Morgen Witzel's Books

Encyclopedia of History of American Management

By: Morgen Witzel

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Encyclopedia of History of American Management

By: Morgen Witzel

Containing more than 250 entries, this unique and ambitious work traces the development of management thinking and major business culture in North America. Entries range from 600 words to 2500 words and contain concise biographical detail, a critical analysis of the thinkers' doctrines and ideas and a bibliography including the subject's major works and a helpful listing of minor works.

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583

Publisher

A&C Black

Published Date

ISBN 10

1847144691

ISBN 13

9781847144690

The Ethical Leader

Why Doing the Right Thing Can Be the Key to Competitive Advantage

By: Morgen Witzel

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The Ethical Leader

Why Doing the Right Thing Can Be the Key to Competitive Advantage

By: Morgen Witzel

The Ethical Leader showcases the necessity and practicality of using an ethics-based business model for competitive advantage and long-term organizational success. Ethical behaviour by businesses, or their staff, is often seen as the corporate and social responsibility icing on an organizational cake – something that is nice to do but never really essential. But by turning this view around – and making ethical behaviour a primary focus – Witzel shows how businesses can create and maintain long-term competitive advantage. Trust and respect among key stakeholder groups, particularly employees and customers, cannot be overstated in their importance to an organization's success: trust engenders loyalty and good reputation, which in turn builds brand value. However, while ethical behaviour is key to trust-building, in order for an organization to see lasting, positive outcomes it needs to go deeper than something managers do out of a sense of moral duty. The Ethical Leader shows why ethical practice has to be the platform on which a strong and enduring business can be built, and leaders and managers need to provide the necessary tools and insights to enable this to happen. Witzel offers a practical introduction to some of the key concepts in ethics, including how to deal with ethical paradoxes and making ethical decisions. The book explores the specifics of what makes an ethical leader, and how leaders can communicate values and standards across an organization in order to engage the trust of employees, consumers, shareholders and the wider community.

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241

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1472956583

ISBN 13

9781472956583

Fifty Key Figures in Management

By: Morgen Witzel

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Fifty Key Figures in Management

By: Morgen Witzel

A collection of biographies of fifty people who have helped make management what it is today.

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346

Publisher

Psychology Press

Published Date

ISBN 10

0415369770

ISBN 13

9780415369770

Management from the Masters

From Confucius to Warren Buffett Twenty Timeless Principles for Business

By: Morgen Witzel

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Management from the Masters

From Confucius to Warren Buffett Twenty Timeless Principles for Business

By: Morgen Witzel

The belief that everything is changing led to the disasters of the dotcom era. This book reminds us that some fundamental rules do still apply by taking readers through 20 imperatives derived from the thinking of great leaders and management theorists including Peter Drucker, Henry Fayol, Andrew Grove and bankers and financiers such as Thomas Gresham and Warren Buffet. This entertaining run down of the fundamental laws, rules and principles business professionals should break at their peril is complemented by case studies that document the consequences of ignoring these key laws. Management from the Masters is a book to be read and re-read to reinforce the fundamental rules of business for all successful managers.

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Page Count

161

Publisher

A&C Black

Published Date

ISBN 10

1472904761

ISBN 13

9781472904768

How To Be Your Own Management Guru

By: Morgen Witzel

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How To Be Your Own Management Guru

By: Morgen Witzel

How smart a manager are you? How good are you at leveraging your knowledge and skills in order to provide value for your business and your customers? How smart is your management team when it comes to understanding both the fundamentals of business, and new trends? How to Be Your Own Management Guru is the perfect answer to those looking to master the fundamentals of managing in the modern world: how to make and implement strategy? How to understand and respond to customer needs? How to manage and get the best out of people? And, above all, how to use knowledge? Drawing on both business research and examples of best practice from around the world, past and present, How to Be Your Own Manager Guru will help readers to manage more effectively, and to do business the smart way. THE BOOK FEATURES: • Key areas crucial for management in the twenty-first century • Quizzes to test yourself and your business • How to identify what are you doing well? What are you doing less well, and how might you improve?

