Mike Prentice's Books

Marketing in Travel and Tourism

By: Mike Morgan,Ashok Ranchhod

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Marketing in Travel and Tourism

By: Mike Morgan,Ashok Ranchhod

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas new material on the role of e-marketing, motivations and consumer behaviour five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning a companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learningMarketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.

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Page Count

490

Publisher

Routledge

Published Date

ISBN 10

1136437347

ISBN 13

9781136437342

Lust, Money & Murder - Books 1, 2 & 3

A Female Secret Service Agent Fights One of the World's Most Dangerous Criminals

By: Mike Wells

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Lust, Money & Murder - Books 1, 2 & 3

A Female Secret Service Agent Fights One of the World's Most Dangerous Criminals

By: Mike Wells

Born in the worst suburb in Pittsburgh, Elaine Brogan is bright, beautiful and bold. When her father is falsely arrested for passing counterfeit $100 bills, Elaine vows to become a Secret Service agent and track down the man responsible. After barely surviving the arduous Secret Service Training Academy in Laurel, Maryland, she is transferred to bleak and blustery Great Falls, Montana. But things do not go as planned, and Elaine soon finds herself betrayed and thrown into an adventure that takes her halfway around the world, from dark and mysterious Sofia, Bulgaria, to Moscow Russia, and finally, to Milan, Italy. In the end, will Elaine find the love and happiness she truly seeks…or will she turn to a life of obscene wealth, power and corruption? Readers of James Patterson, Sidney Sheldon, John Grisham, Lee Child, and Agatha Christie will enjoy this series Keywords: international, spies, revenge, conspiracy, financial, gambling, casino, mafia, Italy, Milan, Russia, Moscow, murder, treasury, secret service, FBI, fast-paced, short, long

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378

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Top Ten Best International Women Sleuths Murder Mystery Detective Thriller Crime Espionage Suspense Books Press

Published Date

ISBN 10

1452413479

ISBN 13

9781452413471

Marketing in Travel and Tourism

By: Victor Middleton,Alan Fyall,Mike Morgan,Ashok Ranchhod

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Marketing in Travel and Tourism

By: Victor Middleton,Alan Fyall,Mike Morgan,Ashok Ranchhod

Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning

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489

Publisher

Routledge

Published Date

ISBN 10

1136437355

ISBN 13

9781136437359

12 Months to Live

Jane Smith has a year to live, unless they kill her first

By: James Patterson,Mike Lupica

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12 Months to Live

Jane Smith has a year to live, unless they kill her first

By: James Patterson,Mike Lupica

“Patterson and Lupica make a great team” (Carl Hiaasen) who get “deep into the lives of strong women” (Louise Penny) and Jane Smith is their greatest creation—a badass lawyer with a year to live. “Jane Smith is the best character we’ve ever created. Bar none.” —James Patterson and Mike Lupica Tough-as-nails criminal defense attorney Jane Smith is hip-deep in the murder trial of the century. Actually, her charmless client might’ve committed several murders. She’s also fallen in love with a wonderful guy. And an equally wonderful dog, a mutt. But Jane doesn’t have much time. She’s just received a terminal diagnosis giving her twelve months. Unless she’s murdered before her expiration date.

