Mike Shatzkin's Books

The Shatzkin Files: The Most Powerful Trends in Publishing

By: Mike Shatzkin

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The Shatzkin Files: The Most Powerful Trends in Publishing

By: Mike Shatzkin

Note from the Author I first wrote for publication (and pay) as an 11-year old covering the Little League for a local paper (we’re talking 1958 here...) which was the first tangible payoff for having learned to type properly a year or two before. Taking the physical effort out of writing was a key element enabling me to do a lot of it in all the years since. Perhaps I wasn’t born to blog, but I was sure raised to take great advantage of this communication form which has arisen over the past ten years. I entered the book publishing business a little later, when I was 15 (1962) and, through my father’s connections, got employed for the summer selling books in Brentano’s. With some brief interruptions to get a college education (UCLA 1969) and work on a presidential campaign for two years (McGovern 1971-72), I’ve been working in publishing ever since. I was sired and mentored by Leonard Shatzkin, who made a career out of changing publishing from executive positions in major houses before he created a distribution company, Two Continents, which employed me in the 1970s and where I learned the fundamentals of the business: calling on accounts, working with dozens of diverse publishers who distributed through us, hiring and training sales reps, getting familiar with the annual US trade show (then called the American Booksellers Association convention and now called BookExpo America) and with the Frankfurt Book Fair. Being raised and then employed by Len Shatzkin was a way to get a PhD in publishing with a specialty in “change.” Len’s principal interest was the “supply chain,” although we didn’t call it that in those days. My consulting career began in 1979 primarily selling my expertise in distribution. But when the digital transition began, I found my true calling: synthesizing and articulating how the digital capabilities and the Internet changed publishing. At first that change was mostly about how books got found and sold (Amazon); then Ingram started Lightning Source and almost nothing ever went out of print anymore; and then we got ebooks and it became increasingly clear to everybody in the industry that almost nothing we “knew” to be true couldn’t be overruled by changing circumstances very shortly.

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Page Count

314

Publisher

Hyperink Inc

Published Date

ISBN 10

1614646007

ISBN 13

9781614646006

When the Knicks Became Champs

A Courtside View of the Team's First NBA Championship Season, 1969–70

By: Mike Shatzkin

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When the Knicks Became Champs

A Courtside View of the Team's First NBA Championship Season, 1969–70

By: Mike Shatzkin

The gutsiest New York Knicks team in history is celebrated in this eyewitness account of the 1969–70 season, featuring Willis Reed, Walt “Clyde” Frazier, Bill Bradley, and the rest of the Big Apple’s hardwood heroes from nearly fifty years ago. In their long and storied NBA history, the New York Knicks have won only two league championships—1970 and 1973. And that original 1970 group of champions remains the team that time won’t forget. Why? Well, super-fan Mike Shatzkin knows why. He was there—at every home game at Madison Square Garden and watching telecasts or attending games on the road. His classic account of that season, first published in 1970, follows an eighteen-game winning streak, a full season for the ages, an incredible playoff run, and the ultimate glory—including a moment of basketball valor still unmatched in NBA history—that Knicks fans still relish today. He interviewed players, coaches, broadcasters, and fans. In his colorful, exciting account he speaks with and covers the heroic Willis Reed, Walt “Clyde” Frazier, coach Red Holzman, John Warren, Donnie May, Bob Wolff, Darrall Imhoff, Bill Bradley, and others. When the Knicks Became Champs is sports nostalgia at its finest, and it’s told right from courtside.

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243

Publisher

Diversion Books

Published Date

ISBN 10

1635763444

ISBN 13

9781635763447

The Book Business

What Everyone Needs to Know®

By: Mike Shatzkin,Robert Paris Riger

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The Book Business

What Everyone Needs to Know®

By: Mike Shatzkin,Robert Paris Riger

Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know® introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of "trade publishing," or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business. This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating.

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Page Count

185

Publisher

Oxford University Press

Published Date

ISBN 10

0190628057

ISBN 13

9780190628055

StartWithXML: Making the Case for Applying XML to a Publishing Workflow

By: Mike Shatzkin,Brian O'Leary,Laura Dawson,Ted Hill

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StartWithXML: Making the Case for Applying XML to a Publishing Workflow

By: Mike Shatzkin,Brian O'Leary,Laura Dawson,Ted Hill

Publishers face a "Copernican change." Until recently, the book was"the sun" of a publishing solar system, and all other opportunitieswere subsidiary rights revolving as planets around it. Now, theintellectual property is the sun, and the book becomes just one of theorbiting opportunities. To be successful in the 21st centuryenvironment, publishers must produce agile content: content that canbe rendered in different forms without great additional expense. XMLprovides both a path to agility and opens opportunities for currentand future digital content revenue streams. StartWithXML is an industry-wide project to understand and spread theknowledge publishers need to move forward with XML. It's about thebusiness issues driving the "why" of XML and the technical andorganizational issues, strategies, and tactics underlying the "how" ofgetting started. This research report takes a pragmatic look at XMLworkflows, addressing questions such as: Where am I and where do I want to end up? How much benefit do I want to obtain from content reuse and repurposing? How much work do I want to do myself? How much time and money will this take? What can I do internally to increase my chances of success?

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Publisher

"O'Reilly Media, Inc."

