Mr David Abrahams's Books

Brand Risk

Adding Risk Literacy to Brand Management

By: Mr David Abrahams

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Brand Risk

Adding Risk Literacy to Brand Management

By: Mr David Abrahams

Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and marketing operations. Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer’s third necessary competence, alongside strategic insight and financial understanding. In Brand Risk, a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinking and a range of techniques for the evaluation of brand exposures and opportunities - whether in response to the ambitions of a key business project, new market conditions or shareholder concern. A balanced review of the subject is enriched by reference to topics of current interest and is supported by illustrative examples throughout. Presenting the essentials of brand management and risk management side-by-side, Brand Risk offers graduated and complementary approaches to brand risk assessment, from the intuitive to the data-driven.

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Page Count

232

Publisher

Gower Publishing, Ltd.

Published Date

ISBN 10

1409458180

ISBN 13

9781409458180

THE OPPORTUNITIES OF UNCERTAINTIES: FLEXIBILITY AND ADAPTATION NEEDED IN CURRENT CLIMATE Volume II (ICT and Engineering)

By: Dr. Shahana A. M., Dr. A. Sivakumar & Mr. V. Parthiban

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THE OPPORTUNITIES OF UNCERTAINTIES: FLEXIBILITY AND ADAPTATION NEEDED IN CURRENT CLIMATE Volume II (ICT and Engineering)

By: Dr. Shahana A. M., Dr. A. Sivakumar & Mr. V. Parthiban

IOTA is a novel cryptocurrency that uses distributed ledger technology based on directed acyclic graph data structure. Security of cryptocurrencies ought to be scrutinized in order to acquire esteemed security, attain trust, and accomplish indelible adoption. Although IOTA prefers resilient security controls, IOTA security is not yet well explored. Among all the propounded IOTA vulnerabilities that have been identified, we pragmatically exploit replay attack against IOTA. It further analyze the attack to perceive its impact. Attack methodology and proof of concept for the replay attack is presented. Our proposed exploitation methodology is based upon address reuse, while IOTA in default mode does not reuse addresses. Distrust and privation of balance can be some of the severe impacts of this vulnerability. This system introduces the Crypto Terminal, a new open device for securing blockchain wallets.

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Page Count

292

Publisher

Lulu Publication

Published Date

ISBN 10

1300395826

ISBN 13

9781300395829

Intelligent Internal Control and Risk Management

Designing High-Performance Risk Control Systems

By: Mr Matthew Leitch

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Intelligent Internal Control and Risk Management

Designing High-Performance Risk Control Systems

By: Mr Matthew Leitch

Many people in organizations resent internal control and risk management; these two processes representing unwelcome tasks to be completed for the benefit of auditors and regulators. Over the last few years this perception has been heightened by the disastrous implementation of section 404 of the Sarbanes-Oxley Act of 2002, which is generally regarded as having been too expensive for the benefits it has brought. This important book offers a way of improving this prevailing perception and increasing the value of control and risk management by bringing creativity and design skills to the fore. The value of risk and control activities is often limited by the value of the control ideas available and so Matthew Leitch provides an arsenal of 60 high performance control mechanisms. These include several alternative ways to design controls and control systems, as well as providing controls for monitoring and audit, controls for accelerated learning, and techniques for finding and recovering cash. This design material is combined with insights into the psychology of risk control, strategies for encouraging helpful behaviour and enabling change, and a surprisingly simple integration of internal control with risk management. The book is realistic, practical, original, and easier reading than most in the field. The material is not specific to any one country and has international appeal for internal auditors and all those concerned with risk management, corporate governance and security.

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Page Count

280

Publisher

Gower Publishing, Ltd.

Published Date

ISBN 10

1409458237

ISBN 13

9781409458234

What is Reputation Worth?

How to Protect and Enhance Value

By: Mr Garry Honey

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What is Reputation Worth?

How to Protect and Enhance Value

By: Mr Garry Honey

Reputation, for a business or a brand, has a value. This is as much an emotional value as a financial one and yet few people have a clear sense of the implications. The term is most commonly used when a sudden or sharp reduction in reputational value results in damage to the business. Garry Honey's wonderfully concise guide explains how and why reputation damage becomes a cost to business continuity; what exactly are the risks to your reputation, and the various management and financial options to enable you to ensure your reputation is protected.