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Page Count

400

Publisher

Little, Brown

Published Date

ISBN 10

0316405795

ISBN 13

9780316405799

CMMI for Acquisition

Guidelines for Improving the Acquisition of Products and Services

By: Brian Gallagher,Mike Phillips,Karen Richter,Sandra Shrum

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CMMI for Acquisition

Guidelines for Improving the Acquisition of Products and Services

By: Brian Gallagher,Mike Phillips,Karen Richter,Sandra Shrum

CMMI® for Acquisition (CMMI-ACQ) describes best practices for the successful acquisition of products and services. Providing a practical framework for improving acquisition processes, CMMI-ACQ addresses the growing trend in business and government for organizations to purchase or outsource required products and services as an alternative to in-house development or resource allocation. Changes in CMMI-ACQ Version 1.3 include improvements to high maturity process areas, improvements to the model architecture to simplify use of multiple models, and added guidance about using preferred suppliers. CMMI® for Acquisition, Second Edition, is the definitive reference for CMMI-ACQ Version 1.3. In addition to the entire revised CMMI-ACQ model, the book includes updated tips, hints, cross-references, and other author notes to help you understand, apply, and quickly find information about the content of the acquisition process areas. The book now includes more than a dozen contributed essays to help guide the adoption and use of CMMI-ACQ in industry and government. Whether you are new to CMMI models or are already familiar with one or more of them, you will find this book an essential resource for managing your acquisition processes and improving your overall performance. The book is divided into three parts. Part One introduces CMMI-ACQ in the broad context of CMMI models, including essential concepts and useful background. It then describes and shows the relationships among all the components of the CMMI-ACQ process areas, and explains paths to the adoption and use of the model for process improvement and benchmarking. Several original essays share insights and real experiences with CMMI-ACQ in both industry and government environments. Part Two first describes generic goals and generic practices, and then details the twenty-two CMMI-ACQ process areas, including specific goals, specific practices, and examples. These process areas are organized alphabetically and are tabbed by process area acronym to facilitate quick reference. Part Three provides several useful resources, including sources of further information about CMMI and CMMI-ACQ, acronym definitions, a glossary of terms, and an index.

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Page Count

636

Publisher

Addison-Wesley Professional

Published Date

ISBN 10

0132700522

ISBN 13

9780132700528

Business Management

A Contemporary Approach

By: Hannie Badenhorst-Weiss,Tersia Brevis,Mike Cant

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Business Management

A Contemporary Approach

By: Hannie Badenhorst-Weiss,Tersia Brevis,Mike Cant

The world is in a constant state of flux, and this influences the operations of every business and organisation. Business Management: A Contemporary Approach deals with these changes by covering the functions of a business or an organisation and then addressing the contemporary issues that affect them. These issues include globalisation, corporate entrepreneurship and citizenship, credit, diversity and HIV/AIDS. Every student of business and business manager needs to understand the importance of these issues and their influence on the operations of a business. Business Management: A Contemporary Approach also highlights the interdependency between the various business functions. This interdependency is very important for a business or organisation to operate as a whole.

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Page Count

524

Publisher

Juta and Company Ltd

Published Date

ISBN 10

0702177113

ISBN 13

9780702177118

Java for Students

By: Doug Bell,Mike Parr

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Java for Students

By: Doug Bell,Mike Parr

Aware that many students need a careful introduction to programming and that they respond well to graphical illustration, this concise book adopts a visual approach to programming. Throughout the text, programs that use graphical images are emphasized to clearly demonstrate all the important programming principles. The authors use a spiral approach to programming concepts; introducing concepts simply early on, then in a more sophisticated way later, (e.g., objects are integrated throughout five chapters). Java for Students emphasizes the use of applets but also shows how to program free-standing applications. The authors have been careful to put together a text that covers the powerful features of Java and presents the language to students as both a fun and useful tool.

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Page Count

670

Publisher

Pearson Educación

Published Date

ISBN 10

9702601444

ISBN 13

9789702601449

Making Sense of Change Management

A Complete Guide to the Models, Tools & Techniques of Organizational Change

By: Esther Cameron,Mike Green

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Making Sense of Change Management

A Complete Guide to the Models, Tools & Techniques of Organizational Change

By: Esther Cameron,Mike Green

Written for academics and professionals alike, this book is an attempt to make change easier. It is aimed at anyone who wants to understand wy change happens, how it happens and what needs to be done to make change a welcome, rather than a dreaded concept.

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Page Count

292

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749440872

ISBN 13

9780749440879

Mixtures

Estimation and Applications

By: Kerrie L. Mengersen,Christian Robert,Mike Titterington

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Mixtures

Estimation and Applications

By: Kerrie L. Mengersen,Christian Robert,Mike Titterington

This book uses the EM (expectation maximization) algorithm to simultaneously estimate the missing data and unknown parameter(s) associated with a data set. The parameters describe the component distributions of the mixture; the distributions may be continuous or discrete. The editors provide a complete account of the applications, mathematical structure and statistical analysis of finite mixture distributions along with MCMC computational methods, together with a range of detailed discussions covering the applications of the methods and features chapters from the leading experts on the subject. The applications are drawn from scientific discipline, including biostatistics, computer science, ecology and finance. This area of statistics is important to a range of disciplines, and its methodology attracts interest from researchers in the fields in which it can be applied.

