The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
The authors . . . make child-centered play therapy readily understandable to those who wish to take advantage of its long history of helping children overcome problems and grow emotionally to a level of maturity difficult to achieve by any other approach." —From the Foreword, by Louise F. Guerney, PhD, RPT-S A comprehensive resource that thoroughly teaches the theory, methods, and practice of child-centered play therapy Child-Centered Play Therapy: A Practical Guide to Developing Therapeutic Relationships with Children offers how-to direction and practical advice for conducting child-centered play therapy. Filled with case studies, learning activities, and classroom exercises, this book presents extensive coverage of play therapy applications such as setting goals and treatment planning, as well as recommendations for family and systemic services that can be provided along with play therapy. This rich resource provides: A thorough introduction to the theory and guiding principles underlying child-centered play therapy Skill guidance including structuring sessions, tracking, empathy, responding to children's questions, and role-play Effective ways of determining what limits to set in the playroom and how to set them in a therapeutically effective manner Clear methods for monitoring children's progress through stages as well as external measures of progress Practical guidance in adjunct therapist tasks such as playroom set-up, documentation, ending therapy, and working with parents, teachers, and principals Endorsed by Louise Guerney—a founding child-centered play therapy figure who developed the skills-based methods covered in this book—Child-Centered Play Therapy comprehensively and realistically introduces practitioners to the child-centered approach to play therapy and addresses how to incorporate the approach into schools, agencies, or private practice.
To attract investment and tourists and to enhance the quality of life of their citizens, municipal authorities are paying considerable attention to the quality of the public domain of their cities – including their urban squares. Politicians find them good places for rallies. Children consider squares to be playgrounds, the elderly as places to catch-up with each other, and for many others squares are simply a place to pause for a moment. Urban Squares as Places, Links and Displays: Successes and Failures discusses how people experience squares and the nature of the people who use them. It presents a ‘typology of squares’ based on the dimensions of ownership, the square’s instrumental functions, and a series of their basic physical attributes including size, degree of enclosure, configuration and organization of the space within them and finally based on their aesthetic attributes – their meanings. Twenty case studies illustrate what works and what does not work in different cities around the world. It discusses the qualities of lively squares and quieter, more restorative places as well as what contributes to making urban squares less desirable as destinations for the general public. The book closes with the policy implications, stressing the importance and difficulties of designing good public places. Urban Squares offers how-to guidance along with a strong theoretical framework making it ideal for architects, city planners and landscape architects working on the design and upgrade of squares.
Eighteenth-century Kentucky beckoned to hunters, surveyors, and settlers from the mid-Atlantic coast colonies as a source of game, land, and new trade opportunities. Unfortunately, the Appalachian Mountains formed a daunting barrier that left only two primary roads to this fertile Eden. The steep grades and dense forests of the Cumberland Gap rendered the Wilderness Road impassable to wagons, and the northern route extending from southeastern Pennsylvania became the first main thoroughfare to the rugged West, winding along the Ohio River and linking Maysville to Lexington in the heart of the Bluegrass. Kentucky's Frontier Highway reveals the astounding history of the Maysville Road, a route that served as a theater of local settlement, an engine of economic development, a symbol of the national political process, and an essential part of the Underground Railroad. Authors Karl Raitz and Nancy O'Malley chart its transformation from an ancient footpath used by Native Americans and early settlers to a central highway, examining the effect that its development had on the evolution of transportation technology as well as the usage and abandonment of other thoroughfares, and illustrating how this historic road shaped the wider American landscape.
In the nineteenth century, nearly all Native American men living along the southern New England coast made their living traveling the world's oceans on whaleships. Many were career whalemen, spending twenty years or more at sea. Their labor invigorated economically depressed reservations with vital income and led to complex and surprising connections with other Indigenous peoples, from the islands of the Pacific to the Arctic Ocean. At home, aboard ship, or around the world, Native American seafarers found themselves in a variety of situations, each with distinct racial expectations about who was "Indian" and how "Indians" behaved. Treated by their white neighbors as degraded dependents incapable of taking care of themselves, Native New Englanders nevertheless rose to positions of command at sea. They thereby complicated myths of exploration and expansion that depicted cultural encounters as the meeting of two peoples, whites and Indians. Highlighting the shifting racial ideologies that shaped the lives of these whalemen, Nancy Shoemaker shows how the category of "Indian" was as fluid as the whalemen were mobile.
The management of scar tissue is a huge and growing problem for massage and other manual therapists. Research has showed that appropriate massage treatment can have significant results both physically and psychologically. Existing books have chapters on the problem but there is no practical manual available on the subject at the present time which tells the therapist what to do (and what not to do). This book fills that gap, explaining the physiologic and pathophysiologic background, and providing practical guidance about how to help patients.
