The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
The authors . . . make child-centered play therapy readily understandable to those who wish to take advantage of its long history of helping children overcome problems and grow emotionally to a level of maturity difficult to achieve by any other approach." —From the Foreword, by Louise F. Guerney, PhD, RPT-S A comprehensive resource that thoroughly teaches the theory, methods, and practice of child-centered play therapy Child-Centered Play Therapy: A Practical Guide to Developing Therapeutic Relationships with Children offers how-to direction and practical advice for conducting child-centered play therapy. Filled with case studies, learning activities, and classroom exercises, this book presents extensive coverage of play therapy applications such as setting goals and treatment planning, as well as recommendations for family and systemic services that can be provided along with play therapy. This rich resource provides: A thorough introduction to the theory and guiding principles underlying child-centered play therapy Skill guidance including structuring sessions, tracking, empathy, responding to children's questions, and role-play Effective ways of determining what limits to set in the playroom and how to set them in a therapeutically effective manner Clear methods for monitoring children's progress through stages as well as external measures of progress Practical guidance in adjunct therapist tasks such as playroom set-up, documentation, ending therapy, and working with parents, teachers, and principals Endorsed by Louise Guerney—a founding child-centered play therapy figure who developed the skills-based methods covered in this book—Child-Centered Play Therapy comprehensively and realistically introduces practitioners to the child-centered approach to play therapy and addresses how to incorporate the approach into schools, agencies, or private practice.
More than 150 articles provide a revealing look at one of the most tempestuous decades in recent American history, describing the everyday activities of Americans as they dealt first with war, and then a difficult transition to peace and prosperity. The two-volume World War II and the Postwar Years in America: A Historical and Cultural Encyclopedia contains over 175 articles describing everyday life on the American home front during World War II and the immediate postwar years. Unlike publications about this period that focus mainly on the big picture of the war and subsequent economic conditions, this encyclopedia drills down to the popular culture of the 1940s, bringing the details of the lives of ordinary men, women, and children alive. The work covers a broad range of everyday activities throughout the 1940s, including movies, radio programming, music, the birth of commercial television, advertising, art, bestsellers, and other equally intriguing topics. The decade was divided almost evenly between war (1940-1945) and peace (1946-1950), and the articles point up the continuities and differences between these two periods. Filled with evocative photographs, this unique encyclopedia will serve as an excellent resource for those seeking an overview of life in the United States during a decade that helped shape the modern world.
Nancy Reagan describes her life from her happy childhood to her exciting stage and film career to her experiences as the wife of a famous actor, governor, and presidential candidate and expresses hopeful views on America's future.
The management of scar tissue is a huge and growing problem for massage and other manual therapists. Research has showed that appropriate massage treatment can have significant results both physically and psychologically. Existing books have chapters on the problem but there is no practical manual available on the subject at the present time which tells the therapist what to do (and what not to do). This book fills that gap, explaining the physiologic and pathophysiologic background, and providing practical guidance about how to help patients.
Including books, pamphlets, periodicals, catalogs, trading cards, newspapers, photographs, postcards, scrapbooks, art prints, and advertisements, this subject bibliography of 679 references to croquet is based on the collection of varied material assembled by the late Dr. Rendell Rhoades, Professor of Biology at Ashland University, OH. The resulting collection encompasses the role croquet has played in literature, in biography, in art and music, in manufacturing and advertising, and in the attendant publicity. With an index of joint authors, pseudonyms, illustrators, and other pertinent information; and a chronological list of books on croquet compiled by Dr. R.W. Bray, Member of the British Croquet Association.
