Murray Raphel's Books

The Marketing Gurus

Lessons from the Best Marketing Books of All Time

By: Chris Murray,Soundview Executive Book Summaries Eds.

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Marketing Gurus

Lessons from the Best Marketing Books of All Time

By: Chris Murray,Soundview Executive Book Summaries Eds.

Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students. Who are the gurus? They include: • Guy Kawasaki on How to Drive Your Competition Crazy • Geoffrey Moore on marketing high technology, in Crossing the Chasm. • Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die. • Regis McKenna on the changing role of the customer, in the classic Relationship Marketing. • Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation. • Seth Godin on how to create a Purple Cow that will take off through word of mouth. • Lisa Johnson and Andrea Learned on marketing to women in Don’t Think Pink. The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru. www.summary.com

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

308

Publisher

Penguin

Published Date

ISBN 10

1440627096

ISBN 13

9781440627095

The Complete Idiot's Guide to Winning Customer Loyalty

By: Murray Raphel,Neil Raphel,Janis Raye

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Complete Idiot's Guide to Winning Customer Loyalty

By: Murray Raphel,Neil Raphel,Janis Raye

Your company is in your customer’s hands. Essential reading that offers business managers a strategic plan to attract new customers and secure the business of existing ones. Readers will learn important ways of achieving customer loyalty, from developing a customer-driven culture and establishing customer trust to incorporating loyalty initiatives and responding to customer complaints. • Loyalty program membership exceeded a rate of 30% between 2000 and 2003 • The top 20% of a company’s customers account for 80% of sales • Top customers spend 50 times more than casual customers • Frequent flier/shopper programs are more popular than ever

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

356

Published Date

ISBN 10

1592573835

ISBN 13

9781592573837

Appified

Culture in the Age of Apps

By: Jeremy Wade Morris,Sarah Murray

Write a review Read reviews Take a Quiz Solve Book Puzzle

Appified

Culture in the Age of Apps

By: Jeremy Wade Morris,Sarah Murray

Snapchat. WhatsApp. Ashley Madison. Fitbit. Tinder. Periscope. How do we make sense of how apps like these-and thousands of others-have embedded themselves into our daily routines, permeating the background of ordinary life and standing at-the-ready to be used on our smartphones and tablets? When we look at any single app, it's hard to imagine how such a small piece of software could be particularly notable. But if we look at a collection of them, we see a bigger picture that reveals how the quotidian activities apps encompass are far from banal: connecting with friends (and strangers and enemies), sharing memories (and personally identifying information), making art (and trash), navigating spaces (and reshaping places in the process). While the sheer number of apps is overwhelming, as are the range of activities they address, each one offers an opportunity for us to seek out meaning in the mundane. Appified is the first scholarly volume to examine individual apps within the wider historical and cultural context of media and cultural studies scholarship, attuned to issues of politics and power, identity and the everyday.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

401

Publisher

University of Michigan Press

Published Date

ISBN 10

047205404X

ISBN 13

9780472054046

Effects of Psychoactive Chemicals on Commercial Driver Health and Performance: Stimulants, Hypnotics, Nutritional, and Other Supplements

By: Gerald P Krueger,Howard M Leaman,Gene Bergoffen,Daniel C Murray,Racquel Pickett

Write a review Read reviews Take a Quiz Solve Book Puzzle

Effects of Psychoactive Chemicals on Commercial Driver Health and Performance: Stimulants, Hypnotics, Nutritional, and Other Supplements

By: Gerald P Krueger,Howard M Leaman,Gene Bergoffen,Daniel C Murray,Racquel Pickett

TRB’s Commercial Truck and Bus Safety Synthesis Program (CTBSSP) Synthesis 19: Effects of Psychoactive Chemicals on Commercial Driver Health and Performance: Stimulants, Hypnotics, Nutritional, and Other Supplements identifies available information and research gaps relating to the use of chemical substances by commercial drivers and is intended to provide up-to-date information to inform decision makers about the near-, mid-, and long-range planning needs for research and educational outreach programs.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