In her groundbreaking new book, Silencing Political Dissent, constitutional expert Nancy Chang examines how the Bush administration's fight against terrorism is resulting in a disturbing erosion of First Amendment rights and increase of executive power. Chang's compelling analysis begins with a historical review of political repression and intolerance of dissent in America. From the Sedition Act of 1798, through the Smith Act of the 1940s and the internment of Japanese Americans in World War II, to the FBI's infamous COINTELPRO program of the 1960s, Chang recalls how during times of crisis and war, the U.S. government has unjustly detained individuals, invaded personal privacy, and hampered the free speech of Americans. Chang's expertise as a senior constitutional attorney shines through in the power and clarity of her argument. Meticulously researched and footnoted, Chang's book forces us to challenge the government when it is unpopular to do so, and to consider that perhaps "our future safety lies in the expansion, rather the contraction, of the democratic values set forth in the Constitution.
Including books, pamphlets, periodicals, catalogs, trading cards, newspapers, photographs, postcards, scrapbooks, art prints, and advertisements, this subject bibliography of 679 references to croquet is based on the collection of varied material assembled by the late Dr. Rendell Rhoades, Professor of Biology at Ashland University, OH. The resulting collection encompasses the role croquet has played in literature, in biography, in art and music, in manufacturing and advertising, and in the attendant publicity. With an index of joint authors, pseudonyms, illustrators, and other pertinent information; and a chronological list of books on croquet compiled by Dr. R.W. Bray, Member of the British Croquet Association.
Knowing Native Arts brings Nancy Marie Mithlo's Native insider perspective to understanding the significance of Indigenous arts in national and global milieus. These musings, written from the perspective of a senior academic and curator traversing a dynamic and at turns fraught era of Native self-determination, are a critical appraisal of a system that is often broken for Native peoples seeking equity in the arts. Mithlo addresses crucial issues, such as the professionalization of Native arts scholarship, disparities in philanthropy and training, ethnic fraud, and the receptive scope of Native arts in new global and digital realms. This contribution to the field of fine arts broadens the scope of discussions and offers insights that are often excluded from contemporary appraisals.
Embark on an extraordinary journey through the life of Walter Thornton, a luminary of the New York City beauty, modeling and advertising scene during the roaring 1920s and beyond. "The Merchant of Venus: The Life of Walter Thornton" explores deep into the captivating narrative of a man whose legacy transcends time. In a tale as captivating as any Hollywood script, Walter Thornton's extraordinary journey comes to life. From a homeless orphan, he soared to prominence as a male model during the Jazz Age, posing for icons like Norman Rockwell and JC Leyendecker. Dubbed "The Merchant of Venus" by the legendary gossip columnist Walter Winchell, Thornton embarked on a pioneering venture in 1930, establishing the first agency for photographic advertising models. His agency became a powerhouse, discovering and representing models who would later become iconic figures of the Golden Age of Cinema, including Lauren Bacall, Susan Hayward, Joseph Cotten, Grace Kelly, and others whose stardom illuminated the era. Among Thornton's other notable achievements is the invention of the "Pin-Up Girl of WWII," a testament to his creativity and patriotism. These pin-up girls not only embodied the spirit of an era but also served as beacons of hope for soldiers overseas, prompting heartfelt letters that underscored their profound impact. However, the glittering trajectory of Thornton's life took a downturn amidst the harsh realities of the McCarthy Era. In 1954, he found himself the target of a corrupt district attorney's accusations, facing false charges of fraud and deception. Today, his daughters unravel the mysteries surrounding their father's enigmatic existence. Their exploration began with a chance encounter—an image in the 2003 film "Seabiscuit," serving as the avatar for the Stock Market Crash of 1929, sparking a quest that spanned over two decades. Through painstaking research, including exploring Thornton's personal archives and interviews, they uncovered a previously overlooked chapter of history, painting a vivid portrait of a man ahead of his time. "The Merchant of Venus" not only celebrates Thornton's triumphs but also his resilience in the face of adversity. His blueprints persist in shaping the modeling and advertising industry, and the 1940 patriotic Pinup girl endures as a cherished American tradition. His 1929 photo graces textbooks and products, yet beneath its surface lies untold depth. Prepare to be enthralled, inspired, and moved by "The Merchant of Venus: The Life of Walter Thornton." Don't miss out on this unforgettable journey through one man's triumphs, courage, and resilience.
