Do you wonder why some ideas go viral and others sink? Why one political candidate soars while another fails to gain traction? Why one product becomes an instant rage, while its competitor struggles to stay above water? What is the secret to momentum? Many people believe that momentum is driven by emotion and is unpredictable, but as Mike Berland, the internationally recognized pollster and strategic advisor, has discovered, it’s actually a science, with easily analyzed metrics. In Maximum Momentum: How to Get It, How to Keep It, Berland reveals the key to momentum, beginning with the simple physics formula— mass x velocity. He then develops a Momentum Matrix—five signals that decode the science into effective measures. Maximum Momentum is a lively examination of hot trends in the current arena—from politics to society to business to sports. Using colorful graphics to underscore the stories, Berland examines the people, issues, movements and products that most captivate Americans.
Are you ready to change your body for life? Do you want to step on a scale and feel happy? Do you want to look in the mirror and feel proud? Do you want looser-fitting clothes? Do you want more energy? Do you want to sleep solidly through the night? No games. No gimmicks. No shakes. No starvation. Just a straightforward and simple, doctor-approved approach to eating and exercise that throws out decades of bad science and will transform you from being a fat-storing person into a permanent FAT-BURNING MACHINE. This is our promise: Follow this plan and you will experience dramatic, life-altering results. But if you still need further convincing, just ask yourself: • Have you been gaining a pound or so a year, for the past few years? • Do you crave sugar and snacks, and worry that you can’t control your cravings? • Do you feel that the more you exercise, the hungrier you are and the more you eat? • Does exercise make you feel tired and weak? • Are you working out more than ever and still gaining weight? If you answered yes to any of these questions, then it’s time to find out if the habits you’ve developed are causing your body to store fat or to burn it. So much of what you’ve been taught about fitness and weight loss is patently false—that you have to eliminate all fat from your diet or that you should load up on carbohydrates before a workout. These practices may actually be sabotaging your success. Fat-Burning Machine exposes the myths that have prevented you from achieving your weight and fitness goals, and will revolutionize the way you think about your body, your health, and your outlook on life.
Are you ready to change your body for life? Do you want to step on a scale and feel happy? Do you want to look in the mirror and feel proud? Do you want looser-fitting clothes? Do you want more energy? Do you want to sleep solidly through the night? No games. No gimmicks. No shakes. No starvation. Just a straightforward and simple, doctor-approved approach to eating and exercise that throws out decades of bad science and will transform you from being a fat-storing person into a permanent FAT-BURNING MACHINE. This is our promise: Follow this plan and you will experience dramatic, life-altering results. But if you still need further convincing, just ask yourself: • Have you been gaining a pound or so a year, for the past few years? • Do you crave sugar and snacks, and worry that you can’t control your cravings? • Do you feel that the more you exercise, the hungrier you are and the more you eat? • Does exercise make you feel tired and weak? • Are you working out more than ever and still gaining weight? If you answered yes to any of these questions, then it’s time to find out if the habits you’ve developed are causing your body to store fat or to burn it. So much of what you’ve been taught about fitness and weight loss is patently false—that you have to eliminate all fat from your diet or that you should load up on carbohydrates before a workout. These practices may actually be sabotaging your success. Fat-Burning Machine exposes the myths that have prevented you from achieving your weight and fitness goals, and will revolutionize the way you think about your body, your health, and your outlook on life.
Do you wonder why some ideas go viral and others sink? Why one political candidate soars while another fails to gain traction? Why one product becomes an instant rage, while its competitor struggles to stay above water? What is the secret to momentum? Many people believe that momentum is driven by emotion and is unpredictable, but as Mike Berland, the internationally recognized pollster and strategic advisor, has discovered, it’s actually a science, with easily analyzed metrics. In Maximum Momentum: How to Get It, How to Keep It, Berland reveals the key to momentum, beginning with the simple physics formula— mass x velocity. He then develops a Momentum Matrix—five signals that decode the science into effective measures. Maximum Momentum is a lively examination of hot trends in the current arena—from politics to society to business to sports. Using colorful graphics to underscore the stories, Berland examines the people, issues, movements and products that most captivate Americans.
London bid leader and British Olympic hero Sebastian Coe, Tony Blair and David Beckham all played a part in winning the most competitive race for the Games in Olympic history. But it was far from plain sailing and the campaign was a rollercoaster ride of emotions: full of drama, controversy and tears from the moment businesswoman Barbara Cassani was given the task of launching the bid in 2003, to the fateful day in Singapore when her successor, Lord Coe, and the rest of the world was told London had won. Mike Lee was at the heart of this intriguing journey through the entangled world of International Olympic Committee politics, international sport, British politics and the media as he travelled the world with Coe and other team members to present London's bid.
A comprehensive monograph on the Atlantic Puffin. With its colourful beak and fast, whirring flight, this is the most recognisable and popular of all North Atlantic seabirds. Puffins spend most of the year at sea, but for a few months of the year the come to shore, nesting in burrows on steep cliffs or on inaccessible islands. Awe-inspiring numbers of these birds can sometimes be seen bobbing on the sea or flying in vast wheels over the colony, bringing fish in their beaks back to the chicks. However, the species has declined sharply over the last decade; this is due to a collapse in fish stocks caused by overfishing and global warming, combined with an exponential increase in Pipefish (which can kill the chicks). The Puffin is a revised and expanded second edition of Poyser's 1984 title on these endearing birds, widely considered to be a Poyser classic. It includes sections on their affinities, nesting and incubation, movements, foraging ecology, survivorship, predation, and research methodology; particular attention is paid to conservation, with the species considered an important 'indicator' of the health of our coasts.
A guide to references commonly used in speech and writing. Explains more than 900 allusions. Entries include examples from todays leading media. A must for serious readers, language lovers, and ESL students.
