Mike Meldrum's Books

Marketing in a Nutshell

Key Concepts for Non-specialists

By: Mike Meldrum,Malcolm McDonald

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Marketing in a Nutshell

Key Concepts for Non-specialists

By: Mike Meldrum,Malcolm McDonald

Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors' marketing know-how and expert insights accessible to all. - Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice - Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques - Credible and expert marketing insights from leading marketing consultants especially for non-specialists

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Page Count

305

Publisher

Elsevier

Published Date

ISBN 10

0080468551

ISBN 13

9780080468556

The Complete Marketer

60 Essential Concepts for Marketing Excellence

By: Malcolm McDonald,Mike Meldrum

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The Complete Marketer

60 Essential Concepts for Marketing Excellence

By: Malcolm McDonald,Mike Meldrum

What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible chapters on topics such as digital marketing, understanding consumers, understanding markets, market audits, segmentation, sales forecasting, mobile marketing, advertising and PR, and managing a sales team. It features clear diagrams and definitions throughout to make concepts easy to understand. Malcolm McDonald and Mike Meldrum have simplified the discipline of marketing by translating jargon and creating an encyclopedia of marketing terms, concepts and fundamentals. It applies the authors' marketing expertise to every aspect of the marketing mix, making The Complete Marketer an invaluable resource for general managers, non-qualified marketers and students studying marketing as part of a broader degree.

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Page Count

336

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749466774

ISBN 13

9780749466770

Lost Newark

By: Jillian Campbell,Mike Cox

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Lost Newark

By: Jillian Campbell,Mike Cox

A nostalgic journey into the past exploring the historic sights of Newark's most interesting buildings, now lost from the local landscape.

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145

Publisher

Amberley Publishing Limited

Published Date

ISBN 10

1445668033

ISBN 13

9781445668031

Late Victorian Holocausts

El Niño Famines and the Making of the Third World

By: Mike Davis

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Late Victorian Holocausts

El Niño Famines and the Making of the Third World

By: Mike Davis

Examining a series of El Niño-induced droughts and the famines that they spawned around the globe in the last third of the 19th century, Mike Davis discloses the intimate, baleful relationship between imperial arrogance and natural incident that combined to produce some of the worst tragedies in human history. Late Victorian Holocausts focuses on three zones of drought and subsequent famine: India, Northern China; and Northeastern Brazil. All were affected by the same global climatic factors that caused massive crop failures, and all experienced brutal famines that decimated local populations. But the effects of drought were magnified in each case because of singularly destructive policies promulgated by different ruling elites. Davis argues that the seeds of underdevelopment in what later became known as the Third World were sown in this era of High Imperialism, as the price for capitalist modernization was paid in the currency of millions of peasants' lives.

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Page Count

367

Publisher

Verso Books

Published Date

ISBN 10

1781683603

ISBN 13

9781781683606

History and Topography of Yorkshire, Volume II, 1867

By: Mike Thornton

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History and Topography of Yorkshire, Volume II, 1867

By: Mike Thornton

This is a reprint in A4 format of Volume II of the History and Topography of Yorkshire by J. J. Sheahan and T. Whellan, a work originally published in 1856. The original was in two volumes. Volume I was about York and the Ainsty Wapentake. This is a new version of the 1867 reprint of Volume II, which was about the East Riding of Yorkshire. References to page numbers within this volume have been corrected to agree with the new size. References to Volume I quote the page numbers of a similarly sized reprinted book, also available.

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Page Count

468

Publisher

Lulu.com

Published Date

ISBN 10

1326570420

ISBN 13

9781326570422

The Tweed to the Northern Isles The Fishing Industry Through Time

By: Mike Smylie

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The Tweed to the Northern Isles The Fishing Industry Through Time

By: Mike Smylie

The first of six volumes covering the fishing industry of the UK and Ireland. This fascinating selection of photographs traces some of the many ways in which the fishing industry from the Tweed to the Northern Isles has changed and developed over the last century.

