The Legends in Strategic Marketing series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field of Strategic Marketing. While Strategic Marketing is a relatively young discipline, it has been transformative. It shifted the focus from the descriptive understanding of various functions of marketing to prescriptive managerial actions anchored to future financial outcomes for the company. The first set in the series consisting of five volumes is a tribute to Rajan Varadarajan, Distinguished University Professor of Marketing at Texas A&M University. Professor Varadarajan is one of the early pioneers in Strategic Marketing and especially on the impact of external factors such as competition, industry structure, globalization, and technology. He has equally focused on internal cooperation and conflict across functions, both within marketing and between marketing and other functions. One specific area of his research is on innovation and how it impacts marketing as well as corporate performance. His most recent focus on environmental sustainability, especially with the rise of emerging markets, is simply outstanding. Professor Varadarajan is also a great conceptualizer. He has several thought-provoking conceptual papers and most of them have won awards for their contributions to the field of Strategic Marketing. Professor Varadarajan is recipient of numerous awards including the AMA Marketing Educator Award. He is also a Fellow of the American Marketing Association (AMA) and the Academy of Marketing Science (AMS). He has made significant contributions as Editor of two major journals in marketing: Journal of the Academy of Marketing (JAMS) and Journal of Marketing (JM). In addition, he has been Vice President of Publications at both the AMS and the AMA. The series is edited by Jagdish N. Sheth, who is the Chares H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University (USA). He is the former President of the Association for Consumer Research (ACR) as well as Division 23 (Consumer Psychology) of the American Psychological Association (APA). Professor Sheth is the coauthor of the Howard-Sheth Theory of Buyer Behavior, a classic in Consumer Behavior, published in 1969. Volumes in this Set: Volume 1: Strategic Marketing and Strategic Management Editor: Sundar Bhardawaj, University of Georgia Volume 2: Strategic Marketing and Innovation Editor: Tomas Hult, Michigan State University Volume 3: Strategy and Performance Editor: Srihari Sridhar, Texas A&M University Volume 4: Inter-organizational Cooperation and Interactive Marketing Editor: Peggy Cunningham, Dalehouse University Volume 5: Environmental Sustainability, Innovations for Emerging Markets and Marketing in Emerging Markets Editor: Mona Sinha, Kennesaw State University
This book is a collection of conversations with the Mother on a variety of topics. They were noted down from memory except for a few that were recorded on tape. In these conversations the Mother covers a wide range of subjects, from her signature, her photographs, and the significance of flowers to palmistry, the March Past, and football. Perhaps most significantly, she talks extensively on Savitri in a manner not expressed anywhere else in her writings or talks. This book includes revised versions of all the conversations published earlier in the two parts of Sweet Mother: Harmonies of Light, as well as new material.
A fifty-year-old widow, Devika Sanyal fights free from the shadows of a shackled and loveless marriage and from the accepted societal norms to find herself and her true love.
Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture, tradition, and preferences across your business Make your products easier to find, buy, and use Strengthen your brand and deliver on your brand promises Engage and serve all your stakeholders Build a sustainable, profitable business How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and launching local brands onto the global stage. Best of all, there are now proven best practices for succeeding in these markets. They’ve been developed the hard way: through the experiences of pioneers who’ve learned from mistakes and listened to their customers. This book’s brand stories reflects these winning strategies. You’ll learn from high-profile leaders like Gillette, Levi’s, Starbucks, Alibaba, GlaxoSmith-Kline, and WeChat–and from great companies you’ll discover for the first time. Linking theory to practice, the authors offer expert guidance on attracting non-users, adapting products, aligning with local culture, optimizing channels, building brands, upscaling, strengthening relationships, and much more. You’ve never had an opportunity this enormous. Nobody has. Get it right–with the right advice, right from the trenches. Emerging markets offer the biggest growth opportunity in the history of capitalism. This practical guide offers a comprehensive, strategic marketing perspective tailored to these new markets. Leading experts demonstrate how companies can succeed both today and tomorrow, no matter what happens in the global economy. Breakout Strategies for Emerging Markets integrates insights drawn from the authors’ extensive primary research worldwide, their pioneering academic research and case development, practical consulting and management experience, and their conversations with industry leaders on several continents. You will learn about the experiences and actions of both local and global enterprises in industries ranging from consumer goods to entertainment, apparel to finance. The authors share new insights for attracting non-users by developing products, aligning with local traditions, upscaling, selecting channels, financing, brand messaging, using e-commerce, building relationships, and more. Discover how to... Convert non-users: Optimize acceptability, affordability, accessibility, and awareness Create “functional Fusion”: Adapt products to blend western and local elements Design “cultural fusion”: Embed local tradition, history, language, and taste Democratize the offer: Make products more affordable, financially and psychologically Upscale the offer: Upgrade choices and experiences across the income spectrum Manage reach: Get your channels and supply chains right Reinvent reach: Leverage revolutionary channels and payment methods Build brand identity: Align your brand essence with your customer’s experience Engage stakeholders: Serve the needs of every entity you touch