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Page Count

158

Publisher

Penguin UK

Published Date

ISBN 10

9386057387

ISBN 13

9789386057389

A History of Management Thought

By: Morgen Witzel

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A History of Management Thought

By: Morgen Witzel

Of all the sciences and social sciences, management is the one that most deliberately turns its back on the past. Yet management as we know it today did not spring into life fully formed. Management has more than just a present; it also has a past, and a future, and all three are inextricably linked. This book charts the evolution of management as an intellectual discipline, from ancient times to the present day. Contemporary management challenges, including sustainability, technology and data, and legitimacy are analysed through an historical lens and with the benefit of new case studies. The author helps readers understand how the evolution of management ideas has interacted with changes in society. By framing management's history as one of challenge and response, this new edition is the perfect accompaniment for students and scholars seeking meaningful study in the business school and beyond. Essential reading as a core textbook in management history, the book is also valuable supplementary reading across the humanities and social sciences.

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Page Count

394

Publisher

Taylor & Francis

Published Date

ISBN 10

1317433351

ISBN 13

9781317433354

Management: The Basics

By: Morgen Witzel

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Management: The Basics

By: Morgen Witzel

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including: * planning effective business strategy to meet goals * how successful marketing works * how organizations are structured and function * how to understand corporate finance * what affects how people work and effective human resources management * the importance of knowledge and culture. This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.

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282

Publisher

Routledge

Published Date

ISBN 10

1134361726

ISBN 13

9781134361724

The Black Prince and the Capture of a King

Poitiers 1356

By: Marilyn Livingstone,Morgen Witzel

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The Black Prince and the Capture of a King

Poitiers 1356

By: Marilyn Livingstone,Morgen Witzel

This “taut narrative” of the fourteenth-century conflict between England and France offers “a detailed, climactic account of a legendary battle” (Publishers Weekly). The epic fourteenth-century Battle of Poitiers marked a major turn in the Hundred Years’ War between England and France. Prince Edward, known to all as the Black Prince, not only won a surprising victory in his first campaign as commander, but managed the nearly impossible feat of taking the French monarch, King Jean II, prisoner. In the summer of 1356, Prince Edward drove toward the Loire Valley, deep in French territory. There, he met the full French army led by King Jean and a number of French nobles, including veterans of the defeat at Crécy ten years before. Outnumbered, the Prince fell back, but in September, he turned near the city of Poitiers to make a stand. Historians Witzel and Livingstone provide a day-by-day description of the campaign of July to September 1356, climaxing with a vivid description of the Battle of Poitiers itself. The detailed account and analysis of the battle and the campaigns that led up to it has a strong focus on the people involved in the campaign: ordinary men-at-arms and noncombatants, as well as princes and nobles.

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Page Count

302

Publisher

Casemate Publishers

Published Date

ISBN 10

1612004520

ISBN 13

9781612004525

Tata

The Evolution of a Corporate Brand

By: Morgen Witzel

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Tata

The Evolution of a Corporate Brand

By: Morgen Witzel

With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand ..."--Publisher description.

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Page Count

240

Publisher

Penguin Books India

Published Date

ISBN 10

0670084069

ISBN 13

9780670084067

A History of Leadership

By: Morgen Witzel

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A History of Leadership

By: Morgen Witzel

The evolution of leadership into a widely accepted concept occurred without any shared understanding and acceptance of its meaning and relevance in contemporary society. Why do some people become leaders? What is the source and legitimacy of leadership power? This book journeys into the heart of the relationship between leaders and followers, the social space and the arena where both contest and collaboration take place and leadership itself is played out. In the book, Morgen Witzel moves beyond traditional traits and skills framing, offering a fresh, historical analysis that involves many different actors with different motives and needs. By analysing the evolution of power relationships, the book analyses the interactions around how power is used and control is bargained for to illuminate the centrepiece of leadership. A wide-ranging history of a slippery subject, this book provides students, scholars and reflective practitioners with an empirical, historical base on which to test their own ideas and experiences.

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371

Publisher

Routledge

Published Date

ISBN 10

1351666495

ISBN 13

9781351666497

Sustainable Champions

How International Companies are Changing the Face of Business in China

By: Fu Jia,Jonathan Gosling,Morgen Witzel

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Sustainable Champions

How International Companies are Changing the Face of Business in China

By: Fu Jia,Jonathan Gosling,Morgen Witzel

In the face of strong competitive pressure and a dynamic market, multinational companies in China are forced to innovate with extraordinary pace and inventiveness. Environmental sustainability is a vital benchmark, and is a key driver for the best companies in each sector – many of them allied with the WWF Climate Savers programme.Sustainable Champions shows how nine leading multinational companies – including Nestlé, HP, Tetra Pak and Sony – are dealing with environmental, supply chain and ethical challenges in China. The book illuminates some of their transformative practices, and the impact this is having on business in China and beyond. The concluding cross-case analysis of supply chain and environmental challenges faced by leading international firms presents key lessons for business and for sustainability champions.Sustainable Champions: How International Companies are Changing the Face of Business in China is essential reading for researchers and course leaders seeking on-the-ground examples of local environmental challenges, and any company doing business in one of the world’s fastest-growing economies.With a Foreword by Simon Zadek, Distinguished Fellow, Academy of Business in Society, Visiting Scholar, Tsinghua School of Economics and Management.

