Mogens Bjerre's Books

Strategic Relationship Marketing

By: Soren Hougaard,Mogens Bjerre

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Strategic Relationship Marketing

By: Soren Hougaard,Mogens Bjerre

There is more and more evidence that shows economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. This book encompasses strategical as well as operational points of view and gives a complete overview of strategic relationship marketing and the theoretical rationals and paradigms. The authors introduce the concept of relationship networks and discuss how to deal with the influence of relationship. Relationship marketing is dealt with as a real marketing discipline integrating economics, institutional factors, behavioral aspects and strategy.

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Page Count

366

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3540248137

ISBN 13

9783540248132

Brand Management

Mastering Research, Theory and Practice

By: Tilde Heding,Charlotte F. Knudtzen,Mogens Bjerre

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Brand Management

Mastering Research, Theory and Practice

By: Tilde Heding,Charlotte F. Knudtzen,Mogens Bjerre

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought – offering depth, breadth and precision to one of the most elusive management disciplines of our time. Perfectly marrying theory with practice, this comprehensive text is particularly useful for advanced undergraduate and postgraduate students of brand management, strategy and marketing.

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Page Count

406

Publisher

Routledge

Published Date

ISBN 10

1000065529

ISBN 13

9781000065527

The Relationship Marketer

Rethinking Strategic Relationship Marketing

By: Soren Hougaard,Mogens Bjerre

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The Relationship Marketer

Rethinking Strategic Relationship Marketing

By: Soren Hougaard,Mogens Bjerre

In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation. Readers will find surprising, useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities. "The Relationship Marketer" will be valuable reading for students and professionals in sales and marketing, as well as anyone seeking insights into dyadic market forces, which are moving industry beyond the outdated perspective of treating all customers equally.

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Page Count

227

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3642032435

ISBN 13

9783642032431

The Relationship Marketer

Rethinking Strategic Relationship Marketing

By: Soren Hougaard,Mogens Bjerre

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The Relationship Marketer

Rethinking Strategic Relationship Marketing

By: Soren Hougaard,Mogens Bjerre

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Page Count

227

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Springer Science & Business Media

Published Date

ISBN 10

3642032435

ISBN 13

9783642032431

Brand Management

Research, Theory and Practice

By: Tilde Heding,Charlotte F. Knudtzen,Mogens Bjerre

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Brand Management

Research, Theory and Practice

By: Tilde Heding,Charlotte F. Knudtzen,Mogens Bjerre

For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to the management of the brand. Brand Mangement: Research, Theory and Practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches and offers in-depth insight into the opening question of almost every brand management course: "What is a brand?

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Page Count

286

Publisher

Routledge

Published Date

ISBN 10

1134068298

ISBN 13

9781134068296

Strategic Relationship Marketing

By: Soren Hougaard,Mogens Bjerre

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Strategic Relationship Marketing

By: Soren Hougaard,Mogens Bjerre

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Page Count

366

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3540248137

ISBN 13

9783540248132

Brand Management

Mastering Research, Theory and Practice

By: Tilde Heding,Charlotte F. Knudtzen,Mogens Bjerre

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Brand Management

Mastering Research, Theory and Practice

By: Tilde Heding,Charlotte F. Knudtzen,Mogens Bjerre

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Page Count

406

Publisher

Routledge

Published Date

ISBN 10

1000065529

ISBN 13

9781000065527

Retailing in a SCM-perspective

By: Herbert Kotzab,Mogens Bjerre

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Retailing in a SCM-perspective

By: Herbert Kotzab,Mogens Bjerre

The book presents a cutting-edge SCM framework and integrates it with basic principles of operations, management and marketing. Out of this integration of standard marketing principles and innovative relationship marketing thinking comes new marketing strategic typologies and paradigms that promote the understanding of relationship dynamics and equips the reader with tools for identifying and implementing these strategies.

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Page Count

272

Publisher

Copenhagen Business School Press DK

Published Date

ISBN 10

8763001268

ISBN 13

9788763001267

Book's by Mogens Bjerre

Strategic Relationship Marketing

Strategic Relationship Marketing

Brand Management

Brand Management

The Relationship Marketer

The Relationship Marketer

The Relationship Marketer

The Relationship Marketer

Brand Management

Brand Management

Strategic Relationship Marketing

Strategic Relationship Marketing

Brand Management

Brand Management

Retailing in a SCM-perspective

Retailing in a SCM-perspective

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