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206

Publisher

Amberley Publishing Limited

Published Date

ISBN 10

1445614626

ISBN 13

9781445614625

Sporting Dog and Retriever Training: The Wildrose Way

Raising a Gentleman's Gundog for Home and Field

By: Mike Stewart,Paul Fersen

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Sporting Dog and Retriever Training: The Wildrose Way

Raising a Gentleman's Gundog for Home and Field

By: Mike Stewart,Paul Fersen

A comprehensive guide to transforming your dog into a valuable wing-shooting companion in the field and at home. Created by Mike Stewart of Wildrose Kennels, the Wildrose Way is a unique, low-force, positive training method that is field-proven for upland and waterfowl gundogs. The training prepares dogs for versatility—any game, any terrain, any destination—and makes them desirable companions for any situation. Now, for the first time, Stewart’s methods are compiled in one indispensable reference book, fully illustrated with photographs and diagrams. Containing chapters on establishing essential behaviors, the core skills of the hunting retriever, and waterdog finishing work, as well as sidebars on such topics as breed selection and effective canine leadership, this step-by-step book is designed specifically for wing-shooters who want to transform their pup into a gentleman’s gundog.

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258

Publisher

Rizzoli Publications

Published Date

ISBN 10

0847899462

ISBN 13

9780847899463

Bigfoot Chronicles

A Researcher's Continuing Journey Through Minnesota and Beyond

By: Mike Quast

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Bigfoot Chronicles

A Researcher's Continuing Journey Through Minnesota and Beyond

By: Mike Quast

In this book, I will present a memoir of the continuation of a Minnesota Bigfoot researcher's 30-year journey since the publication of my last books, as well as my thoughts and observations on other aspects of the whole Bigfoot field. There is a chapter on the Minnesota Iceman case, which actually has only a tenuous connection to the state but which I felt it my responsibility to investigate, and also one on the famous California Patterson-Gimlin film which I am fascinated with and have delved into because of my deep interest in Bigfoot photos and films even though I am an outsider. I hope you, the reader, will both enjoy this account and be able to learn something.

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Page Count

478

Publisher

Hangar 1 Publishing

Published Date

ISBN 10

195547110X

ISBN 13

9781955471107

The Electric War

Edison, Tesla, Westinghouse, and the Race to Light the World

By: Mike Winchell

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The Electric War

Edison, Tesla, Westinghouse, and the Race to Light the World

By: Mike Winchell

The spellbinding true account of the scientific competition to light the world with electricity. In the mid-to-late-nineteenth century, a burgeoning science called electricity promised to shine new light on a rousing nation. Inventive and ambitious minds were hard at work. Soon that spark was fanned, and a fiery war was under way to be the first to light—and run—the world with electricity. Thomas Alva Edison, the inventor of direct current (DC), engaged in a brutal battle with Nikola Tesla and George Westinghouse, the inventors of alternating current (AC). There would be no ties in this race—only a winner and a loser. The prize: a nationwide monopoly in electric current. Brimming with action, suspense, and rich historical and biographical information about these brilliant inventors, here is the rousing account of one of the world’s defining scientific competitions. Christy Ottaviano Books

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Page Count

271

Publisher

Henry Holt and Company (BYR)

Published Date

ISBN 10

1250120160

ISBN 13

9781250120168

On the Trail of Bigfoot

Tracking the Enigmatic Giants of the Forest

By: Mike Dupler

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On the Trail of Bigfoot

Tracking the Enigmatic Giants of the Forest

By: Mike Dupler

This is a first-hand account from a paranormal researcher and skilled outdoorsman on his many years of investigating Bigfoot phenomena. It features the author's own encounters with these enigmatic creatures, complete with photographs he has taken. This book offers compelling theories as to the origins and arrival of Bigfoot in North America, as well as a detailed examination of stick structures attributed to Sasquatch, providing a wealth of information and reasoned speculation on the nature of these beings"--

