If you have never used the media before, are wary of trying, or have tried and failed, this book is for you. With a bit of insider know-how, even the inexperienced can secure positive coverage for their organisation or deal competently with a crisis.
Writing for the web is unlike other types of writing you may undertake at work. It requires a different thought process and different techniques. If you have never written for the internet, or you lack experience and confidence in this area, this book is for you.
Few people have formal copywriting training, yet many are required to write powerful publicity material of one sort or another. Condensing years of the author's experience, this book aims to give them the training they never had.
This series examines how emotion and prejudice are used to achieve outcomes in war and peace, in commerce and politics, in crime and charity, for good and evil. Increasingly, we are all subject to influence and persuasion, often very subtle, sometimes quite blatant. It may take the form of everyday advertising or even public relations activities. All of it is aimed at achieving a result, such as increasing business for a company, improving a politician s popularity, polishing a tarnished image or promoting a good cause. This series will use explanations, case studies and plenty of illustrations to show how it all works and to enable readers to understand how influence and persuasion affect the decisions they make.
Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Power tips help you to improve dramatically your chances of attaining instantly recognizable products. The Essential Managers have sold more than 2 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.
This book explains what public relations is, who undertakes it, what methods it uses and to what effect. Using real life case studies it shows how PR can be used to benefit society.
Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.
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