Prior to the stock market crash of 1929 American music still possessed a distinct tendency towards elitism, as songwriters and composers sought to avoid the mass appeal that critics scorned. During the Depression, however, radio came to dominate the other musical media of the time, and a new era of truly popular music was born. Under the guidance of the great Duke Ellington and a number of other talented and charismatic performers, swing music unified the public consciousness like no other musical form before or since. At the same time the enduring legacies of Woody Guthrie in folk, Aaron Copeland in classical, and George and Ira Gershwin on Broadway stand as a testament to the great diversity of tastes and interests that subsisted throughout the Great Depression, and play a part still in our lives today. The lives of these and many other great musicians come alive in this insightful study of the works, artists, and circumstances that contributed to making and performing the music that helped America through one of its most difficult times. The American History through Music series examines the many different styles of music that have played a significant part in our nation's history. While volumes in this series show the multifaceted roles of music in our culture, they also use music as a lens through which readers may study American social history. The authors present in-depth analysis of American musical genres, significant musicians, technological innovations, and the many connections between music and the realms of art, politics, and daily life.
Hidden History of a Hidden Gem LaGrange, Kentucky, was founded in 1827 with a mainline railroad track running down Main Street. Home to many farmers and industrialists, the city has a rich history and is even tied, in a way, to the Marquis de Lafayette. Join author Nancy Stearns Theiss as she details the deep history of the Kindness Capitol of Kentucky.
As the major national biracial women's organization, the Young Women's Christian Association (YWCA) provided a unique venue for women to respond to American race relations during the first half of the twentieth century. In Christian Sisterhood, Race Relations, and the YWCA, 1906-46, Nancy Marie Robertson shows how women of both races employed different understandings of "Christian sisterhood" in their responses. Although the YWCA was segregated at the local level, African American women were able to effectively challenge white women over YWCA racial policies and practices. Robertson argues that from 1906 through 1946, many white women in the association went from seeing segregation as compatible with Christianity and democracy to regarding it as a contradiction of those values. These struggles laid the groundwork for the subsequent civil rights movement. Her analysis relies not only on a large body of records documenting YWCA women at the national and local levels, but also on autobiographical accounts and personal papers from women associated with the YWCA, including Dorothy Height, Lugenia Burns Hope, Alice Dunbar-Nelson, Abby Aldrich Rockefeller, and Lillian Smith. A volume in the series Women in American History, edited by Anne Firor Scott, Susan Armitage, Susan K. Cahn, and Deborah Gray White
Everything from Amos n' Andy to zeppelins is included in this expansive two volume encyclopedia of popular culture during the Great Depression era. Two hundred entries explore the entertainments, amusements, and people of the United States during the difficult years of the 1930s. In spite of, or perhaps because of, such dire financial conditions, the worlds of art, fashion, film, literature, radio, music, sports, and theater pushed forward. Conditions of the times were often mirrored in the popular culture with songs such as Brother Can You Spare a Dime, breadlines and soup kitchens, homelessness, and prohibition and repeal. Icons of the era such as Fred Astaire and Ginger Rogers, Louis Armstrong, Bing Crosby, F. Scott Fitzgerald, George and Ira Gershwin, Jean Harlow, Billie Holiday, the Marx Brothers, Roy Rogers, Frank Sinatra, and Shirley Temple entertained many. Dracula, Gone With the Wind, It Happened One Night, and Superman distracted others from their daily worries. Fads and games - chain letters, jigsaw puzzles, marathon dancing, miniature golf, Monopoly - amused some, while musicians often sang the blues. Nancy and William Young have written a work ideal for college and high school students as well as general readers looking for an overview of the popular culture of the 1930s. Art deco, big bands, Bonnie and Clyde, the Chicago's World Fair, Walt Disney, Duke Ellington, five-and-dimes, the Grand Ole Opry, the jitter-bug, Lindbergh kidnapping, Little Orphan Annie, the Olympics, operettas, quiz shows, Seabiscuit, vaudeville, westerns, and Your Hit Parade are just a sampling of the vast range of entries in this work. Reference features include an introductory essay providing an historical and cultural overview of the period, bibliography, and index.
In the World War II era, big bands and swing music reached the heights of popularity with soldiers as well as friends and loved ones back home. Many entertainers such as Glenn Miller also served in the military, or supported the war effort with bond drives and entertaining the troops at home and abroad. In addition to big band and swing music, musicals, jazz, blues, gospel and country music were also popular. Chapters on each, along with an analysis of the evolution of record companies, records, radios, and television are included here, for students, historians, and fans of the era. Includes a timeline of the music of the era, an appendix of the Broadway and Hollywood Musicals, 1939-1945, and an appendix of Songs, Composers, and lyricists, 1939-1945. An extensive discography and bibliography, along with approximately 35 black and white photos, complete the volume.