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Page Count

242

Publisher

New Page Books

Published Date

ISBN 10

1632651726

ISBN 13

9781632651723

History and Topography of Yorkshire, Volume I, 1856

By: Mike Thornton

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History and Topography of Yorkshire, Volume I, 1856

By: Mike Thornton

This is a reprint in A4 format of Volume I of the History and Topography of Yorkshire by J. J. Sheahan and T. Whellan, a work originally published in 1856. The original was in two volumes; this Volume is about York and the Ainsty Wapentake (now part of the West Riding). Volume II, republished separately, is about the East Riding of Yorkshire.

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Page Count

470

Publisher

Lulu.com

Published Date

ISBN 10

0244304718

ISBN 13

9780244304713

The Making of Liverpool

By: Mike Fletcher

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The Making of Liverpool

By: Mike Fletcher

Discover the fascinating history of this coastal English city from its Medieval origins to its status today as a world-renowned cultural destination. In The Making of Liverpool, Mike Fletcher tells the story of this historic city and highlights the significant changes that have made it what it is today. It all begins with King John’s 1207 charter and the construction of Liverpool castle to protect this new town. Liverpool’s development throughout the medieval period was slow, and even through the reigns of the Tudors and Stuarts, the town was confined to the waterfront area. Through the English Civil Wars, Liverpool endured three brutal sieges. But during the Georgian period, it embraced the transport revolution by investing in river navigations and building the first passenger railway. By the nineteenth century, Liverpool was a thriving port, yet life in the city was beset by poverty and disease. Even as the twentieth century brought the devastation of two world wars and the Toxteth Riots, Liverpool found international fame during the swinging sixties. More recently, it has enjoyed a significant resurgence and was named European Capital of Culture in 2008.

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Page Count

312

Publisher

Casemate Publishers

Published Date

ISBN 10

1783408162

ISBN 13

9781783408160

The Greatest Firefighter Stories Never Told

By: Mike Santangelo,Mara Bovsun,Allan Zullo

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The Greatest Firefighter Stories Never Told

By: Mike Santangelo,Mara Bovsun,Allan Zullo

Collection of fifteen stories of heroism.

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228

Publisher

Andrews McMeel Publishing

Published Date

ISBN 10

0740728202

ISBN 13

9780740728204

Defending Nottinghamshire

The Military Landscape from Prehistory to the Present

By: Mike Osborne

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Defending Nottinghamshire

The Military Landscape from Prehistory to the Present

By: Mike Osborne

Nottinghamshire's position at the very heart of England has given it important strategic significance throughout two millennia, underlined by the number of roads, waterways, and later railways, criss-crossing the county. An endless succession of armies have used the Great North Road: the Romans, the Vikings, the Normans, the Lancastrians and the Jacobites. Strategic river crossings and road junctions have been guarded by Roman camps, Viking and Saxon burhs, medieval castles, Parliamentarian and Royalist forts, and the anti-invasion defences of the Second World War. The area has traditionally provided a rallying point for armies to be gathered, from Richard III's in 1485 to Kitchener's in 1914. Building on the experience of the great training camps of Clipstone and the Dukeries and the extensive munitions works of Chilwell and Nottingham, in the Second World War the county expanded such provision, becoming home to a concentration of flying training centres, key components of the army's and the RAF's logistical support networks and further munitions plants. Much of this military activity has left its mark on the landscape, some of it relatively untouched, and some adapted to meet the demands of change. Some monuments are of enormous national importance; Newark-on-Trent, as well as retaining its unspoilt medieval castle ruins, boasts the best single concentration of Civil War-period fortifications anywhere in Britain.