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Page Count

167

Publisher

Routledge

Published Date

ISBN 10

1351286145

ISBN 13

9781351286145

Fifty Key Figures in Management

By: Morgen Witzel

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Fifty Key Figures in Management

By: Morgen Witzel

A collection of biographies of fifty people who have helped make management what it is today.

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Page Count

346

Publisher

Psychology Press

Published Date

ISBN 10

0415369770

ISBN 13

9780415369770

A History of Management Thought

By: Morgen Witzel

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A History of Management Thought

By: Morgen Witzel

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394

Publisher

Taylor & Francis

Published Date

ISBN 10

1317433351

ISBN 13

9781317433354

Managing for Success

Spotting Danger Signals - And Fixing Problems Before They Happen

By: Morgen Witzel

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Managing for Success

Spotting Danger Signals - And Fixing Problems Before They Happen

By: Morgen Witzel

The damage that incompetent managers do is incalculable. Every year they wipe tens of billions off the value of companies around the world. But the routinely incompetent behaviour that leads to failure is often covered up, incompetent managers are paid off and the causes of failure are swept under the carpet. Yet, most of these failures could have been avoided if only we knew how to spot the signs of incompetence in advance, and take steps to prevent it happening. Prevention is always better, and cheaper, than cure. Morgen Witzel tackles the problem of incompetence in the round by exploring the political, cultural, psychological and personal factors that lead to incompetency at every level of business. Arrogance, excessive reliance on formal plans and metrics, lack of professional pride, and poor and misguided business education and training are among the problems that drag businesses down. Using international case studies from Ford Motor Company, Royal Ahold and Lehman Brothers, practical solutions are provided for avoiding incompetence by changing the culture within organizations and the ways in which managers are trained and developed to truly manage for success and minimise failure.

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Page Count

265

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1472904974

ISBN 13

9781472904973

Management Consultancy

By: Morgen Witzel

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Management Consultancy

By: Morgen Witzel

What is management consultancy? How has it developed? How does it affect businesses? This book answers these questions and introduces the field for those looking to develop a career as a management consultant. Providing a thorough introduction to management consultancy, Morgen Witzel covers the topic from a range of perspectives including the field's historical development, the client's perspective, business analysis, return on investment, consulting failures, ethics and accountability and the growing importance of sustainability. With exercises and case studies throughout, this practical textbook provides students with a rounded and critical understanding of what it means to be a management consultant and in so doing, will help readers emerge as employable management consultants of the future.

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Page Count

226

Publisher

Routledge

Published Date

ISBN 10

1317629914

ISBN 13

9781317629917

A History of Leadership

By: Morgen Witzel

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A History of Leadership

By: Morgen Witzel

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371

Publisher

Routledge

Published Date

ISBN 10

1351666495

ISBN 13

9781351666497

Encyclopedia of History of American Management

By: Morgen Witzel

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Encyclopedia of History of American Management

By: Morgen Witzel

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583

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A&C Black

Published Date

ISBN 10

1847144691

ISBN 13

9781847144690

Tata

The Evolution of a Corporate Brand

By: Morgen Witzel

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Tata

The Evolution of a Corporate Brand

By: Morgen Witzel

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240

Publisher

Penguin Books India

Published Date

ISBN 10

0670084069

ISBN 13

9780670084067

Management Frameworks

Aligning Strategic Thinking and Execution

By: Jacques Kemp,Andreas Schotter,Morgen Witzel

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Management Frameworks

Aligning Strategic Thinking and Execution

By: Jacques Kemp,Andreas Schotter,Morgen Witzel

This book shows how much of the complexity of businesses, particularly large ones, can be smoothed away via the introduction of overarching management frameworks that are complete, consistent and comprehensive; bringing all the various parts of the organization together as a single system.

