written from the unique perspective of the Nurse Practitioner. It easily guides you through assessing, managing, and preventing health problems in children from infancy through adolescence. Key topics include developmental theory, issues of daily living, the health status of children today, and diversity and cultural considerations. Updated content throughout reflects the latest research evidence, national and international protocols and standardized guidelines. Additionally, this 7th edition been reorganized to better reflect contemporary clinical practice and includes nine new chapters, revised units on health promotion, health protection, disease management, and much, much more! - Four-part organization includes 1) an introductory unit on the foundations of global pediatric health, child and family health assessment, and cultural perspectives for pediatric primary care; 2) a unit on managing child development; 3) a unit on health promotion and management; and 4) a unit on disease management. - UNIQUE! Reorganized Unit - Health Supervision: Health Promotion and Health Protection - includes health promotion and health protection for developmentally normal pediatric problems of daily living and provides the foundations for health problem management. - UNIQUE! Reorganized Unit - Common Childhood Diseases/Disorders has been expanded to sharpen the focus on management of diseases and disorders in children. - Comprehensive content provides a complete foundation in the primary care of children from the unique perspective of the Nurse Practitioner and covers the full spectrum of health conditions seen in the primary care of children, emphasizing both prevention and management. - In-depth guidance on assessing and managing pediatric health problems covers patients from infancy through adolescence. - UNIQUE! Practice Alerts highlight situations that may require urgent action, consultation, or referral for additional treatment outside the primary care setting. - Content devoted to issues of daily living covers issues that are a part of every child's growth — such as nutrition and toilet training — that could lead to health problems unless appropriate education and guidance are given. - Algorithms are used throughout the book to provide a concise overview of the evaluation and management of common disorders. - Resources for providers and families are also included throughout the text for further information. - Expert editor team is well-versed in the scope of practice and knowledge base of Pediatric Nurse Practitioners (PNPs) and Family Nurse Practitioners (FNPs).

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Page Count

1090

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323597149

ISBN 13

9780323597142

Racial Climates, Ecological Indifference

An Ecointersectional Analysis

By: Nancy Tuana

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Racial Climates, Ecological Indifference

An Ecointersectional Analysis

By: Nancy Tuana

Racial Climates, Ecological Indifference offers a powerful intervention to the field of climate justice scholarship by addressing a neglected aspect of the field of climate justice, namely systemic racisms. Building on the work of Black feminist theorists, Tuana develops an ecointersectional approach designed to reveal the depth and complexities of racial climates overlooked even in the environmental justice literature. Tuana's conception of ecological indifference underscores the disposition of seeing the environment as a resource for human consumption and enjoyment, a resource that is as usable, fungible, disposable, and without intrinsic worth or standing. The many examples in the book offer new insights demonstrating that systemic racisms emerge out of and give rise to environmental degradation, that is, they are often mutually constitutive. The ecointersectional analyses provided throughout the book reveal that ecological indifference and climate injustice are two sides of the same coin. Tuana identifies three distinctive but interrelated domains in which the intersections between systemic racisms and ecological indifference are manifest: 1. Differential distribution of harms/benefits due to systemic racisms; 2. Racist institutions and practices fueling or causing environmental destruction; 3. The basic social structures that generate environmental destruction being the same ones that generate systemic oppression of certain groups of people. One of the aims of Racial Climates, Ecological Indifference is to underscore that any effort to protect the environment must also be a fight against systemic racisms and other forms of systemic inequity"--

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Page Count

209

Publisher

Oxford University Press

Published Date

ISBN 10

0197656609

ISBN 13

9780197656600

Non-Hodgkin Lymphomas

By: James O. Armitage,Peter M. Mauch,Nancy Lee Harris,Bertrand Coiffier,Riccardo Dalla-Favera

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Non-Hodgkin Lymphomas

By: James O. Armitage,Peter M. Mauch,Nancy Lee Harris,Bertrand Coiffier,Riccardo Dalla-Favera

Thoroughly updated for its Second Edition, Non-Hodgkin Lymphomas is the definitive textbook on the biology, diagnosis, staging, and treatment of all forms of non-Hodgkin lymphomas. With backgrounds in medical and radiation oncology, molecular biology, and pathology, the editors and contributors provide an international, multidisciplinary approach to the topic. This edition is the first text using the new World Health Organization classification of non-Hodgkin lymphomas. The book offers complete coverage of the most current techniques for diagnosis, staging, and treatment, the approach to specific types of lymphoma, and special problems common to the management of patients with these disorders.

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Page Count

656

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1469837315

ISBN 13

9781469837314

Spelling

By: Nancy Roser

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Spelling

By: Nancy Roser

Contains exercises that teach letter sounds, spelling and word meanings. Includes a speller dictionary and an answer key.

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Page Count

212

Publisher

McGraw-Hill Companies

Published Date

ISBN 10

1577681622

ISBN 13

9781577681625

Book's by Nancy Lee Roser

Social Marketing

Social Marketing

This Is Balanced Literacy, Grades K-6

This Is Balanced Literacy, Grades K-6

Success in Social Marketing

Success in Social Marketing

Developing Assessment-Capable Visible Learners, Grades K-12

Developing Assessment-Capable Visible Learners, Grades K-12

Teaching Reading

Teaching Reading

Burns' Pediatric Primary Care E-Book

Burns' Pediatric Primary Care E-Book

Racial Climates, Ecological Indifference

Racial Climates, Ecological Indifference

Non-Hodgkin Lymphomas

Non-Hodgkin Lymphomas

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