Beauty is in the eye of the beholder, and appearance lies in the mind of the observer. The latter is playing an increasingly important role in nearly all of our buying decisions: it informs us as to the quality of an automobile cabin, the desirability of an iPhone, the handle of a woollen sweater - the list is endless.Given the exponential rise in internet commerce and the ubiquity of smart devices, the ability to predict buyers' perceptions formed from interaction with digital media is maybe more important than those obtained by handling the real article.Thus, the science of appearance metrology is becoming increasingly critical. It concerns the development of methodologies, procedures, and equipment which allow us to predict observers' perceptions. The field is therefore highly multidisciplinary: physical measurement, psychophysics, media generation, image processing, statistics, and vision science.This book is a compilation of recent research relating to perception and appearance.
A new edition of a classic book on viral catastrophes--the Spanish flu, the Avian flu, and now, Covid-19 In his book, The Monster at Our Door, the renowned activist and author Mike Davis warned of a coming global threat of viral catastrophes. Now in this expanded edition of that 2005 book, Davis explains how the problems he warned of remain, and he sets the COVID-19 pandemic in the context of previous disastrous outbreaks, notably the 1918 influenza disaster that killed at least forty million people in three months and the Avian flu of a decade and a half ago. In language both accessible and authoritative, The Monster Enters surveys the scientific and political roots of today’s viral apocalypse. In doing so it exposes the key roles of agribusiness and the fast-food industries, abetted by corrupt governments and a capitalist global system careening out of control, in creating the ecological pre-conditions for a plague that has brought much of human existence to a juddering halt.
The period in which The Waltons appeared on television screens was socially and politically volatile; a testing time in which Americans grappled with 'stagflation', rising oil prices, defeat in Vietnam, political corruption at the highest levels and the aftermath of the seismic political shifts that originated in the countercultural movements of the preceding decade. In this fascinating book, Mike Chopra-Gant demonstrates how the Waltons offered 1970s America a reassuring vision of itself at this turbulent time, and displayed a nostalgic desire for a return to traditional conservative and paternalistic family values in the face of the shifts taking place in society. He examines its deployment of key myths of Americanness and positions the vision of family life offered by the show in the context of changing images of the family on television, from the conformity of the 1950s family in shows like Father Knows Best, through the strange families of the 1960s, such as The Munsters and The Addams Family and through to contemporary representations exemplified by the dysfunctional families of The Simpsons, Family Guy and American Dad. He also explores the show's representations of masculinity through three generations of men and its ambiguous depiction of strong women, whose demands for equality are met by apparent concessions that actually amount to a regressive restoration of female domesticity.
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