Drive revenue and grow your business by using the powerful concept of scarcity Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece. And yet, for all its power, scarcity is a principle that's little understood, even as it's frequently employed in sales and marketing campaigns. Research on scarcity is published mainly in academic journals, not easily accessible to the mainstream public, and often written from an economic, rather than psychological, point of view. In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more. As a digital marketer and doctor of philosophy in psychology, she brings both practical and academic insights to explain the psychology behind scarcity, why it has such an immense impact on decision making, and how, used correctly and ethically, it can influence the people who buy your products or services. In these pages, you'll gain a deeper understanding of why and how scarcity works in business, and specifically how different types of scarcity messages—supply related, demand related, time related or limited edition—affect our brains. You'll see it in action from multiple perspectives, through case studies, research findings, and eye-opening interviews with current and former executives (from brands that include McDonald’s, Harry & David, and 1-800-Flowers), as well as real-life customers' firsthand experiences. For anyone involved in sales and marketing today, The Power of Scarcity is a rare find, combining the best research on the subject as well as hands-on, tactical ways to apply the psychology behind it to knowledgeably harness that power to bolster your business.
An earlier book by Rodrick Wallace entitled Consciousness: A Mathematical Treatment of the Global Neuronal Workspace Model, introduced a formal information-theoretic approach to individual consciousness. This latest book takes a more formal 'groupoid' perspective to its predecessor and generalizes the results presented in that earlier book. It applies a multiple-workspace version of Dr. Wallace’s earlier consciousness model to large-scale institutional cognition.
One convenient bundle of three spicy-sweet romances set in the small town of Harmony Springs. Harmony Christmas Lexi Taylor survived a terrible fire. Veteran Tom “Finn” Finnegan survived Afghanistan. When Finn literally stumbles into Lexi's holiday store, he shatters dozens of ornaments, not to mention Lexi's peace of mind. The only way he can repay her is to take on handyman work in the store. But “other duties as assigned” takes on new meaning when sparks sizzle between the couple. Can they heal each other's scars? (Previously released as Fly Me to the Moon.) Harmony Hearts Matt Dawson, returning baseball hero, is opening a discount store in Harmony Springs. Emily Barton, who has an unfortunate romantic past with Matt, runs a knitting store on Main Street. When Emily recognizes a threat to the downtown shopping district, she organizes a grassroots campaign. Will she succeed at driving the American Discount store out of town—and Matt out of her life—forever? (Previously released as Just One of Those Things.) Harmony Hero Twenty-six-year-old Anne Barton has a secret: when she was twelve, she caused a horrific fire. Forty-four-year-old firefighter Will O'Hara has his own secret: he's terrified of public speaking. When a charity stunt pits Anne against Will, they recognize their scorching attraction for each other—but in this May-December relationship someone is sure to get burned! (Previously released as The Way You Look Tonight.) True Love Classics are romances by USA Today bestselling Harlequin authors, including originals and popular reissues. Mindy’s True Love Classics include: Harmony Christmas Harmony Hearts Harmony Hero "Harmony Lights" Three Part Harmony Small Town Daddy Dance The Mogul’s Unexpected Baby 011723mfm
Encompassing twenty-four clinically important and frequently encountered infectious diseases, the text provides all the necessary background and the most up-to-date treatment of the microbes that cause diseases in humans. Each fully illustrated case study is introduced with a patient history, differential diagnosis, clinical clues, laboratory data, pathogenesis, treatment, and prevention. Presented as unknowns, the cases challenge readers to create a differential diagnosis just as they would in practice, including noninfectious causes that could present similar clinical findings.