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Page Count

216

Publisher

Routledge

Published Date

ISBN 10

0415781647

ISBN 13

9780415781640

Management: The Basics

By: Morgen Witzel

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Management: The Basics

By: Morgen Witzel

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282

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Routledge

Published Date

ISBN 10

1134361726

ISBN 13

9781134361724

CHINA EDITION - Sustainable Champions

How International Companies are Changing the Face of Business in China

By: Fu Jia,Jonathan Gosling,Morgen Witzel

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CHINA EDITION - Sustainable Champions

How International Companies are Changing the Face of Business in China

By: Fu Jia,Jonathan Gosling,Morgen Witzel

In the face of strong competitive pressure and a dynamic market, multinational companies in China are forced to innovate with extraordinary pace and inventiveness. Environmental sustainability is a vital benchmark, and is a key driver for the best companies in each sector – many of them allied with the WWF Climate Savers programme. Sustainable Champions shows how nine leading multinational companies - including Nestlé, HP, Tetra Pak and Sony - are dealing with environmental, supply chain and ethical challenges in China. The book illuminates some of their transformative practices, and the impact this is having on business in China and beyond. The concluding cross-case analysis of supply chain and environmental challenges faced by leading international firms presents key lessons for business and for sustainability champions. Sustainable Champions: How International Companies are Changing the Face of Business in China is essential reading for researchers and course leaders seeking on-the-ground examples of local environmental challenges, and any company doing business in one of the world’s fastest-growing economies. With a Foreword by Simon Zadek, Distinguished Fellow, Academy of Business in Society, Visiting Scholar, Tsinghua School of Economics and Management.

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Page Count

254

Publisher

Routledge

Published Date

ISBN 10

1351284991

ISBN 13

9781351284998

Laws of Management

By: Morgen Witzel

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Laws of Management

By: Morgen Witzel

The only valid purpose of a business is to create a customer.Work expands to fill the time available for its completion.Never invest in something you don’t understand. Every successful manager knows that there are immutable laws thatimpact almost every aspect of management. This slim volume collectstogether the twenty essential rules that every manager must be awareof. From Kautilya, Confucius and Darwin to Parkinson, Deming, Buffett,Grove and Drucker, these are timeless pronouncements on the art ofmanagement from thought leaders across the ages. Along the way, the author also provides a number of interesting points toponder on: Why do we continue to use the QWERTY keyboard even though weknow it’s not the most user-friendly? How does the Tata Group follow Confucius’s Golden Rule? The optimal number of direct reportees for an efficient manager is onlyfour—how many do you have? This book is essential reading for you if you want to be at the top of yourgame as a manager.

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Page Count

183

Publisher

Penguin UK

Published Date

ISBN 10

8184759525

ISBN 13

9788184759525

The Black Prince and the Capture of a King

Poitiers 1356

By: Marilyn Livingstone,Morgen Witzel

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The Black Prince and the Capture of a King

Poitiers 1356

By: Marilyn Livingstone,Morgen Witzel

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Page Count

302

Publisher

Casemate Publishers

Published Date

ISBN 10

1612004520

ISBN 13

9781612004525

Development Of Modern Advertising

By: Morgen Witzel

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Development Of Modern Advertising

By: Morgen Witzel

Advertising in one form or another has been around for millennia, and examples of advertising images and slogans can be found even in the classical world. From the 18th century onwards, advances in printing technology made mass advertising a reality. The late 19th and early 20th centuries brought a reappraisal; with increasingly large sums of money being spent on advertising to larger and larger markets, thoughtful minds began considering issues such as advertising effectiveness and cost. Both the nascent discipline of marketing and advocates of scientific management began to consider advertising, its value and its meaning. In doing so, they pioneered many of the techniques of advertising that are still used today. This eight-volume set focuses on the developments during the period 1870-1920. It includes works on the theory and practice of advertising by pioneers in the field such as Paul Cherington, Herbert Casson, Arch W. Shaw and Walter Dill Scott, as well as lesser-known but important figures including Harry Tipper, Thomas Russell and Frank Parsons. Volumes 7 and 8 contain a collection of essays and journal articles on the question whether advertising was a corrupting force, both economically and morally, with contributions by Samuel Courtauld, Lewis Haney, Richardson Evans and G.D.H. Cole. Sampson's classic "History of Advertising" is included as a measure of where and how the field had developed prior to the modern period. As with earlier sets in this series, the works reproduced here show how an increasing understanding of consumer needs and responses informed advertising practices and led to the adoption of new methods and new media.

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