Embark on an extraordinary journey through the life of Walter Thornton, a luminary of the New York City beauty, modeling and advertising scene during the roaring 1920s and beyond. "The Merchant of Venus: The Life of Walter Thornton" explores deep into the captivating narrative of a man whose legacy transcends time. In a tale as captivating as any Hollywood script, Walter Thornton's extraordinary journey comes to life. From a homeless orphan, he soared to prominence as a male model during the Jazz Age, posing for icons like Norman Rockwell and JC Leyendecker. Dubbed "The Merchant of Venus" by the legendary gossip columnist Walter Winchell, Thornton embarked on a pioneering venture in 1930, establishing the first agency for photographic advertising models. His agency became a powerhouse, discovering and representing models who would later become iconic figures of the Golden Age of Cinema, including Lauren Bacall, Susan Hayward, Joseph Cotten, Grace Kelly, and others whose stardom illuminated the era. Among Thornton's other notable achievements is the invention of the "Pin-Up Girl of WWII," a testament to his creativity and patriotism. These pin-up girls not only embodied the spirit of an era but also served as beacons of hope for soldiers overseas, prompting heartfelt letters that underscored their profound impact. However, the glittering trajectory of Thornton's life took a downturn amidst the harsh realities of the McCarthy Era. In 1954, he found himself the target of a corrupt district attorney's accusations, facing false charges of fraud and deception. Today, his daughters unravel the mysteries surrounding their father's enigmatic existence. Their exploration began with a chance encounter—an image in the 2003 film "Seabiscuit," serving as the avatar for the Stock Market Crash of 1929, sparking a quest that spanned over two decades. Through painstaking research, including exploring Thornton's personal archives and interviews, they uncovered a previously overlooked chapter of history, painting a vivid portrait of a man ahead of his time. "The Merchant of Venus" not only celebrates Thornton's triumphs but also his resilience in the face of adversity. His blueprints persist in shaping the modeling and advertising industry, and the 1940 patriotic Pinup girl endures as a cherished American tradition. His 1929 photo graces textbooks and products, yet beneath its surface lies untold depth. Prepare to be enthralled, inspired, and moved by "The Merchant of Venus: The Life of Walter Thornton." Don't miss out on this unforgettable journey through one man's triumphs, courage, and resilience.
Prior to the stock market crash of 1929 American music still possessed a distinct tendency towards elitism, as songwriters and composers sought to avoid the mass appeal that critics scorned. During the Depression, however, radio came to dominate the other musical media of the time, and a new era of truly popular music was born. Under the guidance of the great Duke Ellington and a number of other talented and charismatic performers, swing music unified the public consciousness like no other musical form before or since. At the same time the enduring legacies of Woody Guthrie in folk, Aaron Copeland in classical, and George and Ira Gershwin on Broadway stand as a testament to the great diversity of tastes and interests that subsisted throughout the Great Depression, and play a part still in our lives today. The lives of these and many other great musicians come alive in this insightful study of the works, artists, and circumstances that contributed to making and performing the music that helped America through one of its most difficult times. The American History through Music series examines the many different styles of music that have played a significant part in our nation's history. While volumes in this series show the multifaceted roles of music in our culture, they also use music as a lens through which readers may study American social history. The authors present in-depth analysis of American musical genres, significant musicians, technological innovations, and the many connections between music and the realms of art, politics, and daily life.
Hidden History of a Hidden Gem LaGrange, Kentucky, was founded in 1827 with a mainline railroad track running down Main Street. Home to many farmers and industrialists, the city has a rich history and is even tied, in a way, to the Marquis de Lafayette. Join author Nancy Stearns Theiss as she details the deep history of the Kindness Capitol of Kentucky.
To attract investment and tourists and to enhance the quality of life of their citizens, municipal authorities are paying considerable attention to the quality of the public domain of their cities – including their urban squares. Politicians find them good places for rallies. Children consider squares to be playgrounds, the elderly as places to catch-up with each other, and for many others squares are simply a place to pause for a moment. Urban Squares as Places, Links and Displays: Successes and Failures discusses how people experience squares and the nature of the people who use them. It presents a ‘typology of squares’ based on the dimensions of ownership, the square’s instrumental functions, and a series of their basic physical attributes including size, degree of enclosure, configuration and organization of the space within them and finally based on their aesthetic attributes – their meanings. Twenty case studies illustrate what works and what does not work in different cities around the world. It discusses the qualities of lively squares and quieter, more restorative places as well as what contributes to making urban squares less desirable as destinations for the general public. The book closes with the policy implications, stressing the importance and difficulties of designing good public places. Urban Squares offers how-to guidance along with a strong theoretical framework making it ideal for architects, city planners and landscape architects working on the design and upgrade of squares.
