Title

Login

Join

Book's by Nadzeya Sabatini

Covers

List

Social Media in the Fashion Industry

Fundamentals, Strategy and Research Methods

By: Patricia SanMiguel,Tekila Harley Nobile,Cristina Sánchez-Blanco,Nadzeya Sabatini

Write a review Read reviews Take a Quiz Solve Book Puzzle

Social Media in the Fashion Industry

Fundamentals, Strategy and Research Methods

By: Patricia SanMiguel,Tekila Harley Nobile,Cristina Sánchez-Blanco,Nadzeya Sabatini

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, sentiment and argumentation analysis, for developing rigorous studies to gain social media insights that can be useful for decision-making and value creation. The book also discusses future trends regarding social media management in the fashion domain via interviews with senior fashion experts. This cutting-edge book that combines theory and practice will appeal to undergraduate and master students across a broad range of fields including fashion studies, marketing, digital marketing and communication and to young professionals who are starting to work in social media. In addition, this book is also developed for young researchers and PhD students employing social media analysis in their studies.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

133

Publisher

Taylor & Francis

Published Date

ISBN 10

1040152562

ISBN 13

9781040152560

Social Media in the Fashion Industry

Fundamentals, Strategy and Research Methods

By: Patricia SanMiguel,Tekila Harley Nobile,Cristina Sánchez-Blanco,Nadzeya Sabatini

Write a review Read reviews Take a Quiz Solve Book Puzzle

Social Media in the Fashion Industry

Fundamentals, Strategy and Research Methods

By: Patricia SanMiguel,Tekila Harley Nobile,Cristina Sánchez-Blanco,Nadzeya Sabatini

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, sentiment and argumentation analysis, for developing rigorous studies to gain social media insights that can be useful for decision-making and value creation. The book also discusses future trends regarding social media management in the fashion domain via interviews with senior fashion experts. This cutting-edge book that combines theory and practice will appeal to undergraduate and master students across a broad range of fields including fashion studies, marketing, digital marketing and communication and to young professionals who are starting to work in social media. In addition, this book is also developed for young researchers and PhD students employing social media analysis in their studies.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

134

Publisher

Taylor & Francis

Published Date

ISBN 10

1040152597

ISBN 13

9781040152591