Substantial progress in the fight against extreme poverty was made in the last two decades. But the slowdown in global economic growth and significant increases in income inequality in many developed and developing countries raise serious concerns about the continuation of this trend into the 21st century. The time has come to seriously think about how improvements in official global governance, coupled with and reinforced by rising activism of 'global citizens' can lead to welfare-enhancing and more equitable results for global citizens through better national and international policies. This book examines the factors that are most likely to facilitate the process of beneficial economic growth in low-, middle-, and high-income countries. It examines past, present, and future economic growth; demographic changes; the hyperglobalization of trade; the effect of finance on growth; climate change and resource depletion; and the sense of global citizenship and the need for global governance in order to draw longer-term implications, identify policy options for improving the lives of average citizens around the world, and make the case for the need to confront new challenges with truly global policy responses. The book documents how demographic changes, convergence, and competition are likely to bring about massive shifts in the sectoral and geographical composition of global output and employment, as the center of gravity of the global economy moves toward Asia and emerging economies elsewhere. It shows that the legacies of the 2008-09 crisis-high unemployment levels, massive excess capacities, and high debt levels-are likely to reduce the standard of living of millions of people in many countries over a long period of adjustment and that fluctuations in international trade, financial markets, and commodity prices, as well as the tendency of institutions at both the national and international level to favor the interests of the better-off and more powerful pose substantial risks for citizens of all countries. The chapters and their policy implications are intended to stimulate public interest and facilitate the exchange of ideas and policy dialogue.
Act Your Ageexamines and questions our tendency to label our youths as both endangered and dangerous creatures. Lesko analyzes both historical and present social and political factors that produce the presumed "natural adolescent." She also examines the concerns of nationalism, sexuality, and social order in terms of how they are projected onto the definitions of adolescents in the media, in schools, and in the home.
This book examines a remarkable political phenomenon--the dramatic shift of black voters from the Republican to the Democratic party in the 1930s, a shift all the more striking in light of the Democrats' indifference to racial concerns. Nancy J. Weiss shows that blacks became Democrats in response to the economic benefits of the New Deal and that they voted for Franklin Roosevelt in spite of the New Deal's lack of a substantive record on race. By their support for FDR blacks forged a political commitment to the Democratic party that has lasted to our own time. The last group to join the New Deal coalition, they have been the group that remained the most loyal to the Democratic party. This book explains the sources of their commitment in the 1930s. It stresses the central role of economic concerns in shaping black political behavior and clarifies both the New Deal record on race and the extraordinary relationship between black voters and the Roosevelts.
It is 1969 and Joni Mitchell is on television, standing empty-handed in the middle of a circular stage that is adorned with psychedelic colors. She is wearing a long, hunter-green dress, surrounded by an audience sitting cross-legged on the floor. She waits for television host Dick Cavett to introduce her next performance. The show is filming on the day after the 1969 Woodstock music festival, an event that Mitchell was initially scheduled to attend but from which she was held back by her management to ensure she could perform on The Dick Cavett Show the next day. The host introduces Mitchell and jokes with her about singing a capella, wondering aloud if someone stole her guitar. The singer laughs politely in response, denies any theft, and then proceeds to her performance, explaining to the audience that she will be singing a "song for America" that she wrote "as a Canadian living in this country." With her hands clasped behind her back, she performs "The Fiddle and the Drum" with no accompaniment, channeling the folk performance tradition on which the song is based. This song about military participation is a rare political statement from Mitchell who, unlike her peers Bob Dylan and Buffy Sainte-Marie, had only released this one "protest song" by 1969. But the song's message was not a particularly risky proclamation. Her anti-war narrative echoed the opinions of the young Cavett Show audience that night, aligning with an established trend of resistance against the war in Vietnam. Similar to the way that Mitchell's song "Woodstock" would eventually capture the spirit of an event she did not attend, "The Fiddle and the Drum" characterizes a popular anti-war sentiment in the public consciousness of the late 1960s"--
Nason-Clark's sociological research reveals how churches and secular organizations have responded - sometimes with assistance, sometimes not - to victims of violence in their midst and how their response could be more effective. By exploring the relationship between violence and Christians' response to it from various perspectives - those of victim, clergy, congregation - this book ultimately encourages a pastoral assistance that reduces violence in the world and helps victims find the inner strength to leave their gardens.