Everything from Amos n' Andy to zeppelins is included in this expansive two volume encyclopedia of popular culture during the Great Depression era. Two hundred entries explore the entertainments, amusements, and people of the United States during the difficult years of the 1930s. In spite of, or perhaps because of, such dire financial conditions, the worlds of art, fashion, film, literature, radio, music, sports, and theater pushed forward. Conditions of the times were often mirrored in the popular culture with songs such as Brother Can You Spare a Dime, breadlines and soup kitchens, homelessness, and prohibition and repeal. Icons of the era such as Fred Astaire and Ginger Rogers, Louis Armstrong, Bing Crosby, F. Scott Fitzgerald, George and Ira Gershwin, Jean Harlow, Billie Holiday, the Marx Brothers, Roy Rogers, Frank Sinatra, and Shirley Temple entertained many. Dracula, Gone With the Wind, It Happened One Night, and Superman distracted others from their daily worries. Fads and games - chain letters, jigsaw puzzles, marathon dancing, miniature golf, Monopoly - amused some, while musicians often sang the blues. Nancy and William Young have written a work ideal for college and high school students as well as general readers looking for an overview of the popular culture of the 1930s. Art deco, big bands, Bonnie and Clyde, the Chicago's World Fair, Walt Disney, Duke Ellington, five-and-dimes, the Grand Ole Opry, the jitter-bug, Lindbergh kidnapping, Little Orphan Annie, the Olympics, operettas, quiz shows, Seabiscuit, vaudeville, westerns, and Your Hit Parade are just a sampling of the vast range of entries in this work. Reference features include an introductory essay providing an historical and cultural overview of the period, bibliography, and index.
Knowing Native Arts brings Nancy Marie Mithlo’s Native insider perspective to understanding the significance of Indigenous arts in national and global milieus. These musings, written from the perspective of a senior academic and curator traversing a dynamic and at turns fraught era of Native self-determination, are a critical appraisal of a system that is often broken for Native peoples seeking equity in the arts. Mithlo addresses crucial issues, such as the professionalization of Native arts scholarship, disparities in philanthropy and training, ethnic fraud, and the receptive scope of Native arts in new global and digital realms. This contribution to the field of fine arts broadens the scope of discussions and offers insights that are often excluded from contemporary appraisals.
Eighteenth-century Kentucky beckoned to hunters, surveyors, and settlers from the mid-Atlantic coast colonies as a source of game, land, and new trade opportunities. Unfortunately, the Appalachian Mountains formed a daunting barrier that left only two primary roads to this fertile Eden. The steep grades and dense forests of the Cumberland Gap rendered the Wilderness Road impassable to wagons, and the northern route extending from southeastern Pennsylvania became the first main thoroughfare to the rugged West, winding along the Ohio River and linking Maysville to Lexington in the heart of the Bluegrass. Kentucky's Frontier Highway reveals the astounding history of the Maysville Road, a route that served as a theater of local settlement, an engine of economic development, a symbol of the national political process, and an essential part of the Underground Railroad. Authors Karl Raitz and Nancy O'Malley chart its transformation from an ancient footpath used by Native Americans and early settlers to a central highway, examining the effect that its development had on the evolution of transportation technology as well as the usage and abandonment of other thoroughfares, and illustrating how this historic road shaped the wider American landscape.
In the World War II era, big bands and swing music reached the heights of popularity with soldiers as well as friends and loved ones back home. Many entertainers such as Glenn Miller also served in the military, or supported the war effort with bond drives and entertaining the troops at home and abroad. In addition to big band and swing music, musicals, jazz, blues, gospel and country music were also popular. Chapters on each, along with an analysis of the evolution of record companies, records, radios, and television are included here, for students, historians, and fans of the era. Includes a timeline of the music of the era, an appendix of the Broadway and Hollywood Musicals, 1939-1945, and an appendix of Songs, Composers, and lyricists, 1939-1945. An extensive discography and bibliography, along with approximately 35 black and white photos, complete the volume.
In the nineteenth century, nearly all Native American men living along the southern New England coast made their living traveling the world's oceans on whaleships. Many were career whalemen, spending twenty years or more at sea. Their labor invigorated economically depressed reservations with vital income and led to complex and surprising connections with other Indigenous peoples, from the islands of the Pacific to the Arctic Ocean. At home, aboard ship, or around the world, Native American seafarers found themselves in a variety of situations, each with distinct racial expectations about who was "Indian" and how "Indians" behaved. Treated by their white neighbors as degraded dependents incapable of taking care of themselves, Native New Englanders nevertheless rose to positions of command at sea. They thereby complicated myths of exploration and expansion that depicted cultural encounters as the meeting of two peoples, whites and Indians. Highlighting the shifting racial ideologies that shaped the lives of these whalemen, Nancy Shoemaker shows how the category of "Indian" was as fluid as the whalemen were mobile.
Act Your Ageexamines and questions our tendency to label our youths as both endangered and dangerous creatures. Lesko analyzes both historical and present social and political factors that produce the presumed "natural adolescent." She also examines the concerns of nationalism, sexuality, and social order in terms of how they are projected onto the definitions of adolescents in the media, in schools, and in the home.
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