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352

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119998441

ISBN 13

9781119998440

The Economics of Tourism

By: Mike J. Stabler,Andreas Papatheodorou,M. Thea Sinclair

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The Economics of Tourism

By: Mike J. Stabler,Andreas Papatheodorou,M. Thea Sinclair

The publication of the second edition of The Economics of Tourism is a timely contribution to the theory and practice of tourism. The book retains both the rigour and relevance to the study of tourism as the original text which is considered to be the gold standard of tourism economics and is a must for those who study and undertake research into tourism from economic, environmental and social perspectives." Professor Haiyan Song, The Hong Kong Polytechnic University, HK "This Second Edition is a "Wikipedia" of tourism economic research and strategic thinking and a must read for academic, corporate and policy thinkers. It builds on the earlier solid economic analysis of the sector to reflect contemporary geopolitical and socioeconomic issues. Going beyond a globalizing, poverty divided world to one where climate, population, resources and the green economy are dominant issues. We are proud of its genesis and continuing association with TTRI." Professor Geoffrey Lipman, University of Nottingham, UK

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535

Publisher

Routledge

Published Date

ISBN 10

1135194971

ISBN 13

9781135194970

Running an Agile Software Development Project

By: Mike Holcombe

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Running an Agile Software Development Project

By: Mike Holcombe

A Practical Approach To Building Small To Medium Software Systems For Real Business Clients Based on more than 100 actual commercial projects, this book clearly explains how to run an agile software development project that delivers high-quality, high-value solutions to business clients. It concentrates on the practical, social, business, and management aspects as well as the technical issues involved. Professor Holcombe successfully connects readers with the wave of "Agile 2.0" concepts that take the techniques of agile development and place them in the service of business goals. Since it is widely believed that the use of Windows XP will become much more common in coming years, readers should be armed with cutting-edge knowledge of the latest practices in the field. Further features of the book include: Case studies provide real-world examples and describe how XP was introduced into the environment Analysis is provided to help readers determine which elements of XP are suitable for the unique challenges and environments for different projects Problems of a failing agile project and how they can be fixed are covered, including insight into which managerial techniques can be employed An Instructor's Guide provides practical advice on how to motivate students, organize real group projects, and deal, in a simple and effective way, with many of the problems that arise A sample syllabus, sample tests, and additional case study information are available on an instructor's password-protected ftp site Running an Agile Software Development Project is an indispensable guide for professional software developers, engineers, and project managers interested in learning how to use agile processes. It is also a valuable textbook for advanced undergraduate- and graduate-level students in computer engineering and software engineering courses.

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Page Count

328

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470385871

ISBN 13

9780470385876

CIM Coursebook Marketing Environment 07/08

By: Mike Oldroyd

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CIM Coursebook Marketing Environment 07/08

By: Mike Oldroyd

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

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Page Count

364

Publisher

Routledge

Published Date

ISBN 10

1136419578

ISBN 13

9781136419577

Hockey's Original 6

Great Players of the Golden Era

By: Mike Leonetti

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Hockey's Original 6

Great Players of the Golden Era

By: Mike Leonetti

“Hockey historians will appreciate the precision action shots taken of the first cohort of NHL stars . . . a record of how hockey has evolved.” —Winnipeg Free Press The hockey stars of the 1950s and ’60s—Rocket Richard, Gordie Howe, Dave Keon, Bobby Hull, Jean Beliveau, Terry Sawchuk, Tim Horton, and others—were some of the most passionate players in National Hockey League history. These skillful and often colorful athletes played exhilarating hockey and were national heroes in a time when only six teams and fewer than 150 players battled for the Stanley Cup. Hockey’s Original 6 celebrates the most dynamic players and exciting moments of the era in more than 120 photographs from the legendary Harold Barkley Archives, including a number of never—or rarely seen—images. From 1942 until the early ’70s, Barkley was the Toronto Star’s leading sports photographer. He pioneered the use of electronic flash to capture stop-action hockey, and his dramatic work—both black and white and vibrant color—define the pre-expansion period. Two informative essays by Mike Leonetti—hockey historian, archivist, and prolific sportswriter—set Barkley and the photos in context, and short image captions illuminate the players and their feats. The late hockey legend Jean Béliveau provides a personal and insightful foreword. “Will take your breath away . . . a collection that captures players’ grimaces, suture tracks, missing teeth and Brylcreem-lacquered hair; their primitive equipment, joy and considerable pain, even the depth of snow beneath their tubular-steel blades, the individual planks of lumber that were the arena boards, and the octagonal orange crests on the Tyer Rubber Co. pucks whose impact has smudged the fire-engine-red goalposts.” —The Montreal Gazette

