Naim Cetinturk's Books

New Horizons in Communication Age

Selling Store Scent as a Product: Understanding the Impact on Consumer Perception (Store Atmosphere, Olfactory)

By: Naim Cetinturk,Birgul Alici,Omer Aydinlioglu

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New Horizons in Communication Age

Selling Store Scent as a Product: Understanding the Impact on Consumer Perception (Store Atmosphere, Olfactory)

By: Naim Cetinturk,Birgul Alici,Omer Aydinlioglu

Selling Store Scent as a Product: Understanding the Impact on Consumer Perception (Store Atmosphere, Olfactory) Communication is an old phenomenon which dates back ancient times. With the emergence of civilizations, communication and communication mediums started to evolve. Thanks to the industrial age and technology, communication has prevailed our whole lives. However, most likely one of the most challenging problems that human kind encounter today is lack of communication although communication technologies came far beyond what it was fifty years ago. There have been so many studies on communication in literature so far. These studies were carried out to understand the nature and characteristics of communication. On the other hand, the studies carried out today focus on communication technologies considerably. Thanks to technological advances, we have so many devices to communicate. Once we used to use face to face communication but today we use heavily mediated communication. Capitalism has led great media corporations to emerge and they got stronger and prevalent in a short time. Mass communication is provided through advanced technological devices by these corporations. This book, a product of hard and meticulous work is a compilation of different subject fields related to communication. All the authors who wrote a chapter in this book aimed to broaden the readers’ horizons. That is why the name of this book is “New Horizons in Communication Age”. In an era dominated by the media corporations and communication technologies, all we need to do are open our minds and see the world from different perspectives. We believe in change and the change is possible with this work of devoted authors.

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Age

Page Count

366

Publisher

IKSAD Publishing House

Published Date

ISBN 10

605769595X

ISBN 13

9786057695956

Sponsored Ads in Instagram as a Marketplace and the Concept of Social Affiliation: Differing Outlook of Contemporary Advertising

By: Naim Cetinturk

Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader's horizon but also fulfil the increasing need in the field of contemporary advertising.

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Publisher

Peter Lang

Published Date

ISBN 10

3631803710

ISBN 13

9783631803714

New Horizons in Communication Age

Selling Store Scent as a Product: Understanding the Impact on Consumer Perception (Store Atmosphere, Olfactory)

By: Naim Cetinturk,Birgul Alici,Omer Aydinlioglu

Write a review Read reviews Take a Quiz Solve Book Puzzle

New Horizons in Communication Age

Selling Store Scent as a Product: Understanding the Impact on Consumer Perception (Store Atmosphere, Olfactory)

By: Naim Cetinturk,Birgul Alici,Omer Aydinlioglu

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

366

Publisher

IKSAD Publishing House

Published Date

ISBN 10

605769595X

ISBN 13

9786057695956

Book's by Naim Cetinturk

New Horizons in Communication Age

New Horizons in Communication Age

Sponsored Ads in Instagram as a Marketplace and the Concept of Social Affiliation: Differing Outlook of Contemporary Advertising

Sponsored Ads in Instagram as a Marketplace and the Concept of Social Affiliation: Differing Outlook of Contemporary Advertising

New Horizons in Communication Age

New Horizons in Communication Age

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