Mike Veseth's Books

Wine Wars II

The Global Battle for the Soul of Wine

By: Mike Veseth

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Wine Wars II

The Global Battle for the Soul of Wine

By: Mike Veseth

Here’s the inside scoop on the wine world. Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. This is the battle for the future of wine—and for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Veseth masterfully brings all of these questions together in the only book on the wine business written for all lovers of wine. Wine Wars II begins by exploring wine globalization, where readers follow “Missionaries, Migrants, and Market Reforms” to faraway New Zealand and learn how to unlock the secrets of their local retail “Wine Wall” by mastering the “DaVino Code.” Globalization brings a world of wine to our doorsteps. Commodification helps us make sense of the resulting embarrassment of riches, but at a cost. Readers must decide if they are Martians or Wagnerians, consider why “They Always Buy the Ten Cent Wine,” and then probe the puzzle of “Outlaws, Prisoners, and the Great Escape.” Who stands in the way of the global wine market's assault on wine's very soul? The“Revenge of the Terroirists!” Resistance is not futile, because 'We Are All Terroirists Now,” but that doesn't mean the future of wine is secure. A final section explores “Wine's Triple Crisis,” environmental crisis plus economic crisis, plus identity crisis. Taken together these crises pose the most serious threat to wine as we know and love it. Each section of Wine Wars II ends with a suggested wine tasting that invites readers to experience the book's ideas and arguments with all their senses by sampling a few carefully chosen wines. Can the soul of wine survive – and thrive – in this unfriendly environment? You'll have to read Wine Wars II to find out!

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Page Count

237

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1538163845

ISBN 13

9781538163849

Money, Taste, and Wine

It's Complicated!

By: Mike Veseth

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Money, Taste, and Wine

It's Complicated!

By: Mike Veseth

“It’s complicated!” That’s a simple way to describe the sort of relationship that seemingly defies simple explanations. Like a love triangle, money, taste, and wine are caught in a complicated relationship affecting every aspect of the wine industry and wine enthusiast experience. As wine economist and best-selling author Mike Veseth peels back the layers of the money-taste-wine story, he discovers the wine buyer’s biggest mistake (which is to confuse money and taste) and learns how to avoid it, sips and swirls dump bucket wines and Treasure Island wines, and toasts anything but Champagne. He bulks up with big-bag, big-box wines and realizes that sometimes the best wine is really a beer. Along the way he questions wine’s identity crisis, looks down his nose at wine snobs and cheese bores, follows the money, surveys the restaurant war battleground, and imagines wines that even money cannot buy before concluding that money, taste, and wine might have a complicated relationship but sometimes they have the power to change the world. His engaging and enlightening book will surprise, inform, inspire, and delight anyone with an interest in wine—or complicated relationships.

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Page Count

209

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1442234644

ISBN 13

9781442234642

Around the World in Eighty Wines

Exploring Wine One Country at a Time

By: Mike Veseth

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Around the World in Eighty Wines

Exploring Wine One Country at a Time

By: Mike Veseth

Inspired by Jules Verne’s classic adventure tale, celebrated editor-in-chief of The Wine Economist Mike Veseth takes his readers Around the World in Eighty Wines. The journey starts in London, Phileas Fogg’s home base, and follows Fogg’s itinerary to France and Italy before veering off in search of compelling wine stories in Syria, Georgia, and Lebanon. Every glass of wine tells a story, and so each of the eighty wines must tell an important tale. We head back across Northern Africa to Algeria, once the world’s leading wine exporter, before hopping across the sea to Spain and Portugal. We follow Portuguese trade routes to Madeira and then South Africa with a short detour to taste Kenya’s most famous Pinot Noir. Kenya? Pinot Noir? Really! The route loops around, visiting Bali, Thailand, and India before heading north to China to visit Shangri-La. Shangri-La? Does that even exist? It does, and there is wine there. Then it is off to Australia, with a detour in Tasmania, which is so cool that it is hot. The stars of the Southern Cross (and the title of a familiar song) guide us to New Zealand, Chile, and Argentina. We ride a wine train in California and rendezvous with Planet Riesling in Seattle before getting into fast cars for a race across North America, collecting more wine as we go. Pause for lunch in Virginia to honor Thomas Jefferson, then it’s time to jet back to London to tally our wines and see what we have learned. Why these particular places? What are the eighty wines and what do they reveal? And what is the surprise plot twist that guarantees a happy ending for every wine lover? Come with us on a journey of discovery that will inspire, inform, and entertain anyone who loves travel, adventure, or wine.

