Mr Colin Harper's Books

Shoppernomics

How to Shorten and Focus the Shoppers' Routes to Purchase

By: Mr Roddy Mullin,Mr Colin Harper

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Shoppernomics

How to Shorten and Focus the Shoppers' Routes to Purchase

By: Mr Roddy Mullin,Mr Colin Harper

What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message, in what order, by what means, to persuade ‘the gatekeeper to the family budget’ or the B2B buyer to part with their hard-earned money as they reach the point of sale. Shoppernomics is based heavily on facts and figures supplied by both US and UK researchers, it examines the near precise path taken by the shopper. The authors describe the drivers including the barriers, the journey to purchase itself from start with the discovery of the need, on the way to the store, in the store and after purchase and then describes how to put what messages across, at a time and in a form for greatest impact.

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Page Count

331

Publisher

Ashgate Publishing, Ltd.

Published Date

ISBN 10

1472424859

ISBN 13

9781472424853

Shoppernomics

How to Shorten and Focus the Shoppers' Routes to Purchase

By: Mr Colin Harper,Mr Roddy Mullin

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Shoppernomics

How to Shorten and Focus the Shoppers' Routes to Purchase

By: Mr Colin Harper,Mr Roddy Mullin

The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK, examines the path taken by the potential buyer. The authors describe the key drivers and barriers on the journey to purchase. They identify the need to get key messages, key partners and key media all working together, and a framework for success. The authors challenge the budget split between sales and marketing as possibly the largest barrier to successful shopper marketing and identify core stores and the areas they serve as being equally important targets for investment. Shoppernomics provides the manual for achieving successful companies serving happy and loyal customers, as the ultimate goal for manufacturers, retailers and brands. It reminds marketers that it is what customers take from their product or service that is important, not what they think they are delivering. It reminds sales people that nothing is more important than matching supply and demand in the eyes of the customer regardless of who actually makes the ultimate sale. Shoppernomics is designed to deliver fast results for companies prepared to recognise that they are not perfect, and go the extra mile to find out why.

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Page Count

331

Publisher

Gower Publishing, Ltd.

Published Date

ISBN 10

1472424875

ISBN 13

9781472424877

The Out-of-Home Immersive Entertainment Frontier

Expanding Interactive Boundaries in Leisure Facilities

By: Mr Kevin Williams,Mr Michael Mascioni

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The Out-of-Home Immersive Entertainment Frontier

Expanding Interactive Boundaries in Leisure Facilities

By: Mr Kevin Williams,Mr Michael Mascioni

Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them--and is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage.

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Page Count

217

Publisher

Gower Publishing, Ltd.

Published Date

ISBN 10

1472426975

ISBN 13

9781472426970

Value Creation and the Internet of Things

How the Behavior Economy will Shape the 4th Industrial Revolution

By: Mr Alexander Manu

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Value Creation and the Internet of Things

How the Behavior Economy will Shape the 4th Industrial Revolution

By: Mr Alexander Manu

Value Creation and the Internet of Things describes value delivery and consumption, exploring the mechanisms by which new value is captured and created in enterprises dedicated to competing and prospering in this new environment. Manu revisits existing theories and frameworks of intrinsic motivation, explores their validity in the age of co-creation, and synthesizes a new framework to capture the changes in the mind-sets of individuals and organizations. The book provides a context in which the Internet of Things will soon become mainstream, forcing organizations to re-evaluate their value creation methodologies in light of new consumer behavior and expectations.

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Page Count

249

Publisher

Ashgate Publishing, Ltd.

Published Date

ISBN 10

1472451813

ISBN 13

9781472451811

Baptized Imagination

The Theology of George MacDonald

By: Mr Kerry Dearborn

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Baptized Imagination

The Theology of George MacDonald

By: Mr Kerry Dearborn

The imagination has been called, 'the principal organ for knowing and responding to disclosures of transcendent truth'. This book probes the theological sources of the imagination, which make it a vital tool for knowing and responding to such disclosures. Kerry Dearborn approaches areas of theology and imagination through a focus on the nineteenth century theologian and writer George MacDonald. MacDonald can be seen as an icon whose life and work open a window to the intersection of word, flesh and image. He communicated the gospel through narrative and image-rich forms which honour truth and address the intellectual, imaginative, spiritual, and emotional needs of his readers. MacDonald was also able to speak prophetically in a number of areas of contemporary concern, such as the nature of suffering, aging and death, environmental degradation, moral imagination and gender issues. Dearborn explores influences which shaped him, along with the wisdom he has offeredin the formation of significant Christian writers in both the nineteenth and twentieth centuries. Authors such as C.S. Lewis, G.K. Chesterton, Dorothy Sayers, J.R.R. Tolkien, W.H. Auden, Frederick Buechner and others attribute to MacDonald key paradigm shifts and insights in their own lives. A study of MacDonald does not offer a formulaic approach to theology and the imagination, but the possibility of gleaning from his rich harvest relevant nourishment for our own day. It also provides a context in which to assess potential weaknesses in imaginative approaches to theology.

