Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition
An Introduction to Coal Technology provides an overview explaining what coal is, how it came into being, what its principal physical and chemical properties are, and how it is handled or processed for particular end uses. This book is divided into two parts; the first of which focuses on coal science and the second on technology. This volume is organized into 15 chapters and begins with a brief account of the origin, formation, and distribution of coal, along with its composition, classification, and most important properties. It then turns to beneficiation and handling; combustion; and various partial or complete conversion technologies. The final chapter deals with some aspects of pollution and pollution control. This book provides fairly detailed discussions on coal chemistry, including the molecular structure of coal. The challenges and limitations of coal technology are also considered. This book is intended for scientists and engineers who are active in other fields, but who might want to bring coal within the orbit of their interests, and to advanced students of chemical and mineral engineering who are contemplating careers in coal-related endeavors.
Health Care Marketing Plans offers health care managers & marketeers step-by-step advice on how to develop & implement a successful marketing strategy for their facility.
The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.
Le marketing et l'interet accorde aux relations avec la clientele et la valeur-client Le marketing et les strategies d'entreprise L'environnement dynamique du marketing La responsabilite ethique et sociale du marketing Le marketing et le commerce a l'internationale Le comportement du consommateur Le comportement des acheteurs et des marches organisationnels Marketing interactif et commerce electronique De l'information a l'action! Segmentation de marche, ciblage et positionnement Le developpement de nouveaux produits et services Gestion de produits et de marques La commercialisation des services Le prix Circuits de distribution et commerce en gros La gestion integree production-distribution et la gestion logistique Le commerce de detail Plan de communication integre et marketing direct Publicite, promotion des ventes et relations publiques Les ventes personnelles et la gestion des ventes Le processus de marketing strategique.
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