Mike Saren's Books

The Legend of the Nysterion

By: Mike Hoornstra

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When a renegade explorer named Korvlos turns up missing at sea, Dyven and friends uncover evidence that he might be a Zyx. Worse yet, Dyven and friends suspect that he might be the leader of a shadow organization called the Nysterion who are plotting treachery against Aglar, the High King. As our heroes spiral further into peril on the high seas, forgotten secrets and disturbed pasts come to light as a troubling connection is made between the Nysterion, the Zyx, and the Royal Family itself.

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Page Count

430

Publisher

Lulu.com

Published Date

ISBN 10

1365431363

ISBN 13

9781365431364

Marketing Graffiti

The Writing on the Wall

By: Mike Saren

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Marketing Graffiti

The Writing on the Wall

By: Mike Saren

Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ‘consumers’ in the marketing process. Most marketing textbooks tackle the subject as a business function – i.e. how to "do" marketing in companies and other organizations. Marketing Graffiti shows how marketing is not just a business function but a part of our culture, and one in which we are all active as part-time marketers. By rejecting managerially-driven structures in this way, Saren's approach makes marketing immediate and instantly recognizable as a process and a phenomenon in which we are already complicit. It helps readers to become aware of what they already know. Critically examining a wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing from a social science and cultural studies perspective as something that we all experience in everyday life. This new edition of the first critical marketing textbook discusses the role new technologies (such as social media) play in marketing culture and how this can potentially place more power in the clicks of the consumer. It includes new, updated or expanded sections on market exclusion, the role of the consumer in innovation, space and place, pricing, consumer communities, collaborative consumption and social media marketing. Leading experts in these fields of research and marketing practice also contribute additional sections on these topics. This essential marketing guide is supported by a range of teaching support materials including the latest journal and online references, guides to further reading, teaching slides and test bank questions

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Page Count

382

Publisher

Routledge

Published Date

ISBN 10

1317747100

ISBN 13

9781317747109

The Last Days of Diaxophas

By: Mike Hoornstra

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The Last Days of Diaxophas

By: Mike Hoornstra

For millennia, the medieval world of Diaxophas has lived in peace. But when a scientist named Dyven shares his discovery with the High Council of Diaxophas, he and all its members soon turn up either dead or missing. What did Dyven discover and why was he silenced? Who is behind this treachery and why are they targeting the Royal Family itself for blame and scandal? Why is a haunting childrenÕs nursery rhyme suddenly on everyoneÕs mind? There are few clues to go on other than whispers of a mythical race of shape shifters and DyvenÕs hand scribbled drawing of a goatÕs eye. Aglar, the High King of Diaxophas, must solve this mystery and find his missing daughter in order to save a people on the brink of civil war. Welcome to the last days of Diaxophas!

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Page Count

428

Publisher

Lulu.com

Published Date

ISBN 10

1365431347

ISBN 13

9781365431340

Marketing in Travel and Tourism

By: Mike Morgan,Ashok Ranchhod

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Marketing in Travel and Tourism

By: Mike Morgan,Ashok Ranchhod

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas new material on the role of e-marketing, motivations and consumer behaviour five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning a companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learningMarketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.

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Page Count

490

Publisher

Routledge

Published Date

ISBN 10

1136437347

ISBN 13

9781136437342

Abe Sapien: Dark and Terrible Volume 1

By: Mike Mignola,John Arcudi,Scott Allie

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Abe Sapien: Dark and Terrible Volume 1

By: Mike Mignola,John Arcudi,Scott Allie

On the run from the B.P.R.D., a newly mutated Abe Sapien--more inhuman than before--travels across a United States transformed and overrun by monsters. Abe's search for the truth about himself--or his race away from his fate--mirrors the quest of an ancient necromancer to seize control of a world literally going to hell. This digital book collects Abe Sapien volumes 3-5 (the beggining of the Dark and Terrible story), plus an expanded sketchbook section.