In the summer of 1992, Arkansas governor Bill Clinton and Tennessee senator Al Gore begin their long-shot campaign to win the White House. On a sweltering hillside in Knoxville, Dr. Bill Brockton, the bright, ambitious young head of the University of Tennessee's Anthropology Department, launches an unusual--some would call it macabre--research facility, unlike any other in existence. Brockton is determined to revolutionize the study of forensics to help law enforcement solve homicides. But his plans are derailed by a chilling murder that leaves the scientist r-eeling from a sense of deja vu. Followed by another. And then -another: bodies that bear eerie resemblances to cases from Brockton's past. The police chalk up the first corpse to coincidence. But as the body count rises, the victims' fatal injuries grow more and more distinctive--a spiral of death that holds dark implications for Brockton himself. If the killer isn't found quickly, the death toll could be staggering. And the list of victims could include Brockton . . . and everyone he holds dear.
A comprehensive guide to one of America's unique national parks, The C&O Canal Companion takes readers on a mile-by-mile tour of the 184-mile Potomac River waterway and towpath that stretches from Washington, D.C., to Cumberland, Maryland, and the Allegheny Mountains. Making extensive use of records at the National Archives and the Park headquarters, the author demonstrates how events and places along the canal relate to the history of the nation, from Civil War battles and river crossings to the frontier forts guarding the route to the West. With photographs and drawings, he introduces park visitors to the hidden history along the canal and provides practical advice on cycling, paddling and hiking—all the information needed to enjoy fully the park's varied delights. The new edition of this popular book features updated maps and the latest information on lodgings and other facilities for hikers, bikers, and campers. For a weekend excursion or an extended outdoor vacation, this guide remains indispensable for visitors to the C&O Canal park.
Human history has often been described as a progressive relinquishment from environmental constraints. Now, it seems, we have come full circle. The ecological irrationalities associated with industrial societies have a lengthy history, and our purpose in the proposed book is not to catalogue this litany of wrongs. Rather, this book is about political responses to global environmental crisis at a crucial turning point in history, by focusing on the political discourses surrounding the tar sands in Alberta, Canada.
An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility
This authoritative new work analyses European plant intellectual property rights. Whilst the focus of the work is on Europe, and in particular the European Patent Convention, the Council Regulation on Community Plant Variety Rights and the EU Directive on the Legal Protection of Biotechnological Inventions, these provisions are discussed within the context of international legislation, including the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPs) and the Convention on Biological Diversity. It is the first book to look at the impact of plant intellectual property rights on the European plant breeding industry and assess whether recent developments, such as the Novartis decision, will assist plant breeders, from all sectors of plant breeding activities, in the production of new plant products. In addition to a thorough discussion of the legislation, the book includes unique empirical research results obtained by the authors as part of a two-year research project funded by the European Union, which surveyed attitudes towards, and use of, plant intellectual property rights within the European plant breeding community.
This is a history of Britain and Ireland for young people, illustrated in colour and black and white, including contemporary documents, paintings and photographs, artefacts and archaeological sites. It is designed to bring to life the people, places and events of Britain and Ireland's history in one comprehensive and authoritative volume.
Many strategies fail not because they are improperly formulated but because they are poorly implemented. The Oxford Handbook of Strategy Implementation examines the crucial role of implementation in how business and managerial strategies produce returns. In this wide-ranging collection of essays, leading scholars address governance, resources, human capital, and accounting-based control systems, advancing our understanding of strategy implementation and identifying opportunities for future research on this important process.
Wheat is produced on a greater area, grown over a wider geographic range, and traded internationally as a commodity more than any other arable crop. Wheat alone provides 20% of the calories and protein in the global human diet. Understanding the interactions between wheat production, the environment, and human nutrition is essential for meeting the demands of food security as we approach the middle of the 21st century. Wheat: Environment, Food and Health is written by two leading authorities in the field and offers insights into critical issues such as the sustainability of wheat production, the challenges of both mitigating and adapting to environmental change, and the effects of wheat consumption on human health. Covering a broad range of topics, the authors: Introduce the historical development and utilization of the wheat crop. Describe the factors affecting the quality and acceptability of wheat for different uses. Discuss the soil characteristics that are required for, and changed by, wheat production. Examine the water, temperature, and light requirements of wheat systems. Explore the methods and sustainability of plant breeding and farmer approaches to improving crop yields. Describe the development, structure, and composition of wheat grain. Discuss the contribution and impacts, both positive and negative, of wheat consumption on human health. • Discuss how modern technologies and new approaches are addressing the challenges of maintaining wheat production. Wheat: Environment, Food and Health is an essential resource for researchers and academics in disciplines including agriculture, plant biology, applied biology, botany, food science and nutrition, crop improvement, food security, environmental sustainability, and human health.
Sharing great stories from childhood and school experiences, community and church activities, athletic success, and twenty years of professional achievements and failures, Richard addresses challenges that demands proven leadership skills. Understanding the impact, Richard has created what he calls a GPS guide for building successful teams. Richard introduces leadership soft skills to enable coaches, pastors, teachers, entrepreneurs, youth leaders, and managers to develop collective success. With so many distractions around us, FRUSTRATION can easily consume us, thereby, distracting from the objective of leading winning teams. The Mike Method (TMM) translates the FRUSTRATION into actionable solutions. By introducing common "F" words; to include Foundation, Focus, Fundamentals, and Follow Through. The list goes on where the reader can explore these powerful attributes of leadership when faced with a wall of frustration. Richard's writing is authentic. His methodology is based on personal experiences and people survey sampling. To those readers that have a desire to derive improved effectiveness as a leader, this is a must-read GPS guide. The Mike Method simplifies the thinking that grows winning teams!
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