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Page Count

201

Publisher

The History Press

Published Date

ISBN 10

0750957131

ISBN 13

9780750957137

Food Forensics

The Hidden Toxins Lurking in Your Food and How You Can Avoid Them for Lifelong Health

By: Mike Adams

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Food Forensics

The Hidden Toxins Lurking in Your Food and How You Can Avoid Them for Lifelong Health

By: Mike Adams

What's really in your food? Award-winning investigative journalist and clean food activist Mike Adams, the "Health Ranger," is founder and editor of Natural News, one of the top health news websites in the world, reaching millions of readers each month. Now, in Food Forensics, Adams meticulously tests groceries, fast foods, dietary supplements, spices, and protein powders for heavy metals and toxic elements that could be jeopardizing your health. To conduct this extensive research, Adams built a state-of-the-art laboratory with cutting-edge scientific instruments. Publishing results of metal concentrations for more than 800 different foods, Food Forensics is doing the job the FDA refuses to do: testing off-the-shelf foods and sharing the findings so the public can make informed decisions about what they consume or avoid. In Food Forensics, you'll discover little-known truths about other toxic food ingredients such as polysorbate 80, MSG, sodium nitrite, pesticides, and weed killers such as glyphosate. Adams reveals stunning, never-before-reported details of heavy metals found in recycled human waste used on crops and in parks, and he explains how industrial pollution causes mercury, lead, and cadmium to end up in your favorite protein powders. This book will forever change your view of food safety, regulation, and manufacturing. When you know what's really in your food, you can start making changes to protect yourself against serious diseases like cancer, all while maximizing your natural immune defenses against infection and disease.

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Page Count

391

Publisher

BenBella Books, Inc.

Published Date

ISBN 10

1940363462

ISBN 13

9781940363462

Discovering the Outlaw Trail

Routes, Hideouts, and Stories from the Wild West

By: Mike Bezemek

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Discovering the Outlaw Trail

Routes, Hideouts, and Stories from the Wild West

By: Mike Bezemek

Over 90 outlaw adventures with a modern twist combining historic experiences and outdoor activities. Enjoy Wild West trips across Utah, Wyoming, Colorado, Arizona, and South Dakota, plus spurs of the trail in Idaho, New Mexico, Kansas, and Arkansas From scenic campgrounds to wilderness tent sites to historic hotels—you’ll find all the resources you need to plan an epic outing Enjoy colorful tales about Butch Cassidy, Queen Ann Bassett, the Sundance Kid, and other infamous outlaws. True stories from the same real-life places that you can explore! Welcome to the outlaw trail! During the days of the Wild West, this network of rugged routes linked remote hideouts across the desert Southwest and Rocky Mountains. Today, that same impenetrable terrain—where bandits fled and lawmen feared to tread—offers some of the greatest outdoor adventures in the country. With this story-packed guide, you can hike, bike, paddle, and drive along the paths of rustlers and robbers to alpine ghost towns, dizzying slot canyons, winding rivers, scenic roadways, fascinating museums, and hidden hideouts.

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371

Publisher

Mountaineers Books

Published Date

ISBN 10

1680515241

ISBN 13

9781680515244

Understanding Social Enterprise

Theory and Practice

By: Rory Ridley-Duff,Mike Bull

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Understanding Social Enterprise

Theory and Practice

By: Rory Ridley-Duff,Mike Bull

The emergence of social enterprises over the past 35 years has been an exciting and significant development in the economy at a local, national and international level. How should we understand the growing popularity of social enterprise and the wider social economy? Are alternative business models even more relevant in an uncertain business climate? Do they provide a robust response to periods of state ′austerity′? How do social enterprises contribute to global initiatives to improve the sustainability and responsibility of the business community? Through discussion of theoretical and practical considerations for the field, and a wealth of learning features, this 2nd edition of Understanding Social Enterprise: Focuses on the distinct pathways that social enterprises follow, critiquing the competencies and practices that contribute to a successful social economy Contains updated coverage on sector issues, including the recent development of the social investment industry Explores how private, voluntary and public sector agencies engage the social economy, and how distinctive new forms have emerged from it Examines the management of social enterprises in different contexts within the social economy Contains updated coverage of international issues informed by global studies of the social economies. Revisions include a new, tripartite structure and two new chapters on ′Marketing and Measuring Social Value′ and ′Social Investment and Crowd Funding′. Visit the companion website for sample curricula, instructors’ manual, PowerPoint slides and extra case studies for lecturers, and access to full-text journal articles for students.