The service paradigm is changing from the traditional concept of a service transaction to one of the service experience. Starbucks Coffee, Disney World, and Planet Hollywood, all define their perspective services as experiences. As businesses explicitly charge for memorable encounters, they stimulate a transition from a service economy to a new experience economy. New Service Development: Creating Memorable Experiences is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implantation. Chapter contributors from the fields of operations management, marketing information technology, and organizational behavior explore the issues that service firms must address to sustain advantage in the new experience economy. Students and professionals in the fields of service management, new product development, and new venture creation will all benefit from the wisdom in this innovative, ground breaking book.
In recent years, political parties and national legislatures in more than one hundred countries have adopted quotas for the selection of female candidates to political office. Despite the rapid international diffusion of these measures, most research has focused on single countries - or, at most, the presence of quotas within one world region. Consequently, explanations for the adoption and impact of gender quotas derived from one study often contradict with findings from other cases. Quotas for Women in Politics is the first book to address quotas as a global phenomenon to explain their spread and impact in diverse contexts around the world. It is organized around two sets of questions. First, why are quotas adopted? Which actors are involved in quota campaigns, and why do they support or oppose quota measures? Second, what effects do quotas have on existing patterns of political representation? Are these provisions sufficient for bringing more women into politics? Or, does their impact depend on other features of the broader political context? Synthesizing literature on quota policies, this book develops a framework for analyzing the spread of quota provisions and the reasons for variations in their effects. It then applies this framework to examine and compare campaigns for reserved seats in Pakistan and India, party quotas in Sweden and the United Kingdom, and legislative quotas in Argentina and France.
In the watershed year of 1919, world leaders met in Paris, promising to build a new international order rooted in democracy and social justice. Female activists demanded that statesmen live up to their word. Excluded from the negotiating table, women met separately, crafted their own agendas, and captured global headlines with a message that was both straightforward and revolutionary: enduring peace depended as much on recognition of the fundamental humanity and equality of all people—regardless of sex, race, class, or creed—as on respect for the sovereignty of independent states. Peace on Our Terms follows dozens of remarkable women from Europe, the Middle East, North America, and Asia as they crossed oceans and continents; commanded meeting halls in Paris, Zurich, and Washington; and marched in the streets of Cairo and Beijing. Mona L. Siegel’s sweeping global account of international organizing highlights how Egyptian and Chinese nationalists, Western and Japanese labor feminists, white Western suffragists, and African American civil rights advocates worked in tandem to advance women’s rights. Despite significant resistance, these pathbreaking women left their mark on emerging democratic constitutions and new institutions of global governance. Drawing on a wide range of sources, Peace on Our Terms is the first book to demonstrate the centrality of women’s activism to the Paris Peace Conference and the critical diplomatic events of 1919. Siegel tells the timely story of how female activists transformed women’s rights into a global rallying cry, laying a foundation for generations to come.
Love… people say love is special but the truth is, every day someone falls in love with someone. Finding love is just the beginning but staying in love with the same soul for the rest of our lives is a choice which one makes every single day. Alexander Jannes Knight lived a life with a secret. He was a werewolf yet he lived a content life. Until that night of the mysterious scent belonging to his soul mate. His heart belonged to her the moment he saw her and she consumed his every thought. Mishka Singh moved to the Netherlands for her education. Her life was just as she planned until she met her handsome neighbor. There was something magnetic about him. Each time their eyes met; the world faded away. There were sparks whenever they touched. Love is never perfect and life is always complicated. Falling in love is just the beginning, staying in love is the journey itself. The price of a ‘Happily ever after’ is not falling in love but never ever giving up on each other.
