Mr Marco Bevolo's Books

Premium by Design

How to Understand, Design and Market High End Products

By: Dr Alex Gofman,Mr Howard Moskowitz,Mr Marco Bevolo

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Premium by Design

How to Understand, Design and Market High End Products

By: Dr Alex Gofman,Mr Howard Moskowitz,Mr Marco Bevolo

There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it. Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes, this book shows how you might also succeed. It is about better, but reachable and real, products and services. The book features insights from the world of customer science and design research. The key challenge for the world today is finding out how sustainable is the underlying process that is driving this apparent desire for more and more indulgent material possessiveness? This book might not have all the answers, but it will provoke and trigger a long overdue debate in the premium and image driven industries about tomorrow's values. As a result it is a must read for anyone in this market, or aspiring to it.

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Page Count

456

Publisher

Gower Publishing, Ltd.

Published Date

ISBN 10

1409459012

ISBN 13

9781409459019

Open Design and Innovation

Facilitating Creativity in Everyone

By: Mr Leon Cruickshank

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Open Design and Innovation

Facilitating Creativity in Everyone

By: Mr Leon Cruickshank

Open innovation, pro-sumers, disruptive design and brand fanaticism are amongst a handful of new approaches to design and innovation that have generated discussion and media coverage in recent years. In practice, these ideas often excite more than providing pragmatic strategies. Open Design and Innovation develops the argument for a more nuanced acknowledgement and facilitation of 'non-professional' forms of creativity; drawing on lessons from commercial design practice; theoretical analysis and a wider understanding of innovation. The book offers a critique of the hype surrounding some of the emerging phenomena and a framework to help understand the emerging relationship between citizens and designers. Specifically it examines: innovation and design, mass creativity reality and myth, the future of design (practice and profession), through a series of case studies of new approaches to open design practices. The text draws on academic research, practical experience of the author in delivering open design projects and first hand interviews with leaders in the fields.

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Page Count

191

Publisher

Ashgate Publishing, Ltd.

Published Date

ISBN 10

1409448541

ISBN 13

9781409448549

Premium by Design

How to Understand, Design and Market High End Products

By: Dr Alex Gofman,Mr Howard Moskowitz,Mr Marco Bevolo

Write a review Read reviews Take a Quiz Solve Book Puzzle

Premium by Design

How to Understand, Design and Market High End Products

By: Dr Alex Gofman,Mr Howard Moskowitz,Mr Marco Bevolo

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

456

Publisher

Gower Publishing, Ltd.

Published Date

ISBN 10

1409459012

ISBN 13

9781409459019

Book's by Mr Marco Bevolo

Premium by Design

Premium by Design

Open Design and Innovation

Open Design and Innovation

Premium by Design

Premium by Design

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