Nadya Zhexembayeva's Books

Overfished Ocean Strategy

Powering Up Innovation for a Resource-Deprived World

By: Nadya Zhexembayeva

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Overfished Ocean Strategy

Powering Up Innovation for a Resource-Deprived World

By: Nadya Zhexembayeva

We are living amidst a remarkable transformation. The linear, throwaway economy of today--in which we extract resources, create products, use them, and throw them away like a cheap plastic fork--is rapidly coming to a close. We are, simply put, running out of things to mine and places to trash. A new economy is being born, one that takes this line and turns it into a circle. Resource scarcity--the overfished ocean--is the reality virtually every company is swimming in. Those managers who deeply understand and master this shift will be able to turn the new reality into disruptive innovation and remarkable competitive advantage. Overfished Ocean Strategy offers five essential principles for developing products and services for this new reality. A business owner herself, Nadya Zhexembayeva fills the book with examples of companies that are already successfully navigating the overfished ocean. Unlike less-farsighted companies, they are not making "green" products as a sideline for a niche market but rather have made dealing with resource scarcity the central, driving force of their entire strategy. As these innovators ride ahead of the wave, new products, new business models, new markets, and new profits follow. You can join them, or you can be left standing on the shore.

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Page Count

300

Publisher

ReadHowYouWant

Published Date

ISBN 10

1459678443

ISBN 13

9781459678446

Embedded Sustainability

The Next Big Competitive Advantage

By: Chris Laszlo,Nadya Zhexembayeva

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Embedded Sustainability

The Next Big Competitive Advantage

By: Chris Laszlo,Nadya Zhexembayeva

Companies know how to meet the demands of shareholder value: years of managerial excellence testify to this achievement. Many also know how to create stakeholder value – through traditional approaches such as CSR and philanthropy which predictably lead to trade-offs and added costs. What remains elusive is discovering is how to meet both shareholder and stakeholder requirements in the core business – without mediocrity and without compromise – creating value for the company that cannot be disentangled from the value it creates for society and the environment. What if sustainability was embedded into the DNA of your organization? How can you incorporate environmental, health and social value into its very core? Many companies, despite their best intentions, "bolt on" sustainability as an afterthought to their core strategies. They trumpet green initiatives and social philanthropy which lie at the margins of the business, with symbolic wins that inadvertently highlight the unsustainability of the rest of their activities. Today's ecological and social pressures require a different business response – one that existing strategy frameworks fail adequately to address. In Embedded Sustainability, authors Chris Laszlo and Nadya Zhexembayeva explain and predict how companies can better leverage global challenges for enduring profit and sustained growth. They introduce the marquis concept of embedded sustainability: the incorporation of environmental, health, and social value into the heartbeat of the product life-cycle with no trade-off in price or quality – no social or green premium. This book helps readers to comprehend and implement the notion of embedded sustainability. At its best, embedded sustainability is invisible, similar to quality. In addition to delivering socially and environmentally conscious products for consumers, it is capable of considerably motivating employees. Most of all, it enables smart companies to create even more value for both their shareholders and stakeholders.

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Page Count

288

Publisher

Routledge

Published Date

ISBN 10

1351278312

ISBN 13

9781351278317

Overfished Ocean Strategy

Powering Up Innovation for a Resource-Deprived World

By: Nadya Zhexembayeva

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Overfished Ocean Strategy

Powering Up Innovation for a Resource-Deprived World

By: Nadya Zhexembayeva

Business is waking up to a global shortage of resources of every kind. Raw materials are running out, whether in Tokyo or Quito. While businesses have toyed with the idea of sustainability as a means to market to eco-minded consumers, this book shows that scarcity must become central to their thinking and the key driver of strategic innovation"--

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Age

Page Count

209

Publisher

Berrett-Koehler Publishers

Published Date

ISBN 10

160994965X

ISBN 13

9781609949655

Embedded Sustainability

The Next Big Competitive Advantage

By: Chris Laszlo,Nadya Zhexembayeva

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Embedded Sustainability

The Next Big Competitive Advantage

By: Chris Laszlo,Nadya Zhexembayeva

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

288

Publisher

Routledge

Published Date

ISBN 10

1351278312

ISBN 13

9781351278317

Book's by Nadya Zhexembayeva

Overfished Ocean Strategy

Overfished Ocean Strategy

Embedded Sustainability

Embedded Sustainability

Overfished Ocean Strategy

Overfished Ocean Strategy

Embedded Sustainability

Embedded Sustainability

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