Mike Borkent's Books

Comics and Cognition

Toward a Multimodal Cognitive Poetics

By: Mike Borkent

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Comics and Cognition

Toward a Multimodal Cognitive Poetics

By: Mike Borkent

Comics and Cognition: Towards a Multimodal Cognitive Poetics develops an analytical approach to multimodal communication in comics through insights from embodied cognitive science, especially cognitive linguistics and visual psychology. It extends previous cognitive poetic frameworks to the study of multimodality in comics, providing a cohesive analytical framework that also connects comics to other literary and artistic interests. The approach highlights the embodiment of cognition, and how this structures knowledge in long term memory, and activates it through perception, mental simulation, and creative blending. These cognitive processes allow readers to make impressions, predictions, inferences, and eventually conclusions and interpretations about a text. Many of these processes of reader comprehension are unconscious, but emerge into a conscious experience of the multimodal text with a richly construed and nuanced texture. This book unpacks the dynamic interplay between the reader and the multimodal text throughout the processes of multimodal reading, including opportunities for interaction, interrogation, and improvisation of meaning derived from the reader's embodied and textual experiences, tackling crucial features of the comics form, and their impact on such issues as viewpoint, temporality, abstraction, metacommentary, and transmediation. The proposed multimodal cognitive poetics applies to narrative and art comics, in both print and digital media"--

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Page Count

305

Publisher

Oxford University Press

Published Date

ISBN 10

0197509789

ISBN 13

9780197509784

Medical Entomology for Students

By: Mike Service

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Medical Entomology for Students

By: Mike Service

Despite numerous scientific investigations on vector-borne human infections such as malaria, Lyme disease and typhus these diseases continue to threaten human health. Understanding the role of vectors in disease transmission, and the most appropriate control strategies, is therefore essential. This book provides information on the recognition, biology, ecology and medical importance of the arthropods that affect human health. The fifth edition of this popular textbook is completely updated and incorporates the latest strategies for controlling insects, ticks and mites. Numerous illustrations, with new colour photographs of some of the most important vectors, aid recognition. A glossary of entomological and epidemiological terms is included, along with a list of commonly used insecticides and their trade names. Clearly presented in a concise style, this text is aimed at students of medical entomology, tropical medicine, parasitology and pest control. It is also essential reading for physicians, health officials and community health workers.

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Page Count

325

Publisher

Cambridge University Press

Published Date

ISBN 10

1107380227

ISBN 13

9781107380226

Comics and Cognition

Toward a Multimodal Cognitive Poetics

By: Mike Borkent

Write a review Read reviews Take a Quiz Solve Book Puzzle

Comics and Cognition

Toward a Multimodal Cognitive Poetics

By: Mike Borkent

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

305

Publisher

Oxford University Press

Published Date

ISBN 10

0197509789

ISBN 13

9780197509784

Book's by Mike Borkent

Comics and Cognition

Comics and Cognition

Medical Entomology for Students

Medical Entomology for Students

Comics and Cognition

Comics and Cognition

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