ÔUndoubtedly a must-read for anyone interested in channel and retail marketing. Finally, the first book which integrates Ð in a comprehensive set of managerial tools Ð the channel and the retail perspectives. This book is a unique compendium for managers and business students intending to develop high-end skills on delivering successful marketing distribution.Õ Ð Fabrizio Zerbini, ESCP Europe This text, written for graduate and postgraduate students, investigates the current trends in channel management from both the distributorsÕ and the manufacturersÕ perspectives. Retail trends, marketing and innovation, e-commerce, channel marketing and multi-channel management, are comprehensively covered, alongside theoretical and managerial issues. Business cases, as well industry data and insights, are effectively used to illustrate key concepts in retail and channel marketing. Key features: ¥ Managerial examples through short practical cases ¥ Theoretical insights in boxes for further investigation ¥ Main research evidences highlighted in a chapter summary ¥ Questions that can be used to promote discussion or set as an assignment ¥ Specified learning objectives ¥ Detailed glossary This detailed text is ideal for courses introducing the channel and retail marketing domain to graduate marketing and management programmes.
Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.
The book explores and exploits the synergy and boundary between biotechnology, bioprocessing and food engineering. Divided into three parts, Advances in Food Bioproducts and Bioprocessing Technologies includes contributions that deal with new developments in procedures, bioproducts, and bioprocesses that can be given quantitative expression. Its 40 chapters will describe how research results can be used in engineering design, include procedures to produce food additives and ingredients, and discuss accounts of experimental or theoretical research and recent advances in food bioproducts and bioprocessing technologies.
Although born Giuseppe Guttovergi to a poor, immigrant Italian family, it was as Paul Creston that Giuseppe rose to prominence, becoming one of the most widely performed American composers. Rhythm was a continued subject of research for this composer, and by 1945 he had established a terminology of rhythmic structures, which he observed both in his music and the music of other composers, even writing two books on the subject. This volume presents for the first time a complete descriptive account of the life of the composer, as well as access to currently available materials by and about him.
1821 Guadalajara, Mexico exhibited surprising mobility within its population. Using data from the back-to-back censuses of 1821 and 1822, this study argues that mobility affected almost every individual who lived in Guadalajara during that time period. The methodology used traces individuals who persisted from one year to the next to determine overall rates of mobility. An analysis of short-term stability and change within this set of historically identifiable individuals, families and households reveals a process of mobility that not only has been neglected by studies based on aggregate data, but that is often at variance with the findings of those studies. The evidence shows that a significant portion of the extensive movement of individuals to and from the wards is short term and often cyclical, rather than long term and permanent. Additionally, data sets from 1811–1813 and 1839–1842 are used as "control groups" to conclude that the mobility in 1821–1822 was not a unique historical event based on circumstances, but an overarching trend throughout the nineteenth century.
The Duke and the Stars explores science and medicine as studied and practiced in fifteenth-century Italy, including how astrology was taught in relation to astronomy. It illustrates how the “predictive art” of astrology was often a critical, secretive source of information for Italian Renaissance rulers, particularly in times of crisis.
This is the first book dedicated to the musculoskeletal, physiological, hormonal, and other differences between the sexes as they manifest in sports medicine. Organized anatomically from head to toe, this unique reference focuses on the sex-specific differences of men and women to inform clinical care and the management of common sports injuries. Other chapters cover nutrition, hormones, concussion, pain, sports cardiology and pulmonology, and the particular care of adolescent and geriatric patients. The editors have assembled a world-class team of specialists to collaborate on each chapter, and specially commissioned illustrations and tables help visualize the data and findings. While some books focus on “the female athlete” as a discrete category, this book discusses how the many physical stresses of athletics affect both sexes based on the inherent biological differences. The goal is to foster a more comprehensive understanding of the latest research and practice in sports medicine as it applies to all patients. As the field of sports medicine has grown exponentially over the last few decades, this book will serve as an essential resource for physicians, trainers, coaches, and anyone involved in athletics and medicine. Key Features: Provides an evidence-based review of how sex differences affect the risk of injury, presentation, and clinical course of sports-related injuries Anatomically based chapters highlight differences in static structures, dynamic movement, and pathology between the sexes Authors summarize key differences at the end of each chapter Includes special chapters on running and throwing, sports cardiology, sports pulmonology, nutrition, and unique athlete populations
Surveys the history of North and South America from the pre-Columbian civilizations' encounter with European explorers through the American Revolution.
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