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Gower Publishing, Ltd.

Published Date

ISBN 10

1409469026

ISBN 13

9781409469025

A Short Guide to Reputation Risk

By: Mr Garry Honey

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A Short Guide to Reputation Risk

By: Mr Garry Honey

Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public sector loss of public trust can lead to political change. How can anyone protect reputation from damage? These are just some of the questions answered by the guide, designed for business leaders. Also covered is a debate about whether reputation is an operational or strategic risk, whether it should be noted in a risk register, and of course how best to measure reputation value. This guide will show you how to: - Identify the value of your reputation and mitigate risk of damage to this value. - Measure your reputation as an intangible asset and part of intellectual capital. - Manage the drivers of reputation effectively within your organization. - Report reputation risk management to inspire confidence among stakeholders. Reputation risk is relevant to not just Directors of Risk but also Communication, Compliance, and Personnel. Whatever your interest in the subject, A Short Guide to Reputation Risk provides a shorthand route to understanding the context and key features of this subject.

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Page Count

140

Publisher

Gower Publishing, Ltd.

Published Date

ISBN 10

1409458474

ISBN 13

9781409458470

Francis Watkins and the Dollond Telescope Patent Controversy

By: Mr Brian Gee

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Francis Watkins and the Dollond Telescope Patent Controversy

By: Mr Brian Gee

Francis Watkins was an eminent figure in his field of mathematical and optical instrument making in mid-eighteenth century London. Working from original documents, Brian Gee has uncovered the life and times of an optical instrument maker, who - at first glance - was not among the most prominent in his field. In fact, because Francis Watkins came from a landed background, the diversification of his assets enabled him to weather particular business storms - discussed in this book - where colleagues without such an economic cushion, were pushed into bankruptcy or forced to emigrate. He played an important role in one of the most significant legal cases to touch this profession, namely the patenting of the achromatic lens in telescopes. The book explains Watkins's origins, and how and why he was drawn into partnership with the famous Dollond firm, who at that point were Huguenot incomers. The patent for the achromatic telescope has never been satisfactorily explained in the literature, and the author has gone back to the original legal documents, never before consulted. He teases out the problems, lays out the evidence, and comes to some interesting new conclusions, showing the Dollonds as hard-headed and ruthless businessmen, ultimately extremely successful. The latter part of the book accounts for the successors of Francis Watkins, and their decline after over a century of successful business in central London.

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Page Count

425

Publisher

Ashgate Publishing, Ltd.

Published Date

ISBN 10

1409466450

ISBN 13

9781409466451

The Heavy Economic Toll of Gender-based Violence: Evidence from Sub-Saharan Africa

By: Rasmane Ouedraogo,Mr. David Stenzel

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The Heavy Economic Toll of Gender-based Violence: Evidence from Sub-Saharan Africa

By: Rasmane Ouedraogo,Mr. David Stenzel

The COVID-19 pandemic and lockdowns have led to a rise in gender-based violence. In this paper, we explore the economic consequences of violence against women in sub-Saharan Africa using large demographic and health survey data collected pre-pandemic. Relying on a two-stage least square method to address endogeneity, we find that an increase in the share of women subject to violence by 1 percentage point can reduce economic activities (as proxied by nightlights) by up to 8 percent. This economic cost results from a significant drop in female employment. Our results also show that violence against women is more detrimental to economic development in countries without protective laws against domestic violence, in natural resource rich countries, in countries where women are deprived of decision-making power and during economic downturns. Beyond the moral imperative, the findings highlight the importance of combating violence against women from an economic standpoint, particularly by reinforcing laws against domestic violence and strengthening women’s decision-making power.

