Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.
A distinctive and incomparable collection from "Mighty" Mike McGee, the class clown of spoken word and poetry slam's geek champion. This debut includes his most notable performance poems, stories, humorous anecdotes and how-to's. This handbook moves between serious love tomes, like "Open Letter to Neil Armstrong" and "Every Day," to his most irreverent and requested works, like "Puddin'" and "Like." A true road-dog, McGee travels with words and camera, many results of which are captured in this collection. The humor contained in these pages are a campfire on a lonely winter night, the poetry – a reason to shout about love.
Who is Mike Hill? For 49 years, he attempted to answer the question, to no avail. Hill was known to the world as the polished, versatile talent with multi-decade broadcast experience. After joining ESPN in 2004, Hill made a name for himself at the network, beginning at the highlight desk for ESPN News and later transitioning to some of the carrier's highest-priority programming, appearing as a host on SportsCenter, NFL Live, Baseball Tonight and NBA Tonight among others. In August of 2013, Hill joined FOX Sports. The embodiment of professionalism, Hill appeared to be living the American Dream; however, his private, internal struggles were taking a toll on his ability to live and to love.Eventually, the mounting trauma resulting from childhood memories of witnessing his mother victimized by domestic violence, a lack of proper male tutelage, discovering that his stepfather was a murder for hire, and the demise of two marriages, forced Hill to his breaking point. Amidst a silent cry for help and a quest to heal from within, forced him to pick up his pen to chronicle the most prolific moments of his life.
Insomniac librarian Devin MacKenzie is yanked into a maelstrom of mayhem and mystery by the punctuation-faced crime fighter known as the Answer! Can this unlikely team take on the sinister BRAIN TRUST? A thoroughly original superhero adventure from Mike Norton (Battlepug) and Dennis Hopeless (Avengers Arena, Cable and X-Force). Collects the four-issue miniseries. * Dennis Hopeless (Cable and the X-Force, Avengers Arena) is one of comics' rising stars!
Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.
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