Drive revenue and grow your business by using the powerful concept of scarcity Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece. And yet, for all its power, scarcity is a principle that's little understood, even as it's frequently employed in sales and marketing campaigns. Research on scarcity is published mainly in academic journals, not easily accessible to the mainstream public, and often written from an economic, rather than psychological, point of view. In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more. As a digital marketer and doctor of philosophy in psychology, she brings both practical and academic insights to explain the psychology behind scarcity, why it has such an immense impact on decision making, and how, used correctly and ethically, it can influence the people who buy your products or services. In these pages, you'll gain a deeper understanding of why and how scarcity works in business, and specifically how different types of scarcity messages—supply related, demand related, time related or limited edition—affect our brains. You'll see it in action from multiple perspectives, through case studies, research findings, and eye-opening interviews with current and former executives (from brands that include McDonald’s, Harry & David, and 1-800-Flowers), as well as real-life customers' firsthand experiences. For anyone involved in sales and marketing today, The Power of Scarcity is a rare find, combining the best research on the subject as well as hands-on, tactical ways to apply the psychology behind it to knowledgeably harness that power to bolster your business.
Here is the essential guide for librarians and teachers who want to develop a quality, curriculum-based graphic novel collection—and use its power to engage and inform middle and high school students. Connecting Comics to Curriculum: Strategies for Grades 6–12 provides an introduction to graphic novels and the research that supports their use in schools. The book examines best curriculum practices for using graphic novels with students in grades 6–12, showing teachers and school librarians how they can work together to incorporate these materials across the secondary curriculum. Designed to be an essential guide to harnessing the power of graphic novels in schools, the book covers every aspect of graphic novel use in libraries and classrooms. It illuminates the criteria for selecting titles, explores collection development strategies, and suggests graphic novel tie-ins for subjects taught in secondary schools. One of the first books to provide in-depth lesson plans for teaching a variety of middle and high school standards with graphic novels, the guide offers suggestions for differentiating instruction and includes resource lists of recommended titles and websites.
The most convenient and easy-to-use clinical manual available for outpatient medicine and family practice Doody's Core Titles for 2021! Family Medicine, Sixth Edition is the ultimate at-a-glance guide to the diagnosis and treatment of common primary care problems. The book spans the full scope of ambulatory medicine, and is organized according to the flow of patient care – starting with insights into signs and symptoms, followed by expert disease management recommendations. The information is presented in a manner that enables readers to quickly formulate a list of possible diagnosis, perform a cost-effective diagnostic work up, and prescribe therapy. The principles of clinical decision making and effective evidence-based management strategies are woven throughout. The book is completely revised for the sixth edition Full-color insert with more than thirty photographs NEW CHAPTERS on inflammatory bowel disease and deep vein thrombosis/pulmonary embolism
MORE THAN 2,000 FULL-COLOR PHOTOGRAPHS HELP YOU VISUALLY DIAGNOSE CONDITIONS AND DISEASES ENCOUNTERED IN CLINICAL PRACTICE The Color Atlas of Family Medicine, Second Edition is a comprehensive atlas designed to facilitate diagnosis using outwardly appearing signs and manifestations. The superb collection of clinical images is supported by concise, evidence-based treatment recommendations presented in convenient, easy-to-apply bulleted text. Each chapter begins with a story that ties the photographs to real-life patients. Coverage for each condition includes: Patient Story, Epidemiology, Etiology and Pathophysiology, Diagnosis, Differential Diagnosis, and Management. Features: Organized by anatomic and physiologic systems Includes pediatric and adult conditions Insightful legends with each photograph provide diagnostic pearls to enhance your clinical observational skills Indexed by topic, region, and morphology Special sections on women's health, physical/sexual abuse, and substance abuse NEW chapters on important topics such as: Diabetes Hypertension Headache Osteoporosis Alcoholism Tobacco addiction Global health Essential to family physicians and all healthcare providers involved in primary care, The Color Atlas of Family Medicine, Second Edition will also prove valuable to medical students, residents, internists, pediatricians, and dermatologists.
This new edition includes organization charts and information for federal, state, and local health agencies, and expanded listings for state health agencies. Pinpoint the key players you need to reach and contact them directly using the addresses, e-mail addresses, web sites, and phone numbers provided.
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