Do you want to have an author store and don't know where to start? Or have one and don't know how to make the most of it? Take back your power and control your author finances with an author store. Your store is not just another retailer—with the right store, you can upsell, retarget customers, bundle products such as an ebook and a print book or whatever you like! No more rules. No more nastygrams. No more spending most of your ad budget to subsidise retailers, sending your readers to a page with other authors' books on it. With a store, you can get paid now. That's right, now and not in 60 days. And no more retailer cuts. Ever wondered who buys your books? Not any more. Now you have data and, depending on your storefront, analytics. This book answers questions such as: What should you do when starting out? Which storefront would suit? Shopify, Payhip, WooCommerce, PayPal button, or one of the others? What do you need to start a store, and if you have a store, how do you optimize it? Do you really need to train people to buy from your store? What about international sales tax? (It depends on buyer location, not just yours.) Want to sell print but don't want to pay for print upfront, handle stock, or go to the Post Office? And much more! Such as: Time to think differently about advertising! And How to manage change in the industry. Plus other insider tips! USA Today Bestselling author, Morgana Best, started selling print direct in 1993 and ebooks (as well as print) direct from her websites in 2003. She wasn't alone. In 2007, indie authors turned to the retailers, but now the tide is turning back to selling direct. Learn from an actual fiction author who has been selling direct for decades. Stop Making Others Rich: How Authors Can Make Bank By Selling Direct is the definitive book on authors selling direct.