Today’s India is bold and ambitious, seeing eye-to-eye with the Global North. It is a nation that has big dreams and works hard to achieve those dreams. This volume is a tribute to the India that has traversed a long way over the last 75 years and aspires to reach even greater milestones. It is also a tribute to the millennial India that understands its priorities for the next 25 years and is gearing up to face and overcome its challenges. Azadi Ka Amrit Mahotsav is the government’s initiative to celebrate and commemorate 75 years of India’s independence and the glorious history of its people, cultures, and achievements. Yet, it is not merely a celebration of the India of yore, but of the aspirational and ambitious India of the present and future. It is in this context that this compendium discusses the 10 policies that will shape the future sustainable India. During the 2021 Independence Day celebration, Prime Minister Narendra Modi used the term Amrit Kaal to delineate India’s development pathway over the next 25 years. “The fulfilment of our resolutions in this Amrit period will take us to the hundredth anniversary of Indian independence with pride,” he stated.[1] This compendium, Amrit Mahotsav: 10 Policies Shaping a Sustainable India, aims to celebrate the 75 years of Indian independence (the Amrit Mahotsav) and is a tribute to the India that will traverse the next 25 years of its development armed with crucial policies that will address enduring challenges and shape a more sustainable future for the country and its people.
In a world where there are few women politicians, Cambodia is still noticeable as a country where strong cultural and societal forces act to subjugate women and limit their political opportunities. However, in their everyday life, Cambodian women do try to improve their situation and increase their political power, not least via manifold strategies of resistance. This book focuses on Cambodian female politicians and the strategies they deploy in their attempts to destabilize the cultural boundaries and hierarchies that restrain them. In particular, the book focuses on how women use discourses and identities as means of resistance, a concept only recently of wide interest among scholars studying power. The value of this book is thus twofold: not only does it give a unique insight into the political struggles of Cambodian women but also offers new insights to studies of power.
This introductory text explores the gendered history of the modern Middle East, from the eighteenth century to the present, studying the various ways in which gender has defined the region and shaped relations in the modern era. The book captures three aspects of change simultaneously: the events that mark the “modern” Middle East, women’s encounters with the transition to modernity and gendered responses to modernity. It contains both new fieldwork and a synthesis of secondary scholarship that highlight the role of gender in the modernization of Egypt, Turkey, Iran, the Levant and the Persian Gulf states. Chapters are organized chronologically to chart the rapid developments of the modern era, but each chapter also stands on its own, with coverage of masculinity and femininity, sexuality, marriage and the family, labor and women’s contributions to Arab Spring uprisings. Through this comprehensive account, the book pushes back on stereotypes that the Middle East is an ahistorical region and that women have not been vital actors in the process of change. Richly illustrated and accessible for a variety of readers, History, Women and Gender in the Modern Middle East is an ideal resource for undergraduate and postgraduate students in gender studies and Middle Eastern history.
This book contains the most essential information needed for an epilepsy/ EEG rotation. Chapters are formatted with bullet points and feature clinical pearls. Concise and easy-to-read, this quick reference provides neurology residents, clinical neurophysiology and epilepsy fellows, and other clinicians with the most critical information in epilepsy and EEG in a simplified, yet comprehensive format. Divided into two sections, the book first covers the diagnosis, characteristics, and treatment of epilepsy. The second section focuses on EEG placement, procedures, and patterns in various neurological disorders.
A fifty-year-old widow, Devika Sanyal fights free from the shadows of a shackled and loveless marriage and from the accepted societal norms to find herself and her true love.
This book offers a critical reading of the Anthropocene that draws on archaeological, ecological, geological, and ethnographic evidence to argue that the concept reproduces the modernist binary between society and nature, and forecloses a more inclusive politics around climate change. The authors challenge the divisions between humans as biological and geophysical agents that constitute the ontological foundations of the period. Building on contemporary critiques of capitalism, they examine different conceptions of human–environment relationships derived from anthropology to engage with the pressing problem of global warming.