Published Date

ISBN 10

1449379346

ISBN 13

9781449379346

The Shatzkin Files

Volume 1: February 2009 - February 2011

By: Mike Shatzkin

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The Shatzkin Files

Volume 1: February 2009 - February 2011

By: Mike Shatzkin

Mike Shatzkin is a widely-acknowledged thought leader about digital change in the book publishing industry. Mike has been actively involved in trade book publishing since his first job as a sales clerk in the brand new paperback department of Brentano's Bookstore on Fifth Avenue in 1962. In his nearly 50 years in publishing, he has worked in all aspects of the industry: writing, editing, agenting, packaging, selling, marketing, and managing production. His insights about how the industry functions and how it accommodates digital change form the basis of The Idea Logical Company's consulting efforts. In this volume you will find all two hundred and seven posts (covering February 2009 through February 2011) from "The Shatzkin Files, " one of the most closely-watched ongoing commentaries on digital change in trade publishing. All posts have been re-categorized into topic-specific chapters for this edition which also includes a new introduction by Mike Shatzkin and a forward by Michael Cader.

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Page Count

754

Published Date

ISBN 10

1935340840

ISBN 13

9781935340843

The Giants Win the Series!

Headlines and Highlights of 1954

By: Mike Getz

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The Giants Win the Series!

Headlines and Highlights of 1954

By: Mike Getz

The Giants Win The Series" takes the reader from Spring training to the end of the World Series with the headline stories and highlights of 1954. With over three dozen photos, including stories about Mays, Mantle, Musial, Maglie, Berra, Snider, Hodges, Williams, Doby and Kluszewski .

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Page Count

270

Publisher

AuthorHouse

Published Date

ISBN 10

1456728199

ISBN 13

9781456728199

Baseball Books

A Collector's Guide

By: Mike Shannon

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Baseball Books

A Collector's Guide

By: Mike Shannon

It is widely, and wrongly, assumed that books are never so valuable as when they lie unopened before us, waiting to be read. Good books bear multiple readings, and not merely because our memories fail us; the desire to repeat a good reading experience can be its own powerful motivation. And for bibliophiles, books can also be works of art, physical objects with an aesthetic value all their own. This guide for the book-loving baseball fan is written by one of the most knowledgeable collectors in the country, author and editor Mike Shannon. Beginning with a history of baseball books and collecting, it also identifies the most sought-after titles and explains how to find them, what to pay, and how to maintain their condition.

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Page Count

258

Publisher

McFarland

Published Date

ISBN 10

1476610924

ISBN 13

9781476610924

The Little Giant Encyclopedia of Baseball Quizzes

By: Idea Logical Company,Mike Shatzkin

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The Little Giant Encyclopedia of Baseball Quizzes

By: Idea Logical Company,Mike Shatzkin

Die-hard baseball fans--take the challenge! Turn your baseball cap into a thinking cap, and test your knowledge of the game with over 600 brain-twisting questions about the big hits and amazing feats that occurred between the lime lines over the last 100 years: Who is the only pitcher in baseball history with two grand slams in one game? 1. Tony Cloninger 2. Wes Ferrell The major league record holder for most at-bats in a rookie season is: 1. Willie Wilson 2. Juan Samuel What was the last major league season in which there were no no-hitters pitched? 1. 1978 2. 1981 3. 1985 4. 1989 5. 1991 6. 1994 Who was the first National Leaguer to hit 50 home runs in two seasons? 1. George Foster 2. Roger Hornsby 3. Ralph Kiner 4. Willie Mays 5. Mel Ott 6. Mike Schmidt Even those who strike out on a few questions will relish these fascinating facts and insider's trivia! Answers: Tony Cloninger; Juan Samuel; 1989; Ralph Kiner 512 pages, 4 3/16 x 8 1/4.

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Page Count

518

Publisher

Sterling

Published Date

ISBN 10

0806918993

ISBN 13

9780806918990

The Book Business

What Everyone Needs to Know®

By: Mike Shatzkin,Robert Paris Riger

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The Book Business

What Everyone Needs to Know®

By: Mike Shatzkin,Robert Paris Riger

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184

Publisher

Oxford University Press

Published Date

ISBN 10

0190628065

ISBN 13

9780190628062

When the Knicks Became Champs

A Courtside View of the Team's First NBA Championship Season, 1969–70

By: Mike Shatzkin

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When the Knicks Became Champs

A Courtside View of the Team's First NBA Championship Season, 1969–70

By: Mike Shatzkin

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Page Count

243

Publisher

Diversion Books

Published Date

ISBN 10

1635763444

ISBN 13

9781635763447

StartWithXML: Making the Case for Applying XML to a Publishing Workflow

By: Mike Shatzkin,Brian O'Leary,Laura Dawson,Ted Hill

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StartWithXML: Making the Case for Applying XML to a Publishing Workflow

By: Mike Shatzkin,Brian O'Leary,Laura Dawson,Ted Hill

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Publisher

"O'Reilly Media, Inc."

Published Date

ISBN 10

1449379346

ISBN 13

9781449379346

Book's by Mike Shatzkin

The Shatzkin Files: The Most Powerful Trends in Publishing

The Shatzkin Files: The Most Powerful Trends in Publishing

When the Knicks Became Champs

When the Knicks Became Champs

The Book Business

The Book Business

StartWithXML: Making the Case for Applying XML to a Publishing Workflow

StartWithXML: Making the Case for Applying XML to a Publishing Workflow

The Shatzkin Files

The Shatzkin Files

The Giants Win the Series!

The Giants Win the Series!

Baseball Books

Baseball Books

The Little Giant Encyclopedia of Baseball Quizzes

The Little Giant Encyclopedia of Baseball Quizzes

The Book Business

The Book Business

When the Knicks Became Champs

When the Knicks Became Champs

StartWithXML: Making the Case for Applying XML to a Publishing Workflow

StartWithXML: Making the Case for Applying XML to a Publishing Workflow

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