Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.
Why did working-class women become the central labour force on assembly lines in the new consumer goods’ industries of the inter-war period? What was the long-term significance of this for the pattern of women’s work, both in paid employment and in the home? Originally published in 1990, Women Assemble fills a major gap in the history of women and work, and develops a theory of women’s class relations, and of course gender and class more generally, by means of an original case-study. Taken from a wide variety of sources, it uses a multidisciplinary approach and is brought to life by interviews with people who worked in assembly-line industries during the inter-war period. This extremely readable study is important to feminists, historians, and sociologists, as well as to all those concerned with issues of gender, class, and the labour process.
Family life has changed rapidly over te past fifty years and the number of people living longer increases year on year Family and Community Life of Older People revisits three areas (Bethnal Green in London, Wolverhampton in the Midlands and Woodford in Essex) which were the subject of classic studies in the late 1940s and 1950s and explores changes to the family and community lives of older people. The book examines issues such as: *changes in household composition *changes in the geographical proximity of kin and relatives *the extent and type of help provided by the family *contact and relationships with neighbours *relationships with friends *involvement in social and leisure activities *experiences of minority ethnic groups. These questions are explored through a unique set of data including census material, and survey data from interviews with over 600 older people. A key finding is that over the past 50 years we have moved from an old age experienced within the context of the family group to one shaped by personal communities in which friends may feature as significantly as immediate kin and relatives. Family and Community Life of Older People is a major contribution to the sociology of the family, of ageing, and of urban life and points up the social policy issues for an ageing society.
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