Mike Lauterborn's Books

Pandemonium

By: Mike Lauterborn

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There was no imagining what the state of the world would become when the news of the first cluster of infections was announced in late 2019. Those seeds would grow into a massively devastating global pandemic caused by Covid-19. It would have implications at every single level in society. And from his beachside home in Fairfield, CT just 40 miles northeast of New York City — the epicenter of the disaster — and as the editor of a local online news service, Mike Lauterborn was in a position to capture it all. The international and national impacts. The effect on people and commerce at the local level. The shift in lifestyle, attitudes, mental condition and future outlook that the pandemic caused. The humor, the tragedy, the cheer, the grief, the patriotism, the division, the conspiracy theories, the outpouring of love, the show of rage, the remarkable efforts of first responders, the toll on front line workers. It’s all here, as a lasting record for those of us who lived through it to recollect, but also as a roadmap for future generations facing similar crises. Here’s what we did. Here’s what worked and didn’t work. Here’s what you might try and here’s what you should avoid. But in the end, it’s tough love and community hugs and family bonds that win the day. #worldstrong #humanstrong #communitystrong #familystrong

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413

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ISBN 10

1728366399

ISBN 13

9781728366395

Chasing Charley

By: Mike Lauterborn

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Chasing Charley

By: Mike Lauterborn

In 1960, acclaimed American author John Steinbeck (Grapes of Wrath, Of Mice and Men) embarked on a three-month road trip around the United States with his wife’s gentleman poodle, Charley, in tow. Steinbeck’s aim was to rediscover the country he had last roamed as a young man. Ultimately, the journey would be as much about self-discovery. The resulting book, Travels with Charley, was a bestseller and is now counted among the classic American road novels. In 2003, writer Mike Lauterborn set off by van to follow Steinbeck’s path, to both learn about the author and see how America and Americans had changed in the intervening forty-plus years. Along the way, he hoped to find some of the people and places Steinbeck had encountered while taking in new sights and experiences. Travels with Charley aided Lauterborn during the planning stages of his own trip and prepared him for hardships Steinbeck had also faced, including vehicle troubles, adverse weather, solitude, and health woes. The author’s words would inspire, console, and haunt the young writer. Ultimately, the trail would lead Lauterborn to some of America’s most enduring landmarks, from broad rivers, rugged coastlines, and azure-blue volcanic lakes to barren deserts, quaint small towns, and sprawling cities. He met people from all walks of life and was struck by their common resilience, work ethic, and patriotism. In the end, however, he was most impressed by the formidable scope of the journey the ailing Steinbeck had undertaken. This book is a tribute to the author’s tireless pursuit of the noble quest.

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473

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ISBN 10

1546267743

ISBN 13

9781546267744

#Because2020

By: Mike Lauterborn

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#Because2020

By: Mike Lauterborn

Record-breaking weather events. Strange beasties that literally created a buzz. A restless universe tossing rocks at our planet. All with a raging coronavirus afflicting our world population. Just some of the bizarre happenings that defined 2020. Captured in one bucket here, the read is dizzying and dramatic... and worrying with regard to the future. Are these splashes a glimpse of more aggressive and violent weather, nature and space occurrences to come?

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147

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AuthorHouse

Published Date

ISBN 10

1665519487

ISBN 13

9781665519489

Digital Marketing Fundamentals

From Strategy to ROI

By: Marjolein Visser,Berend Sikkenga,Mike Berry

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Digital Marketing Fundamentals

From Strategy to ROI

By: Marjolein Visser,Berend Sikkenga,Mike Berry

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html

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Page Count

834

Publisher

Routledge

Published Date

ISBN 10

1000035328

ISBN 13

9781000035322

To War with the 4th

By: Martin King,Mike Collins,Jason Nulton

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To War with the 4th

By: Martin King,Mike Collins,Jason Nulton

A century of valor among one of the finest infantry divisions ever to serve, vividly chronicled through extensive research and interviews with veterans. From the Great War to the War on Terror, the US 4th Infantry Division has always been there. To War with the 4th recounts a hundred years of combat, beginning with their first battle on September 14th, 1918. The men of the “Ivy” Division faced German artillery, fell in the hundreds, yet won the day. On D-Day of World War II, the 4th Division landed at Utah Beach and kept fighting across Europe until Germany surrendered. From Normandy to the Battle of the Bulge, no other American division suffered more casualties in the European theater, and no other division accomplished as much. In Vietnam, they executed dangerous “search and destroy” missions and fought major engagements, including thirty-three consecutive days of close-quarters combat during the Battle of Dak To. In May 2009, they fought in Iraq at the height of Operation Enduring Freedom. The 4th Infantry Brigade Combat Team deployed to Afghanistan for a year-long combat mission in the birthplace of the Taliban. Through firsthand interviews with veterans across the decades, and the expert analysis of the authors, the role of one of America’s mainstay divisions is illuminated in these pages.

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Page Count

358

Publisher

Casemate

Published Date

ISBN 10

1612004008

ISBN 13

9781612004006

The New Integrated Direct Marketing

By: Mike Berry

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The New Integrated Direct Marketing

By: Mike Berry

The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.

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Page Count

268

Publisher

Gower Publishing, Ltd.

Published Date

ISBN 10

0566079607

ISBN 13

9780566079603

Marketing Campaign Development

What Marketing Executives Need to Know about Architecting Global Integrated Marketing Campaigns

By: Mike Gospe

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Marketing Campaign Development

What Marketing Executives Need to Know about Architecting Global Integrated Marketing Campaigns

By: Mike Gospe

This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques. This book is your guide that will show you how you can optimize your marketing efforts and achieve an even greater return on your marketing investment. While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do. It is hard to do because we all like to take short-cuts. I hear the lament all too often: "I'm over-worked don't have the time to think strategically" or "Planning is overrated. I just need to get these projects done." As a result, we take short-cuts like "ready, fire, aim." Lack of planning is the slippery slope that leads to wasteful marketing. Then one day we get the call from the corner office to come and explain why our marketing efforts did not produce the desired results. Luckily, architecting world-class campaigns is achievable for any marketing team. Successful marketing requires following a disciplined, systematic approach to working cross-functionally and cross-regionally in order to prioritize marketing objectives, design a customer-engaging go-to-market strategy, and execute the plan.

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Page Count

177

Publisher

Happy About

Published Date

ISBN 10

1600050778

ISBN 13

9781600050770

Pandemonium

By: Mike Lauterborn

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Pandemonium

By: Mike Lauterborn

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Page Count

413

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AuthorHouse

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ISBN 10

1728366399

ISBN 13

9781728366395

#Because2020

By: Mike Lauterborn

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#Because2020

By: Mike Lauterborn

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Page Count

147

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AuthorHouse

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ISBN 10

1665519487

ISBN 13

9781665519489

Chasing Charley

By: Mike Lauterborn

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Chasing Charley

By: Mike Lauterborn

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473

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ISBN 10

1546267743

ISBN 13

9781546267744

Book's by Mike Lauterborn

Pandemonium

Pandemonium

Chasing Charley

Chasing Charley

#Because2020

#Because2020

Digital Marketing Fundamentals

Digital Marketing Fundamentals

To War with the 4th

To War with the 4th

The New Integrated Direct Marketing

The New Integrated Direct Marketing

Marketing Campaign Development

Marketing Campaign Development

Pandemonium

Pandemonium

#Because2020

#Because2020

Chasing Charley

Chasing Charley

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