Engineering Mechanics: Statics provides students with a solid foundation of mechanics principles. This product helps students develop their problem-solving skills with an extensive variety of engaging problems related to engineering design. To help students build necessary visualization and problem–solving skills, a strong emphasis is placed on drawing free–body diagrams, the most important skill needed to solve mechanics problems.
The Customer Experience is the sensory, cognitive, emotional, social and behavioral dimensions of all activities that connect the customer and the organization over time across touch points and channels. It encompasses all activities involving the customer where the organization is the focal object, including pre-purchase activities (such as exposure to a website ad), and purchase, consumption, and engagement behaviors (blogging, sharing photos). This book analyzes the challenges of creating excellent customer experiences, including the management of technology and new media. It describes how customers co-produce and co-create their experiences, and how these activities influence business revenues and costs. The book takes a deep dive into the psychology of customers, revealing the conceptual building blocks of customer experiences and how they build relationships over time. These ideas provide a business perspective on how to manage relationships with customers to generate cash flows and profitability, including the role of pricing.
By the early 1970s the psychology of age had become an extremely important topic in the field. In the present book, originally published in 1973, the authors are particularly concerned with the subject of intellectual functioning. The assessment of intellect in the aged has many important theoretical and practical implications. At the same time, this work was of vital importance to the problems of medical illness in the aged, particularly with psychiatric and neurological diagnosis. Intellectual functioning is severely affected by psychiatric illness – but the intellectual difficulties associated with functional disorder in the aged may be quite different from those in the young. The cross-fertilization of psychiatric and psychological work on problems of the aged at the time left much to be desired. It was the hope of the present book to contribute towards a much firmer amalgamation of the two attitudes. The book would have been of general interest to psychologists interested in cognitive assessment, to those concerned with the developmental aspects of intellectual functioning and also to clinical psychologists and social welfare workers with particular responsibility for the aged. Today it can be read in its historical context.
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This third set in the series, consisting of 7 volumes, is a tribute to Kent B. Monroe. Known as one of the Deans of Pricing, Professor Monroe is pioneer of research on the information value of price. He is the author of the classic text, Pricing: Making Profitable Decisions.
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