Mike W. Peng's Books

Business Strategies in Transition Economies

By: Mike W. Peng

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Business Strategies in Transition Economies

By: Mike W. Peng

The work is a practical examination of fundamental strategic issues confronted by firms competing in newly opened markets. It covers emerging markets in East Asia, Central and Eastern Europe and the new states of the former Soviet Union.

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Page Count

348

Publisher

SAGE

Published Date

ISBN 10

0761916016

ISBN 13

9780761916017

Global Marketing Management

By: Masaaki (Mike) Kotabe,Kristiaan Helsen

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Global Marketing Management

By: Masaaki (Mike) Kotabe,Kristiaan Helsen

An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility

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Page Count

802

Publisher

John Wiley & Sons

Published Date

ISBN 10

111988876X

ISBN 13

9781119888765

Global Business

By: Mike Peng

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Global Business

By: Mike Peng

Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Page Count

640

Publisher

Cengage Learning

Published Date

ISBN 10

0324360738

ISBN 13

9780324360738

Global Business 2009 Update

By: Mike Peng

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Global Business 2009 Update

By: Mike Peng

Broaden your students' global perspectives with the strategic and truly global approach used in GLOBAL BUSINESS --the latest work from renowned international instructor, author, and consultant Mike Peng. The 2009 Update's new Foreword will provide up-to-the-minute information while helping students apply Mike Peng's analytical approach to the emerging world economic crisis. Using an inviting, conversational style, GLOBAL BUSINESS delves into the inner workings of companies throughout the world that have expanded globally, such as Brazil's Embraer, China's Haier, India's Hindustan Lever, and Spain's ZARA. Drawing upon these real-life cases, in every chapter Peng reveals penetrating managerial implications for action. Video cases, actual examples and unique global debate sections help you teach students to think independently and view today's business challenges from a global perspective. Peng's readable presentation is supported by a wealth of up-to-date scholarly references. The book's comprehensive package, including the innovative CengageNOW course management system correlated to AACSB requirements, helps ensure that your students become the most effective managers possible as they learn to navigate the global business landscape guided by a true world citizen, Mike Peng. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Page Count

608

Publisher

Cengage Learning

Published Date

ISBN 10

1439078238

ISBN 13

9781439078235

Book's by Mike W. Peng

Business Strategies in Transition Economies

Business Strategies in Transition Economies

Global Marketing Management

Global Marketing Management

Global Business

Global Business

Global Business 2009 Update

Global Business 2009 Update

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