134

Publisher

Transportation Research Board

Published Date

ISBN 10

0309143225

ISBN 13

9780309143226

The Complete Idiot's Guide to Winning Customer Loyalty

By: Murray Raphel,Neil Raphel,Janis Raye

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Complete Idiot's Guide to Winning Customer Loyalty

By: Murray Raphel,Neil Raphel,Janis Raye

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

356

Published Date

ISBN 10

1592573835

ISBN 13

9781592573837

The Essential Andrew Murray Collection

Humility, Abiding in Christ, Living a Prayerful Life

By: Andrew Murray

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Essential Andrew Murray Collection

Humility, Abiding in Christ, Living a Prayerful Life

By: Andrew Murray

Three Classic Andrew Murray Books in One Wisdom-Filled Volume The powerful writings of Andrew Murray, the nineteenth-century minister and author, still inspire today. · In Humility, Murray calls all Christians to turn from pride, empty themselves, and study the character of Christ, who will then fill them with His grace. It is often called the best work ever written on the topic. · Abiding in Christ invites you to listen to words from Scripture, read a daily meditation, pray, and surrender yourself anew to Christ. This thirty-one-day devotional is as timely now as it was in 1895 when it was first published. · Living a Prayerful Life outlines the way to overcome prayerlessness, which Murray believed was the greatest roadblock to spiritual growth. He offers inspiring and practical guidelines for becoming a prayer warrior, including examples from the prayer lives of the apostle Paul, George Müller, and Hudson Taylor. The wisdom in these pages will encourage and equip you to live a life of humility, surrender, and prayer, bringing you closer to the One who created you and longs to be with you. Each title in this collection has been edited for today's reader.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

464

Publisher

Baker Books

Published Date

ISBN 10

1493431609

ISBN 13

9781493431601

Two by Murray

Two Classics by Andrew Murray in One Affordable Volume

By: Andrew Murray

Write a review Read reviews Take a Quiz Solve Book Puzzle

Two by Murray

Two Classics by Andrew Murray in One Affordable Volume

By: Andrew Murray

Two classics by Andrew Murray in one affordable volume: Absolute Surrender: Based on a series of sermons by Andrew Murray, Absolute Surrender extols the need for "absolute surrender" to God. Murray provides concrete steps for bringing such surrender into one's life. He also describes both the fruit of surrendering and the different stages one goes through on the path to Christian liberty. Full of insight, Absolute Surrender is a timeless devotional that will aid every believer. The Deeper Christian Life: In his classic book, The Deeper Christian Life, Andrew Murray helps us come to grips with common nagging insecurities in our Christian walk. A shallow relationship with God leads us down a road of doubt and insecurity. Murray helps us go deeper in our relationship with God. With that deeper relationship comes growing confidence and joy in the gospel-- joy which springs from the knowledge of God's grace in forgiving us, and which enables us to extend that grace to others

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

167

Publisher

Lumen Christian Products

Published Date

ISBN 10

1939900212

ISBN 13

9781939900210

Book's by Murray Raphel

The Marketing Gurus

The Marketing Gurus

The Complete Idiot's Guide to Winning Customer Loyalty

The Complete Idiot's Guide to Winning Customer Loyalty

Appified

Appified

Effects of Psychoactive Chemicals on Commercial Driver Health and Performance: Stimulants, Hypnotics, Nutritional, and Other Supplements

Effects of Psychoactive Chemicals on Commercial Driver Health and Performance: Stimulants, Hypnotics, Nutritional, and Other Supplements

The Complete Idiot's Guide to Winning Customer Loyalty

The Complete Idiot's Guide to Winning Customer Loyalty

The Essential Andrew Murray Collection

The Essential Andrew Murray Collection

Two by Murray

Two by Murray

Username

Password

Username

Password

Password again

Birthday

Email