In recent years, tech companies such as Google and Facebook have rocked the world as they have seemingly revolutionized the culture of work. We've all heard stories of lounges outfitted with ping pong tables, kitchens with kombucha on tap, and other amenities that supposedly foster creative thinking. Nothing could seem further from earlier workplaces associated with a different revolution in capitalism: factories, in which employees are required to perform highly circumscribed tasks as quickly as possible to meet quotas--for next to no pay. However, as Moritz Altenried shows in The Digital Factory, these types of workplaces are not so far from the Googleplex as we might think. While recent accounts of the transformation of labor after the demise of the factory highlight the creative, communicative, immaterial, or artistic features of contemporary labor, Altenried uncovers the factory-like conditions in which many new digital workers perform their jobs. These workers, such as video game testers, social media content moderators, and Amazon fulfillment center workers, perform highly repetitive, unskilled tasks for low and often contingent wages. Based on more than five years of research in different sites using ethnography and interviews combined with an analysis of infrastructural technologies, Altenried's book gives us a first-hand account of many new forms of digital labor that drive contemporary capitalism. He shows that though today's factories might look and feel different than they did 150 years ago, they still follow the same logics and produce the same unequal outcomes"--
The Digital Factoryreveals the hidden human labor that supports today’s digital capitalism. The workers of today’s digital factory include those in Amazon warehouses, delivery drivers, Chinese gaming workers, Filipino content moderators, and rural American search engine optimizers. Repetitive yet stressful, boring yet often emotionally demanding, these jobs require little formal qualification, but can demand a large degree of skills and knowledge. This work is often hidden behind the supposed magic of algorithms and thought to be automated, but it is in fact highly dependent on human labor. The workers of today’s digital factory are not as far removed from a typical auto assembly line as we might think. Moritz Altenried takes us inside today’s digital factories, showing that they take very different forms, including gig economy platforms, video games, and Amazon warehouses. As Altenried shows, these digital factories often share surprising similarities with factories from the industrial age. As globalized capitalism and digital technology continue to transform labor around the world, Altenried offers a timely and poignant exploration of how these changes are restructuring the social division of labor and its geographies as well as the stratifications and lines of struggle.
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