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Page Count

145

Publisher

Greystone Books Ltd

Published Date

ISBN 10

155365966X

ISBN 13

9781553659662

Sport Public Relations

By: G. Clayton Stoldt,Stephen W. Dittmore,Mike Ross,Scott E. Branvold

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Sport Public Relations

By: G. Clayton Stoldt,Stephen W. Dittmore,Mike Ross,Scott E. Branvold

Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals. The thorough coverage of the field is built around three common themes: Public relations is a managerial function focused on advancing the brand and engaging key stakeholders. The communications environment is continuously evolving. Community relations, employee relations, and donor relations are as critical as media relations within the sport industry. Woven throughout these themes are public relations theories applied in sport-specific contexts to help students further understand the complexity of the sport communication ecosystem. Throughout the book, there is guidance for practical application, including samples of public relations materials such as news releases and employee newsletters. Be Your Own Media sidebars highlight how sport organizations are proactively telling their stories across various media platforms. New to this edition, case studies and discussion questions serve as a foundation for additional learning. Other updates include the following: Discussion of engaging key publics through social media and other forms of digital media—such as blogs, podcasts, virtual fan communities, and video—as well as approaches to developing content, metrics for measuring success, and skills for managing media in sport An examination of customer experience (CX) and how to enhance those relationships by defining customer touch points and mapping the customer journey Considerations for social media usage during crisis communication, with modern examples of effective and ineffective ways prominent sport entities have managed recent crises Also new to the third edition are related online learning aids delivered through HKPropel and designed to generate discussion and highlight the opportunities and challenges that exist in sport public relations. Commentary on current topics is accompanied by links to associated content, discussion questions, and applied learning activities to promote engaged student learning. A live Twitter feed for specific hashtags within HKPropel ensures regular updates. With Sport Public Relations, Third Edition, students will better understand the various demands of the field and learn to successfully and proactively develop consistent communication and stronger relationships between sport organizations and their key publics. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

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Page Count

289

Publisher

Human Kinetics

Published Date

ISBN 10

149258939X

ISBN 13

9781492589396

Key Concepts in Public Relations

By: Bob Franklin,Mike Hogan,Quentin Langley,Nick Mosdell,Elliot Pill

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Key Concepts in Public Relations

By: Bob Franklin,Mike Hogan,Quentin Langley,Nick Mosdell,Elliot Pill

This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also." - Robbie Smyth, Griffith College Dublin "Offers the reader a concise and very readable tour through the many facets of PR... Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you′ll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration." - Communication Director The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field. "Covers over 150 central concepts in PR. Paves the way for students to tackle primary texts. Grounds students in both practice and theory. Takes it further with recommended reading. Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.

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Page Count

274

Publisher

SAGE

Published Date

ISBN 10

1446200051

ISBN 13

9781446200056

Management and Business Skills in the Built Environment

By: Geoff Crook,Mike Waterhouse

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Management and Business Skills in the Built Environment

By: Geoff Crook,Mike Waterhouse

The third book in this series is written by a team of interdisciplinary teachers and professionals, led by Mike Waterhouse and Geoff Crook, is aimed at students and professionals in the built environment who wish to develop their management and business skills. In a rapidly changing world where techniques and custom and practice can date soon after discovery, where organisations are constantly changing shape and style to cope with rapid technological, economic, political and social change, there is a need for managers and built environment professionals who know how to learn, who are self-aware enough to know when they don't know, and who have the confidence and personal substance to be able to initiate the required learning activites when necessary.

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Page Count

214

Publisher

Taylor & Francis

Published Date

ISBN 10

1136740171

ISBN 13

9781136740176

Organizational Behaviour

By: Mike Maughan

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Organizational Behaviour

By: Mike Maughan

Written to meet the needs of busy undergraduate students, this book covers all of the key OB topics in an accessible and engaging style. Ideal as a course companion, pre-course reading, or for revision.