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Page Count

589

Publisher

SAGE

Published Date

ISBN 10

1473943523

ISBN 13

9781473943520

Perilous Catch

A History of Commercial Fishing

By: Mike Smylie

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Perilous Catch

A History of Commercial Fishing

By: Mike Smylie

For centuries Britain’s commercial fishermen have ventured out into the ravages of the surrounding seas to bring fi sh back both to supply a home market and for export around the world. Fishing is one of history’s most dangerous jobs, and when disasters occur they can affect whole communities: in 1872 some 129 men were lost in one night alone. Fishermen have lost their lives because of extreme weather, fishing gear entanglement, lack of emergency support and often simply by falling overboard. Today, commercial fishing remains one of the most perilous occupations and still claims the lives of fishermen each year, leaving their families behind.The Perilous Catch is a well-researched, comprehensive and poignant history of the fishing industry written by maritime historian Mike Smylie.

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Page Count

259

Publisher

The History Press

Published Date

ISBN 10

0750958162

ISBN 13

9780750958165

Digital Citizenship in Schools

Nine Elements All Students Should Know

By: Mike Ribble

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Digital Citizenship in Schools

Nine Elements All Students Should Know

By: Mike Ribble

Students today have always had technology in their lives, so many teachers assume their students are competent tech users — more competent, in fact, than themselves. In reality, not all students are as tech savvy as teachers might assume, and not all teachers are as incompetent as they fear. Even when students are comfortable using technology, they may not be using it appropriately. Likewise, educators of all skill levels may not understand how to use technology effectively. Both students and teachers need to become members of a digital citizenry. In this essential exploration of digital citizenship, Mike Ribble provides a framework for asking what we should be doing with respect to technology so we can become productive and responsible users of digital technologies.

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Page Count

435

Publisher

International Society for Technology in Education

Published Date

ISBN 10

1564845184

ISBN 13

9781564845184

A Short History of Britains Fisheries

Inshore and Deep Sea Fishing

By: Mike Smylie

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A Short History of Britains Fisheries

Inshore and Deep Sea Fishing

By: Mike Smylie

Wherever you fit into the debate about food - vegan, vegetarian, pescatarian, flexitarian, or carnivore - you cannot argue against the fact that fish have influenced our diet for millennia, and, for many, continue to do so today. We are, after all, an island nation surrounded by seas that were once extremely rich and diverse in its variety of both fish and shellfish, and its well known that early man was as much a hunter-gatherer on water as on land for fish are a great supplier of protein. Yet only in the last couple of centuries has fishing become an established occupation, and the last forty years has seen a multitude of change in what is now an industry. Outside the industry, little has been written about how this seafood is caught, landed and then reaches us, the consumer. We all know about fish and chip shops, but do we know the difference between a beam and otter trawl? What is the difference between a lobster pot and a lobster creel? Did you know oysters and salmon were once caught in such huge amounts they were regarded as poor mans food? We all like ambling around colorful fishing harbors gazing at the boats, but just how much do we know about those that go out in such a dangerous environment and bring back the catch? With fish much talked about in todays news, alongside the unhealthy state of the oceans, here we have the definitive guide to Britains commercial fisheries.