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Page Count

225

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Rowman & Littlefield

Published Date

ISBN 10

1442257377

ISBN 13

9781442257375

Around the World in Eighty Wines

Exploring Wine One Country at a Time

By: Mike Veseth

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Around the World in Eighty Wines

Exploring Wine One Country at a Time

By: Mike Veseth

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225

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Rowman & Littlefield

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ISBN 10

1442257377

ISBN 13

9781442257375

Wine Wars II

The Global Battle for the Soul of Wine

By: Mike Veseth

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Wine Wars II

The Global Battle for the Soul of Wine

By: Mike Veseth

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237

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Rowman & Littlefield

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ISBN 10

1538163845

ISBN 13

9781538163849

Extreme Wine

Searching the World for the Best, the Worst, the Outrageously Cheap, the Insanely Overpriced, and the Undiscovered

By: Mike Veseth

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Extreme Wine

Searching the World for the Best, the Worst, the Outrageously Cheap, the Insanely Overpriced, and the Undiscovered

By: Mike Veseth

In Extreme Wine, wine economist and best-selling author Mike Veseth circles the globe searching for the best, worst, cheapest, most expensive, and most over-priced wines. Mike seeks out the most outrageous wine people and places and probes the biggest wine booms and busts. Along the way he applauds celebrity wines, tries to find wine at the movies, and discovers wines that are so scarce that they are almost invisible. Why go to such extremes? Because, Mike argues, the world of wine is growing and changing, and if you want to find out what’s really happening you can’t be afraid to step over the edge. Written with verve and appreciation for all things wine, Extreme Wine will surprise and delight readers.

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Page Count

243

Publisher

Rowman & Littlefield Publishers

Published Date

ISBN 10

1442219246

ISBN 13

9781442219243

Wine Wars

The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists

By: Mike Veseth

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Wine Wars

The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists

By: Mike Veseth

Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices. Two Buck Chuck, the second force, symbolizes the rise of branded products like the famous Charles Shaw wines sold in Trader Joe's stores. Branded corporate wines simplify the worldwide wine market and give buyers the confidence they need to make choices, but they also threaten to dumb down wine, sacrificing terroir to achieve marketable McWine reliability. Will globalization and Two Buck Chuck destroy the essence of wine? Perhaps, but not without a fight, Veseth argues. He counts on "the revenge of the terroirists" to save wine's soul. But it won't be easy as wine expands to exotic new markets such as China and the very idea of terroir is attacked by both critics and global climate change. Veseth has "grape expectations" that globalization, Two Buck Chuck, and the revenge of the terroirists will uncork a favorable future for wine in an engaging tour-de-force that will appeal to all lovers of wine, whether it be boxed, bagged, or bottled.

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Page Count

265

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Rowman & Littlefield Publishers

Published Date

ISBN 10

0742568210

ISBN 13

9780742568211

Money, Taste, and Wine

It's Complicated!

By: Mike Veseth

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Money, Taste, and Wine

It's Complicated!

By: Mike Veseth

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Page Count

209

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1442234644

ISBN 13

9781442234642

Extreme Wine

Searching the World for the Best, the Worst, the Outrageously Cheap, the Insanely Overpriced, and the Undiscovered

By: Mike Veseth

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Extreme Wine

Searching the World for the Best, the Worst, the Outrageously Cheap, the Insanely Overpriced, and the Undiscovered

By: Mike Veseth

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Page Count

243

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Rowman & Littlefield Publishers

Published Date

ISBN 10

1442219246

ISBN 13

9781442219243

Wheat

Environment, Food and Health

By: Mike J. Gooding,Peter R. Shewry

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Wheat

Environment, Food and Health

By: Mike J. Gooding,Peter R. Shewry

Wheat is produced on a greater area, grown over a wider geographic range, and traded internationally as a commodity more than any other arable crop. Wheat alone provides 20% of the calories and protein in the global human diet. Understanding the interactions between wheat production, the environment, and human nutrition is essential for meeting the demands of food security as we approach the middle of the 21st century. Wheat: Environment, Food and Health is written by two leading authorities in the field and offers insights into critical issues such as the sustainability of wheat production, the challenges of both mitigating and adapting to environmental change, and the effects of wheat consumption on human health. Covering a broad range of topics, the authors: Introduce the historical development and utilization of the wheat crop. Describe the factors affecting the quality and acceptability of wheat for different uses. Discuss the soil characteristics that are required for, and changed by, wheat production. Examine the water, temperature, and light requirements of wheat systems. Explore the methods and sustainability of plant breeding and farmer approaches to improving crop yields. Describe the development, structure, and composition of wheat grain. Discuss the contribution and impacts, both positive and negative, of wheat consumption on human health. • Discuss how modern technologies and new approaches are addressing the challenges of maintaining wheat production. Wheat: Environment, Food and Health is an essential resource for researchers and academics in disciplines including agriculture, plant biology, applied biology, botany, food science and nutrition, crop improvement, food security, environmental sustainability, and human health.

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Page Count

506

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119652596

ISBN 13

9781119652595

Book's by Mike Veseth

Wine Wars II

Wine Wars II

Money, Taste, and Wine

Money, Taste, and Wine

Around the World in Eighty Wines

Around the World in Eighty Wines

Around the World in Eighty Wines

Around the World in Eighty Wines

Wine Wars II

Wine Wars II

Extreme Wine

Extreme Wine

Wine Wars

Wine Wars

Money, Taste, and Wine

Money, Taste, and Wine

Extreme Wine

Extreme Wine

Wheat

Wheat

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