Work through interesting real-life business use cases to uncover valuable insights from unstructured text using AWS AI services Key FeaturesGet to grips with AWS AI services for NLP and find out how to use them to gain strategic insightsRun Python code to use Amazon Textract and Amazon Comprehend to accelerate business outcomesUnderstand how you can integrate human-in-the-loop for custom NLP use cases with Amazon A2IBook Description Natural language processing (NLP) uses machine learning to extract information from unstructured data. This book will help you to move quickly from business questions to high-performance models in production. To start with, you'll understand the importance of NLP in today's business applications and learn the features of Amazon Comprehend and Amazon Textract to build NLP models using Python and Jupyter Notebooks. The book then shows you how to integrate AI in applications for accelerating business outcomes with just a few lines of code. Throughout the book, you'll cover use cases such as smart text search, setting up compliance and controls when processing confidential documents, real-time text analytics, and much more to understand various NLP scenarios. You'll deploy and monitor scalable NLP models in production for real-time and batch requirements. As you advance, you'll explore strategies for including humans in the loop for different purposes in a document processing workflow. Moreover, you'll learn best practices for auto-scaling your NLP inference for enterprise traffic. Whether you're new to ML or an experienced practitioner, by the end of this NLP book, you'll have the confidence to use AWS AI services to build powerful NLP applications. What you will learnAutomate various NLP workflows on AWS to accelerate business outcomesUse Amazon Textract for text, tables, and handwriting recognition from images and PDF filesGain insights from unstructured text in the form of sentiment analysis, topic modeling, and more using Amazon ComprehendSet up end-to-end document processing pipelines to understand the role of humans in the loopDevelop NLP-based intelligent search solutions with just a few lines of codeCreate both real-time and batch document processing pipelines using PythonWho this book is for If you're an NLP developer or data scientist looking to get started with AWS AI services to implement various NLP scenarios quickly, this book is for you. It will show you how easy it is to integrate AI in applications with just a few lines of code. A basic understanding of machine learning (ML) concepts is necessary to understand the concepts covered. Experience with Jupyter notebooks and Python will be helpful.
The classic text originated by Terry Jordan remains a bestselling classroom favorite, continually offering students a cohesive framework for exploring both the defining core topics of human geography and the most important, emerging issues in the field. In the new edition, authors Mona Domosh, Roderick Neumann, and Patricia Price offer their take on Terry Jordan's unique approach, organizing each chapter around five essential themes: • Region • Mobility • Globalization • Nature-Culture • Cultural Landscape Within this thematic approach, the new edition offers fully updated coverage, new features and pedagogy, and new media options.
N-Sulfonated-N-Heterocycles covers the synthesis, chemistry and biological applications of these compounds, focusing on pioneering synthetic approaches, mechanistic insights and their limitations, as well as recent advances in this field. The synthesis of some of N-sulfonated N-heterocycles and their transformation to other useful cyclic and acyclic compounds are discussed, as well as their uses as useful intermediates in the preparation of polymeric and medicinal materials. This book includes detailed methods and protocols, and the focus on applications makes this resource an essential guide for all researchers in the area of organic, medicinal and polymeric synthetic study. Reviews the use of N-sulfonated N-heterocycles as important precursors for the synthesis of biologically active compounds Includes information on synthetically useful transformations of N-sulfonated N-heterocycles Covers a wide synthetic methods used for an important branch of heterocycles and their biological evaluation in detail Features over 500 schemes to illustrate different synthetic pathways and reactions of N-sulfonated N-heterocycles
This book provides clear guidance on how to manage a wide range of side effects frequently encountered when treating patients with radiation therapy. For each potential side effect, incidence, mechanism, symptoms, and grading are carefully described. All aspects of management are addressed, drawing on the latest available evidence and highlighting key details of importance in clinical routine. The introduction of new radiation therapy techniques such as 3D conformal radiation therapy, intensity-modulated radiation therapy, and image-guided radiation therapy has reduced normal tissue doses and, accordingly, treatment complications. Nevertheless, a significant percentage of patients still experience acute side effects, in part because the threshold doses for these toxicities are typically lower than those for late effects. Acute toxicities may lead to interruption of treatment and be associated with an increase in late damage. A swift and effective response is therefore essential. This book will enable the reader to provide effective care for each side effect, thereby improving patient compliance with treatment and treatment outcomes.
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