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Page Count

228

Publisher

Ashgate Publishing, Ltd.

Published Date

ISBN 10

1409477193

ISBN 13

9781409477198

Furniture, Structure, Infrastructure

Making and Using the Urban Environment

By: Mr Nigel Bertram

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Furniture, Structure, Infrastructure

Making and Using the Urban Environment

By: Mr Nigel Bertram

This book is a collection of urban research and architectural projects by award-winning architects Nigel Bertram / NMBW Architecture Studio, using observation as a design tool and design as an observational method. Through this process, a position on the making of architecture and on the role of architecture within the wider urban environment is established; embracing the full messy reality of the present, finding delight in the everyday and developing sensitivity to a range of found environments. By taking pre-existing conditions seriously, each project, architectural or analytical, large or small, becomes understood as the strategic renovation of a continuing state.

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Page Count

293

Publisher

Ashgate Publishing, Ltd.

Published Date

ISBN 10

1409449270

ISBN 13

9781409449270

Anarchism and Authority

A Philosophical Introduction to Classical Anarchism

By: Mr Paul McLaughlin

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Anarchism and Authority

A Philosophical Introduction to Classical Anarchism

By: Mr Paul McLaughlin

Examining the political theory of anarchism from a philosophical and historical perspective, Paul McLaughlin relates anarchism to the fundamental ethical and political problem of authority. The book pays particular attention to the authority of the state and the anarchist rejection of all traditional claims made for the legitimacy of state authority, the author both explaining and defending the central tenets of the anarchist critique of the state. The founding works of anarchist thought, by Godwin, Proudhon and Stirner, are explored and anarchism is examined in its historical context, including the influence of such events as the Enlightenment and the French Revolution on anarchist thought. Finally, the major theoretical developments of anarchism from the late-nineteenth century to the present are summarized and evaluated. This book is both a highly readable account of the development of anarchist thinking and a lucid and well-reasoned defence of the anarchist philosophy.

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Page Count

220

Publisher

Ashgate Publishing, Ltd.

Published Date

ISBN 10

1409485404

ISBN 13

9781409485407

The Science of Climate Change

By: M. R. Islam,M. M. Khan

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The Science of Climate Change

By: M. R. Islam,M. M. Khan

It has long been recognized that science is the pursuit of knowledge, knowledge is power, and power is political. However, the fantasy of science being apolitical is a hallmark legacy of the enlightenment era, an era that romanticized pursuit of knowledge, disconnected from the baggage of power, politics, and dogmatic assertions. Yet, while the age of information has exponentially increased our access to knowledge, we can see, as clearly as ever, that scientific knowledge is neither apolitical nor dogma-free, and it certainly is not disconnected from power. It is hard to imagine another era when the separation between science and politics has been this blurred as it is today. At the same time, it is true that no other topic than climate change has been so politically charged, with one side dominating the scientific narration and branding anyone opposing the mainstream as a “climate change denier,” and the other standing in staunch defiance that climate change exists. In an age of political and scientific turmoil, how can we navigate out way to coming towards a more objective understanding of the scientific issues surrounding the climate change debate? This book presents the current debate of climate change as scientifically futile, on both sides of the scientific, and often, political, spectrum. The climate change debate has become like obesity, cancer, diabetes or opioid addiction, which is to say that the debate should not be if these maladies exist, but rather, what causes them. Instead of looking for the cause and making adjustments to remove those causes from our lifestyle, a combination of the capitalist drive towards mass production and a lack of identifying the roots of the problems, new solutions, or substitutes, have been proposed as "quick fixes" to the problems. This book identifies the root causes of climate change and shows that climate change is real and it is also preventable, but that it can be reversed only if we stop introducing pollutants in the ensuing greenhouse gases. The book brings back common sense and grounds scientists to the fundamentals of heat and mass transfer, while at the same time disconnecting politicking and hysteria from true scientific analysis of the phenomenon of global climate.