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Page Count

359

Publisher

White Owl

Published Date

ISBN 10

139906956X

ISBN 13

9781399069564

Peat and Whisky

The Unbreakable Bond

By: Mike Billett

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Peat and Whisky

The Unbreakable Bond

By: Mike Billett

“Outstanding … among the most important books about whisky ever written.” Charles MacLean BRINGING TOGETHER LANDSCAPES, geology, history, people and their whisky, and addressing the key role of peatlands in mitigating climate change, Peat and Whisky: The Unbreakable Bond is a love letter to Scotland and the unique substance that forms part of the DNA of Scotch whisky. Through epic journeys around Scotland and back in time, Mike Billett dives deep into the science and stories of ancient peatlands and bogs, capturing the spirit of places where whisky has been distilled for centuries. He sheds light on how peat imparts its distinctive aroma and flavour to the world’s finest single malts. He looks back to tradition and heritage, as well as forward to a future in which the dark matter will remain part of the recipe for liquid gold, while at the same time becoming an increasingly precious living sponge for atmospheric carbon. He takes us to places where the bond between peat and whisky is growing around the world. Whether you’re a whisky connoisseur, a lover of Scotland’s environment and beautiful landscapes, an armchair traveller or a history buff, this unforgettable book will deepen your appreciation for the land itself and help you to understand the profound connection between peat and the unmistakable character of uisge beatha, the water of life.

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Page Count

431

Publisher

Saraband

Published Date

ISBN 10

1915089964

ISBN 13

9781915089960

Big Footage

A History of Claims for the Sasquatch on Film

By: Mike Quast

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Big Footage

A History of Claims for the Sasquatch on Film

By: Mike Quast

This book is a representation of every visual image I have been able to acquire that has been claimed as evidence of the sasquatch at one time or another. Many more filming cases are presented in written form only where the picture described was unavailable. Every last case involving filming that is personally known to me at this time is included here, though I'm sure there are still more that have eluded me.

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Page Count

187

Publisher

Hangar 1 Publishing

Published Date

ISBN 10

1955471045

ISBN 13

9781955471046

Conversing with Barth

By: John C. McDowell,Mike Higton

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Conversing with Barth

By: John C. McDowell,Mike Higton

Karl Barth addressed all the major themes of dogmatic theology, and in so doing made his own distinctive contribution to each of the ongoing conversations that constitute that theology. This book presents important new 'conversations with Barth' by leading contemporary theologians and Barth scholars. Each contributor offers their own distinctive emphasis to bring to light the ways in which the depths of Barth's work may illuminate or be illuminated by the work of other prominent thinkers who preceded or followed him. The conversations they host between Barth and other philosophers and theologians raise critical questions in the reading and appreciation of Barth's thought, and explore a wide range of themes in dogmatic theology. This book not only adds to the comprehension of the riches of Barth's theology but also presents an important contribution to the ongoing conversations and debates alive in theology today. Contributors: Nicholas Lash, John Webster, Timothy Gorringe, Graham Ward, George Hunsinger, Ben Quash, Mike Higton, John McDowell, Eugene Rogers, Katherine Sonderegger, David Clough, David Ford.

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Page Count

179

Publisher

Routledge

Published Date

ISBN 10

1351948644

ISBN 13

9781351948647

Bristol Rovers

The Official Definitive History

By: Stephen Byrne,Mike Jay

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Bristol Rovers

The Official Definitive History

By: Stephen Byrne,Mike Jay

The official, definitive history of Bristol Rovers FC, from its origins in 1883 to the present day.

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708

Publisher

Amberley Publishing Limited

Published Date

ISBN 10

1445636476

ISBN 13

9781445636474

Secret Newark

By: Jillian Campbell,Mike Cox

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Secret Newark

By: Jillian Campbell,Mike Cox

Explore Newark’s secret history through a fascinating selection of stories, facts and photographs.

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150

Publisher

Amberley Publishing Limited

Published Date

ISBN 10

1445645157

ISBN 13

9781445645155

Spies at Work

By: Mike Hughes

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Spies at Work

By: Mike Hughes

A history of The Economic League in the UK from 1917 to its collapse in 1993. In this revision of the original text, published in 1994, the continuing activity of some elements of the League's organisation is tracked into the twenty first century.

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