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Page Count

381

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1137312432

ISBN 13

9781137312433

Mr Campion's Farewell

By: Mike Ripley

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Mr Campion's Farewell

By: Mike Ripley

England's funniest crime writer' The Times 'Charming and full of surprises' Booklist Strange things happen in the picture-postcard English village of Lindsay Carfax. When a young man falls into a quarry, it takes nine days to find the body. When rowdy hippies descend on the village, they’re given nine days to leave. When an outspoken schoolmaster is kidnapped for nine days, he stays eerily quiet after his release. Now Albert Campion has come to town – meaning to investigate all this strangeness. But whoever is behind the unusual goings-on quickly makes it very clear that his nosing around is not welcome. Undeterred by threats, Campion is determined to expose the criminal masterminds hiding in this sleepy village.

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Page Count

309

Publisher

Canongate Books

Published Date

ISBN 10

1786895145

ISBN 13

9781786895141

Commercial Wireless Circuits and Components Handbook

By: Mike Golio

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Commercial Wireless Circuits and Components Handbook

By: Mike Golio

A comprehensive source for microwave and wireless circuit design, the Commercial Wireless Circuits and Components Handbook reviews the fundamentals of transmitters and receivers, then presents detailed chapters on individual circuit types. It also covers packaging, large and small signal characterization, and high volume testing techniques for both devices and circuits. This handbook not only provides important information for engineers working with wireless RF or microwave circuitry, it also serves as an excellent source for those requiring information outside of their area of expertise, such as managers, marketers, and technical support workers who need a better understanding of the fields driving their decisions.

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Page Count

454

Publisher

CRC Press

Published Date

ISBN 10

1351836218

ISBN 13

9781351836210

Innovation in Hospitality and Tourism

By: Mike Peters

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Innovation in Hospitality and Tourism

By: Mike Peters

Get the latest research on new ways to measure innovation in the tourism value chain Until now, most available research on innovation in tourism product service and development has focused on concepts, rather than facts. Innovation in Hospitality and Tourism presents empirical studies that identify the major “push and pull” factors of innovation in hospitality and tourism, providing vital information on how to measure innovation in the control and sustainable management of new service development. This unique book examines the internal and external drivers of innovation in the market place, the difference between innovative firms and those that merely follow trends, and explanations and examples of innovations in special areas of the tourism value chain. With hospitality markets saturated and clients selecting services from all over the world, it’s not enough to have an innovative idea for a new tourism product—your idea has to have the potential to be successfully marketed. Innovation in Hospitality and Tourism looks at methods of measuring the market-based applications of new processes, products, and forms of organization, the economic impact of innovation, innovation as a bipolar process between market and resources, and forms of cooperation that can strengthen and reinforce innovation. The book’s contributors analyze the relationship between welfare services and tourism in Denmark, the innovation potential throughout the tourism value chain from the supply side focus, innovation as a competitive advantage in Alpine tourism and in the small- and medium-sized hotel industry, tourism innovation statistics across products, providers, markets, and geopolitical regions, and a case study of AltiraSPA, a wellness concept of the ArabellaSheraton group. Innovation in Hospitality and Tourism examines: product development measuring innovation consumer-based measurement of innovation innovation processes in hotel chains innovation performances in hotel chains and independent hotels mobile business solutions for tourist destinations Internet portals in tourism analyzing innovation potential leadership and innovation processes welfare services and tourism as a driving force for innovation SERVQUAL as a tool for developing innovations and much more Innovation in Hospitality and Tourism is an invaluable resource for academics, professionals, practitioners, and researchers working in the field of hospitality and tourism.