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Publisher

International Monetary Fund

Published Date

ISBN 10

1557754071

ISBN 13

9781557754073

A Short Guide to Fraud Risk

Fraud Resistance and Detection

By: Helenne Doody,Mr Martin Samociuk,Mr Nigel Iyer

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A Short Guide to Fraud Risk

Fraud Resistance and Detection

By: Helenne Doody,Mr Martin Samociuk,Mr Nigel Iyer

A Short Guide to Fraud Risk is for: ∗ anyone who needs to better understand fraud risks, either company-wide, or in a specific business unit; ∗ directors and managers who would like to add value by building fraud resistance into their organization and to demonstrate to shareholders, regulators or other stakeholders that they are managing fraud risks, rather than just reacting to incidents; ∗ regulators, auditors and compliance professionals who need to assess the effectiveness of an organisation's fraud prevention measures. The book gives a concise but thorough introduction to the risk of fraud based on a six-element strategy. It includes practical steps to assess and treat fraud risks across an organisation, including those relating to executive directors. It also provides practical steps to develop fraud awareness across an organisation and how to implement an effective fraud detection and incident management program. The application of the principles is illustrated with example documents and numerous case studies aimed at assisting the reader to implement either individual elements or a complete fraud risk management strategy.

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Page Count

204

Publisher

Gower Publishing, Ltd.

Published Date

ISBN 10

1409458717

ISBN 13

9781409458715

Clinically Oriented Anatomy

By: Keith L. Moore,Arthur F. Dalley, II,Anne M. R. Agur

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Clinically Oriented Anatomy

By: Keith L. Moore,Arthur F. Dalley, II,Anne M. R. Agur

The world’s most trusted clinically focused anatomy text! Renowned for comprehensive coverage, the best-selling Clinically Oriented Anatomy guides students from initial anatomy and foundational science courses through clinical training and practice. The eighth edition reflects significant new information and updates and maintains the highest standards for scientific and clinical accuracy. Comprehensive updates reflect changes in the clinical application of anatomy as well as new imaging technologies, focusing on the anatomy that students need to know.

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Page Count

2966

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1496389409

ISBN 13

9781496389404

White Cap and Bails

Adventures of a much loved Umpire

By: Dickie Bird,Mr H D Bird

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White Cap and Bails

Adventures of a much loved Umpire

By: Dickie Bird,Mr H D Bird

In this anecdotal book, the unstoppable Dickie Bird takes one County Cricket Club at a time and revisits each with the aid of memorabilia, statistics, books and videos. A mass of new hilarious stories flow from Dickie as he flexes his memory: he describes the cricketers, the matches and the character of these clubs. Dickie also relives his journeys as a umpire to clubs and Test match arenas overseas and recalls the humorous times that have filled his unique career. A must have for cricket enthusiasts everywhere.

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Page Count

242

Publisher

Hodder & Stoughton

Published Date

ISBN 10

1444717553

ISBN 13

9781444717556

Moore's Essential Clinical Anatomy

By: Anne M. R. Agur,Arthur F. Dalley, II

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Moore's Essential Clinical Anatomy

By: Anne M. R. Agur,Arthur F. Dalley, II

Publisher's Note: Products purchased from 3rd Party sellers are not guaranteed by the Publisher for quality, authenticity, or access to any online entitlements included with the product. Moore’s Essential Clinical Anatomy, Sixth Edition, presents core anatomical concepts in a concise, student-friendly format. As with the leading, comprehensive Clinically Oriented Anatomy text, this succinct resource is widely acclaimed for the relevance of its clinical correlations, emphasizing anatomy essential to physical diagnosis for primary care, interpretation of diagnostic imaging, and understanding the anatomical basis of emergency medicine and general surgery. The text’s hallmark blue Clinical Boxes highlight the practical value of anatomy, accompanied by extensive surface anatomy and medical imaging features that clarify key concepts and structures to help build clinical confidence and equip students for success in practice.

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Page Count

1591

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

149636967X

ISBN 13

9781496369673

Zombies on the Brink: Evidence from Japan on the Reversal of Monetary Policy Effectiveness

By: Mr.Gee Hee Hong,Ms.Deniz O Igan,Do Lee

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Zombies on the Brink: Evidence from Japan on the Reversal of Monetary Policy Effectiveness

By: Mr.Gee Hee Hong,Ms.Deniz O Igan,Do Lee

How does unconventional monetary policy affect corporate capital structure and investment decisions? We study the transmission channel of quantitative easing and its potential diminishing returns on investment from a corporate finance perspective. Using a rich bank-firm matched data of Japanese firms with information on corporate debt and investment, we study how firms adjust their capital structure in response to the changes in term premia. Investment responds positively to a reduction in the term premium on average. However, there is a significant degree of cross-sectional variation in firm response: healthier firms increase capital spending and cash holdings, while financially vulnerable firms take advantage of lower long-term yields to refinance without increasing investment.