Steven's Hollow is the last place Kathleen Mitchell wants to be. She vowed years ago to never set foot there again, and she is not returning now by choice. She's been summoned by a lawyer who discovered a problem with her long-ago divorce. Life's been good for Kathleen...until now. But everything seems to be falling apart. What's going on? Is she divorced, or still married? There's a secret she's been harboring in her heart for years. Her teenage son knows nothing about his biological father...not even his name. And the ex-husband Kathleen hasn't seen since before their divorce doesn't know he has a son...a son whose birth she kept secret from him. Just when she thinks things can't possibly get worse, they do. The first person Kathleen sees when she arrives at Steven's Hollow is the man she thought she'd never see again: Rob McKenzie, once the love of her life. They react to each other with bitterness and anger, at first...but the spark is still there. Rob McKenzie is the man Kathleen never forgot. Kathleen Mitchell is the woman Rob never got over. After fourteen years apart, can they overcome the past and start again?
The Eighth Edition Of This Classic Textbook Continues To Provide A Detailed Overview Of The History, Developments, And Current Trends In Leisure Studies. It Has Been Heavily Revised To Reflect Recent Societal Changes And The Challenges That Face The Leisure-Services Industry In The 21St Century. Students Will Learn How Trends Such As Dramatic Shifts In Population Make-Up, The Impact Of Technology, And Marketing Affect Leisure-Service Systems And The Recreation And Park Professions. To Reflect These Trends, The Text Focuses On Ten Different Types Of Organizations, Ranging From Nonprofit Community Organizations Or Armed Forces Recreation To Sports Management And Travel And Tourism Sponsors.
Psychology: from inquiry to understanding 2e continues its commitment to emphasise the importance of scientific-thinking skills. It teaches students how to test their assumptions, and motivates them to use scientific thinking skills to better understand the field of psychology in their everyday lives. With leading classic and contemporary research from both Australia and abroad and referencing DSM-5, students will understand the global nature of psychology in the context of Australia’s cultural landscape.
James and Nancy Duncan look at how the aesthetics of physical landscapes are fully enmeshed in producing the American class system. Focusing on an archetypal upper class American suburb-Bedford in Westchester County, NY-they show how the physical presentation of a place carries with it a range of markers of inclusion and exclusion.
Comprehensive and heavily illustrated, this is a unique reference for anyone involved in the diagnosis and treatment of dermatologic diseases in infants and newborns. In addition to over 500 superb photographs of normal and abnormal skin conditions, this latest edition also includes new algorithms, new tables, and new care plans. Simple to use text and tables for reference during daily practice. Comprehensive information on infant skin care and toxicology. Differential diagnosis aided by lists, text and images. Assists with work-up and management of common and rare conditions New Care Plan boxes help you to outline your diagnosis and treatment plan. Differential diagnosis algorithms guide you to more effective decision making. New illustrations and photos provide even more visual examples than before.
Psychology Around Us, Fourth Canadian Edition offers students a wealth of tools and content in a structured learning environment that is designed to draw students in and hold their interest in the subject. Psychology Around Us is available with WileyPLUS, giving instructors the freedom and flexibility to tailor curated content and easily customize their course with their own material. It provides today's digital students with a wide array of media content — videos, interactive graphics, animations, adaptive practice — integrated at the learning objective level to provide students with a clear and engaging path through the material. Psychology Around Us is filled with interesting research and abundant opportunities to apply concepts in a real-life context. Students will become energized by the material as they realize that Psychology is "all around us.
On May 15, 1970, white police opened fire on students in front of a women's dormitory at Jackson State College, a historically black institution in Mississippi, killing two young people and injuring twelve. Frequently linked to the shootings at Kent State University ten days earlier, the violence at Jackson State was routinely misunderstood and largely forgotten by all but the local African American community. This book provides a full account of these shootings and their aftermath, as well as historical amnesia about the incident.
Exploring American Histories offers an entirely new approach to teaching the U.S. survey that puts investigating sources and thinking about the many stories of American history right at the center of your course. The distinctive format integrates primary documents and a brief narrative into one cost-effective and easy-to-use volume. Available in a number of affordable print and digital options, the text is also integrated with LearningCurve, online quizzing that adapts to what your students need to learn and helps them come to class prepared.
Exploring American Histories offers an entirely new approach to teaching the U.S. survey that puts investigating sources and thinking about the many stories of American history right at the center of your course. The distinctive format integrates primary documents and a brief narrative into one cost-effective and easy-to-use volume. Available in a number of affordable print and digital options, the text is also integrated with LearningCurve, online quizzing that adapts to what your students need to learn and helps them come to class prepared.
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