In Cold Water immerses the reader in the challenges, sights, sounds, triumphs and disappointments of swimming the English Channel--and one man's fixation on the feat. First conquered in 1875 by Matthew Webb, the choppy, 22-mile Channel presents one of the supreme endurance challenges in all of sports. With nothing but a basic swimsuit, pair of goggles, a swim cap, and a goal, swimmers leave Dover Harbor in England and battle their way through frigid waters, mercurial weather, jellyfish, and unrelenting ship traffic. They swim through sunrises and sunsets powered by sheer will and specially formulated energy feeds. And if physical and mental conditions go their way, they walk out of the water in France. Mike Humphreys has swum the swim several times--and though he's yet to achieve his goal, hes amassed a fascinating book full of personal experiences, history, stories of other Channel swimmers, and lore surrounding the sport. For sports active adherents, armchair swimmers and athletes of every stripe, or even just those fascinated by the challenge of English Channel swimming, In Cold Water makes fascinating and inspiring reading.
Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microblogging, crowdsourcing, and customer rating systems to engage customers and enlist them in brand building and value-enhancement. Featuring fascinating case studies of how Microsoft, P&G, Nike, Starbucks, Ford, Best Buy, Zappos, and others, launched, built, expanded, or rebuilt their brands through Wiki-style collaboration with customers, this book is part wake-up call, part action plan-and the total blueprint for how you can drive innovation and growth through technology-based immersive customer interaction. Foreword by Don Tapscott, author of Wikinomics, Digital Capital, and Grown Up Digital Supported by an online tookit including a Wikibrand Hall of Fame, videoblog, and Wikibrand guidebook. Shows how companies like Frito-Lay and Dell use Wiki marketing and social media in ways unimaginable just a few years ago to engage and connect with consumers and drive millions of dollars in sales Inside WikiBrands: The Six Benefits of Wiki Brand Advocacy • Measurement and Metrics • Community Management • The B-to-B Wiki Brand • The Personal Wiki Brand • 25 Things to Know in 25 Minutes
Test your wits and pathfinding skills in 40 confusing creations full of false leads, blind alleys, and dead ends. You'll have hours of fun threading your way through these fascinating mazes. Solutions included.
A distinctive and incomparable collection from "Mighty" Mike McGee, the class clown of spoken word and poetry slam's geek champion. This debut includes his most notable performance poems, stories, humorous anecdotes and how-to's. This handbook moves between serious love tomes, like "Open Letter to Neil Armstrong" and "Every Day," to his most irreverent and requested works, like "Puddin'" and "Like." A true road-dog, McGee travels with words and camera, many results of which are captured in this collection. The humor contained in these pages are a campfire on a lonely winter night, the poetry – a reason to shout about love.
A guidebook to the London to Paris bike ride through England and France. The classic route (490km, 304 miles) takes 9 days and the Avenue Verte (387km, 240 miles) 11 days to complete. Both routes are suitable for both first-time and experienced long-distance cyclists. The classic route, via Dover/Calais, is described in 11 stages and the Avenue Verte, via Newhaven/Dieppe, in 9 stages, each between 13 and 63km (8–39 miles) in length. The routes are described north-south but a summary description is also provided for those wanting to cycle in the opposite direction. 1:100,000 maps and profiles included for each stage? GPX files available to download? Refreshment and accommodation information given for each stage Suitable for road bikes Information on cycle shops along the route
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