Milton Kotler's Books

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

By: Milton Kotler,Tiger Cao,Sam Wang,Colllen Qiao

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Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

By: Milton Kotler,Tiger Cao,Sam Wang,Colllen Qiao

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

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Page Count

404

Publisher

World Scientific

Published Date

ISBN 10

9811216991

ISBN 13

9789811216992

Market Your Way to Growth

8 Ways to Win

By: Philip Kotler,Milton Kotler

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Market Your Way to Growth

8 Ways to Win

By: Philip Kotler,Milton Kotler

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press

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Page Count

243

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118519647

ISBN 13

9781118519646

Neighborhood Government

The Local Foundations of Political Life

By: Milton Kotler

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Neighborhood Government

The Local Foundations of Political Life

By: Milton Kotler

At a time of intense urban civil unrest in the United States, this classic text by Milton Kotler was the first to forcefully demonstrate how governance on the neighborhood level could allow Americans to regain liberty and the right to govern their own lives. Kotler's original project showed how towns--once independent but then later annexed by adjacent cities--became exploited by centralized downtown power. As relevant today as it was when originally published in 1969, Neighborhood Government continues to speak to American cities whose faces have been radically changed by immigration, urban sprawl, and communities fractured by pervasive economic and racial inequality. With a new critical foreword by Terry L. Cooper that places the text within contemporary debates and a new foreword and afterword from the author, Neighborhood Government continues to be a vital work for anyone interested in the economic, social, and political health of American cities and the continuing struggle to increase community investment and control.

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Page Count

174

Publisher

Lexington Books

Published Date

ISBN 10

073910991X

ISBN 13

9780739109915

Managing Services

By: Alan Nankervis,Yuki Miyamoto,Ruth Taylor,John Milton-Smith

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Managing Services

By: Alan Nankervis,Yuki Miyamoto,Ruth Taylor,John Milton-Smith

The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.

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Page Count

380

Publisher

Cambridge University Press

Published Date

ISBN 10

1139445111

ISBN 13

9781139445115

Winning Global Markets

How Businesses Invest and Prosper in the World's High-Growth Cities

By: Philip Kotler,Milton Kotler

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Winning Global Markets

How Businesses Invest and Prosper in the World's High-Growth Cities

By: Philip Kotler,Milton Kotler

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.

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Page Count

288

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118893816

ISBN 13

9781118893814

Weaponized Marketing

Defeating Islamic Jihad with Marketing That Built the World's Top Brands

By: Lisa Merriam,Milton Kotler

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Weaponized Marketing

Defeating Islamic Jihad with Marketing That Built the World's Top Brands

By: Lisa Merriam,Milton Kotler

Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution. Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan. Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a “counter-narrative” and spread through social media. Where bullets, bombs, policy papers, and press releases have failed, a marketing approach—radical for government—has a solid track record for businesses that built the world’s most successful brands.

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Page Count

169

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1538137550

ISBN 13

9781538137550

Neighborhood Government

The Local Foundations of Political Life

By: Milton Kotler

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Neighborhood Government

The Local Foundations of Political Life

By: Milton Kotler

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174

Publisher

Lexington Books

Published Date

ISBN 10

073910991X

ISBN 13

9780739109915

Weaponized Marketing

Defeating Islamic Jihad with Marketing That Built the World's Top Brands

By: Lisa Merriam,Milton Kotler

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Weaponized Marketing

Defeating Islamic Jihad with Marketing That Built the World's Top Brands

By: Lisa Merriam,Milton Kotler

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169

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Rowman & Littlefield

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ISBN 10

1538137550

ISBN 13

9781538137550

Kotler Marketing Strategy in the Digital Age

By: Tiger Cao,Colllen Qiao,Milton Kotler,Sam Wang

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Kotler Marketing Strategy in the Digital Age

By: Tiger Cao,Colllen Qiao,Milton Kotler,Sam Wang

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time. In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

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Page Count

370

Publisher

World Scientific Publishing Company

Published Date

ISBN 10

9811218382

ISBN 13

9789811218385

Market Your Way to Growth

8 Ways to Win

By: Philip Kotler,Milton Kotler

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Market Your Way to Growth

8 Ways to Win

By: Philip Kotler,Milton Kotler

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Page Count

243

Publisher

John Wiley & Sons

Published Date

ISBN 10

111849640X

ISBN 13

9781118496404

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

By: Milton Kotler,Tiger Cao,Sam Wang,Colllen Qiao

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Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

By: Milton Kotler,Tiger Cao,Sam Wang,Colllen Qiao

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Solve jigsaw puzzle

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Page Count

404

Publisher

World Scientific

Published Date

ISBN 10

9811216991

ISBN 13

9789811216992

Winning Global Markets

How Businesses Invest and Prosper in the World's High-Growth Cities

By: Philip Kotler,Milton Kotler

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Winning Global Markets

How Businesses Invest and Prosper in the World's High-Growth Cities

By: Philip Kotler,Milton Kotler

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Page Count

288

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118893832

ISBN 13

9781118893838

Marketing de ciudades

By: Philip Kotler,Milton Kotler

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Marketing de ciudades

By: Philip Kotler,Milton Kotler

El nuevo paradigma del marketing se centra en el poder económico de las ciudades de alto crecimiento o megaciudades. Marketing de ciudades es un fascinante análisis de la nueva dirección del marketing necesaria en un contexto de creciente urbanización y en pleno cambio de la economía global. Philip Kotler y Milton Kotler explican cómo este nuevo rumbo de gestión empresarial se debe centrar en el poder económico de las principales ciudades globales y de sus regiones metropolitanas, y cómo la fortuna y el progreso de estas ciudades y de las empresas que operan en su territorio están estrechamente relacionadas.

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Page Count

241

Publisher

Editorial Almuzara

Published Date

ISBN 10

848356940X

ISBN 13

9788483569405

Marketing de Ciudades

El Nuevo Marketing Dirigido a Las Grandes Ciudades

By: Philip Kotler,Milton Kotler

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Marketing de Ciudades

El Nuevo Marketing Dirigido a Las Grandes Ciudades

By: Philip Kotler,Milton Kotler

El nuevo paradigma del marketing se centra en el de ciudades es un fascinante análisis de la nueva poder económico de las ciudades de alto crecimiento o megaciudades. Marketing dirección del marketing necesaria en un contexto de creciente urbanización y en pleno cambio de la economía global. Philip Kotler y Milton Kotler explican cómo este nuevo rumbo de gestión empresarial se debe centrar en el poder económico de las principales ciudades globales y de sus regiones metropolitanas, y cómo la fortuna y el progreso de estas ciudades y de las empresas que operan en su territorio están estrechamente relacionadas.

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Age

Page Count

256

Publisher

Acción Empresarial

Published Date

ISBN 10

8483569396

ISBN 13

9788483569399

Book's by Milton Kotler

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

Market Your Way to Growth

Market Your Way to Growth

Neighborhood Government

Neighborhood Government

Managing Services

Managing Services

Winning Global Markets

Winning Global Markets

Weaponized Marketing

Weaponized Marketing

Neighborhood Government

Neighborhood Government

Weaponized Marketing

Weaponized Marketing

Kotler Marketing Strategy in the Digital Age

Kotler Marketing Strategy in the Digital Age

Market Your Way to Growth

Market Your Way to Growth

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

Winning Global Markets

Winning Global Markets

Marketing de ciudades

Marketing de ciudades

Marketing de Ciudades

Marketing de Ciudades

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