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Page Count

220

Publisher

Routledge

Published Date

ISBN 10

1136448233

ISBN 13

9781136448232

CIM Coursebook 06/07 Marketing Environment

By: Mike Oldroyd

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CIM Coursebook 06/07 Marketing Environment

By: Mike Oldroyd

Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings

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Page Count

361

Publisher

Routledge

Published Date

ISBN 10

1136420967

ISBN 13

9781136420962

Plant and Process Engineering 360

By: Mike Tooley

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Plant and Process Engineering 360

By: Mike Tooley

Plant and Process Engineering 360 will be the backbone of any plant, chemical, or process engineer's library. This is a broad area in which engineers need to be familiar with a wide array of techniques, technologies and equipment. Its focus on providing a broad introduction to key systems make the book the first point of reference for engineers who are involved with designing, specifying, maintaining or working with plant, process and control technologies in many sectors, including manufacturing, chemical process, and energy. - A single-source of plant and process equipment information for engineers, providing a 360 degree view of the critical equipment engineers encounter - Enables readers to get up to speed with unfamiliar topics quickly with an overview of important but disparate technologies that are specific to plant engineering - Covers the systems and processes that drive effective and efficient plants and processes - Drawn from authoritative Elsevier resources, this book is a 'first port of call' with breadth and depth of content, from leading figures in the field.

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Page Count

617

Publisher

Elsevier

Published Date

ISBN 10

1856178412

ISBN 13

9781856178419

Manual of Childhood Infections

The Blue Book

By: Mike Sharland,Andrew Cant,E. Graham Davies,David A. C. Elliman,Susanna Esposito,Delane Shingadia,Adam Finn

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Manual of Childhood Infections

The Blue Book

By: Mike Sharland,Andrew Cant,E. Graham Davies,David A. C. Elliman,Susanna Esposito,Delane Shingadia,Adam Finn

This manual gives information on the causative organisms, epidemiology and clinical features of all important childhood infections. It includes guidance on the clinical management of the infections and on steps to be taken to prevent future cases.

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913

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0199573581

ISBN 13

9780199573585

The Role of the Indigenous African Psyche in the Evolution of Human Consciousness

By: Mike Loutzenhiser

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The Role of the Indigenous African Psyche in the Evolution of Human Consciousness

By: Mike Loutzenhiser

... a major work ... an intellectual and cultural tour de force. [Loutzenhiser's] range in the world of the metaphysicians is sure. [His] sections on the arts [are] most penetrating and offer original ideas and insights." -Edward Bruce Bynum, author of The African Unconscious, Director of Behavioral Medicine, University of Massachusetts Amherst "I was impressed with the range of issues and thinkers covered ... It is a rare thinker who can find the thread that connects hegelian phenomenology, transpersonal psychology, holonic theory, the chakra system, the [prose] of Jack Kerouac and the music of Sun Ra." -Samuel Oluoch Imbo, author of An Introduction to African Philosophy " ... thought-provoking ... thoroughgoing " -Nikitah Okembe-ra Imani, associate professor of Sociology-Africentric Critical Studies, James Madison University " ... brilliant and intriguing ideas. [Loutzenhiser's] mind is amazing, vigorous and rich." -John Davis, professor of Transpersonal Psychology, Naropa University " ... important." -Molefi Kete Asante, author of The Afrocentric Idea

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175

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iUniverse

Published Date

ISBN 10

0595503764

ISBN 13

9780595503766

Knowledge, Higher Education, and the New Managerialism

The Changing Management of UK Universities

By: Rosemary Deem,Sam Hillyard,Mike Reed,Michael Reed

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Knowledge, Higher Education, and the New Managerialism

The Changing Management of UK Universities

By: Rosemary Deem,Sam Hillyard,Mike Reed,Michael Reed

The authors analyse changes in the management of recent professional academic work in British universities, examine the implications of mass higher education, and look at the impact of 'new managerialism' in 'knowledge-intensive' organisations.

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258

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Oxford University Press

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ISBN 10

0199265909

ISBN 13

9780199265909

Confederates in the Boardroom

The New Science of Organisations : how the Principles of Confederation are Rejuvenating Business and Challenging Bureaucracy

By: Michael C. Tuggle,Mike Tuggle

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Confederates in the Boardroom

The New Science of Organisations : how the Principles of Confederation are Rejuvenating Business and Challenging Bureaucracy

By: Michael C. Tuggle,Mike Tuggle

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210

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ISBN 10

0971335168

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9780971335165

Blackmail

Publicity and Secrecy in Everyday Life

By: Mike Hepworth

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Blackmail

Publicity and Secrecy in Everyday Life

By: Mike Hepworth

First Published in 1975 Blackmail: Publicity and Secrecy in Everyday Life examines why blackmail is often taken more seriously than murder and why it is widely considered as a serious social threat. Both fictional and real-life situations are used to explore the kinds of social situation in which various individuals become vulnerable to blackmail. In isolating the key ingredients of reputational blackmail in Britain over the last hundred years, this book is not preoccupied with threats to accuse someone of a major criminal offence such as murder or armed robbery, but rather with those cases where the penalties of discovery are less clear-cut and where public reaction may be much more ambivalent. Mike Hepworth focuses attention on the way blackmail is stigmatized in criminological and other literature and the possible validity of the stereotype in the light of alternative interpretations. This book is an interesting read for scholars and researchers of criminology and sociology.

