Gotovo neprekidne finansijske neizvesnosti i krize izazvane finansijskim i nefinansijskim faktorima nas podsećaju na neophodnost i značaj literature u vezi sa hedžingom rizika. Nepredvidivost budućih promena deviznih kurseva je jedan od najvažnijih izvora neizvesnosti za preduzeća, bez obzira na to da li posluju u granicama jedne nacionalne privrede ili na globalnom nivou. Devizni rizik, kao izraz te neizvesnosti, može usloviti veoma nepovoljne promene domaće vrednosti nekih pozicija preduzeća ili pokazatelja poslovanja, pa privlači pažnju teorije i prakse. Budući da promene deviznih kurseva mogu značajno odrediti konkurentnost, novčane tokove i strategijsku orijentaciju preduzeća, izloženost deviznom riziku je strategijski problem koji zahteva strategijski odgovor. S tim u vezi, preduzeća koriste finansijske i operativne strategije. Finansijske strategije podrazumevaju zauzimanje pozicije u valutnom derivatu, sa ciljem smanjenja izloženosti u vezi sa osnovnom pozicijom u stranoj valuti, dok se operativne strategije zasnivaju na razvoju realnih opcija u domenu snabdevanja, proizvodnje i prodaje, sa ciljem optimiziranja izloženosti preduzeća u vezi sa očekivanim novčanim tokovima. Budući da se teorija i praksa finansija brzo menjaju i unapređuju, ova monografija je pisana u nastojanju da ukaže na strategijske odgovore koje preduzeća mogu da koriste kako bi kontrolisala uticaj deviznog rizika na svoje poslovanje. Imajući u vidu strategijsku dimenziju ovog problema, najviše pažnje je posvećeno analizi i objašnjenju modela za procenu izloženosti i strategijama za hedžing deviznog rizika. Posebno su istaknuti i analizirani pristupi dostupni preduzećima u Srbiji. Monografija „Hedžing deviznog rizika: razvoj i primena finansijskih i operativnih strategija“ je namenjena stručnjacima koji se u svakodnevnom radu sreću sa deviznim rizikom, studentima ekonomskih fakulteta, ali i svima koji žele da bolje razumeju uticaj deviznog rizika i praktične pristupe hedžingu. U očekivanju da će ova monografija doprineti boljem razumevanju složene problematike hedžinga deviznog rizika, autor je otvoren za konstruktivne sugestije naučne i stručne javnosti.
Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.
Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.
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