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Page Count

642

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119522838

ISBN 13

9781119522836

The Cultural Leadership Handbook

How to Run a Creative Organization

By: Mr John Holden,Mr Robert Hewison

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The Cultural Leadership Handbook

How to Run a Creative Organization

By: Mr John Holden,Mr Robert Hewison

Leadership has never been more important to the cultural industries. The arts, together with museums and heritage sites, play a vital part in keeping economies going, and, more importantly, in making life worth living. People in the sector face a constant challenge to find support for their organizations and to promote the value of culture. Leadership and management skills are needed to meet the mission of creative arts and cultural organizations, and to generate the income that underpins success. The problem is, where can you learn these essential skills? The Cultural Leadership Handbook written by Robert Hewison and John Holden, both prime movers in pioneering cultural leadership programmes, defines the specific challenges in the cultural sector and enables arts leaders to move from 'just' administration to becoming cultural entrepreneurs, turning good ideas into good business. This book is intended for anyone with a professional or academic interest anywhere in the cultural sector, anywhere in the world. It will give you the edge, enabling to you to show creative leadership at any level in a cultural organization, regardless of whether your particular interest is the performing arts, museums and art galleries, heritage, publishing, films, broadcasting or new media.

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Page Count

223

Publisher

Gower Publishing, Ltd.

Published Date

ISBN 10

1409459659

ISBN 13

9781409459651

Sustainability: Post-sustainability

By: M. R. Redclift,Michael Redclift

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Sustainability: Post-sustainability

By: M. R. Redclift,Michael Redclift

This four-volume set introduces the reader to 'sustainability' as a concept, a contested idea and a political goal, and brings together a range of articles and published papers that have influenced the course of thinking in social science.

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Page Count

344

Publisher

Taylor & Francis US

Published Date

ISBN 10

0415340381

ISBN 13

9780415340380

Wayfinding

The Science and Mystery of How Humans Navigate the World

By: M. R. O'Connor

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Wayfinding

The Science and Mystery of How Humans Navigate the World

By: M. R. O'Connor

At once far flung and intimate, a fascinating look at how finding our way make us human. "A marvel of storytelling." —Kirkus (Starred Review) In this compelling narrative, O'Connor seeks out neuroscientists, anthropologists and master navigators to understand how navigation ultimately gave us our humanity. Biologists have been trying to solve the mystery of how organisms have the ability to migrate and orient with such precision—especially since our own adventurous ancestors spread across the world without maps or instruments. O'Connor goes to the Arctic, the Australian bush and the South Pacific to talk to masters of their environment who seek to preserve their traditions at a time when anyone can use a GPS to navigate. O’Connor explores the neurological basis of spatial orientation within the hippocampus. Without it, people inhabit a dream state, becoming amnesiacs incapable of finding their way, recalling the past, or imagining the future. Studies have shown that the more we exercise our cognitive mapping skills, the greater the grey matter and health of our hippocampus. O'Connor talks to scientists studying how atrophy in the hippocampus is associated with afflictions such as impaired memory, dementia, Alzheimer’s Disease, depression and PTSD. Wayfinding is a captivating book that charts how our species' profound capacity for exploration, memory and storytelling results in topophilia, the love of place. "O'Connor talked to just the right people in just the right places, and her narrative is a marvel of storytelling on its own merits, erudite but lightly worn. There are many reasons why people should make efforts to improve their geographical literacy, and O'Connor hits on many in this excellent book—devouring it makes for a good start." —Kirkus Reviews

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Page Count

202

Publisher

Macmillan + ORM

Published Date

ISBN 10

1250200237

ISBN 13

9781250200235

Environmental Taxation Law

Policy, Contexts and Practice

By: Mr Jeremy de Souza,Mr John Snape

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Environmental Taxation Law

Policy, Contexts and Practice

By: Mr Jeremy de Souza,Mr John Snape

This excellent volume examines the legal implications of introducing environmental taxes and other economic instruments into the regulatory framework of UK law. In doing so, it analyzes and explains the difficulties of grafting environmental taxes onto the complexities of existing regulatory structures, not all of which, of course, were originally devised with environmental considerations in mind.

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Page Count

682

Publisher

Ashgate Publishing, Ltd.

Published Date

ISBN 10

1409493172

ISBN 13

9781409493174

Book's by Mr Colin Harper

Shoppernomics

Shoppernomics

Shoppernomics

Shoppernomics

The Out-of-Home Immersive Entertainment Frontier

The Out-of-Home Immersive Entertainment Frontier

Value Creation and the Internet of Things

Value Creation and the Internet of Things

Baptized Imagination

Baptized Imagination

Furniture, Structure, Infrastructure

Furniture, Structure, Infrastructure

Anarchism and Authority

Anarchism and Authority

The Science of Climate Change

The Science of Climate Change

The Cultural Leadership Handbook

The Cultural Leadership Handbook

Sustainability: Post-sustainability

Sustainability: Post-sustainability

Wayfinding

Wayfinding

Environmental Taxation Law

Environmental Taxation Law

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