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118

Publisher

Taylor & Francis

Published Date

ISBN 10

1000816060

ISBN 13

9781000816068

Exploring Employee Relations

By: Mike Leat

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Exploring Employee Relations

By: Mike Leat

Exploring Employee Relations' provides students without previous knowledge of the subject with a good grounding in the theory and practice of employee relations. The practical business element is combined with academic underpinning in a student friendly style, emphasising the real-life nature of the subject matter and using learning features such as: * Objectives * Examples and Case Studies * Review and Discussion Questions * Chapter Summaries Straightforward and accessible, Exploring Employee Relations is aimed at students who are taking the subject for the first time. The structure is clear and logical, leading the newcomer through the topics in a way to maximise comprehension. Key issues are highlighted and supported by a small case or example from business. Chapters are structured to enable progressive learning with a logical development of the content. Each chapter ends with a summary of the key points met in the text and these are further reinforced by review and discussion questions, with answers and feedback on the activities included at the end of the book. The chapters are grouped thematically into parts and longer case studies are included that are suitable for assignment and seminar work. The text is accompanied by a lecturer's handbook.

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464

Publisher

Routledge

Published Date

ISBN 10

1136018107

ISBN 13

9781136018107

CALL Dimensions

Options and Issues in Computer-Assisted Language Learning

By: Mike Levy,Glenn Stockwell

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CALL Dimensions

Options and Issues in Computer-Assisted Language Learning

By: Mike Levy,Glenn Stockwell

This volume gives language teachers, software designers, and researchers who wish to use technology in second or foreign language education the information they need to absorb what has been achieved so far and to make sense of it. It is designed to enable the kind of critical reading of a substantial literature that leads to a balanced and detailed knowledge of the field.Chapter by chapter, the book builds, through description, analysis, examples, and discussion, a detailed picture of modern CALL. In this book, the label “CALL” is interpreted broadly to include technology-enhanced language learning, Web-enhanced language learning, and information and communication technologies for language learning. The work is distinguished by its attention to a range of languages rather than just English. The authors first set the scene and introduce major areas of interest and growth in CALL, and then look in depth at seven important dimensions: design, evaluation, computer-mediated communication, theory, research, practice, and technology. Chapters on each of these topics include a description that reviews the recent literature, identifies themes, and presents representative projects that illustrate the dimension, followed by a discussion that provides in-depth analysis, and a conclusion offering suggestions for further work. Detailed references and links connect the description and discussion with original works and primary sources so the reader can follow up easily on areas of personal interest. Two concluding chapters discuss how the various dimensions might be brought together, the first from a practical point of view, the second with a view to the development of CALL as a whole.

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344

Publisher

Routledge

Published Date

ISBN 10

1135023379

ISBN 13

9781135023379

Marketing Environment 2007-2008

By: Michael Oldroyd,Mike Oldroyd

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Marketing Environment 2007-2008

By: Michael Oldroyd,Mike Oldroyd

Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

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365

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Routledge

Published Date

ISBN 10

0750683988

ISBN 13

9780750683982

Second Language Acquisition and Task-Based Language Teaching

By: Mike Long

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Second Language Acquisition and Task-Based Language Teaching

By: Mike Long

This book offers an in-depth explanation of Task-Based Language Teaching (TBLT) and the methods necessary to implement it in the language classroom successfully. Combines a survey of theory and research in instructed second language acquisition (ISLA) with insights from language teaching and the philosophy of education Details best practice for TBLT programs, including discussion of learner needs and means analysis; syllabus design; materials writing; choice of methodological principles and pedagogic procedures; criterion-referenced, task-based performance assessment; and program evaluation Written by an esteemed scholar of second language acquisition with over 30 years of research and classroom experience Considers diffusion of innovation in education and the potential impact of TBLT on foreign and second language learning

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513

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118882210

ISBN 13

9781118882214

The Bedford Researcher

By: Mike Palmquist

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The Bedford Researcher

By: Mike Palmquist

A survival guide that offers practical help for academic research writing.