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International Monetary Fund

Published Date

ISBN 10

151357003X

ISBN 13

9781513570037

Moore's Clinically Oriented Anatomy

By: Arthur F. Dalley II,Anne M. R. Agur

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Moore's Clinically Oriented Anatomy

By: Arthur F. Dalley II,Anne M. R. Agur

Renowned for its comprehensive coverage and engaging, storytelling approach, the bestselling Moore’s Clinically Oriented Anatomy, 9th Edition, guides students from initial anatomy and foundational science courses through clinical training and practice. A popular resource for a variety of programs, this proven text serves as a complete reference, emphasizing anatomy that is important in physical diagnosis for primary care, interpretation of diagnostic imaging, and understanding the anatomical basis of emergency medicine and general surgery. The 9th Edition reflects the latest changes in the clinical application of anatomy as well as preparation for the USMLE while maintaining the highest standards for scientific and clinical accuracy. NEW! Sex and gender content clarifies important gender considerations and reflects an equitable focus on female as well as male anatomy. Updated medical imaging and integrated surface anatomy within each chapter clearly demonstrates the relationship between anatomy, physical examination, and diagnosis. Extensively revised Clinical Blue Boxes highlight the practical applications of anatomy, accompanied by helpful icons, illustrations, and images that distinguish the type of clinical information covered. Updated introduction establishes the foundational understanding of systemic information and basic concepts essential to success from the classroom to the dissection lab. Revised comprehensive surface anatomy photographs ensure accurate, effective physical examination diagnoses with integrated natural views of unobstructed surface anatomy and illustrations superimposing anatomical structures with landmarks for more accurate physical examination. Insightfully rendered, anatomically accurate illustrations, combined with many photographs and medical images, strengthen comprehension of anatomical concepts and retention of “mental images” of anatomical structures. Bottom Line boxes provide detailed summaries at a glance and underscore the “big-picture” perspective. Illustrated tables clarify complex information about muscles, veins, arteries, nerves, and other structures for easy study and review. Chapter outlines help students find key information quickly and efficiently.

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Page Count

2639

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1975217640

ISBN 13

9781975217648

Book's by Mr David Abrahams

Brand Risk

Brand Risk

THE OPPORTUNITIES OF UNCERTAINTIES: FLEXIBILITY AND ADAPTATION NEEDED IN CURRENT CLIMATE Volume II (ICT and Engineering)

THE OPPORTUNITIES OF UNCERTAINTIES: FLEXIBILITY AND ADAPTATION NEEDED IN CURRENT CLIMATE Volume II (ICT and Engineering)

Intelligent Internal Control and Risk Management

Intelligent Internal Control and Risk Management

What is Reputation Worth?

What is Reputation Worth?

A Short Guide to Reputation Risk

A Short Guide to Reputation Risk

Francis Watkins and the Dollond Telescope Patent Controversy

Francis Watkins and the Dollond Telescope Patent Controversy

The Heavy Economic Toll of Gender-based Violence: Evidence from Sub-Saharan Africa

The Heavy Economic Toll of Gender-based Violence: Evidence from Sub-Saharan Africa

A Short Guide to Fraud Risk

A Short Guide to Fraud Risk

Clinically Oriented Anatomy

Clinically Oriented Anatomy

White Cap and Bails

White Cap and Bails

Moore's Essential Clinical Anatomy

Moore's Essential Clinical Anatomy

Zombies on the Brink: Evidence from Japan on the Reversal of Monetary Policy Effectiveness

Zombies on the Brink: Evidence from Japan on the Reversal of Monetary Policy Effectiveness

Moore's Clinically Oriented Anatomy

Moore's Clinically Oriented Anatomy

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