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Page Count

442

Publisher

Dark Horse Comics

Published Date

ISBN 10

1506733891

ISBN 13

9781506733890

Oracle Disk I/O Tuning

Disk IO Performance & Optimization for Oracle Databases

By: Mike Ault

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Oracle Disk I/O Tuning

Disk IO Performance & Optimization for Oracle Databases

By: Mike Ault

Covering all aspects of Oracle disk I/O tuning, this book explores disk performance, RAID management, Oracle data file performance, and Oracle data segment internals. Also explored is physical disk I/O, which includes disk device internals, detecting disk bottlenecks, disk organization techniques, and disk striping and disk load balancing. Highlighted are RAID and Oracle performance as well as techniques for effective use of RAID with Oracle. Additionally, Oracle data file internals are considered and how to use multiple data block sizes to detect and repair Oracle data segment bottlenecks and segment waits is described. Oracle segment management is illustrated, and the effective use of Oracle segment partitioning, segment slot internals, and monitoring segment I/O is explained.

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Page Count

244

Publisher

Rampant TechPress

Published Date

ISBN 10

0974599344

ISBN 13

9780974599342

Marketing in Travel and Tourism

By: Victor Middleton,Alan Fyall,Mike Morgan,Ashok Ranchhod

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Marketing in Travel and Tourism

By: Victor Middleton,Alan Fyall,Mike Morgan,Ashok Ranchhod

Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning

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Page Count

489

Publisher

Routledge

Published Date

ISBN 10

1136437355

ISBN 13

9781136437359

Hellboy in Mexico

By: Michael Mignola,Mike Mignola

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Hellboy in Mexico

By: Michael Mignola,Mike Mignola

In 1956, Hellboy caravans across Mexico--vampire-hunting with luchadores, finding the Aztec Gods, fighting evil turkeys and Frankenstein's monster, and drinking way too much tequila, in the strangest collection of his adventures yet. Hellboy in Mexico collects Hellboy and the Aztec Mummy, Hellboy Gets Married, and Hellboy and the Coffinman Rematch from Dark Horse Presents; Hellboy and the Coffinman from the Hellboy 20th Anniversary Sampler; Hellboy in Mexico one-shot comic: and the original graphic novel, Hellboy: House of the Living Dead.

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Page Count

151

Published Date

ISBN 10

1616558970

ISBN 13

9781616558970

Abe Sapien Volume 4: the Shape of Things to Come

By: Mike Mignola,Scott Allie

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Abe Sapien Volume 4: the Shape of Things to Come

By: Mike Mignola,Scott Allie

While a grotesquely mutated Abe endeavours to fight off killer zombies, carnivorous desert monsters and a secretive militia force intent on turning Phoenix into a walled fortification, an even bigger danger is rising. A mad necromancer hell-bent on controlling the monster-infested ruins of Seattle for himself. Abe must fight hard to maintain some semblance of peace in this ever-changing world.

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Page Count

146

Publisher

Dark Horse Comics

Published Date

ISBN 10

1616554436

ISBN 13

9781616554439

Marketing Graffiti

By: Mike Saren,Michael Saren

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Marketing Graffiti

By: Mike Saren,Michael Saren

Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, and therefore already well-equipped to appreciate the rationale and practice behind the process. Critically examining the wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing in its social and cultural context that we all experience. By taking this alternative approach - linking the abstract concepts to the everyday world the reader already knows -Marketing Graffiti explains marketing as consumers experience it, as active participants in it reflecting the variety in the bricollage subject that is marketing.

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Page Count

304

Publisher

Routledge

Published Date

ISBN 10

1138139769

ISBN 13

9781138139763

Book's by Mike Saren

The Legend of the Nysterion

The Legend of the Nysterion

Marketing Graffiti

Marketing Graffiti

The Last Days of Diaxophas

The Last Days of Diaxophas

Marketing in Travel and Tourism

Marketing in Travel and Tourism

Abe Sapien: Dark and Terrible Volume 1

Abe Sapien: Dark and Terrible Volume 1

Oracle Disk I/O Tuning

Oracle Disk I/O Tuning

Marketing in Travel and Tourism

Marketing in Travel and Tourism

Hellboy in Mexico

Hellboy in Mexico

Abe Sapien Volume 4: the Shape of Things to Come

Abe Sapien Volume 4: the Shape of Things to Come

Marketing Graffiti

Marketing Graffiti

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