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499

Publisher

Macmillan

Published Date

ISBN 10

0312675127

ISBN 13

9780312675127

Environmental Modeling

A Practical Introduction

By: Mike J. Barnsley

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Environmental Modeling

A Practical Introduction

By: Mike J. Barnsley

Increasingly used to represent climatic, biogeochemical, and ecological systems, computer modeling has become an important tool that should be in every environmental professional’s toolbox. Environmental Modeling: A Practical Introduction is just what it purports to be, a practical introduction to the various methods, techniques, and skills required for computerized environmental modeling. Exploring the broad arena of environmental modeling, the book demonstrates how to represent an environmental problem in conceptual terms, formalize the conceptual model using mathematical expressions, convert the mathematical model into a program that can be run on a desktop or laptop computer, and examine the results produced by the computational model. Equally important, the book imparts skills that allow you to develop, implement, and experiment with a range of computerized environmental models. The emphasis is on active engagement in the modeling process rather than on passive learning about a suite of well-established models. The author takes a practical approach throughout, one that does not get bogged down in the details of the underlying mathematics and that encourages learning through “hands on” experimentation. He provides a set of software tools and data sets that you can use to work through the various examples and exercises presented in each chapter, as well as presentational material and handouts for course tutors. Comprehensive and up-to-date, the book discusses how computational models can be used to represent environmental systems and illustrates how such models improve understanding of the ways in which environmental systems function.

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433

Publisher

CRC Press

Published Date

ISBN 10

142002146X

ISBN 13

9781420021462

Writing in the Technical Fields

A Step-by-Step Guide for Engineers, Scientists, and Technicians

By: Mike Markel

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Writing in the Technical Fields

A Step-by-Step Guide for Engineers, Scientists, and Technicians

By: Mike Markel

Using an informal, hands-on approach, this practical guide reviews the basics of good technical writing. It provides a simple, effective system for writing all types of technical documents including letters, memos, minutes, procedures, manuals, proposals, progress reports, and final reports. You will gain a better understanding of the writing process and learn how to: improve the coherence of your writing, write better paragraphs, write better sentences, choose the right word and more.

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298

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John Wiley & Sons

Published Date

ISBN 10

0780310365

ISBN 13

9780780310360

Tying Catskill-Style Dry Flies

By: Mike Valla

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Tying Catskill-Style Dry Flies

By: Mike Valla

Color photos of never-before-seen flies from the vaults of the Catskill Fly Fishing Museum Detailed tying steps for 11 patterns First book that compares the styles of all of the Catskill school of fly tiers The Catskills region of the eastern United States, just two hours northeast of New York City, was the birthplace for a uniquely American style of fly that continues to grace the bins of fly shops around the world. Mike Valla explores the essence of Catskill flies, delving into the history of the region's rivers, fly fishers, and fly tiers and blending their colorful histories with precise step-by-step tying methods. This book is essential for those not only interested in learning to tie the Catskill-style flies, but also those interested in the history of American fly fishing.

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252

Publisher

Stackpole Books

Published Date

ISBN 10

1461752043

ISBN 13

9781461752042

Deteriorated Concrete

Inspection and Physicochemical Analysis

By: Frank Rendell,Raoul Jauberthie,Mike Grantham

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Deteriorated Concrete

Inspection and Physicochemical Analysis

By: Frank Rendell,Raoul Jauberthie,Mike Grantham

- Concrete - Deterioration of concrete - In situ investigation of concrete deterioration - Laboratory testing - X-ray diffraction analysis - Scanning electron microscopy and micro-analysis - Physiochemical examination of concrete - Case studies - Appendix 1 Data interpretation - Appendix 2 Interaction between radiation and a solid - Appendix 3 Structure and description of crystals - Appendix 4 Mineralogical data - Index

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Page Count

204

Publisher

Thomas Telford

Published Date

ISBN 10

072773119X

ISBN 13

9780727731197

Book's by Mike Prentice

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